A Quarterly Publication of Discovery Communicationsmedia.corporate.discovery.com.s3.amazonaws.com/uploads/... · 2013. 5. 9. · HiS HANDS, and Alana Thompson in HERE CoMES HoNEY

03Discovery Communications Completes Acquisition of SBS Nordic

04Discovery Channel Rediscovers NORTH AMERICA in Groundbreaking Television Event

06Discovery Communications Helps High School Girls "Say Yes to the Prom"

A Quarterly Publication of Discovery Communications

Did You Know?

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Volume 6, Number 1, May 2013

The significant operating momentum that Discovery Communications generated throughout 2012 continued unabated in the first quarter of 2012 as the company’s sustained investment in developing compelling content, along with the quality of Discovery’s global brands, translated into further market share gains around the world.

At our U.S. networks, viewership was up 3% this past quarter among the key adult 25-54 demographic, led by growth at the flagship Discovery Channel. The network built upon its record finish to 2012 with 10% growth in the first quarter led by GolD RUSH, BERiNG SEA GolD and YUkoN MEN, all of which contributed to Discovery Channel’s #1 ranking on Friday nights in the quarter, outpacing even the broadcast networks.

Several other U.S. networks also delivered solid growth this past quarter, including Animal Planet, which increased its audience by 6%, Destination America, which was up double digits, and Velocity, which increased its viewership by over 50% year-on-year. Additionally, Discovery’s joint venture networks continued to develop audiences, with both oWN: oprah Winfrey Network and The Hub increasing viewership in key demographics compared to a year ago.

on the international front, the combination of a well performing portfolio, along with double-digit subscriber growth, resulted in overall viewership increases of 16%. importantly, this growth is not confined to one region, but reflects double-digit increases around the globe.

Additionally, following the quarter, Discovery successfully closed on the acquisition of SBS Nordics’ portfolio of general entertainment networks, which should provide an excellent complement to Discovery’s nonfiction brands in the region. Along with Discovery’s recent equity investment in Eurosport, the SBS Nordic acquisition further broadens the

company’s asset mix around the world and bolsters its long-term growth prospects.

Finally, on April 30, Discovery continued the global rollout of its female-targeted flagship brand, TlC, with the launch of TlC Uk. including the Uk launch, TlC is now in over 160 international markets and is the leading female-targeted lifestyle brand in media.

To sum up, 2013 is off to a great start and, with a continued focus on strong operating execution, the company anticipates building on the financial success it has achieved over the last several years, and continuing to deliver significant value for shareholders.

“Additionally, following the quarter, Discovery successfully closed on the acquisition of SBS Nordics’ portfolio of general entertainment networks...” )(

{ a message from }

David Zaslav

David Zaslav is President and Chief Executive officer of Discovery Communications and serves on the company’s Board of Directors.

on April 9, Discovery Communications announced the completion of the acquisition of the SBS Nordic operations of ProSiebenSat.1 Group, originally announced in December 2012. The acquisition adds 12 television networks, as well as leading radio stations and several digital brands, to Discovery’s existing portfolio of eight brands in Norway, Sweden, Denmark and Finland, to form a combined regional business to be known as SBS Discovery Media.

Along with the closing of the transaction, Discovery also announced the appointment of Henrik Ravn as President and Managing Director of the newly combined SBS Discovery Media business, which includes both Discovery’s and SBS’s networks and operations in the Nordic region. Ravn has led the SBS Nordic business since 2009.

The SBS Nordic acquisition includes the #2 commercial television portfolio in Norway with four networks and an overall viewership share of 34%; the #3 commercial television portfolio in Sweden with two networks and an overall viewership share of 22%; the #3 commercial television portfolio in Denmark with four networks and an overall viewership share of 19%; and the #3 commercial television portfolio in Finland with two networks and viewership share of 10% in its key demographic. The acquisition also includes SBS Nordic’s 19 radio stations, including the #1 radio portfolios in Sweden and Denmark, as well as several digital brands.

Discovery Communications Completes Acquisition of SBS Nordic

TLC International Launches in the UK

on April 30, TlC, the #1 most widely distributed lifestyle channel in the industry, available in more than 160 countries and territories, officially launched in the Uk. TlC in the Uk will exclusively premiere hit shows from the U.S. alongside a number of original Uk series. The channel will feature Uk and global stars including Holly Valance in UlTiMATE SHoPPER, lisa Snowdon in YoUR STYlE iN HiS HANDS, and Alana Thompson in HERE CoMES HoNEY Boo Boo.

oWN: oprah Winfrey Network and Discovery Networks international (DNi) announced a partnership to launch an oWN programming block in the United kingdom. The multi-year deal will include programming from popular oWN series produced by Harpo Studios: oPRAH’S NEXT CHAPTER, oPRAH’S MASTER ClASS, oPRAH’S liFEClASS, and SUPER SoUl SUNDAY. The programming block marks a drive to bring broad-

based general entertainment content to TlC and bring oWN content to DNi’s female flagship channels in the future. The block will premiere on the recently launched TlC in the Uk, and additional launches for the months ahead are currently being explored.

