A Polkadot PR Guide · My overall tip for getting the most out of these free tools and avoiding the need to pay for them is to combine their power. Often features are limited in the

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13 Free Food & Hospitality PR Tools

You’ll Love For Influencer Identification

A Polkadot PR Guide

http://goo.gl/QZBAO3

http://www.polkadotpr.com.au/

http://www.polkadotpr.com.au/

Contents

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Purpose of this guide

How this list has been organised

List of free tools (clickable links)

#1 Buzzsumo

#2 Hey.Press

#3 Anewstip

#4 Social Mention

#5 Klout

#6 Lissted

#7 Google Alerts

#8 Notey

#9 Followerwonk

#10 Klear

#11 Quora

#12 Kred

#13 LinkedIn

Conclusion

About Polkadot PR

Free PR Consultation Details

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This list is Part Two of my Ultimate Expert List

of Awesome Free PR Tools, which is an

ongoing project designed to help you get

more our of your marketing campaign. If you

would like me to get in touch when more of

the incredibly useful sections are available,

click the registration link below.

Once you have defined your target audiences,

probably a group of customers, you need to

then find which influencers they pay attention

to AND that might be willing to work with you

in order to promote your business, products

and brand.

So you might find an influencer, a blogger for

instance, that writes about organic food

products, and they may review and

recommend them in order to provide value to

their readers.

Let’s say that your business sells food

products that are not organic.

Do you think that you should spend time

researching how to make contact with this

blogger and then send them a carefully

crafted bespoke message, in order to build

and nurture a relationship that hopefully leads

to a positive review for your brand and

products?

The answer is no.

Your products aren’t organic and the blogger

will probably think you’re disingenuous and

haven’t bothered to read any of their posts or

about the purpose of the blog.

Purpose of this guide An introduction by Polkadot PR

founder and PR expert, Dionne Taylor

Register Today

This could then damage a potentially fruitful relationship with

them, that you might need in the future if you were to produce

organic food products. Additionally, they might tell other

influencers in their network what you have done, potentially

damaging relationships with a whole group of influencers that

could have been useful.

The lesson here is to be careful and do your research.

Identify influencers, but only target the relevant ones.

Otherwise, you risk wasting time, money and your reputation.

Enjoy the read,

Dionne Taylor


http://eepurl.com/bV2Pc5






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How this list has been organised

For each tool in the list, I have written notes on what the tool does and my

thoughts on it, a series of mini-reviews. I have also summarised some key

points and features in a table that indicates the paid options for the tool (if

available). Some of the tools are totally free (at the time of writing this).

On this page you will see the summarised list of free tools.

My overall tip for getting the most out of these free tools and avoiding the need to pay for them is to combine

their power. Often features are limited in the free version of the tool but the limitations can be overcome by

using other tools on the list.

The free tools:

1. Buzzsumo

2. Hey.Press

3. Anewstip

4. Social Mention

5. Klout

6. Lissted

7. Google Alerts

8. Notey

9. Followerwonk

10.Klear

11.Quora

12.Kred

13.LinkedIn

Read about each of

the free tools on the

following pages


http://buzzsumo.com/

https://www.hey.press/

http://anewstip.com/

http://www.socialmention.com/

https://klout.com/

https://lissted.com/

https://www.google.com/alerts

http://www.notey.com/

https://moz.com/followerwonk/

http://klear.com/

https://www.quora.com/

http://home.kred/

https://www.linkedin.com/

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book

#1 Buzzsumo

What does it do?

This tool helps you to research and analyse what content performs best for any topic (e.g. keywords, brand

names, industries and competitors) so that you can find the key influencers to approach to promote your

content.

Polkadot PR Verdict

This tool is very useful for finding relevant influencers across a wide variety of sectors. When using the tool for

free, you are limited to a handful of searches for content (most shared and trending), and the number of results

shown for each ‘most shared’ search is limited to 10.

The results for either type of search result links to the shared content and stats relating to the number of shares

on the main social platforms.

Despite the limited number of results in ‘most shared’ content, this is still very useful as you can click through to

the resulting articles and follow-up with other research to uncover relevant influencers. You can also filter the

trending content by categories.

For example, you could open twitter and copy and paste the URL of the highly shared article you have

discovered on Buzzsumo into the ‘search Twitter’ box in the Twitter header area.

