A Report on The DevelopmentThe Design and Technical Development Workshop

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A Report onA Report onThe Design and Technical DevelopmentThe Design and Technical Development

WorkshopWorkshop

( AHVY )( AHVY )

In Staple Embroidery CraftIn Staple Embroidery Craft

From 06From 06thth September 2012 20September 2012 20thth

September , 2012September , 2012

At Venue- lahorie Check,BudgamAt Venue- lahorie Check,Budgam

( J&K )( J&K )

Sponsored bySponsored by

O/o The Development Commissioner ofO/o The Development Commissioner of

HandicraftHandicraft

Ministry Of Textile, Govt. OfMinistry Of Textile, Govt. Of

IndiaIndiaWest Block no.-7, R.K.Puram, New Delhi-West Block no.-7, R.K.Puram, New Delhi-

110066.110066.


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Organized & SubmittedOrganized & Submitted

by-by-

M/S SUKHNAG ARI STAPLE EMBROIDERYM/S SUKHNAG ARI STAPLE EMBROIDERY

IC LTD.IC LTD.

NOWPORA KHAWOOSANOWPORA KHAWOOSA

(J&K)(J&K)

CONTENT

ACKNOWLEDGEMENT

ABOUT THE A.H.V.Y. (THE SCHEME)

OBJECTIVE OF A.H.V.Y

COMPONENT OF A.H.V.Y

ABOUT THE CRAFT

ABOUT THE SOCIETY

DESIGN METHODOLOGY AND PROCESS

VENUE OF THE WORKSHOP

INSPECTION

LIST OF THE PROTOTYPES

SKETCHES OF THE PROTOTYPES

PHOTOGRAPHS OF THE PROTOTYPES

DESIGNERS REPORT

DESIGNERS VIEW


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NEW ELEMENTS ADDED

PERFORMANCE CUM ACHIVEMENT REPORT

CONCLUSION

RESUME OF THE DESIGNER

Acknowledgement

I want to give my sincere thanks to all persons who were

involved and made this workshop successful, and without

their proper support and guidance journey could not be

fruitful.

I am thankful to O/o DC Handicraft for its mega project in

various stages and feel grateful for this design and

technical development workshop. It comes as a launching

pad for the artisans to set the traditional skill on the right

track.

And last but not the least I want to give special thanks to

the artisans of M/S SUKHNAG ARI STAPLE EMBROIDERY IC

LTD. (J&K) for their lively attitude towards their

commitment for the workshop.


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PREFACE

The fifteen days Design & Technical Development Workshop in Hand

Embroidery craft under AHVY scheme, program was organized by M/S

SUKHNAG ARI STAPLE EMBROIDERY IC LTD. (J&K) Sponsored

by the O/o the Development Commissioner (Handicrafts) Ministry of

Textiles, Govt. of India, is one such step in this direction. Detail survey of

the area, established the fact that the artisans Embroidered cloths for their

personal use, for their children and some items for the use of their man,

and repeating the old designs they are equipped with. In present arena,

everything from the basic needs to wants changing as per the time passes.

It's well said fact that by forgetting the history you can succeed but can't

let any impression to follow for your coming generation. One should

know about their roots. To become successful distinct & superior you

have to identify yourself with your culture. And government is makingcontinued effort to make it alive by such initiative. By providing

equitable growth opportunities for women who is increasingly being

reflected among others in increased participation by women in local

government and decision making process, promoting of income

generation activities and thrift and credit for women.

No more old traditions were followed or idolized by the new generation.

As new generation is techno savvy they don't want to invest long time


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required to exhibit the act, are running towards the western culture, they

don't have the respect or acceptability for their old tradition because they

weren't have knowledge about their tradition and its importance. It needs

to update the craft knowledge and continuous effort to make it

opportunity oriented so that younger generation can pursue the craft. And

this scheme is one of those courageous efforts from the government.


