Deploying Dream It . Do

It . for Success and Sustainabi l i ty

A QUICK START GUIDE FOR

ACTION

Dre am ! t . D o ! t . ( D I D I ) i s m a naged by T he M anu f a c t u r i ng I ns t i t u t e ( I ns t i t u t e ) , t he 5 01 ( c ) ( 3 ) a f f i l i a t e o f t he Na t i ona l A ssoc ia t i on o f M a nu f ac t u r e r s ( N AM ) . We a r e p lease d t o p r o v ide t h i s gu ide t o ass i s t new m e m ber o r ga n i za t i ons i n im p lem e n t ing t he p r og r am w i t h in t he i r cou n t i es , r eg i ons , o r s t a t es . A t p r es en t , t wen t y D I D I i n i t i a t i ves a r e op e r a t i ng t h r o ugho u t t he co un t r y —a l l w i t h d i f f e r en t ap p r oa ches and s t r a t eg ie s t ha t ca t e r t o l oca l nee ds . Th i s f l e x ib i l i t y t o a dd r e ss l oc a l de m ogr aph ic s , eco nom ie s , a nd ed uca t i ona l s ys t e m s i s a k ey s t r eng t h o f t h e p r o g r am . The D I D I p r o g r am p r o v ides a na t i ona l b r an d , i n f r as t r uc t u r e , supp o r t , m e ssag in g , a nd r e sea r c h t o t he b r oa de r r o les and i n i t i a t i ves o f ea ch s i t e , whe t he r D I D I i s us ed as a c a r ee r awa r ene ss s t r a t e gy, a p la t f o r m f o r m a nu f ac t u r i ng edu ca t i o n r e f o r m , o r a d r i v e r o f r e g iona l econ om ic dev e lopm en t .  I n l i g h t o f va r i a t i on am ong d ep loy m en t m o de ls , t he I ns t i t u t e has i den t i f i ed com m on bes t - p r ac t i ces t ha t w i l l gu ide you i n t he p r o cess o f im p lem en t in g D I D I i n you r a r ea . T h i s gu ide , when use d i n c om b in a t i o n w i t h t he I ns t i t u t e ’s exp e r ien ce - b as ed consu l t a t i ve se r v i ces and o t h er ass e t s and r es ou r ce s p r o v ide d t o ou r m em ber s , w i l l e nab le you r o r g an i za t i on t o succ ess f u l l y an d ex ped i t i ous l y m ov e f o r wa r d on t he i m p lem en t a t i on o f i t s own D I D I i n i t i a t i ve . T he I ns t i t u t e lo oks f o r wa r d t o wo r k ing w i t h you on t h i s exc i t i ng , cha l l en g ing and c r i t i c a l l y im po r t an t o ppo r t un i t y. Dre am I t . D o I t . - Purpos e an d V i s i onAs o lde r wo r k e r s d epa r t t he wo r k p lace , bu s iness es g r ow, and r equ i r ed sk i l l s adv ance , m an u f ac t u r e r s f a ce s i gn i f i ca n t c ha l l eng es i n f i nd i ng a nd a t t r ac t i ng sk i l l ed a nd e du ca t ed qu a l i t y wo r ke r s . Con t r i bu t i n g t o t he p r ob lem o f r ec r u i t i ng a nd r e t a in in g em p loye es i s t he f ac t t ha t you ng peo p le , t he i r pa r en t s , and educa t o r s o f t e n ha ve an ou t d a t ed , i nac cu r a t e pe r c ep t i o n o f m od e r n m anu f ac t u r i ng as a ca r ee r o p t i on . The D I D I p r og r am a im s t o r eve r se t h i s t r end by p r om o t ing t he r ea l im age o f m ode r n m a nu f ac t u r i ng : i nn ova t i on - d r i ven , h igh - t ech , h igh - sk i l l ed , a nd c r i t i ca l t o ou r econ om ic and na t i o na l se cu r i t y. The D I D I p r og r am f ocu ses on c r ea t i n g awar enes s am ong youn g pe op le o f t he va lu ab le ca r ee r opp o r t u n i t i es t ha t ex i s t i n m anu f ac t u r i ng t oda y, and p r ov i des r e f e r r a l s ys t em s f o r t h em t o pu r s ue t he i r d r eam s an d am b i t i o ns t h r oug h acc ess ib le aca dem ic an d ca r ee r p a t hwa ys . I t i s des igned t o h e lp f i l l l oca l m a nu f ac t u r i n g wo r k f o r c e nee ds an d t o ass is t i n m ak in g m anu f ac t u r i ng a p r e f e r r ed ca r ee r o p t i o n . I n t he a r ea s a r ound t he c oun t r y wh e r e t he p r og r am i s m o s t su cce ss f u l , i t se r ves a s a ca t a ly s t f o r po s i t i ve chan ges t ha t a r e occu r r i ng i n ed uca t i on , t r a i n ing a nd wo r k f o r ce d eve lo pm e n t s ys t em s as we l l as r e g ion a l eco nom ic dev e lopm en t .

