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ECONOMIC SNAPSHOT | MOBILE PHONES
A first: Majority of U.S. adultsnow own a smartphone
For the first time since the Pew Research Center’s Internet & American Life Project began systematically tracking smartphone adoption, a majority of Americans now own a smartphone of some kind. Here’s a look at the growth:
35%
48%
17%
46%
41%
12%
56%
35%
9%
Smartphone Othercellphone
Nocellphone
May 2011February 2012May 2013
Changes in smartphoneownership, 2011–13 Percentage of all U.S. adults who own …
Samsung leadsthe pack
Smartphone ownership by income/age
Annual global shipments of smartphones grew by more than 40 percent last year, and Samsung accounted for a quarter of them, according to Strategy Analytics.
Overall global shipments
Top makers
700.1
25.2%
21.3
40.3
8.64.6
490.5
In millions of units
Market share for new shipments, 2012
2012
Samsung
Nokia
Apple
Others
ZTE
2011
SOURCES: BBC; McClatchy-TribuneSOURCE: Pew Research Center SOURCE: Pew Research Center
SOURCE: Pew Research Center
SOURCE: Pew Research Center
15%
20%
28%
10%
19%
25%
10%
6%
4%
2%
2%
1%
May2011
Feb.2012
May2013
iPhone
Android
Blackberry
Windows
Cell owner platform choicesPercentage of U.S.cellphone owners who saytheir phone is …
Smartphone ownershipby demographic group
Every major demographic group experienced significant year-to-year growth in smartphone ownership between 2012 and 2013, although seniors — defined as those 65 and older — continue to exhibit relatively low adoption levels compared with other demographic groups.
Percentage within each group who own a smartphone
Men
Women
18-24
25-34
35-44
45-54
55-64
65+
White
Black
Hispanic
59%
53%
79%
81%
69%
55%
39%
18%
53%
64%
60%
Gender
Age
Ethnicity
77%
47%
22%
8%
81%
68%
40%
21%
90%87%
72%
43%
Less than $30,000 $30,000-$74,999 $75,000+
65+50-64 30-49 18-29
The bottom line
Adam Vital, AT&T vice president/general manager, North Texas
Aaron W. Smith, senior researcher, Pew Research Center’s Internet & American Life Project
Jim Rossman,The Dallas Morning News
“Today, people want to be connected to what’s important to them wherever they are, whether it’s to share photos and experiences with friends, check the news of the day or to find the closest restaurant. That’s why the popularity of the smartphone — and the tablet — continues to skyrocket. We’re in a mobile revolution. People want to be untethered and enjoy the freedom that mobile technology provides.”
“The research shows seniors are still slow to adopt smartphones — only 18 percent have one — but I hear from plenty of seniors who are anxious to learn about technology. Their questions show they don’t want to be left behind, and they’re also ready to show their grandchildren whatthey know.”
“In less than a decade, smartphones have become the information appliance of choice for a substantial majority of Americans. And while users welcome the convenience and connectivity, they also worry about the downsides of hyper-connectedness — from new distractions and interruptions, to new difficulties escaping the demands of the workplace.”
By MICHAEL HOGUEStaff Artist