There are various search options within Twitter and we would recommend using the search ‘All’ search. You will

then see the Tweets that have mentioned the URL you are looking for, even if the URL is embedded in another

link such as in a shortened link (e.g. from bit.ly, bit.ly Pro, ow.ly, etc.).

For some weird reason, Twitter doesn’t like this part of the URLs: “http://www.” so you need to delete that part

from the URL when you search for it in Twitter.

You will then see all of the users and their Tweets that contained the link. Fabulous!

Let’s see this in action in relation to the rather broad ‘beauty tips’ keyword as an example. Pop it into Buzzsumo

and click on the top most shared link:

Title of the book



https://twitter.com/?lang=en

http://www/



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book

Continued…

Copy the URL from the search bar:

Title of the book

Go to Twitter and paste it into the search box and delete the first part of the URL (e.g.

http://www.awesomequotes4u.com/2015/07/25-awesome-tips-for-beautiful-life.html) and then search.

You will get the search results and you can then click on ‘more options’ and select ‘All’:


http://www.awesomequotes4u.com/2015/07/25-awesome-tips-for-beautiful-life.html

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Continued…

And now you can see all of the people that shared the content!

Tool Industry

Cost in AUD

(Subject to

change)

FeaturesEase

of

Use

(1-5)

Usefulness

(1-5)

Free Paid Free Paid Free Paid

Buzzsumo All x $103+

per

month

Most shared content searches

(Limited)

View trending content

Up to (depending on

subscription level):

100+ Users

100+ Alerts

100+ Trending Feeds

Unrestricted Searches

Exportable data

Language & Country filters

Content Analysis Reports

Domain Comparison Reports

Outreach Lists

Facebook Analyser

Top Author Reports

Trending RSS Feeds

Advanced Trending Filters

Audience Builder

Webinar training

5 4 5

BIG TIP!

To help you work out who to target you could use Klout (also in this list)

to find out how influential they are. You can then prioritise targeting the

most relevant and influential influencers.

Pricing & Features Summary



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#2 Hey.Press

What does it do?

Hey Press is a searchable database of tech journalists. It contains hundreds of thousands of articles for

thousands of writers, potentially saving you hours of research.

Search for a keyword (e.g. bitcoin or Oculus Rift) within the platform to see the most relevant journalists for that

topic, links to their social media profiles, as well as the articles they have written.

If the database contains contact email addresses for the influencers, then you can access them.

Polkadot PR Verdict

A very useful for finding relevant influencers for tech-related companies and tech start-ups. It’s not really so

useful for other industries.

The free account is limited, but it does allow limited actions to nearly all of the premium features, including

access to contact details, links to their social media profiles, as well as the articles they have written. The tool to

create and export media lists from the platform require paid access.





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Continued…

Tool Industry

Cost in AUD

(Subject to

change)

FeaturesEase

of

Use

(1-5)

Usefulness

(1-5)


Hey.Press Tech x USD

$20+

per

month

Influencer Searches

(Unlimited)

Access social media profile

contact links (Unlimited)

Access email addresses of

media contacts (Limited)

Influencer Searches

(Unlimited)


media contacts (Limited to

Unlimited)

Access twitter account

details of media contacts

(Limited to Unlimited)

Create Contacts Lists


Export Contacts Lists

5 2 4

BIG TIP!

Limitations can be overcome by paying for the tool or by following the

links to the influencers’ social profiles in order to make direct contact.

You might also be able to find that their email addresses are published

on their social profiles or on a website or blog they run.

You could then add the influencer to your own database manually and

from there, you can make direct contact.




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#3 Anewstip

What does it do?

Anewstip helps entrepreneurs, PR professionals and marketers connect with relevant media influencers.

The tool helps you to search for relevant media contacts from what looks like the world's largest database

containing millions of Tweets from the birth of Twitter to the present day.

It can also monitor news articles and Tweets from global media influencers so that you can keep track of what is

being said about your own brand, competitor brands or any other brands you are interested in.

Additionally, you can get organised with the tool and create media lists and pitch to influencers directly through

the platform.

Polkadot PR Verdict

This is a very useful tool for finding relevant influencers, especially as the number of searches is unlimited even

at the free account level. Unfortunately, the free account does not allow you to access the influencers’ contact

details.