GUIDING PRINCIPLESThe Ins t i t u te and DIDI Execu t ive Commi t tee members have iden t i f i ed the fo l low ing gu id ing p r inc ip les tha t have wa rran ted good resu l t s ac ross the ne twork o f DIDI p rograms:  Par tnersh ips c rea ted th rough th is i n i t ia t i ve rep resen t i t s t rue

power. When par t i c ipa t ing o rgan iza t ions share in fo rmat ion , b lend resources and th ink g loba l ly abou t poss ib i l i t i es , reg ions move fo rward .

Loca l owne rsh ip and invo lvement a re keys to success in a l l ju r i sd ic t ions . They p romo te innova t i ve ideas , app roaches and sus ta inab i l i t y.

Ready, a im, f i re . Deve lopment o f p rogram in fo rmat ion , in f ras t ruc tu re and p re l im ina ry p lans in advance o f p romot ing the in i t ia t i ve to a b roader pub l i c i s impor tan t .

GETTING STARTED

Imp lementa t ion o f DIDI i s a p rocess , no t an even t . Focus on deve lop ing a so l id co re o f ac t iv i t i es tha t can be bu i l t on over t ime as the p rogram matu res . Success fu l in i t i a t i ves a re con t inua l ly add ing new p rog ram d imens ions .

Susta inab i l i t y o f the p rog ram over t ime is a key issue . As p lans a re pu t in to p lace , ava i lab le resources and fund ra is ing s t ra teg ies mus t be cons ide red to p romote deve lopmen t o f a las t ing p rogram.

PATHWAYS

TO SUCCESS

1. I dent i f y a sm a l l cons or t i um o f a rea l ea ders w ho a re comm i t t ed t o a p r o - m anuf a c t ur i ng a nd r e l a t ed bu s i ne ss agend a an d a re w i l l i ng t o cham pi on t he e f f o r t .

• The y sho u ld be cap ab le o f r a l l y i ng o t he r s t o su ppo r t t he cam p a ign p r o g r am m at i ca l l y a nd f i nanc i a l l y.

• G a r ne r t he ac t i v e pa r t i c i pa t i on and s uppo r t o f key a r e a m a nu f a c t u r e r s an d bu s ines s l ead e r s on t h e f r on t e nd o f t h e i n i t i a t i ve . Thes e m anu f ac t u r e r s c an cu t ac r oss s t a t e bo r de r s .

• Con s ide r i nc lu d ing l eade r s f r om a va r i e t y o f o t he r a r eas such as edu ca t i o n , ec onom ic d eve lop m en t , wo r k f o r ce d eve lo pm e nt , a nd t he po l i t i ca l a r ena a long w i t h o t he r bus iness and t r ad e o r g an i za t i ons .

• To t he ex t en t po ss ib le , l e t t he p r i va t e se c t o r d r i ve t he i n i t i a t i ve .

 2 . De f i ne and desc r i be t he s cope o f t he reg i on enc omp assed by y our D I D I i n i t i a t i v e .

