A Rich Legacy

8/4/2019 A Rich Legacy

1/104


2/104

2


3/104

Content PageSection 1: Introduction1.1 Background Information -

1.1.1 The Emerging Significance of Singapores Arts Scene 4-51.1.2 Charts Detailing the Increase in Local Arts Interest and Participation 6-7

1.2 Survey Results 8-91.3 Rationale for Our Project 101.4 Our Groundbreaker The Man behind the Drums 11-12

1.4.1 Dramatic Shift Caused by Buddy Rich -1.4.1.1 Technique 131.4.1.2 Musicality 14

1.4.2 Impact of Buddy Rich -1.4.2.1 On Drummers 151.4.2.2 On the Media and Mainstream Community 161.4.2.3 In the Future 16

1.5 Cathy Richs Endorsement 171.6 Victor Tangs Endorsement 18

Section 2: Our Event (A Rich Legacy)2.1 Introduction 19-20

2.1.1 Scouting Vivocity (Attached) -2.1.2 Target Audience 21

2.2 Exhibition2.2.1 Introduction 222.2.2 Rationale and Aims of the Exhibition 22-232.2.3 Exhibits 24

2.2.3.1 Buddy Rich Trail 242.2.3.2 Buddy Rich Picture Boards 252.2.3.3 Buddy Rich Information Boards 25-282.2.3.4 Brochures 292.2.3.5 Sample Drum Set 30

2.2.4 Refreshment 30

2.3 Drumming Competition -2.3.1 Introduction 312.3.2 Rationale and Aims of the Competition 312.3.3 Auditions 322.3.4 Judges 332.3.5 Judging Criteria 332.3.6 Prizes 342.3.7 Timeline 35-36

2.4 Sponsorship and Costs 37

2.5 Factors Considered for the Event (A Rich Legacy) 38-39

2.6 Limitations 402.7 Solutions 41

3


4/104

Section 3: Advertisements3.1 Blog 423.2 Event Posters -

3.2.1 Event Poster 1 433.2.2 Event Poster 2 44

Section 4: Conclusion 45

Section 5: Bibliography 46

Section 6: Acknowledgements 47-51

Section 7: Appendices

7.1 Dramatic Shift of Buddy Rich -7.1.1 Technique 527.1.2 Musicality 53-54

7.2 Surveys -7.2.1 General Public Survey 55-677.2.2 Survey (Drummers) 687.2.3 Post-Event Survey 69-70

7.3 Miscellaneous -7.3.1 Possible Venues We Have Considered 71-727.3.2 Emcees Speech 73-74

7.4 Letters and Replies -7.4.1 To Cathy Rich 75-77

7.4.2 To Sponsors 78-827.4.3 To Vivocity 83-857.4.4 To Judges 867.4.5 To Other School Principals 87-887.4.6 To Invited Bands 89-937.4.7 To Caterer of Drinks 947.4.8 To President of VJC Interact Club 95

7.5 Telephone Interview with Victor Tang (Transcript) 96-97

7.6 Our Official PW Blog (Living a Rich Legacy) 98

7.7 Pictures of Drum Sets Used -7.7.1 Competition Drum Set (VJCSBs Drum Set) 98-997.7.2 Exhibition Drum Set (Matthews Drum Set) 99

He (Buddy Rich) was put on earth to play drums- Stanley Kay

4


5/104

Section 1: Introduction

1.1 Background Information

1.1.1 The Emerging Significance of Singapores Arts Scene

In the past, economic development was prioritized in Singapore by the

government. Hence, Singapores economic landscape flourished (Anne Malpart

and Jiazhen Gu, January 2005).

With changing times, socio-cultural development became the current focus of

Singapore. She aims to develop herself into a cultural hub with a vibrant musicindustry a shift from the earlier emphasis on economic development. The arts

are important as they make for a more thinking and sophisticated society.

The highest authorities have made pronouncements supporting arts

development. In a speech addressing youth leaders, Prime Minister Goh Chok

Tong outlined his vision for Singapore's socio-cultural development whereby the

country is

One in which universities will be throbbing with ideas, and where there is a

thriving arts scene.(Lily Kong, 2000)

Minister for Information and the Arts George Yeo echoed this stand:

To be competitive in the next phase of our national development, we need to

promote the arts.(Parliamentary Debates, 21/3/91, col. 944-4)

5


6/104

Consequently, the Singapore government has become more proactively involved

in developing the local arts scene, promoting Singapore as a cultural hub.

Many previously rigid regulations regarding media and entertainment have been

loosened. A world-class performing arts centre The Esplanade, boasting a

comprehensive range of professional support facilities and services, has also

been developed (Anne Malpart and Jiazhen Gu, January 2005).

Musical Notes ( http://images.google.com.sg/images?hl=en&q=musical+notes&gbv=2)

6


7/104

1.1.2 Charts Detailing the Increase in Local Arts Interest and

Participation

Chart 1: Total Arts Activities (Performances & Exhibition Days)

Increase in the number of arts activities from 1995 to 2006 ( http://www.nac.gov.sg/sta/sta01.asp )

Chart 2: Total Performances and Productions

7
http://www.nac.gov.sg/sta/sta01.asphttp://www.nac.gov.sg/sta/sta01.asp


8/104

Increase in the number of Performances and Productions from 1995 to 2006 ( http://www.nac.gov.sg/sta/sta01.asp )Chart 3: Arts Societies and Companies

8


9/104

( http://www.nac.gov.sg/sta/sta01.asp )

However, our group feels that despite the aforementioned efforts to promote Arts,

public apathy towards the arts remains high.

An online survey was held to garner opinions concerning the local arts scene,

with results shown in the next section.

Buddy has something no other drummer had, or will ever have. I don't know how it came about and I don't think he does either. It doesn't matter- Mel Lewis

1.2 Survey Results (7.2.1 For Whole Survey)

9


10/104

Question 1: Does the lack of freely available local arts events restrict your

appreciation and interest towards the arts?

Yes No

Response:

Response Percentage Response CountYes 94.0% 141No 6.0% 9

141,94.0%

9,6.0%

Yes

No

Conclusion:

A majority of people (94%) feels that the current arts scene is not up to

expectations in terms of accessibility and vibrancy.

I stood next to Buddy night after night, week after week, month after month, under good conditions and bad - on theater stages, in airplane hangers, school gymnasiums, and nightclubs - and heard this guy

play. He never ceased to amaze me, particularly those solos- Phil Leshin

Question 2: Will you be willing to attend a free musical event at a local hotspot?

Yes

No

10


11/104

Response:


128,

85.3%

22,14.7%

Yes

No

Conclusion:

The majority of people (85.3%) would be willing to attend an event promoting

arts, provided that it is free of charge and hence accessible.

Buddy Rich is just incredible. He's a great, fantastic player. If it can be done on a drum, he can doit.......... I've heard people say he doesn't swing. I think he swings. I used to practice with the things he

does. I've heard it said he's not subtle. I've heard him be so subtle, so gentle. This man can play- EdThigpen

1.3 Rationale for Our Project

As Arts increasingly assumes more prominence in Singapore, our group decided

to gear our project towards the arts arena. We based our project on music - the

most accessible Art form.

11


12/104

The survey (Section 1.3) revealed that the lack of free arts activities restricted

participation in local arts events. Although the number of arts events has

increased (Chart 1, Section 1.2), these are ticketed and expensive, alienating

most people.

We seek to ameliorate this problem with our project. To meet this end, we chose

Bernard Buddy Rich, a legendary drummer, as our groundbreaker.

The aims of our project are:

Help promote local musical arts

Provide a platform to showcase undiscovered potential drumming talents

Raise the profile of drumming in Singapore through introducing Buddy

Rich to the masses

Commemorate Richs 20 th death anniversary

And, well of course, Count Basie, and I think all of the black bands of the late thirties and early forties,bands with real players. They had an influence on everybody, not just drummers- Buddy Rich

1.4 Our Groundbreaker - The Man behind the Drums

12


13/104

Buddy Rich (1917-1987) (http:// images.google.com.sg/images?

gbv=2&svnum=10&hl=en&safe=off&q=buddy+rich)

World-Class jazz drummer Peter Erskine once said, As Paganini was to the

violin, Buddy was to the drums: quite simply, the greatest artist to have ever

played their instrument. His is the drumming bar which the rest of us mere

mortals will always look up to . These sentences sum up Buddy Rich: the

greatest drummer to ever draw breath.

(Peter Erskine, www.buddyrich.com/community/tributes.html)

Born on September 30 th 1917, Bernard Buddy Rich started performing at a

tender age. By the age of four, Buddy was ubiquitous on Broadway - the 2 nd

highest paid child entertainer during his early career. Although Rich had never

received formal drumming lessons and did not practice outside of performances,he was still able to play with unparalleled dexterity and speed.

Well, I never really practiced because I never had the opportunity to practice- Buddy Rich

Rich excelled in Jazz music before branching into Rock music later on in his

13


14/104

career. He constantly received outstanding recognition, such as the Downbeat

Magazine Hall of Fame Award, the Modern Drummer Magazine Hall of Fame

Award and the Jazz Unlimited Immortals of Jazz Award.