The Netherlands' most popular investigation channel, investigation Discovery (iD), is now available on additional platforms – Digitenne, kPN (iPTV), kabelNoord and Sk Veendam. Discovery’s third flagship channel in the Netherlands after Discovery Channel and TlC is currently available in 42% of Dutch homes. Additionally, Discovery Channel HD and Discovery Science HD are also now available on French platform Numericable.

OWN: Oprah Winfrey Network and Discovery Networks International Partner to Launch OWN Programming Block in the UK

Discovery Extends Distribution on New Platforms Across Europe

A Quarterly Publication of Discovery Communications | MAY 2013 3

if you think you know North America, you can think

again. in this unforgettable

television event, Discovery Channel

turns the lens toward its homeland and captures a

land where life collides with hostile, untamed wilderness in the

most diverse, deadly environment on Earth. From the network behind PlANET EARTH, liFE, FRoZEN PlANET and AFRiCA, the breathtaking, seven-part series NoRTH AMERiCA begins its journey Sunday, May 19 at 9 p.m. and runs through Sunday, June 16.

Traveling the continent for more than three years from the sub-zero Canadian tundra to the tropical rainforests of Panama, Discovery’s first independently-produced natural history landmark series, NoRTH AMERiCA, reveals that “survival of the fittest” is truly the law here amid threatening terrain and ferocious weather.

Discovery’s determined production crew journeyed the span of North America including the frigid Yukon Territory, the lush forests of Belize, the snow-capped Rocky Mountains, the barren deserts of the American

Southwest and more. They spent 2,830 days on location on 250 separate expeditions, and utilized 11 different types of cameras to shoot more than 850 hours of footage. State-of-the-art equipment including ultra-high-speed cameras, night viewing devices, and a one-of-a-kind submarine camera allowed the crew to capture behaviors never seen before on television. Time-lapses shot in HDR transformed the continent’s most severe weather events into truly mind-blowing imagery.

For a deeper look behind-the-scenes, Discovery will offer a robust digital and mobile experience around NoRTH AMERiCA through its second screen, co-viewing mobile application, TV Plus. Viewers will have access to bonus videos, photos, interactive quizzes and more rich content synched to their real-time television viewing experience. Discovery will also launch a mobile/web natural history application featuring photos, videos and facts from NoRTH AMERiCA and Discovery's extensive library of natural history content. Discovery will partner with an American zoo to debut a live camera feed featuring animals from NoRTH AMERiCA in addition to hours of video and interactive content on the official NoRTH AMERiCA website. Additionally, fans are invited to follow Discovery Channel on Facebook and @Discovery on Twitter using the #NorthAmerica hashtag to join the conversation.

Discovery Channel Rediscovers NORTH AMERICA in Groundbreaking

Television Event

{ cover story }

North America

The Making of NORTH AMERICA: By The Numbers )( Years in production ............................................................ over 3

Animals species filmed ............................................................. 110Days of filming .......................................................................2,830Separate filming expeditions ................................................ 250U.S. states ....................................................................................29Canadian provinces ......................................................................8Countries visited ...........................................................................10Camera crew members ................................................................51

As excitement builds around the much anticipated May premiere of Discovery Channel’s NoRTH AMERiCA, Discovery’s Domestic Distribution team has folded nearly all of the company’s domestic affiliates into the campaign. From

co-branded print ads to sweepstakes and sneak peeks, cable television affiliates across the country are participating in NoRTH AMERiCA promotions.

Domestic Distribution is also reaching affiliates in more creative ways. one of the largest initiatives brings Domestic Distribution, Discovery Education and Cox Communications

together for a NoRTH AMERiCA screening event in las Vegas, NV, featuring NoRTH AMERiCA Executive Producers, local government officials, Cox ViPs, teachers, parents and students. This type of event will also occur with affiliates in three other cities.

For smaller scale screenings, Domestic Distribution has created “event-in-a-box” mailers to push out to 15-20 additional affiliate markets. The “event-in-a-box” package will include everything needed to create a personalized screening event for local communities including the screener, posters, cutouts and an episode guide.

Discovery Education will take students and teachers on a trek through our majestic country with screenings and virtual field trips that provide a special glimpse of Discovery Channel's NoRTH AMERiCA series. Designed to take students beyond the classroom to discover the magic of learning and inspire them to watch NoRTH AMERiCA with their families, the events will feature groundbreaking video, behind-the-scenes access and interactions with the producer of the series.

Discovery Education also has created “school kits” that will be mailed to more than 6,000 teachers, reaching more than 180,000 students across the country. The kits will include a screener and lesson plan for educators, and a take-home family engagement guide for each student featuring a poster, trekking map and animal trading cards. Free instructional resources and family discussion guides also will be available online for teachers and parents to take the wonder of NoRTH AMERiCA off the screen and provide interactive opportunities for learning.

