A POWERFUL TOOLFOR EQUIPMENT REMARKETEING

Your Name Here | you@purplewave.com | 000.000.0000

WHO WE AREPurple Wave began as a traditional consignment auction company in Manhattan, Kansas. Aaron and Suzy McKee founded and built the business with hard work, integrity, and creativity; values learned growing up on rural Kansas farms. These core values have served Aaron well since his first public auction in September 2000. For nearly ten years, Purple Wave has grown in its annual sales and its reputation by:

* Focusing on providing a trustworthy, traditional, full-service, turn-key auction solution* Building an Internet community of buyers* Investing in proprietary technology and business processes

Purple Wave is the largest Internet only, absolute auction firm in the Midwest. The Purple Wave team consists of over 40 professionals who annually assist over 1,000 sellers remarket tens of millions of dollars of construction equipment, agricultural equipment and vehicles. All Purple Wave auctions are held online at www.purplewave.com, and each month over 100,000 potential buyers search the site for assets.

PURPLE WAVE AUCTIONEQUIPMENT BIDDERS

PERFORMANCE COUNTS

Winning bidders paid a 10% buyer’s fee on all assets

MAY 2010 YEAR TO DATE

12

123,807

317,761

6,652,812

188

66

542,923

1,467,427

27,719,270

1050

Number of Auctions

Potential Bidders

Viewers

Pages Read

Number of Sellers

(Unique visitors) - Google Analytics

(Visits) - Google Analytics

(Pages Opened) - Google Analytics

AG EQUIPMENT AUCTIONS

Stats & Bidder Demographicsw 5 auctions w 593 assets sold w Average 8 bidders/assetw 1,366 bidders from 24 states Canada & Mexico

Large Seller Case Study

• Auctions• 171 Assets Sold• 1,180 Bidders From 25 States, Canada & Mexico• $1,426,117

SIMPLE EQUATIONSMore Visibility = More Potential Bidders

More Potential Bidders = More CompetitionMore Competition = Better Recoveries

Comparable overall visibility ANDHundreds of times more concentrated visibility per asset

Than Ritchie Bros. or Iron Planet

Current Web Stats

Ag EquipmentAuction Results – June. 30, 2010

Marketing Campaigns Typically Include:

National & Local PublicationsRadio

Direct Mail

Web Advertising

Auction Calendar syndication

Custom Marketing For Your Equipment

Purple Wavedelivers

• Full coordination directly with: Corporate Regional Division Retail Store• Turn key picturing, lotting and describing of sale assets• Base of 50,000 existing buyers• Bidder qualification• Remarketing ad campaign planning, creation, placement and funding• Reporting and settlement• Collection and clearing of buyer payments• Notification to release assets after payments have cleared• Full coordination and tracking of title transfer• Issue and case resolution• All current and historic settlements in real time online (structured)• Purchase and transactions back office and front office responsibilities