Buddy featured in Hollywood films such as Ship Ahoy (1942) and Oscar-

nominated film Visit To A Small Planet (1960). He also dabbled in television

programmes, like The Tonight Show Starring Johnny Carson (26 episodes, 1969-

1988), and The Muppet Show (1980).

With unrivaled technicality and peerless musicality, Rich conquered the stage,

entertaining millions and influencing future generations of drummers.

Rich took his final curtain call on April 2 nd, 1987, passing away due to heart

failure.

(Bernhard Castiglioni, www.drummerworld.com/drummers/Buddy_Rich.html )

That damn fool (Buddy Rich) knows the instrument- Jo Jones

14
http://www.drummerworld.com/drummers/Buddy_Rich.htmlhttp://www.drummerworld.com/drummers/Buddy_Rich.html


15/104

1.4.1 Dramatic Shift Caused by Buddy Rich

1.4.1.1 Technique

Before Rich, drumming was limited as beats could only be produced at a lower

maximum speed, curtailed by the lack of appropriate technique to really push the

speed of drumming.

With the advent of Rich, drumming was revolutionized by his perfection and

introduction of many new drumming techniques.

Such techniques include:

1) "Buddy Stick Trick"

2) The "Push-Pull" technique, pioneered by Rich himself

3) The Crossover-Riffs

Dramatic shifts in drum set manufacture to new, modern electronic hybrid sets, made possible due to Richs improvements on techniques and speed of drumming

( http://images.google.com.sg/images? gbv=2&svnum=10&hl=en&safe=off&q=electronic+drum+set )

We don't play too many clubs. We play mostly schools. In the summer-time, the schools are closed, so wedo more club dates.- Buddy Rich

15
http://images.google.com.sg/images?gbv=2&svnum=10&hl=en&safe=off&q=electronic+drum+sethttp://images.google.com.sg/images?gbv=2&svnum=10&hl=en&safe=off&q=electronic+drum+sethttp://images.google.com.sg/images?gbv=2&svnum=10&hl=en&safe=off&q=electronic+drum+sethttp://images.google.com.sg/images?gbv=2&svnum=10&hl=en&safe=off&q=electronic+drum+sethttp://images.google.com.sg/images?gbv=2&svnum=10&hl=en&safe=off&q=electronic+drum+sethttp://images.google.com.sg/images?gbv=2&svnum=10&hl=en&safe=off&q=electronic+drum+set


16/104


17/104

1.4.2.1 On Drummers

Buddy's panache has influenced the way present-day drummers approach

drumming. JoJo Mayer is one of the many drummers applying Buddy's

revolutionary drumming techniques in his playing.

Buddy pushed the limits of solo drumming. For example, before the "Push-Pull"

technique was invented, drummers could not roll as fast or incorporate new ideas

into their playing as both hands were involved in playing single strokes at high

speeds - speeds that can otherwise be easily reached with one hand through theuse of the technique.

Without Rich, the art of drumming would never have been able to come thus far.

Even now, 20 years after his death, Buddy's style, technique and tone still remain

models for professional drummers worldwide. Buddy's drumming has pervaded

world culture.

Buddy Rich-influenced drumming: Mammoth, elaborate drum sets(http://images.google.com.sg/images?gbv=2&svnum=10&hl=en&safe=off&q=drum+set)

1.4.2.2 On the Media and Mainstream Community

17


18/104

Through his involvement in Hollywood films and television programmes, Buddy

has impacted the mass media and those who subscribe to it by promoting his

image through film. Using the media, Rich has shifted awareness of the

American public towards the art form of drumming and fostering new interest.

1.4.2.3 In The Future

Professional drummers today adopt Richs techniques. Rich has provided

drummers with a solid drumming template to build and improve on. In the future,

these techniques will become more specialized and stylized as drummingevolves.

Rich is also a good role model for young drumming aspirants. There are many

tribute videos and stories on him available. Youths of today can learn important

lessons from these media, and grow to become the professionals of tomorrow.

Buddy Rich-influenced drumming: Mammoth, elaborate drum sets(http://images.google.com.sg/images?gbv=2&svnum=10&hl=en&safe=off&q=drum+set)

I think Buddy Rich is far and away the greatest drummer who ever lived- Ray Mckinley

1.5 Cathy Richs Endorsement

18


19/104

We contacted Cathy Rich, Buddy Richs daughter, via email to seek her opinions

on our project. Her positive reply and approval further encouraged us that our

project is worthwhile and meaningful.

Cathy Richs Reply:

I consider every drummer that ever played before me an influence, in every way- Buddy Rich

1.6 Victor Tangs Endorsement

19


20/104

Our group conducted an interview (Section 7.5) with our judge, Victor, who is a

drum instructor at the Yamaha contemporary school of music (Section 6). He

supported our project on many fronts:

To me, your project is quite meaningful in terms of trying to promote

drumming as an art among Singaporean youths.

Yes, it adds to the effort undertaken to promote drumming.

I wouldnt mind going down to Vivo to give some pointers

I should be able to help you guys judge for your competition

Victors endorsement further justified that our project is worthwhile and feasible.

20


21/104

There are only two types of music, good and bad.- Buddy Rich

Section 2: Our Event (A Rich Legacy)

2.1 Introduction

We decided to commemorate Buddy Rich by holding a series of celebratory

activities on 24 th November 2007. Our event is entitled after Buddys last name- A

Rich Legacy. The word Rich also describes our event; exciting and informative.

The event comprises two components, an exhibition on Rich and a drumming

competition. It will be held on the rooftop of Vivocity where there are large crowds

of shoppers, enabling our event to reach out to large audiences.

Map of the Amphitheatre and rooftop of Vivocity, level 3 (original unedited image taken from

http://www.vivocity.com.sg/pulse.html )

Buddy, Max and Blakey - these people are godlike to me....... Buddy's the kind of cat that I would pay tolisten to and watch. Just solos, you know. I don't necessarily want to hear him with a band. I've heard

21
http://www.vivocity.com.sg/pulse.htmlhttp://www.vivocity.com.sg/pulse.htmlhttp://www.vivocity.com.sg/pulse.html


22/104

him with a band a thousand times. But just to dig his solos, I'd pay money and sit down. He's somethingelse- Grady Tate

(Image taken by the group)

Before the competition, auditions will be held at Victoria Junior College (VJC)

classrooms (T27b and T26). We have already sought permission from VJC .

22


23/104

2.1.2 Target Audience

Our target audiences are youths aged 13-22 and the shoppers at Vivocity.

Youths are a demographic with time and passion. We hope that by acquainting

them with Rich and Singapores musical arts scene, they will consequently

become more involved in local music. Our event also serves as a platform for

youths to showcase their musical talents.

Furthermore, we wish to propagate the knowledge and profile of Buddy Rich inSingapore. Our exhibition will portray all aspects of Rich to the public.

Crash! Crash! Splash! Lets hear it for our next section- THE EXHIBTION! (http://images.google.com.sg/images?hl=en&q=cymbals&gbv=2)

Truly a remarkable young man and one for whom I have sincere admiration, musically and other wise. I like the way Buddy literally dances drums. Of the younger crop, he is, to put it mildly, outstanding.I suspect a good deal of my profound esteem for him is governed by the fact that, while he is young and

performs refreshingly, there is that quality of sureness present which denotes absolute control, acquired only by long and good experience.- Gene Krupa

2.2 Exhibition

23


24/104

2.2.1 Introduction

The exhibition will be located in front of the amphitheatre on Vivocitys rooftop. In

planning our event, we considered how to engage our audience. We have

decided that our exhibition should provide a complete sensory experience on the

life and works of Rich.

2.2.2 Rationale and Aims of the Exhibition

1) Introducing Buddy Rich to the General Public

The exhibition is held to promote the legendary drummer, Buddy Rich as our General Survey (Section 7.2.1) tells us that most Singaporeans are oblivious to

Rich and his contributions.

We are also promoting Buddys sheer impact on drumming through the

exhibition. Ultimately, we hope to raise the appreciation and understanding levels

on Rich.

2) Inspiring, Educating and Drawing Attention to Budding Singaporean

Artistes

By stirring up interest in Rich via the exhibits, we hope to inspire youths who are

involved in music. Rich can serve as a role model for youth drummers.

Almost everything I've done, I've done through my own creativity. I don't think I ever had to listen to

24


25/104

anyone else to learn how to play drums. I wish I could say that for about ten thousand other drummers-Buddy Rich

3) Promoting the Musical Arts in Singapore and Raising the Standard of

Drumming

Another aim is to elevate the interest level of drumming in Singapore of the

general public.

Buddy Rich Drum Company, NAMM 07 ( http://vdrums.com/forum/showthread.php?t=3340 )

Every drummer that had a name, had a name because of his individual playing. He didn't sound likeanybody else, so everybody that I ever listened to, in some form, influenced my taste- Buddy Rich

25
http://vdrums.com/forum/showthread.php?t=3340http://vdrums.com/forum/showthread.php?t=3340


26/104

2.2.3 Exhibits

2.2.3.1 Buddy Rich Trail

The sheltered walkway spanning Vivocity in front of the amphitheatre will be used

for this exhibit.