Domestic Distribution Brings North America to Affiliates

Discovery Education Brings the Wonder of NORTH AMERICA Off the Screen and Into Classrooms

3net, the joint venture 24/7 3D network from Sony, Discovery and iMAX, celebrated its second anniversary in February of

2013 with dramatic growth across the board. in just two years, the network has built an impressive portfolio of both consumers and content. Spanning across five distribution affiliates including DiRECTV, Comcast, Google Fiber and Service Electric Cablevision, 3net now reaches more than 40 million U.S. households. The network also has marked

an impressive milestone in content with the production of its thirtieth native, original 3D series – a worldwide first in the industry.

3net studios, the network’s global production company, also has recently announced the production of several additional series in order to keep pace with the growing worldwide demand for the network. Two native 3D series and three native 4k series have been added to the network’s production and development slate for the remainder of the year.

3net Celebrates Two Years with Dramatic Growth

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4/11/2013LIVE: 21.5” X 16.5” • TRIM: 22” X 17” • BLEED: 22.25” X 17.25”

FUN FACT: Just 3 inches from tip to tail and as light as a

penny, the Calliope Hummingbird is one of the smallest birds

in North America.

Question: What’s unique about the way the Calliope

Hummingbird migrates?

FUN FACT: The fox is an amazing hunter, Even when there is several feet of snow on the

ground. He can pounce head First into a snowdrift and come up with a rodent in his mouth.

Question: If the fox has the North Pole in his sights, what percentage of the time is he

guaranteed a meal?

FUN FACT: When a mother black bear gives birth during winter, she won’t have eaten or had a

sip of water since she went into hibernation. Yet she’ll nurse her

baby every few hours for the next three months, converting her stored-up body fat into milk.

Question: A mother black bear can weigh 250 pounds. How big

is her newborn baby?

FUN FACT: Mountain goats live at staggering heights. Before a mother gives birth, she ascends even higher to a rocky outcrop

where her new baby will be safe from predators.

Question: How does her little baby not fall from

these steep cliffs?

FUN FACT: The collared Pika lives on rocky outcrops in the

ice Fields of the Yukon, and survives the long winter by eating

pounds and pounds of Flowers that she’s collected during

the summer months.

Question: Besides FLowers, what else does the Pika eat?

FUN FACT: The Peregrine Falcon can spot prey up to a mile away, and though about the size of a crow, she can knock a large

pelican (5 times her body weight) out of the sky.

Question: What world record does the Peregrine

Falcon hold?

FUN FACT: Each year, millions of sea birds and pods

of humpback whales congregate along the coast of Newfoundland

in one of the largest mass gatherings on the planet. They’re here to feed on Capelin, billions of tiny silvery Fish that school

in offshore kelp beds.

Question: Why are the Capelin there?

FUN FACT: In Costa Rica, thousands of female Olive

Ridley Sea Turtles haul themselves onto the beach, dig holes in the sand, and deposit about

100 eggs in each hole.

Question: How long do these mothers stick around?

FUN FACT: Wild mustangs tend to live in family groups called harems, with one male jealously

guarding several females.

Question: Why is it a good idea to avoid a Fight with a stallion

protecting his harem?

FUN FACT: Gray wolves are successful predators by working as a pack. By attacking as a gang, they can bring down prey much

larger than themselves.

Question: What large animals do the wolves pursue?

FUN FACT: In the early 1980s, California Condors were on the verge of extinction. There were just 22 left in North America. Through conservation efforts,

they’re slowly coming back. Now there are about 400 California

Condors in North America.

Question: Where in the Southwestern United States can you go to see California

Condors in the wild?

FUN FACT: Each fall, big horn sheep Fight for mating rights in spectacular battles. They

repeatedly lunge at one another, their heads slamming together

at up to 20 miles per hour with 800 pounds of force.

Question: How do they withstand this repeated head

banging intact?

Dea

r Paren

ts,Did you know

that North America is the only place in the w

orld that experiences every single climate every

single day? Or, that w

e live in a place with the m

ost diverse and most dangerous environm

ents anywhere

on Earth?Get ready to take your fam

ily on the biggest field trip – across North America – to explore the m

ajesty of our aw

e-inspiring continent. Discovery’s breathtaking 7-part series, N

orth A

merica

, takes your family on a w

eekly expedition to uncover surprising stories about w

hat survival really means for our anim

al friends – from rugged terrain to

crazy storms to fierce predators.

