A project on E-Patshal

8/11/2019 A project on E-Patshal

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CHAPTER 1

E-PATSHAL

1.1INTRODUCTION

E-PATSHAL is the partnership concern which provides the educational platform for all the set of

students. The main process of this company provides the application and the websites for the

education purpose. It was found by Karthikeyan Jawahar & Vivek in Coimbatore in the year

2014 Jan. But this concern is the Singapore based registered.

HISTORY

E-PATSHAL came in existence on 24 Jan 2014 as a partnership firm. Private Limited. It started

off by selling imported education portal and applications. In 2014, it obtained a license from the

Government of Singapore

ORGANIZATION PROFILE

Introduction

E-PATCHAL is the partnership concern which is not yet been started in India but it Is

Singapore registered in the year 2014thJanuary 24.The major objective of this company

is to reduce the gap between the student and education .We combine our strong capability

in core web technologies with our understanding of various business processes and

functional domains in providing you a unique solution that is best suited for your

business.


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Type of the organization:

This is partnership ship firm which consist of two shareholders sharing their profit equally.

1.1.1 Members of Management:

MR.KARTHIKEYAN JAWAHAR

MR.VIVEK

1.1.2 Product and services of the organization:

Web Application Development

Web Portal Development

E-commerce Development

Website Design & Development

Domain registration

Web hosting

1.1.3 HISTORY:

Founders of Karma Innovation founded the problem between the student and their

education. So finally it started in the year Jan 2014.The major objective of this company

is to reduce the gap between the student and understanding of the subject.

1.1.4 VISION AND MISSION STATEMENT:

Vision:

Promote the company & to contribute the betterment of education.

Mission:

We are committed to make difference in education and understandability.


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1.2 ORGANISATION CHART:

1.3 CSR INITIATIVES & OTHER DETAILS:

As it is a startup concern it has no yet started in any activities but it is more focused to

serve the society by initiating various CSR activities.

Founders

Employees


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CHAPTER 2

MICRO AND MACRO ANALYSIS

2.1 MICRO ENVIRONMENT:

CUSTOMERS:

This company is targeting College Students & Education institutions as their customers.

EMPLOYEES:

It is in a startup stage of the process. So currently it runs with only two numbers namely

Karthikeyan Jawahar and Vivek as founders.

COMPETITOR:

Laszlo Systems, Inc.

Cyberspace HQ

Curl Corporation

Op Source Inc.
http://www.laszlosystems.com/http://www.cyberspacehq.com/http://www.curl.com/http://www.opsource.net/http://www.opsource.net/http://www.opsource.net/http://www.curl.com/http://www.cyberspacehq.com/http://www.laszlosystems.com/


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2.2 PESTLE ANALYSIS:

Political:

Some of the current developments in the Political environment include the liberalization ofclosed economies and greater level of foreign trade. While this opens up new markets as China,

it also fuels competition from the likes of India offering cheap outsourcing options. Recent

turbulent conditions marked by escalated terrorist attacks disrupt the overall operations of the

world markets. The political instability is also curbing potential for industrial development,

which is crucial for the growth of companies such as Microsoft Corporation .

Social & Cultural:

This factors consist of changing demographics, patterns of employment, lifestyles and attitudes.

More and more people are becoming technology savvy and the new generations are highly

computer literate. A higher percentage of women across the world are employed, increasing the

consumer base for computer products. The concept of home computers is well accepted. The

ageing population of the world may hold adverse effects for the industry in the time to come, as

the number of people working will be drastically reduced up to 35% of population while over

50% will be retired.

TechnologicalFactors:

Technological developments include wide scale use of personal computers, rapid growth of

Internet usage and integration of information technology to drive key processes of organizations.

IT solutions as Decision Support Systems, Data Mining and Warehousing, IT Aided Customer

Relationship Management programs, Computer Aided Designing and Production Facilities,

Transaction Processing Systems and host of other IT integrated business processes are

increasingly used as a leverage of competitive advantage. The convergence of multimediaoptions of audio, video and data is providing powerful usage options, further expanding product

potential.


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Economic Factors:

Economic forces can be noted in the slowdown in the global economy and the increased

competition from cheaper sources as India. The turbulent currency markets also affect large-

scale global companies as Microsoft, increasing financial risks. The aging population of the

world will retire in time to come, leaving smaller percentage of world population in the

workforce. This trend is likely to affect the world economy adversely, slowing down growth and

development across the world.

2.3 SWOT ANALYSIS:

Strength:

1. Diversifying was policy of E-Patshal which will help in cross branding

2. Continuous innovation can make

3. They targeting is students which will help for the long run.

4. Feedback from viewers to minimize the threat of losing by taking step

5. It is a process in full actionable agreement with some of the defining characteristics of

learners in the third millennium.

6. It provides considerable customization of learning related to the needs of the learner.

Weakness:

1. Outsourcing of knowledge based activities

2. Technology problems which is a problem with whole industry is a major threat

Opportunity:

1. Foreign markets and increase in purchasing power

2.