• Com p le t e a d em og r aph ic p r o f i l e o f t h e r eg ion ( e . g . , a r e a des c r i p t i on a nd m a p , c u r r en t po pu la t i on , p r o jec t ed p opu l a t i on g r o w t h , c i v i l i a n l abo r f o r ce , unem p loym en t r a t e , l ab o r f o r ce pa r t i c i pa t i on r a t e , ave r age week l y wag e f o r m a nu f a c t u r in g vs . a l l o t h e r s ec t o r s , ed uca t i ona l a t t a inm en t ) .

• Com p le t e a r eg iona l m a nu f a c t u r i n g an a l ys i s ( e . g . , nu m be r and t yp e o f m a nu f ac t u r i ng com pan i es and j ob s , l a r ges t m an u f ac t u r e r s , i nno va t i ve m a nu f a c t u r e r s , em p lo ym e n t t r ends , sk i l l s gap s , t r a in ing nee ds , c apac i t y o f t he r eg ion t o t r a in wo r ke r s ) .

• M u ch o f t h is i n f o r m a t ion m ay b e r e ad i l y ava i l a b le a t l i t t l e o r no co s t t h r ough va r i ous sou r c es i nc lud ing r eg iona l a nd s t a t e wo r k f o r c e o f f i c es , p lann i ng a nd dev e lopm en t d i s t r i c t s , r eg i ona l and s t a t e ec onom ic de ve lop m en t o f f i ce s an d s t a t e i n s t i t u t i ons o f h igh e r l e a r n in g .

 3 . Pr oduc e an Ass e t M ap • Ta ke i nv en t o r y o f ex i s t i ng r ec r u i t m en t an d eng agem en t s t r a t eg ies

t ha t ca n be l eve r aged o r a cce le r a t ed t o suppo r t im p lem e n t a t i on .

• Ta ke i nv en t o r y o f ex i s t i ng p a r t ne r sh i ps t ha t m ay s uppo r t t h e r o l l o u t o f D r e am I t . D o I t .

• O u t l i ne t he r eg ion ’s o r s t a t e ’s con nec t i ons w i t h na t i on a l o r g an i za t i ons t ha t can p r ov ide gu idan ce an d su ppo r t .

• Res ea r c h t he f ou nda t i o n , g ove r nm en t , o r p r i v a t e f und i ng l and scap e o f you r r eg io n o r s t a t e t o de t e r m in e cha nne ls t o p u r su e f i s c a l sup po r t .

PATHWAYS TO SUCCESS

4 . Addr ess organ i za t i on an d m anag eme nt co ns i de ra t i ons .Conf i rm t he organ i za t i on t ha t w i l l se rv e as f i sc a l a gent and l ega l en t i t y f o r t he i n i t i a t i ve .• De t e r m ine t he m os t e f f ec t i ve and e f f i c i en t op t i on f o r s t a f f i ng ,

o f f i ce f ac i l i t i e s an d eq u ipm e n t . I n m os t i ns t a nces , a ded i ca t ed expe r ience d p r o f ess iona l w i t h l i m i t ed c le r i ca l s uppo r t i s need ed t o s ucces s f u l l y l aunc h a p r og r am . T he p r og r am d i r ec t o r c an be r egu l a r pa id s t a f f , a qua l i f i e d c on t r a c t o r o r c onsu l t an t , o r a l oaned exe cu t i v e . R ec r u i t t h i s i nd i v idua l e a r l y i n t he p r ocess .

• Es t ab l i sh a p r e l im ina r y bud ge t es t im a t e f o r s t a r t up o f t he i n i t i a t i ve .

• Ra ise i n i t i a l seed cap i t a l t o beg i n p r o g r am ac t i v i t i e s .

• Secu r e yo u r We b URL .

• Cons i de r f o r m i ng a 5 01 ( c ) ( 3 ) o r a f f i l i a t i n g w i t h a w i l l i ng p a r t ne r o r gan i za t i o n t o enab le r ec e ip t o f c ha r i t a b le c on t r i bu t i on s .

 5 . De ve l o p you r s t ra t eg i c p l an . • B r oad ly de f i ne y ou r p r og r am ’s v i s i on , go a l s , a nd m e t r i cs .