Everything you need to start your adventure is inside:• a m

ap of North America to use as a reference point for your w

eekly excursions• a poster of the friends you’ll m

ake along the trail• fun-filled trading cards that provide a visual itinerary for your journeyRed

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DISCOVERY.COM/NORTHAMERICA

FOR THE ANSWER AND MORE AMAZING FACTS,

WATCH EPISODES 1 and 2 STARTING SUN MAY 19 9/8C


WATCH EPISODE 5, SUN JUNE 9 9/8C


WATCH EPISODE 3, SUN MAY 26 9/8C


WATCH EPISODE 4, SUN JUNE 2 9/8C








WATCH EPISODE 3, SUN MAY 26 9/8C


WATCH EPISODE 4,SUN JUNE 2 9/8C


WATCH EPISODE 3,SUN MAY 26 9/8C





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BEsT FIRsT QuARTER EvER FOR MEN 18+ ANd 25-54

Powered by strong series and new hits, Discovery Channel had its best first quarter ever among men 25-54

and men 18+ delivery, besting the previous record-holder of the first quarter of 2004. in addition, the first quarter of 2013 produced the best Fridays in network history among persons and men 18+ and persons, men and women 25-54 delivery with premieres of GolD RUSH, BERiNG SEA GolD and YUkoN MEN as the top-three ad-supported cable programs on Friday nights (excluding sports).

Premieres of FAST N' loUD and MooNSHiNERS finished in the top three among men 18-49 and 25-54 delivery (excluding sports) on their respective nights. Additionally, premieres of AMiSH MAFiA finished as the #2 Wednesday night cable program among persons and women 25-54 and women 18-49 delivery (excluding sports).

dEAdLIEsT CATCH sEAsON PREMIERE Is #1 ON TuEsdAy

The season premiere of DEADliEST CATCH was the #1 series in cable among persons and men 25-54 delivery (no exclusions) on April 16, beating all cable programs and multiple broadcast series on networks that included ABC, CBS, FoX and NBC. Discovery was also the #1 cable network in primetime among persons and men 25-54 and 18-49 delivery and increased viewership by 28% versus last season's premiere.

RATINgs CELEBRATION ON “BRIdE dAy”

TlC’s Bride Day has continued to prove a ratings success. Season one of SoMETHiNG BoRRoWED, SoMETHiNG NEW averaged

a 1.0 household rating and was viewed by an average of 1.2 million viewers, ranking #1 in its time period with women 18-34. TlC was the #1 ad-supported cable network on Friday (Bride Day) in March with women 18-34. Both wedding dress fan favorite series SoMETHiNG BoRRoWED, SoMETHiNG NEW and i FoUND THE GoWN have been renewed for a second season after their successful freshman run. TlC’s Bride Day delivers two new hours of branded wedding content Friday, all year long. in addition, WElCoME To MYRTlE MANoR premiered to 1.3 million viewers in its debut episode, garnering a 1.1 household rating. The series continued to attract viewers throughout the season, averaging 1.1 million viewers per episode.

HITTINg NEw HIgHs IN sOuTH AFRICA

TlC achieved its highest ever quarterly ratings in South Africa in the first quarter of 2013. Viewership was driven by HERE CoMES HoNEY Boo Boo and content from oWN: oprah Winfrey Network, including oprah’s interview with lance Armstrong, which delivered a 7% viewership share for its premiere broadcast. TlC is the #1 lifestyle channel in South Africa and Poland and it has achieved significant recent distribution increases in Romania and Russia.

RIvER MONsTERs sCAREs uP MOsT-wATCHEd sEAsON dEBuT IN NETwORk HIsTORy

Animal Planet’s best-performing series, RiVER MoNSTERS, baited viewers with a two-hour, monster-sized fifth season opener, "Face Ripper," in which host, biologist and extreme

angler Jeremy Wade took viewers along as he investigated a horrific death in a Bolivian river where a man's face was ripped to shreds. The season premiere, which aired in April, reeled in a gigantic audience with 1.8 million viewers, making it the most-watched season debut in Animal Planet history and the second most-watched episode of RiVER MoNSTERS ever. RiVER MoNSTERS helped Animal Planet rank third, only behind History and AMC, among ad-supported cable nets in the 9-11 p.m. timeslot with men 18-49 (excluding sports) and fourth with men 25-54. "Face Ripper" ranked as the seventh ad-supported cable telecast of the night among men 18-49.

waTCh wiTh The worlD:

ratingshighlights

TANkEd sCOREs “FINTAsTIC” MARCH sEAsON PREMIERE

Viewers swam in schools to watch the season premiere of TANkED and check out Wayde king and Brett Raymer's sensational aquarium creations. The season opener, 'Pranks and Dranks,' reeled in 1.6 million viewers and was up 53% compared to its 2012 levels. The episode surpassed its previous high of 1.2 million viewers, making it the most-watched episode in series history and helped the network produce its best-ever Friday night performance among total viewers, with 1.3 million viewers. Additionally, Animal Planet achieved its best Friday night in network history among women 25-45 and 18-49.

For the year, eight Animal Planet programs delivered at least one million viewers, including RiVER MoNSTERS, FiNDiNG BiGFooT, CAll oF THE WilDMAN, TANkED, MERMAiDS: THE BoDY FoUND, GAToR BoYS, Too CUTE! and MY CAT FRoM HEll.