Live events and entertainment

Threat:

1. Increasing complexity in structure of administration

2. Completion from local competitors as it is diversifying foreign soil


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CHAPTER 3

FUNCTIONAL AREA

3.1 MARKETING DEPARTMENT

This firm doesnt have any market share right now. The competition is high in the field. And

some competitors

Laszlo Systems, Inc.

Cyberspace HQ

Curl Corporation

OpSource Inc.

Positioning:

E-Patshal positioned as an Educational supporting programs and application since it is an

educational application.

Targeting:

The company has targeted their customers are like students, educational institutions since it is an

educational application.

Segmentation:

This company has segmented their customers by the location. Depends upon the location the

firm will change their product. Why because it is also going to implement in Singapore as

international business.

Complaints handling:

Complaints will be getting from online and will be resolved very quickly.
http://www.laszlosystems.com/http://www.cyberspacehq.com/http://www.curl.com/http://www.opsource.net/http://www.opsource.net/http://www.opsource.net/http://www.curl.com/http://www.cyberspacehq.com/http://www.laszlosystems.com/


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CHAPTER 4

FIELD STUDY

4.1CUSTOMER SURVEY

A survey using questionnaire was conducted to know the students perspective on the

effectiveness of using e-learning.

4.1.1 Research Objectives:

To determine the students level of exposure to e-learning.

To investigate the effectiveness of using e-learning students.

To determine the advantages and disadvantages of e-learning

To determine the access of learning preferred by the learners.

4.1.2 SCOPE OF THE STUDY

The study is conducted in Coimbatore. Data collection is limited to 2 weeks duration. Therespondents who use e-learning sources were identified for the study purpose.

4.1.3 METHODOLOGY

Nature of study: The study assumes nature of descriptive research.

Sampling technique: The sample size constitutes of 33 respondents.

Method of data collection: The study depends on primary data collection. Data

collection is done through questionnaire which has open and close ended questions. Tools for analysis: Descriptive analysis and mean score is used for data analysis.

The project used a range of qualitative approaches to data collection, comprising a

systematic literature review, questionnaire survey.


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Research Design

This quantitative study involved 33 secondary school students studying at College and school

students .Copies of a questionnaire consisting of four sections were used as instruments to

collect data. Section 1 contains demographic factors of the students. Section 2 was to identify the

students exposure to E-learning. Section 3 was to investigate the effectiveness of using E-

learning among the secondary school students. The last section of the questionnaire was to

determine the advantages and disadvantages of E-learning from the perspectives of the students.


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4.2 ANALYSIS AND INTERPRETATIONS

This section deals with the analysis and interpretation of data collected through

Questionnaire. Findings are presented in the form of tables and charts under various headings as

given below.

4.2.1 Demographics

Demographic profile of the respondents in the survey of e-learning users is presented

below.

Table 4.2.1.1 Gender

Gender No of Respondents PercentageMale 21 63.6

Female 12 36.3

Total 33 100

It is inferred from the above table it can be seen that majority (63.6%) of the respondents are

male.

Chart 4.2.1.1 Gender

63.6%

36.3%

Gender

Male Female


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Table 4.2.1.2 Age

Age No of Respondents Percentage

15-20 years 0 0

21-25 years 28 84.8

25-30 years 4 12

30-40 years and above 1 3.2

Total 33 100


belong to 21-25 age.

Chart 4.2.1.2 Age

0

84.8%

12%

3.2%

Age

15-20 21-25 25-30 30-40


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Table 4.2.1.3 Educational Qualification

Educational Qualification No of Respondents Percentage

School Level 3 9.3

Under-Graduation 25 75.7

Post-Graduation 5 15

Ph.D. 0 0

Total 33 100


Under Graduates.

Chart 4.2.1.3 Educational Qualification

9.3%

76%

15%

0

Qualification

High school UG PG Ph.D


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Table 4.2.1.4 Employment Status

It is inferred from the above table it can be seen that most (45.5%) of the respondents are

students.

Chart4.2.1.4 Employment Status

24.2%

30.3%

45.5%

Employment Status

Full time education Half time education Student

Employment No of respondents Percentage

Fulltime 8 24.2

Halftime 10 30.3

Student 15 45.5

Total 33 100


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Table 4.2.2.2.YEARS OF EXPERIENCE

Experience No of Respondents Percentage

>1 17 51.5


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Table 4.2.2.3 Mode of Using

Mode Of Using No of Respondents Percentage

Online course 18 54.5

Internet 2 6

CD-ROM 1 3

Video tape 6 18.1

Forums 1 3

Others 5 15.1

Total 33 100


using Online course.