• Th i s d esc r i p t i on sho u ld be sho r t , t o t he po in t and de f i ne t he b r oad ob je c t i ves o f t he p r o je c t . A m or e de t a i l ed p r o gr am o f w o r k w i l l be deve loped l a t e r by you r r eg io na l p a r t n e r sh ip bas ed on t he pa r am e t e r s s e t he r e .

• Deve l op an exe cu t i ve b r i e f t h a t can be used as a m ar ke t i ng docum en t con t a in ing sum m ar y i n f o r m a t ion ga t he r ed i n s t e ps 1 - 5 o f t h i s G u ide t o ass i s t in r ec r u i t i n g add i t i ona l s t a keho l de r s .

• Cons i de r p o t en t i a l t a r ge t g r ou ps an d us es f o r y ou r f unds .

• De t e r m ine whe t he r y ou r p r og r am w i l l s e r ve t he e n t i r e r eg i on o r be im p lem en t e d on a m o r e l im i t ed p i l o t bas i s a t f i r s t .

• Adop t a g ene r a l t im e l i ne f o r com p le t i ng you r p r og r am o f w o r k .

 6 . Co ns i der h o l d i n g a “ so f t l au nch” t o a nnoun ce p rogra m t o key s t ake ho l d ers . • A “ so f t l a unch ” can be u sed a s a m ar ke t i n g t oo l t o gene r a t e

i n t e r es t i n and r a i se t he v i s i b i l i t y o f t he p r og r am .

• Cons i de r se nd in g ou t a p r ess r e lea se t o l oca l m ed ia t h a t pos i t i ons t he p r og r a m as a s o lu t i o n t o econ om ic and wo r k f o r ce deve lo pm e n t c ha l l eng es , a s we l l as a ca l l t o a c t i on t o suppo r t m anu f ac t u r i ng com pe t i t i v enes s .

PATHWAYS TO SUCCESS

7 . Fo rm a dy nami c , b r oad b ased reg i ona l par t ner sh i p .• De t e r m ine you r wo r k ing com m i t t e e s t r uc t u r e , r espon s ib i l i t i e s ,

l eade r sh ip and m em b er sh ip . Th e r e a r e essen t i a l l y t wo s ides o f t he e qua t i on t h a t m us t be d ea l t w i t h i n es t ab l i sh in g t h e s t r uc t u r e t ha t w i l l wo r k b es t f o r yo u r r eg ion - p r og r a m de ve lo pm en t and im p lem en t a t i on , and f und r a i s in g . So m e r eg io ns ha ve t aken a s t r a i gh t f o r wa r d ap p r oac h a nd f o r m e d one o r t wo c om m i t t ees t o add r e ss t h ese b r oa d a r e as . I n ce r t a in i ns t ance s t h ey ha ve a l so f o r m ed s ubcom m i t t ees t o ad d r es s m a jo r t op i cs such as a com m un ic a t i ons s t r a t eg y. O t he r r eg io ns hav e es t ab l i sh ed a n expan ded com m i t t ee s t r uc t u r e w i t h an ove r a l l s t ee r i n g com m i t t ee . I n co ns ide r i ng t he s t r uc t u r e t ha t w i l l w or k be s t i n you r l oca le , r e m em ber t ha t m or e com m i t t ees m ay l ead t o m or e p r oc ess a s we l l as l o g i s t i c a l and com m u n ica t i o ns i ss ues .

• Ca r e f u l l y cons ide r an d r ec r u i t l ead er s t o gu id e t h ese a r eas . Em ph as i s shou ld be p laced on r ec r u i t i ng com m i t t ee l ea de r s h ip f r om t he p r i v a t e se c t o r.

• I den t i f y a nd r e c r u i t pa r t ne r o r ga n i za t i o ns a nd i n d i v idu a l s i nc lud in g m anu f a c t u r e r s , edu ca t i on , ec onom i c dev e lop m en t , wo r k f o r ce dev e lopm en t a nd p o l i t i ca l l eade r s a long w i t h o t he r bus ine ss an d t r ade o r gan i za t io ns ( f o r e xam p le , m anu f ac t u r e r s assoc ia t i on s , f i nanc ia l i ns t i t u t i o ns , a d ag enc ie s , a r ea ch am b er s o f c om m er ce and o t he r s ) . App r o ach m an u f ac t u r e r s f i r s t t o de t e r m ine t he i r i n t e r es t and w i l l i ng ness t o pa r t i c i p a t e w i t h t he p r og r am . Pe r sona l v i s i t s t o l ead ing m a nu f a c t u r e r s a nd ke y pa r t n e r o r gan i za t i on s w i l l pay s ign i f i c an t f u t u r e d i v i dend s .