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ABOUT THE AHVY

Baba Saheb Ambedkar Hastshilp Vikas Yojana-AHVY : It is a model project of the

office of Development Commissioner Handicraft, Ministry of Textile, Govt. of India for

self sustain development of handicrafts through community empowerment. The vision is

establishment of a vibrant and member control community based enterprises with the

overriding objectives to enable artisans to take up economic activities for sustainable

development through a collection mode. Under the project artisans are empowered to

become active entrepreneurs-cum-primary stake holders in the process of development

linking them to domestic and overseas market.

Ambedkar Hastshilp Vikas Yojna aims at promoting Indian handicrafts by developingartisans clusters into professionally managed and self reliant community enterprise on the

principles of affective member participation and mutual cooperation. The thrust of the

scheme is on a projected need based integrated approach for craft persons landing their

empowerment

The main objective of the scheme -

To organize artisans cluster into Self Help Groups (SHGs) or co-operative societies with

a view to enabling them to take up economic activity for sustainable development

through a collective mode.

To empower artisans by making the active entrepreneurs cum primary stake holders in

the process of development and bringing them to a visible platform for easy access to

domestic and overseas markets.


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To upgrade artisans skill through appropriate design and technology intervention to

enable them to use quality raw material, tools and equipment to produce value added

items.

To provide adequate infrastructure support for improved quality and productivity and toenable artisans access to a larger market segments, both domestic & international.

To ensure effective collective participation of all members involved in production and

marketing process for optimal growth in human resources, production, business and

income.

The components of the scheme

Social: development awareness on self help and community participative

organization of self help groups empowerment of women through TAC, inculcation of

leadership qualities, organizations behavior and management, formation of economical

viable enterprise.

Technological: increasing productivity, product and design development,

standardization of product, technological up gradation for capacity building, quality

control measures with well defined specification, effective packaging, and networking

through IT.

Marketing: Assimilation of market intelligence, product identification as per market

segmentation, appropriate market and product mix, building up of business enterprise,

relationship management of assisting market outlets, test marketing through financial

exhibition/fairs, effective publicity through appropriate media mix.

Financial: pooling of economic resource (within through thrift and credit and external

through financial institution and funding organization).

Welfare: Health package insurance, group insurance, work shed, housing-cum-work shed,

functional literacy and health nutrition and sanitation, communal harmony.


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ABOUT THE CRAFT: STAPLE (Hand Embroidery)

Embroidery in India occupies a central and dominant place in the arts of India, which is

essentially meant to strengthen the fabric and to decorate it, is important part of house hold

tradition and the major centers of this traditional art of embroidery are located in different

parts of state. The artisans involved in embroidery work in this western region of India are

deft in creating several kinds of Embroidery stitches on shawls, scarves, table covers,

cushion and bed spreads.

Each state in India has a style unique to its tradition. The satin stitch is used in Kashmir.

The darn stitch, which produces the 'bagh' and 'phulkari' stitch of Punjab is vibrant like the

people of the state. The interlacing The white on white 'chikan' work of Uttar Pradesh is

breath-taking and requires a lot of skill. Indian embroidery uses many stitches as well as

variations of basic stitches. The running stitch, back stitch, stem stitch, feather stitch,

interlacing stitch, satin stitch, cross stitch etc. are just to name a few. Indian embroidery

exists in exquisite variations and vibrant colors, with each state having a unique style of its

own. That one can think of in the fabric. Hand embroidery is a beautiful art that almost

anyone can learn. It is an art that should be preserved well worth learning.

Crewel Embroidery, or Crewelwork, is a decorative form of surface embroidery using wool

and a variety of different embroidery stitches to follow a design outline applied to the

fabric. The technique is at least a thousand years old. It was used in the Bayeux Tapestry, in

Jacobean embroidery and in the Quaker tapestry.

The origin of the word crewel is unknown but is thought to come from an ancient word

describing the curl in the staple, the single hair of the wool. Crewel wool has a long staple;

it is fine and can be strongly twisted. Modern crewel wool is a fine, 2-ply or 1-ply yarn

available in many different colours.