Chart 4.2.2.3 Mode of Using

54.5%

6%3%

18.1%

3%

15.1%

0

2

4

6

8

10

12

14

16

18

20

Online course Internet CD-ROM Video r Audio

tape

Using Internet

discussion

forums

Others

Mode Of Using


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Table 4.2.2.4 Purpose of Using E-learning

Purpose No of Respondents Percentage

Self-study courses 3 9.2

My academic achievement 3 9.2

Enhances my computer skills 8 24.2

Provides good instructional

learning

7 21

Make my lesson more organized 2 6.4

More effective 10 30

Total 33 100

It is inferred from the above table it can be seen that most (30%) of the respondents are choose e-

learning helps my lesson more effective compare to chalk and talk.

Chart 4.2.2.4 Purpose of Using E-learning

9% 9%

0

24.2%

21.2%

0

6%

0

30%

0

2

4

6

8

10

12Purpose of E-learning


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Table 4.2.2.5 Advantages of E-learning

Advantages No of Respondents Percentage

Enables learning at any time 5 15.1

Enables learning at any place 7 21.2

Develops students independence 3 9.09

Assists in the development of study

skills

3 9.09

Students can use tools that best suit

their own learning styles

15 45.4

Total 33 100

It is inferred from the above table it can be seen that most (45%) of the respondents are choose

the Students can use tools that best suit their own learning styles.

Chart 4.2.2.5 Advantages of E-learning

15.1%

21.2%

9.09% 9.09%

45.4%

0

2

4

6

8

10

12

14

16

Enables learning at

any time

Enables learning at

any place

Develops students

independence

Assists in the

development of

study skills

Students can use

tools that best suit

their own learning

styles

Advantages


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Table 4.2.2.6 Disadvantages of E-learning

Disadvantages

No of

Respondents

Percentage

Expensive to buy the devices 5 15.1

Reduced face to face contact between teachers 5 15.1

Students may be required to buy or go to cyber cafe if

they want to use computer

1 3.03

Reduced face to face contact between friends 7 21.2

Technical difficulties may give barriers to students

learning

13 39.2

Others 2 6.06

Total 33 100

It is inferred from the above table it can be seen that most (39.3%) of the respondents are choose

technical difficulties may give barriers to students learning.

Chart 4.2.2.6 Disadvantages of E-learning

15.1% 15.1%

3.03%

21.2%

39.3%

6.06%

0

2

4

6

8

10

12

14

Expensive to buy

the devices

Reduced face to

face contact

between

teachers

Students may be

required to buy

or go to cyber

cafe if they want

to use computer

Reduced face to

face contact

between friends

Technical

difficulties may

give barriers to

students

learning

Others

Disadvantage


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Table 4.2.2.7 Activities have you found irrelevant

Irrelevant No of Respondents Percentage

Forums 3 9.09

Exercises 12 36.3

Calendar 1 3.03

Quizzes 14 42.4

Others 3 9.09

Total 33 100

It is inferred from the above table it can be seen that most (30%) of the respondents are choose

quizzes.

Chart 4.2.2.7 Activities have you found irrelevant

9.09%

36.3%

3.03%

42.42%

9.09%

0

2

4

6

8

10

12

14

16

Forums Exercises Calendar Quizzes other (specify)

Irrelevant


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Table 4.2.2.9 Best learning style

Styles No of Respondents Percentage

Learning by listening 4 12.1

Learning by seeing 10 30.3

Learning by experimenting & feeling 19 57.5

Total 33 100

It is inferred from the above table it can be seen that most (57.5%) of the respondents are choose

the learning by experimenting & feeling

Chart 4.2.2.9 Best learning style

12.1%

30.3%

57.5%

0

2

4

6

8

10

12

14

16

18

20

Learning by listening (Auditory) Learning by seeing (Visual) Learning by experimenting and

feeling (Kinesthetic)

Best of Styles


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4.3 RECOMMENDATION:

E-learning was being used quite extensively as a preparation and presentational tool.

E-learning should be based on their time flexibility and to more entertainment contents

such like quiz and marks.

Provide e-learning resources to use in the classroom.

4.4 CONCLUSION

The majority of responds claimed to be confident in their e-learning use and were broadlypositive about their current e-learning practice. Most felt there was an expectation that they

should be using e-learning and nearly two- thirds were determined to use e-learning to its full

potential, however the majority also qualified their enthusiasm by saying that e-learning was

only one useful tool.


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CHAPTER 5

LEARNINGS

From the study conducted there were lots of real time experiences and learnings which are

listed below

Marketing Department - Functions of marketing department was learnt. The different

marketing strategies, promotional mix, price fixation for the products and packaging methods

was learnt.

Questionnaire - The process of framing a questionnaire was learnt. The Importance of placing

appropriate words in a questionnaire, sequencing the questions in an order and to frame a precise

questionnaire was learnt. The difficulties to be faced while getting a questionnaire filled wasunderstood.

Field Study The Factors influencing while using e-learning was understood. I was able to

gained knowledge about e-learning.

Corporate Culture - I came to know about the corporate set up and work culture in the

corporate office. I could understand the importance of decision making.


