A Radio Show & Collaborative

Community for Boomers & Beyonders

“TOOLS AND TIPS FOR THE LIFE YOU WANT TO LIVE FROM NOW ON”

Second Half NowTM is a radio show & collaborative community (facilitated by Serving Our Neighbors exclusively for Members of the Christian Chamber of Commerce of the Northwest) and specifically designed as a resource for those in the second half of life, commonly described as “50 and older”. Every broadcast & community event brings information and inspiration to our participants, with engaging topics and practical suggestions for today’s living.

Second Half NowTM features the things that matter most to those who are open to making choices and taking action. Our goal is to help our participants improve the quality of their lives, and to help them be a blessing and benefit to those around them. Each broadcast & community event focuses on one of the following relevant topics & features a guest or resource that brings expertise, experience and wisdom from a Biblical background and perspective.

• Home & Family

• Health & Wellness

• Budget & Finances

• Heart & Soul

• Work & Purpose

Second Half NowTM is a full one hour show each week, with the first 30 minutes broadcasted on-air (at KKPZ 1330 AM Radio & the TuneIn Radio App on phones & computers) and the second 30 minutes available via a podcast (which can be download online or via iTunes). Second Half Now is also supported by a growing, robust website (www.SecondHalfNow.com) that assists with ongoing communication, information & exposure to the products & services offered by our quality sponsors & advertisers. If you are trying to reach our targeted demographic, Second Half NowTM will give you the exposure you need, with multiple touches, name familiarity, lead capture and a strong positive Return On Investment (ROI). Many different strategies are employed to drive traffic to our show, our website & local community-wide events at local Christian colleges & universities.

Our Co-Hosts Dr. Dan Critchett & Dr. Denise Haugen

• Active ordained pastor for over 30 years in a major denomination • A full career of involvement with issues of concern to Baby

Boomers • Has worked directly with hundreds of people of his generation,

helping them deal with the changes and challenges of life • Multiple college and graduate degrees, including a Masters and a

Doctorate • International teacher & conference speaker • Adjunct faculty member at Concordia University in Portland • Published author • A member of the “50-plus Crowd” himself, dealing with all of

these issues personally as well as professionally

Dan’s goal for this radio show is to bring information and inspiration to those in the second half of life, with engaging topics and practical wisdom & suggestions for purposeful living.

• Licensed psychologist in Oregon • Specializes in neurological and biological dynamics for overall

wellbeing • Master’s in Education degree • Doctor of Psychology degree • Director of Career and Life Counseling, Warner Pacific College,

Portland • Supervisor of doctoral interns from area colleges and

universities, including George Fox • Private practice, Square Peg Psychological • Proudly a Baby Boomer, committed to helping members of this

generation deal with the dynamics and transitions of life in the “second half”

Denise’s goal for the radio show is to bring practical, proven psychological insights and applications to every topic, toward the overall health and wellbeing of the listeners.

Key Elements of this Marketing Opportunity with KKPZ

Your organization will reach this specific target market ideally suited for your products & services.

Age and stage: 78% of our listeners are over 46 years old. Over half of our listeners are older than 56.

Household income: 70% of our listeners are over $45,000 per year. One fourth of our listeners are over $100k in annual income.

• Our listeners are faith-oriented, seeking wisdom and insights for practical, purposeful living.

• Our listeners are likely to be connected to family and friends, work, church and social groups.

• Our listeners are highly likely to be conscientious and open to ways to accept and fulfill responsibilities, make good choices and protect their family & assets.

Summary: Our listeners are the most receptive to your organization’s message, and represent the profile of your ideal prospect. Exposure to this group will show results and returns through brand awareness, available information and contacts; and the messaging through all the on-air and online exposure.

Second Half Now currently airs in the greater Portland/Vancouver metro area on “The Truth” KKPZ 1330 AM Radio, a Crawford Broadcasting Company “God & Country” Station for the past 20+ years. Show currently airs Monday 5:30-6:00pm.

Who Listens to KKPZ?

• 51% are over 56 years old • 27% are 46-55 years old

• 55% are Male • 45% are Female

• 25% have a household income more than $100,000 per year • 45% have a household income between $45,000-$100,000 per year

How Long Are They Listening?

• 40% listen 2+ hours per day • 25% listen 1-2 hours per day

How Many Are Listening?

KKPZ does not subscribe to a “ratings” company and thus do not have access to that information. However, such information is not very accurate, as they only sample a very small number of people (once a quarter) to speak for an entire metro area.

Crawford Broadcasting has built their company over the past 65 years with “results based advertising” through their “Tailored Plan.” They customize your advertising campaigns to the audience demographics you are trying to reach, in order to successfully get a return on your radio investment. Thousands of people are always listening and supporting our radio partners, thus allowing them to renew year after year.

Who Can Hear KKPZ?

KKPZ is broadcasting at 5,000 watts day and night to fully cover the entire Portland/ Vancouver metro areas and beyond. They also stream their programing online at www.kkpz.com & via the TuneIn Radio app globally.