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About the Society

M/S SUKHNAG ARI STAPLE EMBROIDERY IC LTD. (J&K) is a national level

voluntary organization based in SRINAGAR, (J&K). This Society has over taken various

community welfare issues like women & child health, AIDS awareness, Training & self-

employment programme for rural women. M/S SUKHNAG ARI STAPLE

EMBROIDERY IC LTD. (J&K) was established as a facilitation center to provide

forward and backward linkage to women producers and promote womens empowerment

and advancement. Accordingly, it seeks to develop collective strength of these self

employed women producer, promote solidarity and strengthen their self confidence. A need

to improve the design and quality of products to match market demands emerged in the

region hence to promote the handicrafts of the area.


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Design Methodology and process

To achieve something fruitful result, Planning is the must and should be based on certain

facts related to the field/craft.

Products- Products needs to be developed that they can relate their requirements, usages,

and above all the capability in their society they were lagging at.

Costing The other very important aspect which is necessary for the commercialization of

any product is its costing. As its the most important of the development and survival of

any craft, business of species on earth that better and adoptable as per the situation can only

deserve to survive in the competitive world. Increasingly Productivity, Product and Design

Development, standardization of product, technological up gradation for capacity building,

quality control measures with well defined specifications, effective packaging.

Raw Material- It should be taken care that those raw materials should be in use, which is

easily available to the native place of workshops. Wool which is majorly used in Crochet

craft is easily available in concern area.

Marketing - Assimilation of Market intelligence, product identification as per market

segmentation. Appropriate market and product mix, building up of business enterprise,

relationship management of assisting market outlets, test marketing through financial

exhibitions/ fairs, effective publicity through appropriate media mix.

Financial Pooling of economic resource (within through thrift and credit and through

financial institutions and funding organizations.)


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According to the above mention facts

I tried to make the Designs which were relevant with their identification to the Map.ie

lifestyle accessories, Home Decoration, & other items.

Methodology Adopted to develop the prototypes

As per the survey report reveals that what the major facts were playing around the area it

got needed a little bit different strategy to follow. Artisans were need to convince about the

market and its changing nature as pore the time requirement adopted the methodology

follows

Identifying there area of interest and specialization. i.e. techniques.

Different sources introduced to get new designs and ideas.

Let them taught the planning process and its importance.

Introduction to concept development process.

Different techniques to utilize the raw material.

Finishing and packaging techniques.

Method to take care of process.

Raw Material Fabric, Colorful Threads ( Cotton, Viscose ( Twisted, Untwisted) ),

Wool, needle, Tracing Paper, Tracing Powder, Scale, Pencil, Eraser, Etc.

Tools and Equipments Different Number of AARI Needles, Frames, Khaka

making paper,Stationary, Kerosin, Neel, Scisors,Cutter,Tracing Powder,Needle .


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Venue of the Workshop: - Village- Lahorie Check, Distt. Budgam,

(J&K)

Budgam district came into existence in 1979-

80, prior to which it was part of Srinagar

District. Budgam is formed of three tehsils

namely Budgam, Chadoora, Beerwah. It

comprises of 496 Villages and is surrounded

by the Districts of Baramulla, Pulwama,

srinagar. The total Geographical area of the

District is 1371 sq Kms. Agriculture is the

main occupation of the people and Maize,

Rice, Paddy, and oil seeds are grown in the

District. The south and southwesteren parts of

the District are mainly hilly and northern parts parts are plain. The climate of the District is

mainly temperate and the average rainfall is 585 cms (annual). Important Landmarks and

Installations of Badgam Airport:- The only civil Airport in the valley is situated in this

District which connects the valley to rest of the world. Besides it provides helicopter

services to Kargil,Karnah,Gurez. Petrol Depot at Sanat Nagar:- It has a capacity of 50000

litres of petrol. LPG plant at Peerbagh:- It has a capacity of 20000 litres. Railway station


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Ompora BUdgam:- On of the very beautiful Railway stations endowed with modern

facilities( under construction yet). Historical Places and Monuments Tomb of Sheikh Noor-

ud-din-Noorani The tomb of Alamdar-e-Kashmir is situated 28 Kms in southwest of

Srinagar at Chrar-e- Sharif in Budgam District. The shrine on the burial site was

constructed by the then ruler of Kashmir Zain ul Abideen. Sheikh Noor-ud-din was born in