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Continued…

Tool Industry

Cost in AUD

(Subject to

change)

FeaturesEase

of

Use

(1-5)

Usefulness

(1-5)


Anewstip All Yes $90+

per

month

Influencer Searches

(Unlimited)

Use Integrated Email Pitching

System (Limited)

Create Media Lists (Limited)


(Limited)

Create Alerts (Limited)

Influencer Searches

(Unlimited)

Use Integrated Email

Pitching System (Limited to

Unlimited)

Buy Additional Pitch Emails


media contacts

Access phone numbers of

media contacts

Create Media Lists (Limited

to Unlimited)



Export Media Lists

Create Alerts (Limited to

Unlimited)

Access APIs

5 3 5

BIG TIP!

The lack of access to contact details can be overcome by paying for

the tool or by simply searching for the influencers’ names in Google

and by adding ‘Twitter’ or another media platform to your search term

(e.g. ‘joe bloggs Twitter’ or ‘joe bloggs LinkedIn’). Normally this results

in quickly being able to match the Anewstip research with the

influencers’ media channel. From there, you can add their details to

your database and make direct contact.




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#4 Social Mention

What does it do?

Social Mention is a social media search and monitoring tool that collects and displays user-generated content

from what seems like every social network and blog from around the world.

Polkadot PR Verdict

This is a great free tool for discovering influencers in relation to topics, industries, brands and keywords. Unlike

many of the other tools, it scans for content across many different social platforms and sites and categorises

them by content focus: blogs, microblogs, social bookmarks, images and video (e.g. Twitter, Facebook,

FriendFeed, YouTube, Digg, Google etc.). You can then use these categories as a filter for the search results.

This is really useful if your outreach campaign is based on certain types of content such as text, video or images

for example. You can, therefore, filter search results if applicable to help with efficiency and with targeting.

Using the system you can see the relevant content that has been shared as well as who shared it and what

platforms they used. You can also see data relating to strength, sentiment, passion and reach (to see

explanations click here).

In relation to influencers, you could use this to establish how influential they are, therefore acting as a process

tool as mentioned for the Klout and Klear tools. By combining multiple insights from these tools, you can really

start to create strong profiles of your influencers that will help with your targeting and communication with them.

This tool has other uses that include its use as a brand and campaign performance monitoring tool, as well as

for discovering promotional opportunities. We will cover these things in other helpful articles.



http://socialmention.com/faq



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Continued…

Tool Industry

Cost in AUD

(Subject to

change)

FeaturesEase

of

Use

(1-5)

Usefulness

(1-5)


Social

Mention

All x ? Search for influencers and

content by

keyword/category/brand

View influencers’ social

network names/accounts

Discover the amount of

influence an influencer has by

looking at how they are

mentioned on social networks

Speak to Social Mention

directly about the commercial

use of their API - useful for

the automation of research

and monitoring processes

5 4 ?

BIG TIP!

Use speech marks when searching for something with more than one

word (e.g. “mascara review” if you were looking for beauty reviewer

influencers).




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#5 Klout

What does it do?

It’s a free social media tool for growing your influence and increasing your social media ‘klout’. The tool grades

influence or ‘klout’ on a scale of 1-100 with 100 being the highest. Functionality includes content and influencer

discovery tools as well as workflow and scheduling tools.

Polkadot PR Verdict

This is a great free tool for discovering influencers in relation to topics, industries and keywords. For enhanced

effectiveness, you could combine its use with other tools such as Buzzsumo and the Twitter search function also

mentioned in this list.

This tool has the added bonus that you can post and schedule content to multiple social networks within the

platform including: Twitter, Facebook, Facebook Page, LinkedIn, Blogger, Flickr, Foursquare, Google+,

Instagram, Last.fm, Pinterest, Tumblr, Wordpress.com, Yammer and YouTube

So this is a great productivity tool too.


https://klout.com/

https://klout.com/

https://klout.com/

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Tool Industry

Cost in AUD

(Subject to

change)

FeaturesEase

of

Use

(1-5)

Usefulness

(1-5)


Klout All x Explore content by

keyword/category (Unlimited)

View content trends

(Unlimited)

Discover influencers and

follow them through linked

social accounts (Unlimited)


influence (‘Klout’) an

influencer has (Unlimited)

Schedule content posts

through linked social

networks (Unlimited)

Measure the effectiveness of

campaigns (Unlimited)

Keep track of your own

influencer level/rating (‘Klout’

score) (unlimited)

5 5

BIG TIP!