BEsT sATuRdAy IN HIsTORy ANd 17 dAyTIME EMMy NOds

in March, The Hub had a historic week with some of its best ratings in its history. The Hub had its best Saturday (6 a.m. – 6 a.m. ET) in network history in persons 2+, households, adults 18–49, and adults 25–54 thanks to the movie premiere and its strong lineup of regular series,

including liTTlEST PET SHoP, MY liTTlE PoNY FRiENDSHiP iS MAGiC (both produced by Hasbro Studios), STRAWBERRY SHoRTCAkE’S BERRY BiTTY ADVENTURES (produced by American Greetings), R.l. STiNE’S THE HAUNTiNG HoUR: THE SERiES (produced by The Hatchery in association with Front Street Pictures), and GooSEBUMPS (produced by Scholastic Media). in May, the network also received 17 Daytime Emmy Award honors, the most in its history and second most of any kids network.

BEsT QuARTER EvER IN BENELux

The first quarter of 2013 became the best performing quarter in history for Discovery Networks Benelux, making it the

fourth-biggest TV operator by audience share in the Netherlands for 20–49 year olds after achieving its highest market share ever. Discovery Networks Benelux generated a 4.9% share in March 2013, an increase of 42% compared with the same time last year. This is largely due to impressive performances from Discovery Channel (particularly by MooNSHiNERS, JUNGlE GolD and

AUCTioN HUNTERS) and TlC (driven by SiSTER WiVES, SAY YES To THE DRESS and EXTREME CHEAPSkATES). The overall network share was 4.6% amongst adults 20-49 for the first quarter, an increase of 31% versus 2012.

uNPRECEdENTEd ONLINE vIEwERsHIP gROwTH

in December 2012, Discovery News announced the launch of its original video channel, DNews. Featuring twice-daily updates from Revision3 talent Anthony Carboni and lacy Green, as well as Discovery News’ own Trace Dominguez, the channel amassed an astonishing 3.6 million video views

and 50,000 subscribers just three months into launch.

A recent DiscoveryNews.com site relaunch soon followed the DNews debut and caps off a year of unprecedented growth. The new design, which features trending articles, must-read spotlights, DNews videos and more, is already showing strong results. With a 50% rise in engagement, Discovery News is barreling into 2013 with as much momentum as a Russian meteor.


8

TIgHTROPE LEgENd NIk wALLENdA TO CROss OvER gRANd CANyON

it will be one of the most daring and captivating live events in history – Nik Wallenda, known as “The king of the High Wire,” will traverse the majestic Grand Canyon, without using a har-ness. Discovery Channel will capture the nail-biting, play-by-play live event on Sunday, June 23. Wallenda will tightrope walk higher than he’s ever attempted before at 1,500 feet above the little Colorado River, a height greater than the Empire State Building. in 2012, Wallenda became the first person to tightrope walk directly over Niagara Falls from the U.S. to Canada at a height of 200 feet.

sATuRdAy NIgHT HOusE PARTy ON TLC

TlC is returning to the property space with its Saturday House Party lineup. FoUR HoUSES season two and iNSANE BATH-RooMS launched in April with TWiSTED AND liSTED, HoNEY Do and SURREAl ESTATE launching in May. FoUR HoUSES features four design-obsessed homeowners as they vie to impress each other with their unique decor and personal style. iNSANE BATH-RooMS gives viewers a view of some of the most outrageous bathrooms in existence, including a bathroom suite inspired by a lalique chandelier and a see-through public bathroom in the middle of a busy city square. TWiSTED AND liSTED features Theresa Michaels, a Seattle-based realtor known for tackling problem properties that no other realtor will touch. HoNEY Do features a dream team of handy men coming to the aid of wives with long, unfulfilled “honey do” lists. And lastly, SURREAl ESTATE will follow house hunters with unconventional tastes as they view properties including a home in the shape of a pyramid, a converted missile silo and a home whose interiors are loosely based off of a Dr. Seuss adventure.

TREEHOusE MAsTERs HAs vIEwERs CLIMBINg TO A MAjEsTIC wORLd uP IN THE TREEs

Beginning Friday, May 31, at 10 p.m., Animal Planet’s TREEHoUSE MASTERS features visionary and tree whisperer Pete Nelson as

he designs private escapes for those with a passion to reconnect with nature and awaken their inner child. Designing multi-bedroom dream tree houses complete with functional plumbing and electricity to simple, one-room lofts, Pete goes out on a limb to create breathtaking realities for a host of clientele. However, creating these fantasy arboreal homes doesn’t come easy. Pete and his team of designers and carpenters, including son Charlie, must endure Mother Nature’s shifty antics, dangerous construc-tion equipment and dizzy heights in order to build these sanctu-aries. in addition to building these hideaways, Pete, along with his wife, Judy, and daughter, Emily, own and operate TreeHouse Point, a bed and breakfast in Washington, to where people can

escape their modern-day realities. in TREEHoUSE MASTERS, Pete brings people closer to nature one tree at a time.