Kaimoh and his ancestors belonged to Kishtwar. He was a pious soul and travelled

throughout Kashmir to spread the message of his religion. He meditated for 12 years inside

a cave. Four centuries after his death Afghan governor Atta Mohd. Khan issued coins in his

name. The shrine alongwith Khanqah was gutted in a devatating fire in 1995. A new shrine

is planned to be constructed in its place. The Shrine of Khan Saheb It is situated in the

Khan saheb block of the District.It is associated with famous saint Hazrat Saleh Khan who

belonged to village Pakhla of Pakistan. Syed Saleh Khan also meditated inside a cave for

12 years and stayed in Srinagar for some time.He was also a fine calligrapher. ImamBara

Budgam The Imambara is a holy place for Shiiete Muslims of Kashmir. This building was

constructed in the year 1857. The present imambara is octagonal and has five main

enterances each of 12ft width. One of the doors is reserved for women. The Imambara is a

piece of indo-Iranian architectureand commands great reverence among Shia masses. Ziarat

Alamdar-E-Kashmir The land of Khag was fortunate enough to have Sheikh noor-Ud-Din

as a visitor. Sheikh selected a rock a Khag for meditation and this bears the imprints of his

feet. This rock is known as shah Kaen. A shrine is built there in the memory of the saint.


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The Tomb of Sham Ded Sham ded was a daughter of a Iron smith in Poshker village and

was initiated into sprituality by Sheikh-ul-Alam. The pious lady after his death was laid to

rest in Poshker village and a shrine was construted there. Other shrines of various pious

saints abound in Budgam. These are shrines of : Baba Latif-ud-Din, Syed Mohd. Samri,

Hazrat Ganga Baba Rishi, Zia -ud-Din Bukhari. Tourist Places Budgam has many places of

tourist interest where man finds peace and in close union with nature. These include

Yusmarg It is one of the captivating meadows of Kashmir. It is 50 kms southwest of

Srinagarat an elevation of 7500 ft above sealevel. It is a cluster of meadows surrounded by

PirPanjal mountains. The place is connected by road from Srinagar and Charar-e-Sharief.

NilNag It is famous blue water lake 4 Kms from Yusmarg connected with bridle path. It is

wonderful picnic spot. Mount Tutakuti It is source of Doodhganga stream and is at a

elevation of 15000 ft from the sea level. The stream is famous for its trout. Doodganga is

just one Km from Yusmarg. Sang-e-Safed These are white rocks 10 kms from Yusmarg.

Enroute there are many meadows where one can have night halts. Surrounded by dense

pine forests the place is a famous picnic spot. Tosmaidan It is famous pasture and has a

historical background. Mughlas took this route for travelling into Poonch. It is the largest

pasture in the surrounding areas. Other places with tourist potentials are Pehjan and

Nakwaer Pal which can be explored. Dudepather The recently discovered tourist resort, one

of the most beautiful place in the world. However this beautiful place because of recent


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discovery in the media has not a good facility of hotels & restaurants & reads to reach the

spot .

VENUE OF THE WORKSHOP-

Village- Lahorie Check Distt. BUDGAM (J&K)

Date of the Workshop 06TH Sept. 2012 20TH Sept. 2012 (total days 15)


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Inspection- (OFFICER, DCH) President of M/S SUKHNAG ARI STAPLE

EMBROIDERY IC LTD. (J&K) with Designer Pankaj Arora and artisans. All the

prototypes were checked and appreciated by the Officials.


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: Designer at the workshop with the Artisans. : Artisans showing their work and getting

feedback from the officials.