The trail comprises twenty footprints (50cm x 30 cm) made from black plastic

boards. They will be lined up along the sheltered walkway, creating the trail.

Written within the footprints are famous quotes by Rich. This provides the

audience with interesting food for thought as they negotiate the trail.

Sample footprint

The reason you have such a large library is so you can change pieces of music. It gives the band a chance

26


27/104

to be fresh. - Buddy Rich

2.2.3.2 Buddy Rich Picture Boards

This trail also comprises picture boards of Buddy Rich, depicting him throughout

his life. They are stills of Rich performing in prestigious locations in the world

along with short descriptive captions. They will be placed on both sides of the

walkway, with the footprints in between, guiding the viewers along.

2.2.3.3 Buddy Rich Information Boards

Large information boards (rented from Roxwell Solutions) will be set up,

occupying most of the exhibition space.

Information depicted includes:

Richs biography

His dramatic shift

His impact on the world Accolades

Contact of Roxwell Solutions:

Address: 10 Bukit Batok Crescent, The Spire, #07-05,Singapore 658079Tel: 6273-8932 Fax: 6273-8938

E-Mail: [email protected]

27
mailto:[email protected]:[email protected]


28/104

Rich is a superb drummer. He has the kind of technique on drums that Art Tatum had on piano. He canplay anything he can think of with all the speed and dexterity and flexibility necessary- Ralph. J. Gleason

Information Boards

( http://www.roxwell.com.sg/HTML/accessories08.htm

http://www.roxwell.com.sg/HTML/standard09.htm )

28
http://www.roxwell.com.sg/HTML/accessories08.htmhttp://www.roxwell.com.sg/HTML/standard09.htmhttp://www.roxwell.com.sg/HTML/accessories08.htmhttp://www.roxwell.com.sg/HTML/standard09.htm


29/104

Buddy summarizes all that has happened on drums throughout the history of jazz and popular music- Jim Jampin

Sample Information Board on Buddys Life and Work

29


30/104

But, I think it's very important that you read. I think you should read in order to know what the chart isall about- Buddy Rich

Sample Information Board on Buddy Richs Techniques

30


31/104

I think the drummer should sit back there and play some drums, and never mind about the tunes. Just get up there and wail behind whoever is sitting up there playing the solo. And this is what is lacking,

definitely lacking in music today- Buddy Rich

2.2.3.4 Brochures

31


32/104

(http://www.newpost.com.sg/prod_detail.asp?PID=155&Cate_id=3)

Brochure holders will be purchased (from NewPost Office Supplies) and placed

near the information boards. The brochures contain Rich information, helping to

spread awareness of him.

Contact of NewPost Office Supplies:

605A Macpherson Road #03-02 Citimac Industrial Complex Block A Singapore 68240

Tel: 6746 4179 Fax: 6547 4013

Contact of Vox Print Pte Ltd (our printer for posters and brochures):

51, Bukit Batok Crescent, #08-31, Unity Centre, Singapore 658077

Tel: 6316 3185; Fax: 6316 3184

Email: [email protected]

As far as music school goes. I walked through Berkley one time to visit with some people I know- Buddy Rich

2.2.3.5 Sample Drum Set

32


33/104

A drum set (borrowed from Matthew, Section 7.6) for people to try out drumming

will be set up. A member of the VJC Interact Club will keep watch over the drum

set.

2.2.4 Refreshment

Drinks will be provided as refreshment. We have requested and obtained

sponsorship from a caterer (see Section 7.3.7).

Drums, equipment, drumming ( http://images.google.com.sg/images? gbv=2&svnum=10&hl=en&safe=off&q=drum+set ) 2.3 Drumming Competition

2.3.1 Introduction

33
http://www.sxc.hu/browse.phtml?f=download&id=404260http://www.sxc.hu/browse.phtml?f=download&id=404260


34/104

A drumming competition will be held in conjunction with the exhibition. Youths

aged between 13 to 22 are eligible to participate.

Contestants are required to

1) Drum to a song accompaniment

2) Perform a 5 minute drum solo of their choice for the adjudicators.

2.3.2 Rationale and Aims of the Competition

1) Introducing Buddy Rich to the General PublicDrum solos were an integral part of Richs playing and we wish to showcase this

aspect of Buddy using the competition.

2) Inspiring, Educating and Drawing Attention to Budding Singaporean

Artistes

The attachment with Ivys Vendetta gives the winner invaluable hands-on

experience in playing in a professional band.

The competition serves as a talent scout for young drummers, providing them a

chance to pursue drumming. Doing well in the competition will boost their

reputation, opening doors to future drumming opportunities.

Local bands such as Armchair Critic and Green Onion will be given the chance to

perform and gain exposure in Singapores arts scene, thereby enlarging their fan

34


35/104

bases.

3) Promoting the Musical Arts in Singapore and Raising the Standard of

Drumming

Drummers can be inspired to achieve higher grounds in terms of their technicality

and musicality thus sharpening their soloing capabilities. This ultimately elevates

Singapores drumming standard.

2.3.3 AuditionsAuditions are held in VJCs T Block classrooms (T26 and T27B) and will be

judged by Tony Zee (Principal Judge). Final six contestants proceed to the final

round.

The drum set used belongs to Victoria Junior College Symphonic Band (VJCSB).

The more I hear him play, the harder it is to believe.....It is my feeling that when jazz history is set down,this tremendously inspiring, swinging drummer will go down, along with Davey Tough, as the man on his

instrument- George Simon

2.3.4 Judges

35


36/104

The judges invited are Tony Zee (Section 7.4.4) and Victor Tang (Section 7.5).

Zee is a seasoned professional who was previously the head instructor for drums

at Yamahas contemporary school of music. He judged the drum competition in

the Singapores first-ever Drumfest (Singapore Drumfest 07). Victor is currently

teaching at the Yamaha contemporary school of music.

Both judges have more than 20 years of playing experience between them.

Being drum teachers, they can critically assess the contestants.

2.3.5 Judging Criteria

Contestants will be judged on four separate components:

Technique

Artistic appeal

Coordination

Originality

Each component carries 20 points and all four components total 80 points.

Besides professional judgment, the audience can also vote for their favorite

contestant by sticking stars on the respective contestants board. Their votes

count for 20 points, totaling to 100 points. The contestant with the highest points

wins.

But, when you have to resort to turntables, trick lights, flashing lights, fire and all that, you're actually saying, I need this because what I do is not all that together- Buddy Rich

2.3.6 Prizes

36


37/104

1st $500 cash, attachment with Ivys Vendetta, a local

band

2nd $300 cash3 rd $100 cash

The one-month attachment with Ivys Vendetta will allow the winner to further his

technical capabilities, learn from the band and obtain first-hand experience on

how playing in a professional band is like.

37


38/104


39/104

3.40 p.m. - Interval, Armchair Critic performs again. (15mins)

I remember Gene Krupa once said that Buddy was 'outside of it ' . By this he meant, there weredrummers and then there was Buddy- Bobby Scott

4.00 p.m. - The 6 participants perform their drum solo for the judges. (Each solo

will last for a maximum of 5 minutes.)

This allows for the judging of the participants technique , artistic appeal and

originality .

4.40 p.m. - Guest band Victoria Junior College Symphonic Band (VJCSB)

performs Westside Story Medley. (20mins)

(VJCSB is an established Band that has won numerous honours (Section 6).

Thus, we invited the band to perform Richs most popular performance- Westside

Story.)

5.00 p.m. The audience votes for their favorite contestant.

5:30 p.m. - Announcement of the winner and prize presentation, followed by

performance by guest band Ivys Vendetta.

6.00 p.m. - End of event.

39


40/104

No, I don't like recording. It's a bore- Buddy Rich

2.4 Sponsorship and Costs

Table of Costs

All costs incurred are covered by our sponsor (Section 7.4.2), Singapore

1) Renting VivoCity S$ 1000

2) Exhibition (total)

Buddy Rich Trail

Exhibition panels x 8 (Rented from Roxwell Solutions)

Informational Posters x 10 (high quality)

Brochures

S$ 430

S$ 40

S$ 30 x 8

S$ 10 x 10

S$ 50

3) Competition (total)

Rental of Lorry

Prizes

S$ 980

S$ 80

S$ 9004) Advertisements (total)

Posters x 30

S$ 30

S$ 305) Miscellaneous

Repairs (should any equipment be damaged)

Extra cash (in case of emergencies or unanticipated costs)

S$ 560

6) Total Costs Incurred S$ 3000

40


41/104

Drumfest (Section 6, Page 51).

I mean, I think I liked every band I ever played in because each band was different, each band had a

different concept, and each band leader was different... different personalities and musical tastes- Buddy Rich

2.5 Factors Considered For the Event (A Rich Legacy)

Date

November 24 th (Saturday) was chosen to hold our event because it falls during

the year-end holidays. Therefore, school-going students are free to attend our

event. Furthermore, it is on a weekend when working adults are also free.

Space

The rooftop of VivoCity is large enough to accommodate everyone attending our

event. The amphitheatre has a stage and provides ample space for seating.