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QUESTIONNAIRE

DEMOGRAPHIC FACTORS

1. Name:____________________

2. Gender:

A. Male

B. Female

3. Age:

A. 15-20

B.

21-25

C. 25-30

D. 30-40

E. 40 above

4. Education completed

A. High school

B. Under graduate

C.

Post GraduateD. PH.D

5. Employment Status:

A. Full time education

B. Part time education

C. Student

6. Places of Students Access to Computer

A. Home/student residence

B. College/University/Learning Centre

C.

Cyber caf

D. Work place


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7. Do you have more or less than 5 years experience?

A. More than 1 years experience

B. Less than 1 years experience

8. Types of E-learning the Students Used

A. Online course (Learn direct)

B. Internet

C. CD-ROM

D. Video or audio tape

E. Using Internet discussion forums

F.

Others

9.The Effectiveness of using e-learning among Students

A.

E-learning provides me with greater flexibility on free to select either instructor-led or

self-study courses

B. E-learning can give more advantages rather than disadvantages to my academic

achievement.

C. E-learning gives no time barrier.

D. E-learning can enhances my computer and Internet skills

E. E-learning provides good instructional learning program to me even I far from teacher.

F. E-learning provides complete content in my learning with good exercise

G. E-learning helps me to make my lesson more organized.

H. E-learning provides me with different learning styles and can make my learning more

fun.

I. E-learning helps my lesson more effective compare to chalk and talk.


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10. Advantages of using E-learning

A. Enables learning at any time

B. Enables learning at any place

C.

Develops students independence

D. Assists in the development of study skills

E. Students can use tools that best suit their own learning styles

11. Disadvantages of using e-Learning

A. Expensive to buy the devices

B. Reduced face to face contact between teachers

C. Students may be required to buy or go to cyber cafe if they want to use computer

D. Reduced face to face contact between friends

E. Technical difficulties may give barriers to students learning

F. Others

12. Access-to-learning issues

A.None

B. Specific learning difficulty (e.g. dyslexia)

C.

Blind or partially sighted

D. Deaf or hard of hearing

E. Wheelchair user or mobility difficulties

F. Mental health difficulties

G. Unseen disability

13. Which features/activities have you found irrelevant?

A. Forums

B. Exercises

C. Calendar

D. Quizzes

E. other (specify)


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14. Im participating to this E-learning because it is:

A. Compulsory

B. Elective

C. Interesting

D. Recommended by a friend

E. Easy credit units

15. What is your best learning style?

A. Learning by listening (Auditory)

B. Learning by seeing (Visual)

C. Learning by experimenting and feeling (Kinesthetic)


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REAL TIME ASSIGNMENT

HUMAN RESOURCE MANAGEMENT

1) Which one of the following becomes a creative factor in production?

a) Land

b) Capital

c) Consumers

d) Human Resources

(Answer:- d)

2) The focus of Human Resource Management revolves around

a) Machine

b) Money

c) Men

(Answer: - c)

3) Demand for human resources and management is created by

a) Expansion of industry

(b) Shortage of labor

c) Abundance of capital

(Answer: - a)


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4) Human Resource Management is primarily concerned with

a) Sales

b) Dimensions of people

(c) External environment

(Answer: - b)

5) HRM aims to maximize employees as well as organizational

(a) Effectiveness

b) Economy

c) Efficiency

(Answer: - a)

6) Human Resource Management function does not involve

a) Recruitment

b) Selection

c) Cost control

d) Training

(Answer: - c)

7) Which one is not the specific goal of human resource management?

a) Attracting applicants

b) Separating employees


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c) Retaining employees

(Answer: - b)

8) To achieve goals organizations require employees

a) Control

b) Direction

c) Commitment

d) Cooperation

(Answer: - d)

9) Human resource management helps improve

a) Production

b) Productivity

c) Profits

d) Power

(Answer: - b)

10) Personnel management is

a) Pro-active

b) on-going

C) Routine

(Answer: - c)


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11) An employee is separated from the organization by way of Lay off when

a) When he lacks skills

b) Employer could not employ the employee

c) When he commits a mistake

d) None of the above.

(Answer. b)

12) Employee violate rules of organization as mentioned in the standing orders. Because of

which he has to leave the job is an example of

a) Forced Retirement

b) Premature Retirement

c) Compulsory Retirement

d) Voluntary Retirement

(Answer: - a)

13) Employee become disable due to disease, illness, accident in such case Management may

give him the option of retirement. This is an example of





(Answer: - b)


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14) In Defense under some departmentafter 15 yrs of service, person has to retire from his

post.