sCIENCE CHANNEL jOuRNEys THROugH THE wORMHOLE wITH MORgAN FREEMAN AgAIN IN juNE

THRoUGH THE WoRMHolE WiTH MoRGAN FREEMAN returns to Science Channel on Wednesday, June 5 at 10 p.m. Building off season three – the franchise’s most-watched – season four promises to be its most provocative yet delivering the best scientific experts, cutting-edge research, and spectacular visual effects to guide view-ers through 10 new thought-provoking topics including “When Does life Begin?,” “Did God Create Evolution?,” “Are Robots the Future of Evolution?,” “is Reality Real?” and more.

TAkE A BITE OuT OF MEAT wEEk ON dEsTINATION AMERICA

Destination America marks its one-year anniversary, and kicks off a celebration of summer, with its first-ever MEAT WEEk, a salute to timeless cook-out traditions. Beginning Memorial Day, May 27, the week launches with the one-hour special, SMokED! featuring a top pitmaster in the country going head-to-head with the best in the business – one of our BBQ PiTMASTERS: Myron Mixon, Tuffy Stone and Johnny Trigg – in a man on man smoke-off for the ultimate bragging rights in BBQ. The lineup of

TUNe iN:

PrOgraMMinghighlights

specials also includes EPiC BBQ PiTS, BBQ’S UlTiMATE CHAMPi-oNSHiP: kiNGFoRD iNViTATioNAl, UNiTED STATES oF BACoN, and the week culminates with the season premiere of the hit series, BBQ PiTMASTERS on June 2.

sPECIAL EvENT PROgRAMMINg ON OwN LEAds uP TO THE LAuNCH OF TyLER PERRy’s sCRIPTEd sERIEs IN MAy

oWN: oprah Winfrey Network has announced special event programming leading up to the launch of Tyler Perry's two new

scripted series debuting on the network in May. The one-hour ensemble drama THE HAVES AND THE HAVE NoTS is set to premiere Tuesday, May 28 at 9 p.m. and the sitcom loVE THY NEiGHBoR will premiere Wednesday, May 29 at 9 p.m. with two back-to-back half-hour episodes.

on Sunday, May 26, oprah will sit down with the prolific produc-er for an intimate in-depth interview on a special oPRAH’S NEXT CHAPTER at 9 p.m. it will be immediately followed at 10 p.m. by TYlER CoMES To oWN: BEHiND THE SCENES, an exclusive inside look at the making of his two new series.

NEw ORIgINAL PROgRAMMINg ON THE HuB

The Hub, the fastest growing children’s network, recently an-nounced a slate of new programming for the 2013-14 television season that includes four new series, two Hub original Family Movies and nine returning series. Starting in June, The Hub will premiere the new live-action program WiZARDS VS. AliENS, which is a popular U.k. adventure-fantasy series from Executive Producer Russell T Davies (“Doctor Who,” “Torch-wood”). The Hub will also debut SHEZWoW, which features 12-year-old Guy, a thrill-seeking dude trying to cultivate a macho

image who inherits the superhero persona of his deceased aunt – the kick-butt, FEMAlE superhero SheZow!

other new programs to premiere later in the year include: SPookSVillE, a Hub original live-action series, based on the ac-claimed book series by author Christopher Pike; and, SABRiNA: SECRETS oF A TEENAGE WiTCH, a Hub original animated series featuring pop-culture phenomenon SABRiNA THE TEENAGE WiTCH and starring Ashley Tisdale as the voice of Sabrina.

dIsCOvERy kIds LATIN AMERICA PREMIEREs THE ORIgINAL ANIMATEd PROduCTION dOkI

Discovery kids, the pioneer network in children’s programming in latin America, announced its new original production and animated series Doki, based on the adventures of the popular character and his friends, Fico, oto, Anabella, Mundi and Gabi. Starting April 15, the program is airing Monday through Friday at 1:30 p.m. and 9:30 p.m. in Argentina; 11:00 a.m. and 7:00 p.m. in Brazil; 3:30 p.m. and 7:00 p.m. in Colombia; and 2:30 p.m. and 8:30 p.m. in Mexico. The new series, made up of 26 half-hour ep-isodes, was developed in partnership with the Canadian produc-er Portfolio Entertainment inc., under the supervision of JBMW, a company that specializes in the creation and distribution of children’s content on multiple platforms around the world.

The series includes 26 half-hour episodes, each of which fea-tures two adventures planned earlier by Doki and his friends at their lakeside clubhouse. Their vehicle of choice is oto’s plane, an adorable and unpredictable contraption oto built himself out of tape and spare parts but that never fails the intrepid adven-turers. Anabella is in charge of recording their adventures, giv-ing out souvenir stamps at the end of each mission.