 8 . Co nduc t a par t n ersh i p m eet i n g t o k i c k o f f your p ro gram and enga ge an d mo t i va t e yo ur p ar t n ers .• Cons i de r i n v i t i ng r esp ec t e d l ead e r ( s ) f r om yo u r r eg ion o r s t a t e ’s

pub l i c and p r i va t e se c t o r t o key n o t e t he e ven t . I n s t i t u t e l eade r sh ip w i l l be p r es en t t o e x t end a na t i on a l we lc om e and endo r sem e n t t o t he r eg ion o n r e ques t .

• De t e r m ine i f m ed ia shou ld be p r es en t a nd , i f so , p r ep a r e a m ed ia k i t w i t h t a r ge t ed m essa g ing f o r d i s t r i b u t i on t o t h em a t t h e ev en t .

• P r e - ass ign pa r t ne r s t o s pec i f i c co m m i t t ees i n ad vanc e o f t he k i ck o f f m ee t i ng .

• M ak e su r e t ha t a l l pa r t ne r s beg in w i t h a co m m on kno w ledg e base . P r ov ide an o ve r v ie w o f D I D I , y ou r r eg ion ’s p r og r am , b r o ad goa l s , t im e f r am e , p r og r ess t o d a t e an d co m m i t t ee s t r uc t u r e and l eade r sh ip .

• B r eak ou t i n t o i nd i v id ua l co m m i t t ee m e e t i ngs . Re v iew com m i t t e e goa l s and ac t i on s t o be pe r f o r m e d , t i m e f r am e f o r com p l e t i on o f wo r k , and se t f u t u r e m ee t i ng da t es . A s t im e pe r m i t s , be g in de l i be r a t i on s and i np u t ga t he r in g .

PATHWAYS TO SUCCESS

• S t r es s t h e va lu e yo u p lac e on you r pa r t ne r s ’ t im e , se t expec t a t i o ns f o r t h e num ber o f m ee t i ngs t ha t w i l l be r equ i r ed , and em pha s i ze t he i m po r t anc e o f t he i r con s i s t en t pa r t i c i pa t i on .

9 . Ba sed on i nput rece i ved i n s t eps 1 - 7 , deve l op and i mp l emen t your de t a i l ed prog ram o f w ork .• Th i s s hou l d be d one based on i npu t r ec e i ved t h r ou gh yo u r

pa r t n e r sh ip com m i t t ee p r oces s , a r ev iew o f I ns t i t u t e r es ou r c es , and in f o r m a t ion acq u i r ed on b es t p r ac t i ces o f o t he r D I D I i n i t i a t i ves a r oun d t he coun t r y. Rem em b er t h a t t h i s i s a beg inn ing , no t an en d , t o p r og r am dev e lopm en t . You a r e a t t em p t ing t o l ay a so l i d f ou nda t i o n f o r t he p r og r am t ha t w i l l evo l ve and beco m e s t r on ge r ove r t im e .

• Key e lem en t s o f yo u r p r og r a m o f wo r k sho u ld i n c lude 1 ) a c t i on s you w i l l t ak e t o i n t e r es t a nd i n f o r m yo u r t a r ge t pop u l a t i on ( s ) ( and t hos e who i n f l ue nce t hem ) a bo u t a dvan ced m anu f ac t u r i ng ca r ee r oppo r t un i t i es ; 2 ) ho w yo u r p r og r am w i l l wo r k t o s upp or t a nd enha nce s ys t em s f o r co nnec t i ng p eop le w i t h i n f o r m a t ion , educa t i on , t r a i n ing a nd j o b opp o r t un i t i es i n ad vanc ed m anu f ac t u r i ng ; 3 ) a f un d r a i s ing a nd s us t a in ab i l i t y s t r a t egy ; 4 ) a com m un ic a t i ons p lan t o s uppo r t i t em s one t h r u t h r e e ; 5 ) a dep loy m en t s t r a t eg y and t im e l i ne ; 6 ) a bud ge t t o su ppo r t t he p r og r am ; and 7 ) a m e t hod f o r m eas u r ing and m on i t o r i ng r esu l t s .