(Answer:- c)

15) To Avail Voluntary retirement Scheme the employees has to minimum ____ years service

a) 15 years b) 20 years c) 10 years d) 5 years

(Answer: c)

16) An employee terminated due to Alcoholism, Dishonesty or inefficiency is called as

a) Discharge

b) Dismissal

c) Suspend

d) Layoff

(Answer: a)

17) Standard PerformanceActual Performance = Training & Development _____________

a) Objective

b) Drawback


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21) Inability of HR to think strategically becomes a barrier for

a) HRP

B) SHRM

C) Strategic Objectives

d) HCM

(Ans :- b)

22) Fast decisions can be taken when the organization Practices

a) SHRM

b) HRD

c) HRM

d) all of the above

(Ans :- c)

23) Which of the following is not a method of On the job Training

a) JIT

b) Job Rotation

c) Mentoring

d) Simulations

(Ans :- d)


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24) Which of the following is not a method of off the job Training

a) Sensitivity

b) Seminar

c) Under study

d) Conferences

(Ans :- c)

25) Seed Plot is a Latin word which means:

a) Mentoring

b) Planning

c) Seminar

d) Training

(Ans :- c)

26. What is meant by the term 'management by objectives'?

a. A system of giving the authority to carry out certain jobs by those lower down the

management hierarchy

b. The system of management that is based on bringing together experts into a team

c. The setting of objectives to bring about the achievement of the corporate goals

d. The control of the organization by those in the 'head office'

(Ans :- c)


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27. A manager may delegate any of the following except:

a. Authority

b. Workload

c. Responsibility

d. attendance at meetings to represent the department

(Ans :- c)

28. Workforce planning involves all of the following except:

a. Organizing the training of staff

b. forecasting future personnel requirements

c. examining production plans in a factory

d. preparing and maintaining personnel records

(Ans :- a)

29. Maslow, in his triangle of human needs, showed that

a. having challenging new tasks is a basic human need

b. money always motivates workers

c. safety and security is a low order human need

d. workers will not give of their best unless they have good social events provided by the firm(Ans :- c)

30. Piecework is a payment system where the worker is

a. paid overtime for any hours worked beyond 25 per week

b. rewarded for good conduct

c. is paid a minimum of 4.20 per hour

d. is paid for what he or she achieves

(Ans :- d)

31. Which of the following will NOT result following the introduction of a more decentralised

system of management?

a. Increased motivation amongst those empowered to make decisions


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b. Greater consistency in the decisions made

c. The development of skills amongst the junior members of the management team

d. An increase in the speed at which essential decisions are made

(Ans :- b)

32. An advantage of recruitment from outside the company is

a. that it is cheaper than internal recruitment

b. that there is no need to advertise the vacancy

c. that it brings in new experience and skills to the firm

d. that it avoids jealousy within the firm

(Ans :- c)

32. When designing his hierarchy of needs triangle Maslow did NOT include one of these. Was

it?

a. Good wages and salaries and working conditions

b. The need to feel secure at work with adequate financial rewards such as pensions to assist one

later in life

c. The need to build a career path

d. Opportunities for team working and social events that allow a sense of belonging to emerge

(Ans :- c)

33. When deciding on objectives for management it is advised that companies should aim to

achieve 'SMART' within these. Which of the following is NOT part of the SMART scheme?

a. The need to be Specific in the choice of objectives

b. The need to make objectives Tangible

c. All objectives must be Measurable

d. For personnel to feel capable of reaching objectives they must be Achievable

(Ans :- b)


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34. Which of the following is a reason for introducing a matrix management system?

a. Because it allows for an easily understood functional responsibility chart to designed

b. The management can increase the use of delegation within the organisation

c. The senior management wants to develop a clearly defined set of responsibilities

d. A more centralized system of control is required

(Ans :- c)

35. What is meant by the term functional management?

a. A system of business organization that is based on an individual having a wide range of skills

needed to administer a business

b. A type of management that is based more on personality

c. A system that groups together various jobs and is organised by departments, sections or

functions

d. A system that supports a flat form of command chain

(Ans :- c)

36. What is meant by the term delegation?

A system of management that relies on consulting employees before making decisions

a. The process of using goals as the best way of motivating managers to achieve corporate

targets/objectives

b. The giving of tasks by a manager to a subordinate

c. A style of management supported by FW Taylor

(Ans :- b)

37. Which of the following is a reason for supporting a wider span of control within an

organization?

a. The management wants to reduce the opportunities for delegation

b. There is a need for tighter control within the business


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c. The business accepts that within its management there will be increased contact between

managers and employees

d. Management wishes to introduce a process of de-layering

(Ans :- b)

38. Which of the following is NOT a characteristic of a narrow span of control?

a. There is less opportunity to delegate

b. This form of span of control creates a smaller hierarchy within the business

c. Supervision and control are tighter

d. The distance between the top and bottom of the organisation is greater

(Ans :- c)

39. The effectiveness of wide spans of control will depend on:

a. ability of the chosen manager to control effectively those under their control

b. Designing a complex set of tasks for less senior personnel to perform

c. Employees being treated in a more Theory X way (McGregor) and not left to supervise their

own working environment

d. The senior management wishing to encourage promotion from within its current staff

(Ans :- a)

40. Which of the following is the best definition of a centralized management system?

a. A system that encourages empowerment of workers

b. A management structure that concentrates on developing the skills of junior personnel

c. A system that involves authority and responsibility for decision-making being in the hands of

senior managers

d. A system that encourages faster decision-making

(Ans :- c)


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41. Most management teams use 'appraisal' but what is meant by this term?

a. A system used to improve the performance of personnel.

b. The main way in which an employeeswages are determined.

c. A system of reward points offered by retailers to attract customer loyalty.

d. The evaluation of an individual employee's performance over a given period of time.