Location

We considered several factors when deciding where to hold our event: booking

fee, holding capacity, accessibility and popularity.

Vivocity is the largest mall in Singapore and is teeming with people. It is readily

accessible via MRT (Harbourfront) and bus. Within Vivocity, our flyers can direct

people to the event.

Transport

A rented lorry will be used to move the exhibits, equipment and helpers to and

41


42/104

from VJC, solving logistics issues.

I have other things that I have to do - practice my martial arts, take care of my cars. I don't put too muchemphasis on practice anyhow- Buddy Rich

Manpower

The president of VJC Interact Club has agreed to provide manpower help with

our event (Section 7.4.8). Ten members will help with the transportation and

setting up of equipment, facilitating the event and keeping watch over the

exhibits.

Participants and Attendees

Our survey results indicated that many young drummers are willing to participate

in the competition as they feel that it is a good opportunity to learn and showcase

their talents.

Our audience will mainly be the friends and families of the participants, interested

parties and shoppers.

Equipment

The drum set and amplifiers used for the competition, performances by invited

bands and auditions belongs to Victoria Junior College Symphonic Band

(VJCSB) (Section 7.7). Verbal agreement for its use has been obtained from the

percussion section leader, Matthew Ho.

42


43/104

I've heard him in every circumstance. And of all the drummers I've been around over the years,

Buddy Rich is the consummate genius of the drums. He's like Tazio Nuvolari was with the racing car. He

had complete control- Mel Torne

2.6 Limitations

For the Exhibition

1) We were unable to find a source to borrow video and display equipment to

showcase Richs videos. Thus, we have to make do without displaying videos in

the exhibition

2) There is no adequate shelter at the rooftop of Vivocity. This threatens the

protection of our exhibits (e.g. footprints, information boards). Should rain arrive

during the exhibition, our exhibits will be damaged.

For the Competition

1) The drumming competition is held in the afternoon when the temperature is

high, deterring people from watching the competition.

2) A lack of participants for the competition will make it impossible to hold.

Although our survey results indicate a high interest level in our competition, it

may not necessarily translate into participants. Hence, our competition is highly

dependent on the level of participation.

43


44/104

For both the Competition and Exhibition

1) The amphitheatre of Vivocity is fully booked for December.

He'd say to me, "What do you think of so-and-so's playing?" I'd say, "Yeah, he's ok'. Buddy would say "Ohcome on, he sounds like he's rumbling down the staircase." I'd laugh and laugh at his honesty .- Joe

Morello

2.7 Solutions

For the Exhibition

1) To compensate for not being able to display videos, we will use differentmethods, like creating the Buddy Rich Trail and providing refreshment to

guarantee that the audience receives a sensory experience.

2) If it rains, the exhibition shall be moved inside VivoCity itself where we booked

another space on the 3 rd floor.

For the Competition

1) We will rent five outdoor fans to lower the temperature. Furthermore, the

competition is held in a sheltered area (see page 19) and thus, rain or shine, the

competition can still go on.

2) We are actively promoting our competition to youths all around Singapore. We

are also offering attractive prizes to the top 3 winners of the competition.

For both the Competition and Exhibition

44


45/104

1) We have chosen the best alternative by holding it in late November.

It takes us about four or five days to get an album out- Buddy Rich

Section 3: Advertisements

Advertisements will generate publicity for our event and help ensure its success.

Having a larger audience pool will enable more to know about Buddy Rich and

his contributions as well as broaden their awareness about the local music

industry.

3.1 Blog

Our blog, Living a Rich Legacy ( www.living-a-rich-legacy.blogspot.com )

advertises our event online.

45
http://www.living-a-rich-legacy.blogspot.com/http://www.living-a-rich-legacy.blogspot.com/


46/104

Screenshot of our blog


3.2 Event Posters

We also intend to advertise through posters.

3.2.1 Event Poster 1

46


47/104

So, practice, particularly after you've attained a job, any kind of job, like playing with a four piece band,Thats... an opportunity to develop - Buddy Rich

3.2.2 Event Poster 2

47


48/104

I think it's a fallacy that the harder you practice the better you get- Buddy Rich

Section 4: Conclusion

48


49/104

Finally, as 2007 marks the 20 th anniversary of Buddy Richs death, we pride our

project as a tribute to Buddys memory.

To assess whether our event is successful, we will gather feedback from

participants and the public after our event through four ways:

Post-Event survey (Section 7.2.3)

A feedback board where people can leave their comments

Our blog where people can leave their comments

Short videos of people giving feedback

Feedback is significant as they can be used as future reference if similar projects

are done in the future.

Memories: Buddy, his friends and family

49
http://viewmorepics.myspace.com/index.cfm?fuseaction=user.viewAlbums&friendID=116968643http://viewmorepics.myspace.com/index.cfm?fuseaction=user.viewAlbums&friendID=5780697http://viewmorepics.myspace.com/index.cfm?fuseaction=user.viewAlbums&friendID=39747195


50/104

3208 WordsSo, practice, particularly after you've attained a job, any kind of job, like playing with a four piece band,

that's... an opportunity to develop- Buddy Rich

Section 5: Bibliography

1. Sources from which we obtained information on Buddy Richhttp://www.buddyrich.com, (Website, current)http://en.wikipedia.org/wiki/Buddy_Rich, (Website, current)http://www.drummerworld.com/drummers/Buddy_Rich.html, (Website, current)http://keepitlive.tripod.com/buddyrich/buddy_rich.html, (Website, current), Interviewer Jim Warchol, Modern Drummer Magazinehttp://encyclopedia.calendarhome.com/cgi-bin/encyclopedia.pl?p=Buddy_Rich,(Website, current)http://www.drummerman.net/buddy.html, (Website, current), Interview with Gene Krupaon Buddy Rich2. Sources from which we obtained information on Singapores Arts Scenehttp://soft.com.sg/web/, (Website, current), we surfed its forums and gathered peoples

opinionshttp://livelife.ecitizen.gov.sg/culture/arts/arts.asp, (Website, current),2 July 2007 http://www.youth.sg/index.php?option=com_content&task=view&id=2683&Ite mid=28,Cassandra Eng, 16 May 2007 CULTURAL POLICY IN SINGAPORE: NEGOTIATING ECONOMIC AND SOCIO-CULTURAL AGENDAS 1Lily KongAssociate Professor Department of GeographyNational University of SingaporeKent RidgeSingapore 1192603. Sources from which we obtained information on local bands (Website,current)http://www.power98.com.sg/, (Website, current), we found out about Ivys Vendetta herehttp://www.ivysvendetta.com/index.html (Website, current)4. Exhibition Equipmenthttp://www.newpost.com.sg/home.asp (NewPost Office)http://www.roxwell.com.sg/HTML/index_html.htm (Roxwell Solutions)6. Surveyswww.surveymonkey.com, (Website, current)7. PW Blogwww.blogger.com, (Website, current)www.living-a-rich-legacy.blogspot.com, our PW blog8. Sources from which we obtained information on locationshttp://en.wikipedia.org/wiki/Padang,_Singapore, (Website, current)http://www.esplanade.com/SOPApp/espsop/portal_proxy?uri=SOB,3yq!jv0.f GaLu_tMPtwSnWw6uskkk2bpRsJFM, (Website, current)music.nus.edu.sg/faculty/bio/hocheekong.htm, (Website, current)sg.dir.yahoo.com/Entertainment/Music/Organisations/Professional

50
http://www.newpost.com.sg/home.asphttp://www.roxwell.com.sg/HTML/index_html.htmhttp://www.newpost.com.sg/home.asphttp://www.roxwell.com.sg/HTML/index_html.htm


51/104

If you can play, you can play anything. I don't like classifications.- Buddy Rich

Section 6: Acknowledgements

Our group would like to extend our sincere thanks and appreciation to thefollowing people/organizations for having helped us some point or another in our project:

Cathy Rich

Cathy Rich is the daughter of Buddy Rich and has, throughout the years, beenactively trying to preserve her fathers legacy. She has been pushing for Buddymemorial concerts, working with various companies such as DWdrums in a bid tomake the concerts a reality. She is at the forefront of the production and retailingof Buddy related CDs and posters and is intending to set up a retail store,educational facility, soundstage for performances and video shoots, and arecording studio in a place called Buddys Place. Maintaining and frequentlyupdating the Buddy Rich site ( www.buddyrich.com ), Cathy hopes to promote her fathers life and work to the general public who are interested in knowing moreabout him.

Note: What we are trying to achieve in our project goes in line with what Ms.Cathy Rich has dedicated her life to doing - preserving Buddy Richs legacy.Thus, we felt that seeking her endorsement, agreement and support beforeproceeding with our event was crucial as it added meaning and value to what wewould be doing over the span of time we would be working with on our PWproject. Her resounding letter of support for us can be found in the appendix(section 7.3.1).