10

Discovery Education to Develop Dynamic, Interactive, Digital Math ‘Techbook’

Deepening its commitment to transforming classrooms with dynamic, interactive resources that bring learning alive, Discovery Education has announced the expansion of its digital textbook series to include mathematics. launching in 2014, Discovery Education’s Math Techbook™ will include middle and high school mathematics subjects with six courses: 6th, 7th and 8th grade math, and Algebra 1, Algebra ii and Geometry for high school. Math Techbook™ will feature a variety of dynamic digital resources, including simulations, interactive games, virtual labs, visual models and diagrams. it will enable teachers to convey mathematics in new and vivid ways, and provide students interactive and engaging learning experiences that help support their understanding of concepts and ability to solve real-world problems.

Discovery Commerce Debuts Cake Boss Bakeware

Discovery Commerce partnered with Meyer Corporation to develop a line of Cake Boss Bakeware set to hit retail this summer. From mixing bowls and baking pans to decorating tools and serving pieces, the line includes more than 250 items within 20 unique collections.

The products are designed with Buddy Valastro’s expert guidance to ensure each home baker, whether novice, intermediate or professional, has everything they need to take their baking and decorating to the next level. The line generated buzz with prominent industry buyers and media this March at international Home & Housewares show in Chicago, one of the top 20 largest trade shows in the country.

iD inspires a Difference with First Public affairs Campaign This April, investigation Discovery (iD) launched its first national public affairs campaign to inspire viewers to take action and make a difference for a safer tomorrow. A multi-media campaign, inspire a Difference employs all of iD’s promotional assets, including on-air PSAs, digital resources and local and national events. Bringing together top network talent and experts, local government officials, local and national crime and victims’ rights organizations and cable providers, inspire a Difference aspires to propel these important issues, including Violence Against Women, Civil Rights and wrongful convictions to the forefront of the national dialogue.

iD partnered with the National Center for Victims of Crime to launch inspire a Difference during National Crime Victims’ Rights Week in late April. The first PSA featured Paula Zahn, host of iD’s hit series, oN THE CASE WiTH PAUlA ZAHN, and discussed the very serious issue of stalking in the U.S., where every year, more than six million people are victims.

Animal Planet L!VE Brings the Cute and Creepy to Audiences Online and in the Living Room After the breakout success of both its kitten and Puppy Cams, Animal Planet launched Animal Planet l!VE in April – a digital destination featuring 11 live, 24/7 animal cams (with more to come soon). Animal Planet l!VE brings viewers face-to-face with penguins, cockroaches, wild birds, chicks, calves and more through partnerships with Audubon Nature institute, explore.org, National Aquarium, South Mountain Creamery and the Washington Animal Rescue league.

A unique offering designed for computers, smartphones, tablets and connected TVs, Animal Planet l!VE is a natural complement to the linear TV channel. The channel has already attracted several advertisers and has audiences engaging for close to 20 minutes at a time with cute kittens and more. Fans of the animal kingdom can check out Animal Planet l!VE at APl.TV, on select Samsung Smart TVs, and it will be coming to Roku and Xbox liVE in the coming months.

››did you know?every month, 132 million people across western europe watch something on one of Discovery’s channels.

Discovery Commerce is expanding its riVer MoNSTerS product line with the launch of the river Monsters+ app, based on the hit animal Planet series.

DMaX germany has hit more than a million ‘likes’ on Facebook, the second highest number of ‘likes’ for any channel in Germany and the highest figure across all Discovery Networks international Facebook pages.

Boston red sox second baseman Dustin Pedroia never misses an episode of animal Planet’s FiNDiNG BiGFooT – he’s convinced more than one Sasquatch exists.

Discovery education was honored with three industry awards from Edtech Digest, including Discovery education Ceo Bill Goodwyn with the “leadership award,” Discovery education’s Techbook series with the “Cool Tool award” and Discovery educator Network as a finalist for the “Trendsetter award.”

Discovery western europe swept the board at the recent PromaxBDa Europe awards in March securing 15 of the 28 possible awards.

in its 10 years on the air, the MYtHBUstErs team has tested 885 myths, filmed over 7200 hours, created 815 explosions and used 43,500 yards of duct tape.

Discovery Networks latin america/U.S. hispanic has been honored with a Latin social tV award for the digital and social TV experience developed with Discovery Channel’s original production, aventura 4x4.

Discovery Communications Helps High School Girls "Say Yes to the Prom"on March 26, Discovery Communications hosted the second annual SAY YES To THE PRoM event at the company’s global headquarters in Silver Spring, Md.

Forty girls from Magruder High School in Rockville, Md. and kidsPeace, a private charity dedicated to serving the behavioral and mental health needs of children, families and communities, visited Discovery for a day of mentoring, prom dress shopping and makeovers.

This year the initiative expanded to include Women in Cable Telecommunications (WiCT), which called on its members to donate dresses and accessories. in total, more than 800 dresses were donated by Discovery employees and WiCT members across the country to ensure deserving girls will have a prom night to remember.