(Ans :- d)

42. In recent years autonomous working groups have come to play an important part in many

businesses. What are their essential features?

a. The group reports directly to the senior management above them in the hierarchy of the firm.

b. The creation of teams which have a high level of autonomy and control over their immediate

working environment.

c. The bringing together of various individuals who have a common interest in solving certain

problems.

d. A group of experts brought into research new ways of producing a product.

(Ans :- b)

43. Ineffective planning of workforce would be highlighted by:

a. Recruitment and selection problems.

b. The need to out source some of the production

c. A need to offer retraining to current employees.

d. An opportunity to increase the use of mechanisation.

(Ans :- a)


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MARKETING MANAGEMENT

1) Which of the following reflects the marketing concept philosophy?

(a) "You won't find a better deal anywhere."

(b) "When its profits versus customers' needs, profits will always win out."

(c) "We're in the business of making and selling superior products."

(d) "We don't have a marketing department, we have a customer department."

Correct Option: "We don't have a marketing department, we have a customer

department."

2) What does BOGOFF stand for?(a) Buy One Get One For Free

(b) Bought on Good Offers

(c) Beginning of Great Offer

(d) Buy one and get one official

Correct Option: Buy One Get One For Free

3) A new model of a popular car would be considered:

(a) Dynamically continuous innovation

(b) Discontinuous innovation

(c) . Continuous innovation

(d) Innovation

Correct Option: Continuous innovation

4) Starting with one or two areas and then adding new regions to the distribution area is called:

(a) Rolling launch

(b) Sprinkler strategy

(c) Test marketing

(d) Rolling strategy

Correct Option: Rolling launch


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5) Selling vodka to Icelanders is an example of:

(a) Geographic segmentation

(b) Behavioral segmentation

(c) Demographic segmentation

(d) None of the above

Correct Option: Geographic segmentation

6) Selling fishing equipment to Icelanders is an example of:

(a) Geographic segmentation

(b) Behavioral segmentation

(c) Demographic segmentation


Correct Option: Behavioral segmentation

7) What is copywriting?

(a) Using themes from a competitor's advertising campaign

(b) Repeating themes from previous campaigns

(c) Putting together the verbal elements of the message


Correct Option: Putting together the verbal elements of the message

8) What is institutional advertising?

(a) Advertising on behalf of charities

(b) Advertising conducted by the Government

(c) Advertising aimed at building the corporate reputation

(d) All the above

Correct Option: Advertising aimed at building the corporate reputation

9) A marketing audit is used as a ________ tool

(a) Strategic control tool

(b) Business control tool

(c) Planning control tool


Correct Option: strategic control tool


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10) What form of exchange is most typical in commerce?

(a) Mutually, reciprocal exchanges

(b) Centralized, re-distributive exchanges

(c) Long-term, relational exchanges

(d) Short-term, market exchanges

Correct Option: Short-term, market exchanges

11) A useful mnemonic in marketing communications is DRIP. In this mnemonic what does

the letter D stand for?

(a) Distribute

(b) Demonstrate

(c) Deliver

(d) Differentiate

Correct Option: Differentiate

12) Price, Promotion, Product and Place are the defining elements of the:

(a) Marketing Communications Mix

(b) Marketing Mix

(c) Promotional Mix

(d) PRODUCT MIX

Correct Option: Marketing Mix

13) Buying the same brand of toothpaste every month is a typical:

(a) Reciprocal exchange

(b) Market exchange

(c) Redistributive exchange

(d) Relational exchange

Correct Option: Relational exchange


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14) Potential target audiences for marketing communications are:

(a) Suppliers

(b) Customers

(c) Trade channel partners

(d) All stakeholders

Correct Option: Trade channel partners

15) Which marketing communications tool is characterized by low interaction, high credibility,

low costs and high wastage?

(a) Advertising

(b) Public relations

(c) Sales promotion

(d) Personal selling

Correct Option: Public relations

16) Which marketing communications tool is best for awareness?

(a) Sales promotion

(b) Direct marketing

(c) Personal selling

(d) Advertising

Correct Option: Advertising

17) Which marketing communications tool best encourages action?