 

Second Half NowTM Sponsorship Benefits May Include:

On-air Marketing (facilitate by Dan Critchett & Denise Haugen)

• Radio show guest for one hour, up to 4 times per year

• Your organization name read from a list of sponsors on every show

• A professionally produced 30-second advertising spot airing during every show

• Host endorsement during every show

• Acknowledge in the Opening and/or Closing Announcement of every show

Online Marketing (facilitated by Serving Our Neighbors)

• Exclusive listing on the SEO powered website by organization category

• Your organization’s logo and advertising featured on the website hyperlinks back to your site

• Podcast postings of all radio shows for immediate downloads and via iTunes

• Video and blog postings promoting your business, up to 4 times per year

• Banner ad on every podcast and iTunes show

Community Marketing Events (facilitated by Serving Our Neighbors)

• At least 2 general public seminars each year (at Multnomah University) exhibiting your products/services & your staff sharing a 30 minute presentation to our 50+ audience

• At least 12 strategic training & networking events each year (at Warner Pacific College) to collaborate with other sponsors, businesses & special guests speakers

Strategic Marketing Partnerships (facilitated by Serving Our Neighbors)

• Logo included in our monthly advertisement in the Christian News Northwest newspaper (27,000 copies at 1,700 location)

• Membership (various levels) in the Christian Chamber of Commerce of the Northwest

• Featured in our monthly email blast to 5,000+ marketplace & community leaders (as well as our 50+ audience & participants) featuring what is going on in our collaborative community and what coming up for the month ahead.

Sponsorship Levels (12 Months Commitment) wherein you may cancel after the initial six months sponsorship period

Intro $50 per mo ($600 Total)

Basic $195 per mo ($2,340 Total)

Enhanced $495 per mo ($5,940 Total)

Premium $795 per mo ($9,540 Total)

On-Air

Organization name read on every show ê ê ê ê

30-second commercial during every show ê ê ê

Guest on show, up to 4 times per year 10  Mins ê 2X ê 3X ê 4X  

Host endorsement ê ê

Open Announcement "Brought to you by ______" ê

Online

Hyperlink Listing & Logo on our SEO website by category with autoresponders & lead capture

ê ê ê ê

Podcast of all shows & sponsors online & iTunes ê ê ê ê

Video Blog Feature, up to 4 times per year ê ê

Hyperlinked logo on each show download ê ê

Events

Participate in at least 12 Business Development Group trainings & networking events at Warner Pacific College to collaborate with other sponsors, businesses and special guest speakers

ê ê ê ê

Participate in at least 2 general public events at Multnomah University to exhibit products & services

ê ê ê

Share a 30 minute presentation to our 50+ audience at the 2 general public events at Multnomah University

ê ê

Strategic Marketing Partnerships

Featured in our monthly email blast to 5,000+ marketplace & community leaders, as well as 50+ audience participates

ê ê ê ê

Logo included in our monthly advertisement in the Christian News Northwest newspaper (27,000 copies at 1,700 locations)

ê ê ê ê

“CONNECT” Membership in the Christian Chamber Northwest ê ê ê ê

“LEARN” Membership in the Christian Chamber Northwest ê ê ê

“SAVE” Membership in the Christian Chamber Northwest ê ê

“GROW” Membership in the Christian Chamber Northwest ê

Sponsorship Agreement Form

Contact Name:

Organization Name:

Mailing Address:

City: State: Zip:

Phone:

Email:

Website:

Yes! Our organization would like to join the Christian Chamber Northwest & become an

Annual Sponsor of the Second Half NowTM Radio Show & Collaborative Community.

The Christian Chamber of Commerce of the Northwest places a high emphasis on integrity, professional conduct and excellence to ensure a high level of trust in our relationships and business practices. All of our members agree to abide by the following Code of Ethics and agree to operate their organizations according to these Biblical principles.

• I will provide a fair price. • I will not speak uncharitably of anyone. • I will never violate a confidence given to me. • I will seek mutual accountability and spiritual friendships. • I will provide punctual, high quality services and products. • I will be a brother in Christ to my fellow chamber members. • I will train my staff to represent Biblical values and standards.

• I will seek in all ways to be Christ like in my attitude and conduct. • I will consider my business a ministry to introduce people to Christ. • I will seek to resolve conflicts through a Biblical conciliation approach. • I will conduct business with integrity, in a manner consistent with

the Bible. • I will devote time to seeking God’s will via prayer & diligent

Bible study

Please select which sponsor level you would like to be at for next 12 months, wherein you may cancel after the initial 6 months.

q $9,540 Premium Sponsor (one time payment) or q $795 per month for 12 months q $5,940 Enhanced Sponsor (one time payment) or q $495 per month for 12 months q $2,340 Basic Sponsor (one time payment) or q $195 per month for 12 months q $ 600 Introductory Sponsor (one time payment) or q $ 50 per month for 12 months

Monthly or Yearly Payment – Option via Check/Credit Card

q Visa q MasterCard ___________-___________-___________-___________Expires ______ /_____

Name on Card _____________________________________________________ Security Code _______

Billing Address __________________________ City______________________ State ____ Zip ______ I authorize Serving Our Neighbors (a 501 C 3 public charity & one of our Founding NPO Partners of the Christian Chamber of Commerce of the Northwest) to process debit entries to my account as indicated above. This authority will remain in effect until I give reasonable notification to terminate this authorization. _________________________________________________________ ________________ Signature (for Check Card/Credit Card) Date

I/We are applying for Annual Membership in the Christian Chamber of Commerce of the Northwest. I/We grant permission for the Christian Chamber of Commerce to email us & market our names and/or organization’s name on the Chamber’s website, directories & in various print media. I/We agree to the Chamber’s Code of Ethics, the Bible is the inerrant Word of God & that eternal life is through Jesus Christ alone.

__________________________________________ ____________________________ _______ Signature (for Annual Membership) Title Date If I am not authorized to agree to the marketing of my work, business or organization on the Chamber’s website, directories or in various print media, the following manager, by their signature below, agrees to allow our work, business or organization’s name to be marketed on the Chamber’s website, directories & in various print media.

__________________________________________ ____________________________ ______ Manager’s Signature (If needed) Title Date

Checks are made payable to Serving Our Neighbors, PO Box 90784, Portland, OR 97290