Monte Durham, fashion director and star of TlC’s SAY YES To THE DRESS: ATlANTA, hosted the day where every girl was paired with a Discovery employee who served as coach, personal shopper and style assistant throughout the day. Girls were pampered with head-to-toe makeovers and their choice of the most stylish prom looks and accessories. The day concluded with a red carpet reveal hosted by Monte where the girls showed off their personalized prom day looks.

All remaining dresses and accessories are being made available for other select area high school girls on a separate shopping day hosted at Discovery. Dresses not selected are donated to DonateMyDress.org, a national campaign designed to encourage the donation of special events dresses and accessories for girls in need and ships items to other partner organizations in the U.S.


gLOBAL REACH

Cumulative Global Subscribers .....................................2+ billionCountries & Territories ..............................................................223Worldwide Networks .................................................................. 162languages ......................................................................................45Network Entertainment Brands................................................ 37

vIEwINg suBsCRIBERs (IN MILLIONs)

US Networks As of As of Mar 2013 Mar 2012Discovery Channel ......................................... 100 .................... 100TlC .......................................................................99 ..................... 99Animal Planet ....................................................97 ......................97oWN: oprah Winfrey Network .......................84 ......................79 investigation Discovery ...................................81 ......................79Science ................................................................ 77 ...................... 76The Hub ............................................................... 72 ..................... 64Military Channel ................................................62 ..................... 60Destination America ........................................60 ..................... 60Discovery Fit & Health .....................................49 ......................49Velocity ...............................................................48 .......................413net ......................................................................40 .....................n/aDiscovery en Español ........................................ 5 ........................5Discovery Familia ................................................ 4 ........................4

dIgITAL MEdIA HIgHLIgHTsDiscovery’s online digital media properties, consisting of 19 US brand destinations, including Discovery.com, TLC.com and AnimalPlanet.com, as well as HowStuffWorks, TreeHugger and Petfinder, reached an average of 23 million cumulative unique monthly visitors in 2012.

International Networks As of As of Mar 2013 Mar 2012Discovery Channel .........................................328 .................... 310Animal Planet ................................................. 285 .....................271TlC ......................................................................221 .................... 194Switchover Media ........................................... 104 .....................n/aDMAX ................................................................... 79 ......................67 Discovery Science ............................................ 78 ..................... 68investigation Discovery ..................................65 ......................27 Discovery kids ...................................................65 ......................39Discovery Home & Health ..............................58 ..................... 50Fatafeat ...............................................................55 .....................n/aDiscovery Turbo ................................................42 ......................39Discovery Real Time ........................................38 ......................33Quest ...................................................................28 ......................23 Discovery World ................................................ 24 ......................22Discovery Max .................................................... 17 ....................... 17Discovery Travel & living ................................ 16 .......................19Shed ...................................................................... 12 ....................... 12Discovery History ............................................... 11 ....................... 12Discovery HD Showcase ................................... 7 .......................10HD Theater ........................................................... 6 ........................4Discovery Civilization ........................................ 4 ........................4Discovery HD World ........................................... 4 ........................ 2Discovery Historia .............................................. 2 ........................ 2

facts & figuresdiscovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than two billion cumulative subscribers in 223 countries and territories. Discovery is dedicated to satisfying curiosity through 162 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of 20 television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revi-sion3. For more information, please visit www.discoverycommunications.com.

Subscriber numbers as of March 31, 2013, according to The Nielsen Company in the US and internal data review and external sources outside of the US. Subscriber numbers include unbranded programming blocks in China, which are generally provided without charge to third-party channels and represented approximately 280 million cumulative subscribers as of March 31, 2013. US Hispanic networks are distributed to US subscribers, but are operated by and included as part of Discovery international Networks for financial reporting and management purposes. internet traffic data as of March 31, 2013, according to ComScore, inc.

wORLd HEAdQuARTERs

one Discovery PlaceSilver Spring, MD 20910TEL: 240.662.2000

dIsCOvERy NETwORks AsIA-PACIFIC

3 Changi Business Park Vista#03-00Singapore 486051TEL: 65.6510.7500

dIsCOvERy NETwORks wEsTERN EuROPE

Chiswick Park Building 2566 Chiswick High Roadlondon - W4 5YB, EnglandTEL: 44.208.811.3000

dIsCOvERy NETwORks CEEMEA

59 Zlota StreetZlote Tarasy. lumen Build-ing00-120 Warsaw, PolandTEL: 011.48.22.365.11.00

dIsCOvERy NETwORks LATIN AMERICA/us HIsPANIC

6505 Blue lagoon DriveSuite 190Miami, Fl 33126TEL: 786.273.4700

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Documents

A Quarterly Publication of Discovery Communicationsmedia.corporate.discovery.com.s3.amazonaws.com/uploads/... · 2013. 5. 9. · HiS HANDS, and Alana Thompson in HERE CoMES HoNEY