You may have discovered potential influencers that have posted and/or

shared content, but you are wondering who to prioritise with your

outreach efforts. In Klout, you could then find the influencers and note

their Klout scores (scores are out of 100) in your influencer database

order to prioritise your targeting with a focus on the most influential.



https://klout.com/

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#6 Lissted

What does it do?

A free tool that helps you to identify influencers by topics, categories, industries, skills etc. (Lissted calls this a

Community), work out what matters to them, find their social profiles and set updates relating to communities

and content.

Polkadot PR Verdict

This is a great tool that is currently free, though it looks like it there will be paid options in the future.

Searching for influencers by industry/interest category is incredibly easy and the resulting user interface is great.

It’s really easy to see influencers and their level of influence within the Lissted Community and across social

networks in general.

Websites and Twitter handles are provided and clickable so you can go straight to their websites and profiles to

look at all of their content and find their contact details.

In the screenshot below you can see the ‘Social Reaction’ and the ‘Members’ data in relation to the posts from

these influencers. This is really useful for gauging the influencers’ influence levels and also for the kind of

content that is well received and shared with social media (more about this in a later section of the list).

13 Free Expert PR Tools You’ll Love For Influencer Identification





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Continued…

Tool Industry

Cost in AUD

(Subject to

change)

FeaturesEase

of

Use

(1-5)

Usefulness

(1-5)


Lissted All x ? Search for influencers and

content by category/industry

View influencers’ websites

and twitter handles


influence an influencer has

within the Lissted community

by looking at the number of

members who shared their

content in the last 7 days.



across social networks by

seeing the social reaction to

their content (the total of

Facebook likes, comments

and shares, Tweets, LinkedIn

shares, Google+1s and Pins

in the last 7 days).

Create email alerts for areas

of interest

Speak to Lissted about the

paid options available as

they are not specified on the

website

5 5 ?

BIG TIP!

Gauge influencers’ influence levels by using the ‘Social Reaction’ and

‘Members’ data in relation to the posts from these influencers. This can

be useful if you can find an influencer on this platform that you have

identified firstly with another tool where you cannot gauge influence

levels (e.g. Google Alerts, Buzzsumo)




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#7 Google Alerts

What does it do?

A totally free tool from Google that allows you set email alerts relating to keywords that are of interest.

Polkadot PR Verdict

This is a great tool for several reasons. In relation to identifying influencers, I would recommend that you create

alerts for keywords linked to your brand or business to help you identify people who are actively creating content

(e.g. written articles, videos, images and infographics, etc.) about those topics.

As Google seems to scour the whole web for content, this tool often picks up potential influencers that other

tools can miss.

With regards to creating ‘useful alerts’, I would recommend setting up separate daily summary alerts for the

following, using a fictional organic beauty (cosmetics) product business as an example:

• Your brand name (e.g. Totally Natural Beauty - fictional name)

• Your direct competitors brand names (e.g. Lavera - a real natural cosmetics brand)

• Other competitors in your industry (e.g. L’Oreal - a global cosmetics brand)

• Relevant keywords (e.g. “beauty tips”, “cosmetics review”, “natural cosmetics”, “organic cosmetics”, “beauty

brands Australia”, etc.)

When you get your emailed alerts, you can then click through to the resulting articles and videos etc., and then

assess whether the author is worth targeting as an influencer. You could do this by looking at the type of content

they publish on their website and/or social channels to see if it's relevant. You can then also see how active they

are and how influential they are from the number of shares, likes, followers, etc. that they have.

This kind of research can be enhanced by finding the prospective influencer within tools like Klout, Klear and

Anewstip for example (also covered in this list).



https://klout.com/

http://klear.com/




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Tool Industry

Cost in AUD

(Subject to

change)

FeaturesEase

of

Use

(1-5)

Usefulness

(1-5)


Google

Alerts

All x Get alerts for keywords

related to your business

directly to your inbox

5 5

BIG TIP!

You can see in the screenshot below that I have previewed an alert for

“beauty tips” and I have actually used speech marks (“”) in the search

box. This makes sure that the results contain that exact phrase, which

is handy if results in the preview look too broad.




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#8 Notey

What does it do?

Search through stories, publishers and people to find ‘hand-picked’ bloggers, blogs and independent

publications on an enormous variety of topics.

Polkadot PR Verdict

This is a purely free tool, there is no paid version. It is really useful for finding relevant influencers across a wide

variety of industries.