51
http://www.buddyrich.com/http://images.google.com.sg/imgres?imgurl=http://www.dunnett.com/namm2006/nammimages/dd3.jpg&imgrefurl=http://www.dunnett.com/namm2006/06namm3.html&h=427&w=492&sz=231&hl=en&start=3&um=1&tbnid=5i_WEZYEyHlvQM:&tbnh=113&tbnw=130&prev=/images%3Fq%3Dcathy%2Brich%26svnum%3D10%26um%3D1%26hl%3Den%26safe%3Doff%26sa%3DNhttp://www.buddyrich.com/


52/104

Tony Zee

Tony Zee is considered one of Singapores finest drummers and has had years of drumming experience behind him. He was once the head drum instructor of theYamaha Contemporary School of Music. As a teacher, he has trained hisstudents to be the top few in Singapore. One of his notable students is veterandrummer Jimmy Lee. Tony Zee has been actively involved in the local musicalarts scene, participating in various festivals such as the jazz festivals. He wasalso recently involved in the first ever Singapore Drumfest held in Singapore inthe month of June. He was the judge of the drumming competition there. Inessence, Tony Zees contributions to drumming in Singapore earned him the titleof one of the drumming legends of Singapore.

Victor Tang

Victor is currently teaching in Yamaha Contemporary School of Music located atTampines Mall. He has had many years of drumming experience and is also aqualified drum instructor.

Ivys Vendetta

With influences from Pearl Jam, RHCP, Rage Against the Machine,Soundgarden, Audioslave, Stone Temple Pilots and Stone Sour, Ivys Vendettasmusic is almost a complete mixture of styles and tastes. However, their coresound is 'melodic' grunge circa the 90s from the Seattle and LA scene with anadded pop sensibility. They are currently working on a single and intend torelease it at the end of 2007.

52
http://images.google.com.sg/imgres?imgurl=http://www.claressamonteiro.com/picts/tony.jpg&imgrefurl=http://www.claressamonteiro.com/Happenings.htm&h=2048&w=1360&sz=109&hl=en&start=5&um=1&tbnid=tCjGf7Zd69As2M:&tbnh=150&tbnw=100&prev=/images%3Fq%3Dtony%2Bzee%26svnum%3D10%26um%3D1%26hl%3Den%26safe%3Doff


53/104

Armchair Critic

Armchair critic consists of 3 members, all of whom are aged 17 this year.Visakan, the band leader and bassist, spearheads the band in the various gigsand shows Armchair Critic is involved in. They have played at events such asThe Uprisal, which featured many local bands such as Triad and The After Effects.

Green Onion (picture unavailable)

Green Onion consists of members from Raffles Junior College. Jacob Hiew is theband leader and lead guitarist of Green Onion. Jacob has experience in genresranging from blues to Latin and has participated in numerous gigs and shows,most of which are school-based performances. Highlights with his band includebasking outside The Heeren. The band is still constantly trying to improvethemselves and is certainly going to go far in Singapores music scene.

53


54/104

Victoria Junior College Symphonic Band

Since its inception in 1984, The Victoria Junior College Symphonic Band hasgrown over the years to its current strength of about 80 members. Throughoutthe past 23 years, the band has participated in many events which havecontributed to the bands success.

The band can claim many achievements in the local arena, such as performingtogether with the Singapore Wind Symphony at the Singapore Conference Hall in1994, and holding a joint concert with NTU Symphonic Band at the Esplanade in2003 to help raise funds for the Community Chest. For 3 consecutive judgingsince 2001 the band has been awarded the Gold Medal in the Singapore YouthFestival Central Judging for Bands.

Besides performing locally, the band has also undertaken several overseas trips.A trip to Taiwan in 1987 was fully sponsored by the Ministry of Education. 2 yearslater, the band participated in an exchange programme with the WesternAustralia Youth Orchestra, and in 1992, the band was invited to Nemu-no-Sato,Japan. The band also made performance trips to Indonesia and Australia in 1995and 1998.Last year, the band made its debut in the international competition scene. It wasinvited to take part in the 21 st Pacific Basin Music Festival held in Honolulu,Hawaii. A distinguished panel of adjudicators who rank amongst the worlds finishwin orchestral conductors judged the festival. The band performed excellently,scoring 93% and was awarded the highest prize, the Gold award, enhancingVictoria Junior Colleges fine reputation in the performing arts beyond our shores.

The band took part in the Singapore Youth Festival Central Judging for Bands2007. After months of hard work, the bands effort culminated in a musicallyexciting performance onstage. The band clinched the most prestigious award,Gold with Honours, emerging as one of the top 3 Junior College bands inSingapore

54


55/104

Singapore Drumfest, our sponsor

To inspire, entertain and educate through the drumming art form, and to bringAsias cultural and music scene to a whole new level.

This is what the Singapore Drumfest is all about. Indeed, Singapore Drumfesthas brought Singapores cultural and music scene to a new level by organisingSingapores first ever drum fest, the Singapore Drum Fest 2007. It is alsoresponsible for organising many the drum clinics happening here in Singapore.Examples include the Thomas Lang drum clinic held in August this year.

All in all, Singapore Drumfest aims to promote the drumming scene in Singapore.

VivoCity

VJC Interact Club

Our Emcees

All the people who has helped us with our survey

There are only two types of music.good and bad- Buddy Rich

55


56/104

Section 7: Appendices

7.1 Dramatic Shift of Buddy Rich

7.1.1 Technique

These techniques have been picked up and executed by many professionaldrummers all around the world. Examples of drummers that have beeninfluenced by Buddy Richs drumming techniques include drumming legendssuch as Jojo Mayer, Neil Peart, Dave Wreckl and many others.

1) The Buddy Stick-Trick

Named after its inventor, the stick trick involves hitting the two sticks together in acircular motion at ridiculously high speeds, resulting in a long, continuous roll.

2) The Push-Pull Technique (One- handed roll)This "push-pull" method of hitting the drums allowed drummers to be able to playsingle strokes with one hand at speeds that were previously inconceivable. Thisfrees the other hand and allows the drummer to orchestrate it around the drumkit, thus opening new possibilities in playing and allowing for a greater expressionof creativity as more beats can now be played simultaneously. Buddy Richpioneered this technique and was the first drummer to successfully master thistechnique and execute it on both hands, hence influencing many drummers after him to strive to do the same.

1) The Crossover RiffEssentially, Buddy Rich does this by criss-crossing his arms from one drum toanother, striking the drums simultaneously. In doing so, Buddy Rich moves onearm over, or sometimes even under the other arm, striking the drums at greatspeed and dexterity.

56


57/104

7.1.2 Musicality

Buddy Richs musical intentions and genius around the drums have beenimmortalized as many modern drummers today are still seeking to emulate andunderstand the way Buddy Rich orchestrated his beats around the drums and

improved on older techniques that, during his time, opened up new doors inthe area of drumming .

1) Double Stroke (technique)

Traditionally, the double stroke is executed using both hands in the stickingpattern RRLL (where R refers to the striking of the drum with the right hand and Lreferring to the striking of the drum with the left hand), alternating the stickingafter every two strokes as the name suggests. However, Rich improvised andcreated a new way of playing the double stroke. His way, the way that is socommonly played by professionals around the world today, involves the striking

of one stick using the other stick to produce two beats on the drum. Thus, thefirst beat on the drum is accented by the sound of one stick tapping against theother, producing a very unique tone that adds a whole new dimension of sound tothe acoustic drum set-up.

2) Matching of Tones (orchestration)

There is only one word to describe Rich's interpretation of music - genius. Theway he orchestrates his beats around the drum set attests to this. His style of orchestration has remained a model for many drummers in the world today. Heimproved on a simple yet effective way of blending the drum with the band, whichis now the basic model for big band drummers; that is, the matching of tones.

When the trumpets came in, Rich would match the tone of the trumpets bysplashing the cymbal. When the bass sounded, he responded by resonating thebase drum. The fact that this model still lives on 20 years after his death provesthat it was indeed a groundbreaking way of drumming.

3) The Accentuation of Intensity within the Music (technique)

Using the one- handed roll technique, Buddy Rich was able to add flavour to hisdrumming by adding intensity to the music through the use of very fast singlestrokes; made possible by the push-pull technique. Thus, together with the restof the band, he was able to bring greater intensity to the music whenever it wasrequired.

57


58/104

4) Drum Solos (technique and orchestration)

Buddy Rich used a wide array of different techniques to keep his solos fromsounding predictable and thus, boring. Apart from his powerful, explosivedisplays, he would also transit into quieter passages. An example a passage that

he so often uses is one that begins with a simple single-stroke roll on the snaredrum picking up power and speed. As he gets louder and faster, he moves hissticks closer towards the centre of the drum. Then, as he decrescendos, hemoves his sticks closer towards the edge of the drum and then eventually playingon just the rim itself while still maintaining speed.

This powerful way of adding a new element into his solos has been copied bymany great drummers over the years. Drummers such as Dave Wreckl nowincorporate similar elements into their playing.

But, I don't think any arranger should ever write a drum part for a drummer because if a drummer can't create his own Interpretation of the chart and he plays everything that's written, he becomes mechanical;

he has no freedom- Buddy Rich

58


59/104

7.2 Surveys

7.2.1 General Public Survey

1] First off: Are you interested in music? (Playing the drums, guitars, band

music?) Yes No

Response

Response Percent Response CountYes 75.3% 113No 24.7% 37

37,24.7%

113,75.3%

Yes

No

Conclusion

The aim of this question is to first establish if the people taking the survey areinterested in music. Those who are form part of our target audience and we hopeto reach out to them through our project.