(a) Public relations

(b) Advertising

(c) Personal selling

(d) Sales promotion

Correct Option: Personal selling


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18) Effective marketing communications is:

(a) A simple, one-way process

(b) A two-way process

(c) A dialogue between two or more participants


Correct Option: A dialogue between two or more participants

19) Business-to-business marketing communications are usually:

(a) Business-to-business market (b2b)

(b) Business-to-consumer market (b2c)

(c) B2B


Correct Option: Business-to-business market (b2b)

20) Most of the marketing communications budget in the b2b market is likely to be allocated to:

(a) Media costs

(b) Sales management

(c) Agency fees

(d) Brand management

Correct Option: Sales management

21) The impact of negative communications is potentially greater in:

(a) Business-to-business contexts (b2b)

(b) Business-to-consumer contexts (b2c)

(c) All the above


Correct Option: Business-to-business contexts (b2b)

22) Post-industrial societies are currently witnessing a move:

(a) From relational to market exchanges

(b) From market to relational exchanges


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(c) All the above


Correct Option: From market to relational exchanges

23) The Internet is an example of:

(a) A context

(b) A market place

(c) A marketing medium

(d) A promotional tool

Correct Option: A marketing medium

24) Direct marketing is considered as costing/contributing

(a) Through-the-line

(b) Above-the-line

(c) Below-the-line


Correct Option: Through-the-line

25) Marketing communications with an audience known to be seeking information are termed

(a) Permission-based

(b) Intervention-based

(c) Public based

(d) Participant based

Correct Option: Permission-based

26) Which of the following is a key characteristic of business-to-business marketing

communications:

(a) Use of information-based and rational messages

(b) Informality of communications

(c) Short purchase decision times

(d) Small number of people involved with the decision

Correct Option: Use of information-based and rational messages


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27) Which of the following is regarded as a key criterion when selecting a marketing

communications tool:

(a) Level of available human resources

(b) Level of competitor activity

(c) Level of available financial resources

(d) Level of agency influence

Correct Option: Level of available financial resources

28) Ending prices with 99p is called:

(a) Price lining

(b) Prestige pricing

(c) Odd-even pricing

(d) Even pricing

Correct Option: Odd-even pricing

29) A profit calculated on the basis of a percentage of the selling price is called:

(a) Mark-up

(b) Breakeven

(c) Margin

(d) Competitive

Correct Option: Margin

30) A profit calculated by adding a percentage to the costs of production is called:

(a) Mark-up

(b) Breakeven

(c) Margin

(d) Competitive

Correct Option: Mark-up

31) Which of the following is NOT a marketing objective?

(a) Positioning

(b) Volume sales

(c) Cash flow

(d) All the above

Correct Option: Cash flow


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32) Advertising used in the early stages of the PLC is called:

(a) Pioneering advertising

(b) First-sage advertising

(c) Launch advertising


Correct Option: Pioneering advertising

33) Greater consumer control means that companies must rely more on marketing by

than by __________

(a) Socialization; Information

(B) Producing; Selling

(C) Inspiration; Competition

(D) Interaction; Intrusion

Correct Option: interaction; intrusion

34) Most companies today enter a new market by serving a, and if this proves successful, they

. (a) Single market segment; add segments

(b) Target Market; Reposition

(C) Few Segments; Add More Segments

(D) Niche; Differentiate

Correct Option: few segments; add more segments

35) An increasingly large number of firms are changing their organizational focus from to

. (a) Product Management; Functional Management

(B) Brand Management; Customer Relationship Management

(C) Territory Management; Functional Management

(D) Product Management; Territory Management

Correct Option: brand management; customer relationship management


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36) Which of the following is the term for customers who make repeat purchases and tell others

about their positive experiences with a product or service?

(a) Full Partners

(B) Butterflies

(C) Satisfied Customers

(D) Customer Evangelists

Correct Option: customer evangelists

37) Good marketing is no accident, but a result of careful planning and ________.

(a) Execution

(B) Selling

(C) Strategies

(D) Tactics

Correct Option: execution

38) the most formal definition of marketing is ________.

(a) Meeting Needs Profitably

(B) Identifying And Meeting Human And Social Needs

(C) The 4ps (Product, Price, Place, Promotion)

(D) An organizational function and a set of processes for creating, communicating, and

delivering, value to customers, and for managing customer relationships in ways that benefit the

organization and its stake holders.

Correct Option: an organizational function and a set of processes for creating,

communicating, and delivering, value to customers, and for managing customer relationships in

ways that benefit the organization and its stake holders.

39) Charles Revlon of Revlon observed: In the factory, we make cosmetics; in the store,

________.

(a) We Make Profits

(B) We Challenge Competitors

(C) We Implement Ads

(D) We Sell Hope

Correct Option: we sell hope


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40) A key ingredient of the marketing management process is insightful, ________ marketing

strategies and plans that can guide marketing activities.

(a) creative

(b) Measurable

(c) Macro

(d) Niche

Correct Option: creative

41) The task of any business is to deliver ________ at a profit.

(a) Customer Needs

(B) Products

(C) Customer Value

(D) Products and Services

Correct Option: customer value

42) Today, the mass-market is actually splintering into numerous ________, each with its own

wants, perceptions, preferences, and buying criteria.