It is so easy to use. You can browse top stories and publishers by topic or date. Within the search results, you

can see the author's name (the publisher...and potential influencer) and see all articles written by the author to

help with your prospecting. Unfortunately, you cannot contact them through the site.





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Tool Industry

Cost in AUD

(Subject to

change)

FeaturesEase

of

Use

(1-5)

Usefulness

(1-5)


Notey Wide

Variety

x Articles, Topics, Publishers

and People Searches

(Unlimited)

5 4

BIG TIP!

As you cannot see influencers’ contact details within this tool, you will

need to search for the influencers’ name and contact details

separately; they might be available through their personal social media

accounts, blogs or websites. You could then add the influencer to your

own database manually.




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#9 Followerwonk

What does it do?

This tool scours Twitter for users’ profiles or just their bios for keywords that you search for. The results list

Twitter account and profile information that includes names, Twitter handles, bio info, geographical location, no.

of Tweets, no. of followers, no. of following, the age of the Twitter account (in days) and ‘social authority.’

Polkadot PR Verdict

This is an extremely useful tool. You can use some of the key features of the tool for free in exchange for your

Twitter details. A bargain!

To find influencers, all you need to do is search for keywords that relate to your business. If we stick with the

beauty brand example then you might search for “beauty blogger” and the results will show Twitter users with

that in their profiles (see screenshot below). You can also see how influential they are from the stats, and the

‘Social Authority’ measure is particularly useful here. This is basically how influential the user is.

‘Social Authority’ is composed of:

- The re-Tweet rate of users' last few hundred Tweets

- The age of those Tweets

- A re-Tweet-based model trained on user profile data

To read more about the ‘Social Authority’ measure, take a look at this Moz Blog post.

So this will help you to determine which users are worth targeting and adding to your database.



https://moz.com/blog/social-authority



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Continued…

Tool Industry

Cost in AUD

(Subject to

change)

FeaturesEase

of

Use

(1-5)

Usefulness

(1-5)


Followerw

onk

All x $38 +

per

month

View Social Authority

Rankings

See Followers and Their

Locations

Know When Followers are

Active

View Social Authority

Rankings

See Followers and Their

Locations

Compare Follows/Followers

View Follower Losses and

Gains

Maximize Times to Tweet

Know When Followers are

Active

See What Tweets Engage

Easily Follow/Unfollow in App

5 5 5

BIG TIP!

Combine using this tool with other tools mentioned in this list. For

example, you might have found a potential influencer using Google

Alerts because they have produced some relevant content. But are

they worth adding to your database and targeting?

Well, you could search for them in Followerwonk and check out their

stats.




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#10 Klear

What does it do?

Find (for free) and monitor (paid feature) influencers by searching in relation to their ‘skill’ and location. This is

based on Twitter influencers and if you pay, then Instagram influencers are included too.

Polkadot PR Verdict

This is a great tool for discovering influencers in relation to topics, industries and keywords, with the added

feature for refining searches by location. This is an excellent way to find influencers for localised PR and

outreach campaigns (e.g. to promote a brand with a local reach such as Sydney, Australia or the whole of

Australia for example).

This tool also shows you the influencers’ handles/presence on other social networks and enables you to connect

with them, so it's helpful for productivity and for opening multiple channels through which to make contact with

the influencer...and helps you to assess the opportunities for content promotion through multiple social

channels.


http://klear.com/

http://klear.com/

http://klear.com/

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Continued…

BIG TIP!

This is a wonderful tool for combining with other tools such as

Buzzsumo and the Twitter search function, also mentioned in this list.

Again, you may have discovered potential influencers that have posted

and/or shared content but you are wondering who to prioritise with your

outreach efforts.

In Klear, you could then find the influencers by searching for their

Twitter handle (obtained from another tool like Klout for example), so

that you can note their influence scores in Klear based on activity,

popularity and responsiveness. Combine this with their location (if that

matters to you) and you have got a great discovery and targeting

system.


Tool Industry

Cost in AUD

(Subject to

change)

FeaturesEase

of

Use

(1-5)

Usefulness

(1-5)


Klear All x $324+

per

month

Search for influencers by

keyword/category (Limited)

View influencers’ social

network names/accounts and

connect with them (Limited)



using the discovery tools and

by searching specifically for a

twitter handle (Limited)

Keep track of your own

influencer level/rating

(Unlimited)

Basically the same as for the

free account with higher

limits on the tools

Create influencer lists.