LIST OF THE PROTOTYPES

DESIGN AND TECHNICAL DEVELOPMENT WORKSHOP

STAPLE EMBROIDERY CRAFT

DATE-06-09-2012 to 20-09-2012

VENUE- VILLAGE- Lahorie Check Distt. Badgam (J&K), INDIA

c PRODUCT NAME PRODUCT CODE SIZE/ INCH Price/pc PCS

01 SUIT PIECE PA/SASEL/12-01 22X 41 1300/- 02














15 STOLE PA/SASEL/12-15 X 800/- 02


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Total Cost/ set = 15,100/ Rs. For two sets = 15,100 x 2=

30,200/-INR.

Designers Report-

Designers View

Kashmir as a State has a very beautiful and Strong History

behind it. Beside that in Art & craft too it is well known State which offer

colorful stitches with traditional patterns reflecting their life style. During the

survey of the projected area I realize that Embroidery is the part of the basiceducation of the women rather than the other hobbies.

A detailed survey of the area was made to access the existing design in STAPLE

(HAND EMBROIDERY) Craft, the available materials, technical inputs,

production process and marketability of product etc. for the development of new

designs, which can easily, marketed. The base line survey got done before

starting the workshop keeping certain things in the mind such as the present

condition of craft and its practitioners, to know the basic requirement, the

problem and its solutions and last but not the least for the scope & possibilities of

the crafts and its practitioners. How one can get them in the line of current world

of competition. What are their needs and wants, required facilities, and about

their habits.

I started the work by keeping basic aspects of the development like locating the

active area i.e. geographically where the craft stands, which level of skills

craftsperson have, basic difficulties lies around the area so that it could easy to

reach and rectify the problem. The result reveals heartening facts. No doubt, they

are skilled and deserve every right to get all the recognition, others enjoying.


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The crafts persons were talented and practicing it, as the products made out of

this craft is used in everyday workout. The crafts persons practicing the art for

the household needs and for some small business point. There products of

concerned and the designs were of limited stock,. The ultimate story is that is that

by proper guidance regarding the designs, ability to judge the trend and

requirement of the market, technical inputs, providing proper marketing network,

refinement of taste and choices to be built up among the artisans to enable them

to put an overall performance on the crafts to ensure end users satisfaction.

The result of the survey reveals the facts, can be summarized as

GEOGRAPHICAL IMPORTANCE-

The crafts persons at Distt.- Budgam practicing the craft are too lucky compare

to others, as the area is concerned and accessibility to connect internationally &

Domestic market and its Easy to get the Required Raw Material and Equipment.

SKILLS-

The crafts persons were talented and practicing it as earning from this plays a

major part for their bread & butter. The crafts persons practicing, it just for the

sake of their survival not for their growth, business. There products of concerned

and the designs were limited, as they don't have exposure to the outer world of

competition. They are the skilled but raw, easily can be mould into any shape of

desire.

It can be underlined as mention below-

Practiced by females of the family,

Lack of innovation,

Lack the Knowledge of trend due to market exposures.

Limited product range and designs.


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They don't know the techniques to cure, processing & finishing.

They don't have the proper marketing channel & costing method

They are not exploring the craft due to lack of options. The ultimate story is that

is that by proper guidance regarding the designs, ability to judge the trend and

requirement of the market, technical inputs, providing proper marketing network,

refinement of taste and choices could be built up among the artisans, to enable

them to put an overall performance on the crafts to ensure end users satisfaction.

PRODUCT CONCEPT-

Prior to start the workshop I made the detail survey of the area to know about the

present status of the craft and its practitioners so that accordingly I can make the

planning process. The survey reveals the basic facts that the product range of the

crafts in the market is very limited and they doing it as per there experience. It

means

most of them practicing it as per the local market and the product range they are

used to get in touched were of the kind they were used to make early days.

They were still playing with those certain options only because lack of exposure.

They don't experimenting and not creating the new possibilities i.e. market and

products, as they don't have proper market exposure so practicing the same since

they were familiar with and as products concerned they were still at the

beginning phase in spite of all the expertisement in the craft.