(a) Micro markets

(b) Market targets

(c) Macro markets

(d) Customer cliques

Correct Option: Micro markets

43) The Japanese have refined the value delivery process to include a component that

emphasizes ________.

(a) Zero servicing

(b) Zero customer feedback time

(c) Zero promotion

(d) Zero marketing costs

Correct Option: zero customer feedback time


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44) The firms success depends not only on how well each department performs its work, but

also on how well the various departmental activities are coordinated to conduct ________.

(a) Core strategies

(b) Satellite businesses

(c) Core values

(d) Core business processes

Correct Option: core business processes

45) The major responsibility for identifying significant marketplace changes falls to the

________.

(a) Ministry of Labor & Social Affairs

(b) Companys marketers

(c) American Marketing Association

(d) Industry lobby groups found in Washington, D.C.

Correct Option: companys marketers

46) Marketers have extensive information about how consumption patterns vary across

countries. On a per capita basis within Western Europe, the ________ smoke the most cigarettes.

(a) Swiss

(b) Greeks

(c) Irish

(d) Austrians

Correct Option: Austrians

47) The companys marketing information system should be a cross between what managers

think they need, what managers really need, and ________.

(a) What the marketing research department is able to do

(b) What consumers are willing to share?

(c) What is the competition is doing


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(d) What is economically feasible?

Correct Option: what is economically feasible?

48) A ________ is unpredictable, short-lived, and without social, economic, and political

significance.

(a) fad

(b) Fashion

(c) Trend

(d) Megatrend

Correct Option: fad

49) Which of the following countries is known for having 99 percent of its population literate?

(a) England

(b) Germany

(c) France

(d) Japan

Correct Option: Japan

50) The twenty-first century saw ________ markets grow more rapidly again due to a higher

birth rate, a lower death rate, and rapid growth from foreign immigration.

(a) suburban

(b) Urban

(c) Rural

(d) Coastal

Correct Option: urban


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51) ________ is the systematic design, collection, analysis, and reporting of data and findings

relevant to a specific marketing situation facing the company.

(a) Marketing intelligence

(b) MIS (marketing information system)

(c) Marketing research

(d) Demographics

Correct Option: Marketing research

52) Companies normally budget marketing research at ________ percent of company sales.

(a) 1 to 2

(b) 2 to 3

(c) 4

(d) 5

Correct Option: 1 to 2

53) All of the following would be among the ways that small companies can conduct marketing

research in creative and affordable ways EXCEPT ________.

(a) Using the Internet

(b) Engaging students to design and carry out projects

(c) Checking out rivals

(d) Hiring syndicated-service research firms to conduct projects

Correct Option: hiring syndicated-service research firms to conduct projects

54) The marketing manager needs to know the cost of the research project before approving it.

During which of the following stages of the marketing research process would such a

consideration most likely take place?

(a) Step 1defining the problem.

(b) Step 1creating decision alternatives.

(c) Step 1drafting the research objectives.

(d) Step 2develop the research plan.

Correct Option: Step 2develop the research plan.


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55) Some marketers prefer more ________ methods for gauging consumer opinion because

consumer actions do not always match their answers to survey questions.

(a) Quantitative

(b) Qualitative

(c) Psychographic

(d) covert

Correct Option: qualitative

56) If a marketing researcher selects the most accessible population members, he or she would

have selected the ________ sampling method.

(a) Simple random

(b) stratified random

(c) Cluster

(d) Judgment

Correct Option: convenience

57) ________ are adept at building customer relationships, not just products; they are skilled in

market engineering, not just product engineering.

(a) Profit-centered companies

(b) Customer-centered companies

(c) Production-centered companies

(d) Sales-centered companies

Correct Option: Customer-centered companies

58) ________ is the difference between the prospective customers evaluation of all the benefits

and all the costs of an offering and the perceived alternatives.

(a) Perceived usefulness

(b) Failure avoidance rate

(c) Report rating

(d) Customer perceived value

Correct Option: Customer perceived value


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59) One key to customer retention is ________. It would be wise for a company to measure this

factor frequently.

(a) Heavy promotion

(b) Deep discounts for intermediaries

(c) to have an ethics officer

(d) customer satisfaction

Correct Option: customer satisfaction

60) A ________ customer is a person, household, or company that over time yields a revenue

stream that exceeds by an acceptable amount the companys cost stream of attracting, selling,

and servicing that customer.

(a) Profitable

(b) Semi-profitable

(c) Unprofitable

(d) Niche

Correct Option: profitable


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REFERENCE

JOURNAL:

The IUP journal of Marketing Management Volume XIII No 1 Feb 2014.

BOOKS:

PHILIP KOTLER, The principles of marketing, Tata Mc Grew-Hill Publishing.

Willian.D.perreault, Jr. Basic Marketing E.J.erom.e.mccarthy.

A.SIVAKUMAR Retail Marketing Excel books publication.

C.R.KOTHARI, Research Methodology New age international publication, 2nd revised

edition.

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