Plus…

Setup automated monitoring

and analysis reports for

keywords and brands.

5 4 5



http://klear.com/

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#11 Quora

What does it do?

Quora is a question-and-answer website tool/platform where the questions and answers are user-generated.

Polkadot PR Verdict

You might have come across Quora before when seeking answers (for anything!), but Quora is actually a great

free tool for helping with your influencer search and assessment. You can search for questions and answers

relating to relevant keywords. Users with good answers on the site tend to receive ‘upvotes’ and get lots of

views. Using this knowledge you can then spot potential influencers in their capacity of acting as an expert in

this forum.

In the screenshot below you can see that I searched for ‘beauty tips.’ I then clicked on the ‘Most Viewed Writers’

link in the results menu to see a list of potential influencers. I then clicked through to Emma Brown’s Quora

profile to view her profile information including all of her answers (see overleaf). As part of this there is a link to

her Twitter account (see overleaf), so that could be used for further research and finding contact details. Some

influencers enable the direct contact functionality within the site and so you can message them directly.

Other features include setting up alerts and notifications for topics and following members. So this can help with

your research efficiencies.





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Continued…

Click through to Quora profiles to view profile information including all of the influencers’ answers.

Find further information for influencers by clicking on their listed details, which can include social media profile

links:


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Continued…

BIG TIP!

To further assess how influential the potential influencers are in Quora,

you could find them in Klout or Followerwonk and check out their Klout

and Social Authority scores respectively.

Tool Industry

Cost in AUD

(Subject to

change)

FeaturesEase

of

Use

(1-5)

Usefulness

(1-5)


Quora All x Search for influencers by

topic using keywords

Find influencers’ social

accounts & websites (when

available)

Directly message influencers

(when available)

Create alerts for topics

Subscribe to influencers’

feeds

5 4




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#12 Kred

What does it do?

Kred is a tool that helps influencers and brands connect with each other to build influencer networks and

enhance their level of influence.

Access to the tool is free for the first year of use in exchange for a tweet about the service. After the first year, it

costs USD $19 per year (at the time of writing this list).

Kred assigns an ‘Influence Score’ and an ‘Outreach Score’ to influencers in the network. If influencers are

identified as being influential in more than one area/topic then scores are given for each topic as well as an

overall network score.

In the screenshot below, you can see that Marie Claire is influential in numerous areas.

Polkadot PR Verdict

This tool is not as easy to use for identifying influencers as many of the other tools already covered in this list. It

is still useful though, especially if you have discovered a potential influencer using another tool on the list (e.g.

Google Alerts or BuzzSumo) and you want to know how influential and active they are.

If you search for the influencer’s Twitter name on the site then you can view their network profile and establish if

they are worth targeting in relation to your area or interest.

It is particularly useful that you can see the influencer’s activity levels as well as how influential they are, and that

influencer level is broken down by category/topic.

The influencer scores work like this: Kred Influence goes up when somebody mentions, re-Tweets or replies to

you. Kred Outreach increases when you mention, re-Tweet or reply to someone else.


http://home.kred/



http://home.kred/

http://home.kred/

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Continued…

BIG TIP!

You can use Kred to assess how influential potential influencers are

that you have identified using other tools on this list (e.g. Google Alerts

and Buzzsumo).


Tool Industry

Cost in AUD

(Subject to

change)

FeaturesEase

of

Use

(1-5)

Usefulness

(1-5)


Kred All x $12+

per

month

See Kred Influence and

Outreach score

Get a Kred Activity Statement

Get a .Kred profile page

Get a .Kred web address

Get a .Kred Communities

Get a .Kred Influence

Network

Get special rewards if you

have an influencer score over

800

All free options plus:

Effortlessly give +Kred and

earn Outreach points

Message Centre: Privately

message other Influencers

with Kmail

Own a verified .Kred account

with a personalized profile

page

Have your profile page

prioritized in all Kred

Communities and search

results

Reward Influencers with

KPOP currency

Create Kred Leaderboards

Access the Kred XLS

Endpoint and Communitize

your contacts

Create an Empire Kred

mission

3 4 5



http://home.kred/

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#13 LinkedIn

What does it do?