The result reflects that a majority of people (75.0%) are interested in music, whilea relatively low number of people (25.0%) are not. We learn from this result that itis very possible for us to promote interest in our event since our target audienceforms the majority of the general public. Hence, our project is meaningful as it willbe able to impact a large proportion of people positively.


2] How about the current music (arts) scene in Singapore?

59


60/104

Yes No

Response


45,

30.0%

105,

70.0%

Yes

No

Conclusion

This is a follow-up question to question 1. After establishing whether if the peoplesurveyed are interested in music, we move the context to Singapore to find out if people are concerned with the musical arts scene here.

The result reflects that a relatively high percentage of people (70.0%) areinterested in Singapores musical arts scene as opposed to a relatively lowpercentage (30.0%) of people who are disinterested. Once again, this resultserves the same purpose as question 1 in determining the size of our targetaudience, only that we have narrowed the scope down to Singapores musicalarts scene. This scope is very important as our project aims to enliven the

musical arts scene of Singapore, and by discovering that a larger proportion of people are interested in the local scene, we proved our projects relevance to thegeneral public.

3] Do you think that the current music (arts) scene in Singapore is not asvibrant as you would like?

60


61/104

Yes No

Response


138,92.0%

12,8.0%

Yes

No

Analysis:Question 3 serves the purpose of finding out peoples opinions on the state of thecurrent musical arts scene in Singapore.

It is apparent from the overwhelming response by people (92.0% of peoplesurveyed agreed that Singapores musical arts scene was not as active as theydesired) that the current scene is not up to expectations in terms of vibrancy andenergy. This result vindicates our project because our aim is to promoteSingapores musical arts scene. Through our project, we hope that we can play apart in enlivening this scene.

I can think of a lot better things to do with my hands than to cut them up on the rim of a drum- Buddy Rich

4] Should there be more efforts undertaken to promote Singapores music

61


62/104

(arts) scene then?

Yes No

Response


135,90.0%

15,10.0%

YesNo

ConclusionThis question allows us to find out peoples attitudes towards efforts aimed atinvigorating the musical arts scene of Singapore.

The result reflects that most people support the idea of promoting the localmusical arts scene. Only a mere 10.0% of people surveyed stated otherwise.This is encouraging to us because our project serves this purpose. By havingsuch a large majority of people who think along the same line as us, it will bemost likely that our event will be successful due to these peoples support.

5] Does the lack of freely available local arts events restrict your appreciation and interest towards the arts?

62


63/104

Yes No

Response


141,94.0%

9,6.0%

Yes

No

Conclusion

An overwhelming number of people (94.0% of people surveyed agreed with our question) feel that the current arts scene is not up to expectations in terms of accessibility and vibrancy.

Every drummer that had a name, had a name because of his individual playing. He didn't sound likeanybody else, so everybody that I ever listened to, in some form, influenced my taste- Buddy Rich

6] Question 2: Will you be willing to attend a free musical event at a localhotspot?

63


64/104

Yes No

Response


128,85.3%

22,14.7%

Yes

No

Conclusion

The majority of people (85.3%) would be willing to attend an event promotingarts, provided that it is free of charge and hence accessible to all.

7] Are you aware of who Bernard Buddy Rich is?

(If yes, please go to the next question. If no, please skip the nextquestion and move on to the short introduction on Buddy Rich.)

64


65/104

Yes No

Response


102,

70.8 %

42,29.2%

Yes

No

ConclusionThis question allows us to find out how well-known Buddy Rich is to the generalSingaporean society. This information is vital to our project as we are aiming tointroduce Buddy Rich to the masses, and if most people already know about him,our choice of groundbreaker will not be as meaningful as we prefer.

Fortunately, the result reflects that more people are in the dark about Buddy Richas compared to those who know about him (70.8% to 29.2%). Hence, our projectwill serve a purpose of promoting Buddy Rich to an audience largely ignorantabout him.

But, when you have to resort to turntables, trick lights, flashing lights, fire and all that, you're actually saying, I need this because what I do is not all that together- Buddy Rich

*8] How much do you know about his life and work?

Response (unabridged):

Note that only a small part of the actual number of responses is shown, due to

65


66/104

space constraints.

1 Zilch. Nil. None. Absolutely zero. Wed, 8/8/07 8:08 AM2 A hell LOT!!! Mon, 8/6/07 2:37 PM3 close to nothing. Haha only what matthew tells

me about him!Mon, 8/6/07 8:42 AM

4 He is a brilliant drummer that my friend adores Mon, 8/6/07 8:18 AM5 I dont really know much about him at all Mon, 8/6/07 8:09 AM6 he's a famous drummer who created a new

drumming techniqueFri, 8/3/07 7:42 AM

7 contributions to technique, jazz drummer Thu, 8/2/07 7:56 AM

Conclusion

This question gauges how much our audience may already know about BuddyRich. This information is important to us when we plan our exhibition (in terms of what exhibits to put up, what exhibits may be relevant, what people may beinterested in). For example, if many people know about Buddys monumentalPush-Pull technique, this shows that more people are interested in thetechniques pioneered by Rich. We will respond by dedicating a larger part of theexhibition to in-depth showcasing of such techniques.

From the responses presented above, we can establish that the people surveyedgenerally do not know about Buddy Rich. Hence, our event will strive to introduce

in-depth Buddy Rich to our audience.

Introducing the man himself, Buddy Rich:

Buddy Rich is touted by many as the greatest jazz drummer to have ever lived. Be it fast drum chops, impeccable rhythm and timing or great musicality,Buddy Rich has it all. Having won numerous accolades throughout his career,the famed drummer went on to perform for various world leaders all aroundthe globe. His contributions to the drumming world are incontrovertible. Buddy

66


67/104

has redefined the limits of drumming with his peerless skill. Sadly, thislegendary drummer passed away 20 years ago, in 1987, due to heart failurefollowing surgery for a malignant brain tumour.

9] Having read about Rich, would you be interested to find out more

about this drumming legend?

(If yes, please read the short introduction of the events our groupplans to hold to celebrate Buddy Rich.)

Yes No

Response

Response Percent Response Count

Yes 84.7% 127No 15.3% 23

15.3%

127,84.7

%

Yes

No

I have other things that I have to do - practice my martial arts, take care of my cars. I don't put too muchemphasis on practice anyhow- Buddy Rich

Conclusion

This question shows us whether if our groundbreaker can invoke interest in our event and whether if people will be interested in him. As Buddy Rich is the coreof our project, a largely positive reply, as it is from the result gathered (79.2%stated their interest), will help us tell that our event is meaningful and has a highchance of success.

67


68/104

The majority of people wishes to know more about this drumming legend and this justifies the existence of our exhibition.

Our Proposed Event:

We will be staging a live drumming competition at the rooftop auditoriumof Vivocity, inviting youth drummers/bands to strut their stuff. There will alsobe invited guest bands to provide live music during the event. We will alsohold an exhibition detailing Buddy Richs life next to where the competition isheld.

68


69/104

10] Please tell us your initial impressions of the above event!____________________________________________________________

____

Response (Unabridged)

1 Yeah it's kinda cool yeah Fri, 8/10/07 6:36 AM2 WOW!!! I'm truly impressed by your event's

concept. I'm really enthusiastic about it.Good job dudes!

Fri, 8/10/07 5:41 AM

3 Wow Im completely impressed! Wed, 8/8/07 8:12 AM4 hMmMm.. drum only or there;s more to it?

Like, drum alone is kinda dull right? howabout drum + breakdance or some stuffs likethat. how about drum plus rap about ur groundbreaker? haha random suggestion

Wed, 8/8/07 8:03 AM

5 WOW!!! Very impressive... Mon, 8/6/07 2:39 PM6 sounds cool! how are you going to advertise

though? will you be able to get enoughpeople to attend?

Mon, 8/6/07 8:45 AM

7 It's definitely very interesting because there'llbe live performances and I think suchcompetitions will attarct a large crowd too,be it supporters on on-lookers. We can alsolearn more about Buddy Rich who seemslike a fascinating person. I'd love to go for

such an event.

Mon, 8/6/07 8:32 AM

8 Interesting!! Hopefully many brilliatn locar and foreign bands could be present

Mon, 8/6/07 8:19 AM

9 will definitely be wonderful for people whoappreciate music especially by legends likebuddy rich!

Mon, 8/6/07 8:16 AM

10 it sounds feasible, and it sounds really cool, iwould gladly pay to attend such an event!

Mon, 8/6/07 8:15 AM

11 it seems interesting! Fri, 8/3/07 7:45 AM12 Its original (: Fri, 8/3/07 7:44 AM

Conclusion

Question 10 tells us overall how people view our proposed event. The commentsgiven can also help us to come up with new ideas to make our event better.

Additionally, we can tell the interest level in different aspects of our event; thedrumming competition / live band performances and the exhibition. Hence, we

69


70/104

can improve upon the aspect which is more lacking in interest to increase itsappeal to our target audience.