By rectifying the certain facts mention below goals can be achieve

Proper planning

Organized production


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Adaptability as per the market requirement

Reasonable wages

Marketing exposure

Basic facilities

SUGGESTIONS-

As a designer, I want to convey the message that to promoting Indian handicrafts

by developing handicrafts artisan cluster and cells into professionally managed

and self reliant community enterprises on the principles of affective member

participation

and Mutual Corporation. The thrust of the scheme is on a projected need based

integrated approach for craft persons leading their empowerment. Due to limited

raw material provided by concerned organization design and prototypes

development process got affected otherwise more could be done.

The main objective should be as-

Provided adequate infrastructure support for improved quality and

productivity and to enable artisan's access to a larger market segment, both

domestic and international.


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Ensure effective collective participation of all members involved in

production and marketing process for optimal growth in human resource,

production, and income.

Make empower artisans by making the active entrepreneurs cum primary

stake holders in the process of development and bringing them to a visible

platform for easy access to domestic & overseas markets.

Upgrade artisan's skill through appropriate design and technology

intervention to enable them to use quality raw material, tools and

equipment to produce value-added items.

Create centers of excellence (based on the philosophy of collective

enterprises) with well integrated linkages.

At last I want to wish the artisans very all the luck for their future.

Pankaj

Arora

(Designe

r, NIFT)

New Elements Added-

Keeping in mind the growing interest all over the world in Particular Craft and

especially the emergence of ethnicity I have tried to design a few garments

without moving from the traditional elements, color combinations and the

creative trends in textile. Idea of regenerate the Craft and new few stitches were

explored. The focus was to teach them making their own patterns and

accessories, not only will allow artisans to express their personal style but also


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teach them the importance of colors and details and tell them if these all elements

well coordinated can add grace to design and product.

The focus was to teach them how to create design patterns from an inspiration.

Give it appropriate color combinations and use ideal Stitches to enhance the

pattern and the basic steps of creating a design pattern for work by taking

inspiration from the beautiful things presents in the nature, books, surroundings

and pictures etc.

Successful design incorporates the use of the principles and elements to serve the

designer's purpose and visual goals. There is no rule for their use, but may be

directed by intent. The designer's purpose drives the decisions made to achieve

appropriate scale, good proportion, as well as the degree of harmony between all

the elements achieved through the sensitive balance of variety and unity.

Harmony in design is using the same shape or similar shapes for the components

of a project like a house. When objects like furniture in room look like these

belong together, the objects are in harmony.

There are several principles of design that are as variable as ones perception. The

sense of designs maturity depends upon the surroundings. The principles of

design consist of- repetition, gradation, rhythm, radiation, contrast, dominance

(emphasis), proportion, scale, balance, harmony, unity, and adequate design

functionality. The basic factor that plays important role in creating and

implementing the concept is revisualization of the end product.

Color harmony is using the same set of colors of a color palette with a limited

number of colors, and using the same or similar color patterns on the components

(like a table and couch) of a project help unify the space. Harmony and unity in

design generally or in many cases makes the design (like a room in a house) look

more visually appealing. These concepts and elements drive all intentional


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design strategies. Awareness of the elements and principles is the first step in

creating successful visual compositions.

After survey I found the Hand Embroidery craft is very rich in terms of utility,

design, color and pattern. But there is always chance of improvement. I tried to

introduce new elements in design without harming the soul of the craft.

PROGRESS CUM ACHIEVEMENT REPORT

A brief report on progress of the workshop and prototype development

FIRST PHASE (06st Sep. 09th Sep. 2012) :

Workshop got

inaugurated, than a brief introduction regarding the purpose of the workshop and

whole planning regarding the work discussed.

After inaugural speech to understand the skills level of craft women, Plain fabric

swatches distributed to the women to know their knowledge and skill about the

craft. Then design of four set of the prototypes were taught & imprisoned on

respective base material on which prototypes suppose to get developed with all

the details. Placements of the designs on base material got done and were

distributed among them. Work started on respective prototypes at the same time.

SECOND PHASE (10th Sep. 13th Sep. 2012) :

One set of the four

prototypes got completed. At the end of this phase 13th Sep. 2012, other Seven

set of designs of prototypes were got Printed onto the respective base material.