 10 . Reeva l ua t e and i mp rove • Le t y ou r p r og r am evo l v e acc o r d in g t o i den t i f i ed m e t r i cs o f

succe ss an d ch ang in g nee ds .

• Use n e t wo r k an d na t i ona l asse t s a nd gu idanc e t o r ev i s e an d en r i ch you r p r o g r am .

Al l D I D I s i t es opera t e under a par tnersh ip ag reemen t w i th the I ns t i t u t e , and an Ins t i t u te consu l tan t i s ava i lab le t o rev iew a l l aspec t s o f t h i s ag reemen t w i th you r o rgan iza t ion . The Ins t i t u te p rov ides a va r ie t y o f se rv ices and suppor t t o i t s m ember o rgan iza t ions :

• Mem bers bene f i t by be ing par t o f a success f u l na t iona l e f f o r t t ha t has a co l lec t i ve reach t o nea r l y 100 , 000 manu fac tu re rs . D I D I i s a na t i ona l b rand , one tha t i s inc reas ing ly recogn ized as the p rogram grows and more s i t es pa r t i c ipa t e . D ID I and i t s r eg iona l pa r t ne rs r ece ive recogn i t i on th rough a number o f I ns t i t u t e pub l i ca t ions , communica t ions , and ou t reach .

• You w i l l have access t o p ro fess iona l l y -deve loped c rea t i ve mat er ia l des igns and co l la te ra l , g rounded in over 10 yea rs and $1 m i l l i on in research . Co l l a t e ra l mat e r ia l s inc lude b rochures , a r t work , pho tographs , adve r t isemen t s , bus iness cards , l ogos , l e t t e rhead , and o t he r marke t ing t empla t es . These can be cus tomized by your o rgan iza t ion to meet t he requ i remen ts o f you r loca l manuf ac tu re r s and ta rge t popu la t ions and advance the b rand o f your own D ID I p rog ram.

• You w i l l be a par t o f a na t iona l l y r ecogn ized web s i t e (www. dreami t -do i t . com) and have access to consu l tan t serv ices to ass is t you in es t ab l i sh ing a p re l im ina ry webs i t e p resence fo r you r reg ion . A webs i t e templa t e , URL, and l im i t ed t echn ica l ass is tance i s ava i lab le to exped i te the deve lopment o f your web presence. D ID I a l so rece ives s ign i f i can t exposure th rough the Ins t i t u t e ' s webs i te .

• The Execu t i ve Commi t tee , compr ised o f a l l D I DI member o rgan iza t ions ’ l eadersh ip , mee t s t w ice a yea r. The Execu t i ve Com mi t t ee mee t ings p rov ide oppor tun i t i es t o share bes t p rac t i ces , cha l l enges and accomp l i shmen ts on bo t h a fo rma l and in fo rma l bas is . The Execu t i ve Commi t tee a lso p rov ides i npu t t o I ns t i t u t e s t a f f t ha t i s used to shape and improve DI D I a t t he na t iona l l eve l .

• The D ID I ne twork th r i ves as a h igh ly co l l abora t i ve learn ing commun i t y t ha t l everages asse t s and ideas among members t o s t reng t hen the p rog ram as a who le . I nnova t i ve p rogram ideas , t oo ls and c rea t i ve mat e r ia l s deve loped by o the r m ember reg ions a re made ava i lab le to the en t i re ne t work v i a the D ID I webs i te .

• There i s accompany ing research , o rgan iza t iona l , and commun ica t i ons temp la t es and gu ides t ha t can be used in con junc t ion w i t h th i s Qu ick S ta r t Gu ide t o fac i l i t a t e the ro l lou t o f you r D ID I p rog ram.

NATIONAL SUPPORT