The majority of people who answered this question expressed enthusiasm for our event. This is very encouraging for us and indicates that there will be a potentially

large audience for A Rich Legacy should it be held.

I mean, I think I liked every band I ever played in because each band was different, each band had a

different concept, and each band leader was different... different personalities and musical tastes- Buddy Rich

11] Finally, would you like to support us in our event?

Yes No

70


71/104


16,9.7%

134,89.3

%

Yes

No

Analysis:

Question 9 gauges the interest level in our proposed event. This question is of utmost importance because it reveals to us how many people will actually beinterested to attend our event and help make it a success.

Positive responses greatly outnumber negative responses (87.0% to 13.0%). Webelieve that this result justifies our projects appeal and relevance to our target

audience. By indicating their support, we have already stirred up interest in them,and taken the first step towards realizing a successful event.

ConclusionOur survey has told us several important facts:

The majority of people in Singapore do not know about Buddy RichOur event is appealing to most people, who will attend and give their supportGenerally, Singaporeans feel that something can be done to enliven the localmusical arts scene.Overall, our event is meaningful and worthy of being held as it fulfills all the

aims of our project (refer to 1.4).7.2.2 Survey (Drummers)

Q1 Do you play drums? Yes (Go to Q2) No (Go to Q3)

Q2 How many years of drumming experience do you have? (Go to Q4)

71


72/104

10 or more 5 to 9 1 to 4 < 1

Q3 Will you be interested in learning drumming? Yes (Go to Q5) No (Go to Q5)

Q4 Will you be interested in joining a drumming competition if there is one?(Around December 2007) Yes (Go to Q6) No (Go to Q5)

Q5 Will you go down to show your support if there is such an event comprising of a drumming competition and exhibition? Yes (Go to Q6) No

Q6 The event will be held at the open space at Vivocity. Is this venue appealingto you? Yes No (Go to Q7)

Q7 We are planning to invite some local bands to perform in this event. Which of the following band/drummers have you heard of? A Vacant affair Armchair Critics Jimmy Lee Tony Zee Ivys Vendetta Others:__________________

I play a percussion instrument, not a musical saw; it needs no amplification. Where it's needed, they put a microphone in front of the bass drum. But, I don't think it's necessary to play that way every night-

Buddy Rich7.2.3 Post-Event Survey

Hey! Thank you for supporting us in our celebration of Buddy Rich! Before themusic ends, please take a moment to answer a few questions. Your help is verymuch appreciated!

The Exhibition

72


73/104

1) Has the exhibition been enlightening about the drummer Buddy Rich?Yes/No

2) From the exhibition, have you come to understand the sheer impact

that Buddy Rich has had on the drumming world?Yes/No

3) Is the exhibition well organized and easy to navigate?Yes/No

4) What are the sections of the exhibition you find most interesting andworthy of mention?

5) How do you think we could have improved on our presentation of theexhibition?

The Drumming Competition and Live Performances by Guest Bands

6) Did you enjoy the watching the competition and the live performances?Yes/No

7) Do you think that the competition has evoked the spirit of drummingand promoted drumming as a musical art?Yes/No

8) Has the competition made you more interested in drumming ingeneral?Yes/No

9) The invited bands played jazz and rock; genres which Buddy Richspecialized in. Having heard their music, are you now more interested

in these genres?Yes/NoThe Event as a Whole

10) Overall, did you enjoy our event A Rich Legacy which was held tocelebrate the life and contribution of Buddy Rich to the musical world?Yes/No

73


74/104

11) Will you recommend this event to others?Yes/No

12) Will you agree with us that A Rich Legacy, apart fromcommemorating Buddy Rich, is playing a part to promote the musical

arts scene in Singapore?Yes/No

13) In conclusion, do you think that A Rich Legacy has succeeded inarousing interest and awareness about the legendary drummer BuddyRich?Yes/No

If you have other thoughts or comments, please do write them down below!

I think it's a fallacy that the harder you practice the better you get- Buddy Rich7.3 Miscellaneous

7.3.1 Possible Venues We Have ConsideredPossible venues

Factors considered: 1. Booking fee

2. Holding capacity

74


75/104

3. Accessibility

> Musical Fountain of Sentosa

The holding capacity is 1200. Readily accessible by MRT (Harbor Front). Withinthe island itself, the public can travel by shuttle bus and monorail. Since it is aspecial collaboration between drumming and the musical fountain, the bookingdetails need to be discussed. Telephone: 6279 1717 or 6279 1183Email: [email protected] Beach of Sentosa

The holding capacity is 7500. Advance booking is needed. Readily accessible byMRT (Harbor Front). Within the island itself, the public can travel by shuttle busand monorail.

Padang

An open field located within the Downtown Core of the Central Area inSingapore, at the heart of Singapore's central business district. It is very wellknown by the public and also easily accessible by public transport such as theMRT (City Hall MRT Station). An estimate 3000 people can be accommodatedand the booking fee is relatively affordable. Therefore is one of the possiblevenues.

Esplanade TheatreIt is a renowned arts centre which provides an intimate setting between theaudience and the artists on stage. The theatre spreads over four levels andinclude an adjustable proscenium arch, two other full-sized ancillary stages whichfacilitate swift scene changes, a 30m high fly tower, and an adjustable orchestrapit that can hold up to 100 musicians. The theatre can hold up to 1942 people.For non profit groups, the rental is $4000 for 4 hours. It is easily accessible by

75


76/104

public transport such as the MRT (Harbour Front).

So, to come In with a set routine it's something I've never believed in. It should depend on how you feel,because you play what you feel- Buddy Rich

7.3.2 Emcees Speech

* M represents the male emcee* F represents the female emcee

M: Ladies and gentlemen are you guys ready for A Rich Legacy?F: Im sure they are! Look at the numbers! To get things started, we will have

________________ rock the roof down! ___________ are a band from _______ (firm up details when we have gotten approval and arranged the order in which

76


77/104

invited bands perform). So _______, take it away!

(Band plays)

M: Alright! Now that we have got you guys fired up, let me, Daryl

F: And me, Yiling...Together: Your emcees for todays great event introduce it!F: This year marks the 20 th death anniversary of one Bernard Buddy Rich! Tothose of you in the crowd who are unaware of Buddy Rich, we hope that after today you will have a better idea of who this great drummer was.M: Great drummer indeed! Do you know, Yiling, that Buddy Rich has been hailedas thegreatest drummer to have ever drawn breath? His sheer contributions to themusical world and skill are unmatched, and even to THIS VERY DAY(emphasize? Stamp foot and point to the ground) his techniques continue toinfluence drummers all over the world.

F: Wow! That is impressive! Can you tell me more about this monumental figure?M: You bet I can! Buddy Rich was born in 1917 and started performing as ayoung boy. By the age of four, he was already known around ole Broadway as anamazing drum talent. Later on in his life, Buddy played alongside greats such asJoe Marsala, Louis Armstrong and Gene Krupa to a legion of fans! Buddy hashad outstanding recognition throughout his career and received covetedaccolades such as The Downbeat Magazine Hall of Fame Award, the ModernDrummer Magazine Hall of Fame Award and the Jazz Unlimited Immortals of Jazz Award.F: Besides from that, he starred in his own films in Hollywood movies! He alsomade a mark on television, appearing on various programs over the years.M: Yes, he is a groundbreaker! He is the inventor and pioneer of integraldrumming techniques, such as the push-pull methodF: Push-pull method? Whatever is that?M: Well, thats for you and our good crowd here to find out in the exhibition! Okaynow everybody, lets celebrate Buddy Rich! ________ will now perform their hitnumber, _______. Enjoy!

(Band plays again)

F: I really enjoyed _____ performance! Do you know that all the bands today willbe playing either jazz or rock n roll, genres that Buddy specialized in?M: Really? But lets not forget the soul of Buddy Richs music, and that will behisF: Why, drumming of course!M: You are correct! Today, we are invoking the spirit of Buddy using what heloved to do most, drumming!F: People, are you guys excited yet? We have a drumming competition comingright up! But first, let us introduce our esteemed judges. To your right is Mr. TonyZee, a talented drummer and instructor in his own right! Then we have ________

77


78/104

(fill in the gaps when judges are confirmed).M: Alright then! A round of applause for our judges please! With that out of theway, let us now start the competition! First up we have _____ (introduce theparticipant), who will play for us __________!

(Okay right now participants perform and emcees give a short introduction [name+ from where + piece performed + praise when piece ends.] This lasts for allparticipants, rinse and repeat.)

M: Right now, Im sure you guys are a bit overwhelmed by all the good drummingthumping through Vivocity! We will now have an interval for the participants toready themselves for their second piece.F: Meanwhile, we will have a local _____________ band, __________, play for us! Serve it up, ____________!

M: That brilliant performance marks the end of the interval! Right now our

participants will retake the stage! Once again, lets welcome ___________!(Okay right now participants perform and emcees give a short introduction [name+ from where + piece performed + praise when piece ends.] This lasts for allparticipants, rinse and repeat.)