THIRD PHASE (14th Sept. 18th Sept. 2012) :


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Rest of the prototypes were

traced and embroidered as per the given Designs and were ready for the stitching

by the 18th July. So by the 18th of the July almost all prototypes were stitched.

FOURTH PHASE (19th Sept. TO 20th Sept. 2012) :

All the prototypes developed were finished and Packed as per the Instructions.

ACHIEVEMENTS

0n commencement of the workshop, the trainees were introduced with:-

Methods of transferring a design.

Presentation and care of the craft.

Tools and material used.

Craft and its possibilities.

Existence of the craft and its importance towards its heritage culture.

Importance of colors in craft.

Importance of the quality of material to be used.

Importance of the design and their use.

To embellish them with the modern look.

Under the guidance on day-to-day basis the trainees learnt mastering giving

various shape to the prototypes. As the workshop processed, the trainees were

also given practical training and the use & implementation of various designs &

techniques.


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The 15 days workshop 06th September 2012 to 20th September 2012 with the

artisans of SUKHNAG ARI STAPLE EMBROIDERY IC LTD.(J&K) at

Village- Lahorie Check Distt. Badgam has been a workshop with the

difference. The work produced during the workshop has emerged well. The

collective effort of artisans and the designer reveals the great potential. It is very

hearting to see the entire process, from the conception of designs sketching

Stitches, selection of color has been highly interactive one. And everybody

learned from every moment of it .The product designed during the workshop was

done with the aim of finding new buyers, will give more benefit to the artisans.

Look for the product which has a aesthetic beauty with Indian touch, especially

the Foreign customers. Key factor for the success of the workshop was due to

main focus on the

Designing,

Highly decorative,

Focus on the neatness of the Hook work

Finish is also one of the key features which led to its successes.

Excellent colors election according to the prototype.

Quality of Raw Material

The product created range for Garments, accessories . These qualify the design

brief, which had required the designer to focus on the products. The idea was to


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have prototype with the quality and difference, and that can be produced faster

without any technical difficulty and have a fancy look.

Under the guidance on day-to-day basis the trainees learnt mastering & tailoring

giving various shape to the prototypes. As the workshop processed, the trainees

were also given practical training and the use & implementation of various

designs & techniques.

During the workshop 30 Artisans had participated and benefited from this

workshop. Mr. Pankaj Arora Designer Empanelled with the O/o the

Development Commissioner (Handicraft) Ministry of Textile, Govt. of India,

New Delhi 66 on the specific Hand Embroidery Craft was engaged as

Designer who conducted the workshop sincerely. In all 30 Prototypes (2 sets)

on STAPLE Hand Embroidery craft were developed. During the workshop

and one set of prototype has been deposited with the Assistant Director

Which Receipt obtained and enclosed along with audited account of

expenditure.

The new Product that emerged was very well accepted by the artisans as well as

market experts. The simplicity of Designs and effectiveness in Terms of value

addition was appreciated. The Design is suitable for any Urban & Foreign

Market. Therefore, in view of the above facts the aims and objectives with which

the Design & Technical Development Workshop was sanctioned have been

successfully achieved.


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Photographs of Workshop:


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Conclusion-

The 15 (fifteen) days workshop with the crafts women of SUKHNAG ARI

STAPLE EMBROIDERY IC LTD.(J&K) @ Lahorie Check, Badgam,

Kashmir, has very vast culture in Hand work .The Womens Specially are verydedicated to learn the craft and adopting it to make some livings for their

families. Cluster offer very nice color sense and colorful stitches with traditional

patterns reflecting their life style.

The work that has emerged, through the collective effort of the crafts women,

N.G.O. team, and the Designer, reveals the great potentials that the traditional

craft of Crochet work practiced by the women has. After suffering from so much

of Geographic and Climatic difficulties, products created by the crafts women,

supposedly low skilled but are neat and well executed and have made us rethink

about their potential. It is heartening to see that the entire process, from the

conception of the designs, to tracing them, cutting, and then filling and finishing


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the product, has been highly participatory one, and everybody enjoyed every

moments of it.

Documents

A Report on The DevelopmentThe Design and Technical Development Workshop