LinkedIn is the world's largest professional network with more than 400 million members in 200 countries and

territories around the globe. It does rather a lot of things really; by building your profile and network through the

site it can help you to land your dream job, grow and nurture your network, unlock sales opportunities and find

and hire talent.

Free accounts are available and come with many useful features. Paying for an account (there are different

membership levels) enables you to contact and connect with more people more easily, and gain access to

insights about yourself, your business (if you manage a business profile) and other LinkedIn users.

Polkadot PR Verdict

This is a great tool for finding influencers; some LinkedIn users are so influential that they are classified by

LinkedIn as an ‘Influencer’, but there are not very many people at this level in relation to the number of LinkedIn

users. However, even if someone isn’t classified as an Influencer by LinkedIn, you can easily find thousands of

them.

Probably the easiest way to do this is to use the main search box in the header menu are of the site and use

keywords relating to your business.

In the screenshots below, you can see I searched for “beauty tips” and in the following results. I then selected

‘Posts’ from the side menu. This then filtered the results to only include posts from the LinkedIn blog network

(LinkedIn has a built-in blog platform called ‘Pulse’).

Then you can look down through the results and find relevant articles by users on the network. You will notice

that you can see how many followers the authors have; essentially, the more followers, the more influence a

user has.





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Continued…

Click on a result from the list to view the post:

Then click on the author’s name to view their profile:


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Continued…

BIG TIP!

If you are unable to contact them directly because you have no current

network connection with them, then you could find them on a different

social network (e.g. Twitter) and contact them through that channel.

Tool Industry

Cost in AUD

(Subject to

change)

FeaturesEase

of

Use

(1-5)

Usefulness

(1-5)


LinkedIn All x $29.99

+ per

month

Create a profile

Build your network

Search for influencers using a

variety of content parameters

Make direct contact with

influencers (if a connection

exists)

Find other ways to contact

influencers (e.g. through their

websites and other social

network profiles)

Too many to list!

See here once logged in

4 5 5




https://www.linkedin.com/premium/products

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Conclusion.Now that you’ve read all about these free food & hospitality PR tools and our

tips on how to use them, individually and together, it’s time to get started.

With these tools you will be able to research and identify influencers worthy of

targeting as part of your PR, influencer marketing or blogger outreach

campaigns.

So what are you waiting for?

We’d love to hear about how you get on with these tools and how they help

you to either get started, or enhance your current campaigns.

Soon we will create more useful guides and collections of free tools that will

support other areas of the PR and influencer outreach process, remember to

sign up to our newsletter to receive them when they are published.

We hope that these tools will help save you precious time and money, while

making your campaigns more effective, generating a really awesome return

on investment you can be proud of.

polkadot_pr

@PolkadotPR

PolkadotPR



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About Polkadot PR.Polkadot PR was set up by ex-journalist Dionne Taylor, nearly ten years ago

with a pocket full of change and a lot of ambition.

Today, Polkadot PR is a public relations agency with an expert team of

employees who are multi-skilled across all media platforms.

With a team who have worked in both PR and journalism, we are able to sit on

both sides of the fence, knowing exactly what journalists need to secure great

press coverage.

We strongly believe in the power of PR as a worthwhile investment to increase

awareness, sales, credibility and the overall image of any brand, product or

service. Our results speak for themselves, and we have watched our clients’

businesses flourish as a result of the press coverage we have generated.

Working with clients to achieve not only sensational press coverage, engaged

social media audiences and memorable events – Polkadot PR has formed a

reputation as one of the best boutique consumer PR agencies in Australia.

T: 02 8279 0664

F: +61 2 8569 0348

M: +61411 230 301

E: [email protected]

Suite 104, 282-290 Oxford Street,

Bondi Junction,

Sydney, NSW 2022

Australia


mailto:[email protected]

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Launch your brand

into the stratosphere

with Polkadot PR.

For the last ten years we have gained literally thousands of pieces of media

coverage for our clients, exposing their brands to millions of people in

Australia and around the world. You can book in for a free PR consultation

here with Dionne Taylor, Polkadot PR’s founder.

Find out how PR can help you to:

Connect with the right influencers

Amplify your brand awareness on a

local, national and even global scale

Get more leads, sales and loyal

customers

Optimise your brand positioning

Book Now











Documents

A Polkadot PR Guide · My overall tip for getting the most out of these free tools and avoiding the need to pay for them is to combine their power. Often features are limited in the