F: That marks the end out our drumming competition! Im sure you guys had asmuch fun as me, Daryl and the drummers themselves! Can we once again give itup for the drummers!M: Okay, now we will have a brief break as the judges decide who shall be thewinner of todays event

M: Are you ready Vivocity? The winner of today, who will earn a full spread inSTs IN magazine, prize money of as well as an attachment to local band

__________, is ____________! Congratulations ____________!F: Thats the conclusion of our event! Thank you guys for watching and listening!Now, to bring todays musical fiesta to a roaring end, Tony Zee himself will playfor us! Lets give a huge round of applause!M: Alright guys, hope you had fun today! Over and Out. Enjoy the exhibition!

I consider every drummer that ever played before me an influence, in every way- Buddy Rich

7.4 Letters and Replies

7.4.1 To Ms. Cathy Rich

Letter to Ms. Cathy Rich:

Dear Ms. Cathy Rich

78


79/104

We are a group of 17 year-old students from Victoria Junior College (VJC),Singapore, who are embarking on a compulsory A-Level examination subject,Project Work (PW). Basically, PW is a subject which, through requiring studentsto plan and organize a series of celebratory events to commemorate a

groundbreaker, aims to inculcate independent learning among students.Our group which consists of 5 VJC students has selected your father, Mr.Bernard Buddy Rich (as he is affectionately known by his fans), as the mainfocus of our PW groundbreaker. Initially when we were tasked with the project,we spent many fruitless days searching for our groundbreaker. Eventually, uponlearning about your father and his profound impacts on the drumming world, weknew that we have found the perfect person.

As this year marks Mr. Richs 20 th death anniversary, part of our reason for choosing to base our project on him is to remember the legendary drummer your

father was. We have conducted a survey among our fellow students as well asthe general public, and gathered that the majority of people in Singapore(inclusive even of drummers) are unknown to your fathers monumentalachievements and contributions to the drumming world. We thus feel that it is ashame, and would like, through our project, to introduce our society to BernardBuddy Rich.

For our project, we intend to hold a drumming competition, targeted at youthdrummers, at the heart of Singapores largest mall, Vivocity. Live bands will alsobe invited to play jazz and rock music (genres that Mr. Rich specialized andexcelled in) during the intervals to provide entertainment. The drummingcompetition will serve as a platform for budding drummers to be talent-spotted asthe winner will earn a full coverage by the leading local newspaper The StraitsTimes in its weekly magazine.

Aside from the competition, an exhibition on Mr. Rich will be held (also at thesame location) to showcase your fathers life and impact on the musical world.We hope that our event will be enlightening to general Singaporean society onyour father. An exciting contribution of Mr. Rich to modern drumming that we wishto highlight is the Push-Pull technique. This technique has greatly influencedthe technique of many drummers in Singapore, but yet, not many drummersknow about its origin.

On a larger scale, besides promoting Mr. Richs life and work to the masses, wealso wish to enliven the musical arts scene of Singapore. It is quite a lamentablefact that in Singapore, arts are generally regarded as secondary. This is veryevident, especially among Singaporean youths. Being students, we are stymiedby a rigorous educational system which starves us of time and space. Pursuit of our musical interests is put on the back-burner and very little emphasis is placedon musical development in Singapore.

79


80/104

Hence, the aims of our event (titled A Rich Legacy) will be to

1) Introduce your father to Singaporean society2) Promote musical art in Singapore

3) Increase interest in drumming among youthsIn this letter, we will firstly like to request your opinions on the event we areproposing. It would be excellent if you will give us your take on:

1) Are the aims of our project valid and achievable?2) Is there anything we can add to our project to better showcase and

celebrate your father?

Our project will be that much more meaningful if you agree to give us your support. Having utmost respect for you and your father, we feel that it is

important to obtain your agreement before we proceed with our project.We would ultimately like to earn your endorsement and well wishes as we moveforward with our project, knowing that we are pursuing a valid cause, to bothpromote the great drummer who was your father and to invigorate the musicalarts scene in Singapore. We greatly appreciate and await your positive response.

Thank you so very much.

Yours sincerelyMatthew Ho

If you have any requests, keep them to yourselves. We don't play requests- Buddy Rich

Reply from Ms. Cathy Rich

80


81/104

I don't know if he learned anything from me, but I certainly learned a lot from him- Gene Krupa

7.4.2 To Sponsors

81


82/104

Dear Singapore Drumfest

Collaboration and Sponsorship

We would like to seek your opinion on the feasibility of collaboration and

sponsorship with you. We are a group of students from Victoria Junior College

doing our A-level Project Work. We are currently working on the topic of

Groundbreakers and are required to plan an event that showcases our

groundbreakers contributions to the music community. However, the event would

not be carried out. Our group has chosen Bernard Buddy Rich as the focus of

our project. Buddy was and still remains to this day, a legendary drummer who

has had profound impacts on modern drumming by pioneering new drumming

techniques. He has also influenced the way many modern drummers play asmany of them often try to emulate his peerless musicality. However, we are

sadden by the fact that few in Singapore know of his great contributions, life and

work as seen from a recently conducted survey.(attached)

Our group proposes to stage a free drumming event entitled A Rich Legacy, to

be held on the 24 th of November at Vivocitys amphitheatre. 24 th November was

chosen at it is during the Singapore school holidays. The aim of this event is to

raise the awareness of people towards Bernard Buddy Rich as we feel that his

contributions to the drumming community are far too great to be forgotten. The

event comprises of:

1) An exhibition showcasing the life, contributions, works, and impacts of

Buddy Rich.

2) A drumming competition, mainly for young drummers aged 13 to 20, who

are our target audience.

3) Live performances by invited guest band, which will play jazz and rock

(genres of music that Buddy Rich played).

Thus, we seek to collaborate with Singapore Drumfest organize this event

together. This event is highly feasible because the current musical arts scene is

82


83/104

Singapore is not as vibrant as we would like to think it is. This is so even after the

building of the Esplanade performance theatre; a theatre that would supposedly

give the music and drumming scene in Singapore a shot in the arm and boost its

vibrancy. It is evident in Singapore that appreciation of music is still considered

somewhat a luxury and not a mainstream activity that everyone in Singapore

should take priority in. The fact that the world of academia takes precedence

over the arts/ music attests to this. Hence, our group is setting out to promote the

appreciation of music by holding our event. We hope that through celebrating

Buddy Rich and drumming in A Rich Legacy, we would stir up greater interest

and awareness among the public towards music and more importantly,

drumming. We hope to use this event to bring the drummers of Singapore

together and to evoke a greater interest in them towards music and drumming.We also hope to motivate young, aspiring drummers using the drum competition

which would serve as a platform for them to learn from other drummers and also

to practice hard and improve on both the technical and musical aspect of

drumming.

Our exhibitions main target audiences are the school students who know little or

nothing about the music scene and hence, drumming scene in Singapore. It is

evident that many students care very little about Singapores art scene. For

example, not many students are in touch with the local music scene that boasts

of many talented musicians and impressive bands. In addition we hope to scout

for potential drummers that will go on to add flavour to Singapores music scene.

It is a well known fact that Singapore Drumfest, having organized Singapore

Drumfest 07 has been actively participating in the promotion of the music and

drumming scene in Singapore.

We require your sponsorship and support as

83


84/104

1) A total of $900 would be given out as cash prizes to the top 3 winners of

the drum competition.

2) a total of $2000 is needed to set up our exhibits and shelters and also to

rent equipment such as amplifiers.(we already have access to 3 drum sets

which would be used during the exhibition, performance and drum

competition respectively)

3) $500 is needed for logistic purposes (the renting of lorries to shuttle the

equipment we have (3 drum sets) from place to place.

4) Experience is needed in holding such an event and we firmly believe that

your companys experience would be invaluable in helping us to make this

event a success.

We pray that you would see the value of our project and sincerely hope to gainyour support and sponsorship. We feel that with your cash sponsorship, we

would be able to make our drum competition and exhibition a success and thus

attract a lot of Singaporeans. We are confident that a Rich Legacy would ignite

the spark of interest within both drummers and the general public alike and will

pave the way for their greater participation in the local drumming and music

scene.

In a nutshell, we would like to introduce Buddy Rich, the legendary drummer to

Singaporeans who do not know who he is and more importantly, to promote the

drumming scene in Singapore and to inspire and motivate young, aspiring

drummers in hope that they would invest more time and energy into drumming

and ultimately bringing the drumming community of Singapore closer by stirring

up greater interest amongst them towards drumming.

We sincerely hope that you would see the meaning in our project and if you do,

we hope that you would support us in our efforts to promote the drumming scene

in Singapore.

84


85/104

At the end of the day, A-level Project Work requires students to plan and organize

a series of celebratory events for our groundbreaker, but it will not actually be

carried out. As such, we will only need to know the response of our target

audience and people we require help from towards our project.

We really hope that you will be so kind to consider the points we have put forth

and give us your positive reply as soon as possible.

Thank you.

Yours faithfully

Wong Tian Ying, Tang Yu Wen, Jin Ning, Stella Tan, Matthew Ho

*If you require greater event details such as details of the drumming competitionand/or exhibition, we would be happy to send you the details in another email.

I think Buddy Rich is far and away the greatest drummer who ever lived- Ray

Documents

A Rich Legacy