Upload
sheri-ajdini
View
32
Download
4
Embed Size (px)
Citation preview
A Safe Haven
More Than A Shelter
Who Are We? Unique group of individuals with experience in:
Amy Zhu Marketing
Public Relation
Mike Anderson Sheri Ajdini
Finance
Consulting
Marketing
Education
We provide the perspective of your target audience.
More Than a Shelter
4 Social Business Enterprises
117 Employment Partners hired A Safe Haven clients.
86% of those in the job training program secure job placements
4,447Unduplicated Participants
36 multi-family housing locations consistent of over
The Challenge
A Safe Haven is doing important work throughout Chicago but lacks significant brand awareness and differentiation to consistently attract potential donors at the individual level.
The Objective
Build brand awareness for A Safe Haven among the next generation of individual donors in Chicago. Highlight the differentiation between other similar organizations.
Research Findings
Of the 2,200 people between age 20 and 40 ...
- Nearly ALL were actively involved with Facebook
- 86.3% were MOST interested in hearing about
programs of nonprofit
* data from Millennial Donors.org
Target Market
- Who are they?
- Why they care?
Top Level Strategies
Attract Attention
Create
Media Opportunities
Differentiate
Engage
New Audiences
KPIs (Key Performance Indicators)
Traffic to Website
Social Media Engagement
Media
Placements &
Impressions
Creative Mockups
Paid Media
Online Sources
PR Events
Taxi Top Ads
Video Stream Invitation
Social Media
#MoreThanAShelter
Words of the Homeless
Timeline
$5KANNUAL BUDGET
ONE-TIME
EVENT BUDGET
$15K
Summary
● A Safe Haven is more than a Shelter …● Millennials DO care about people, and need to
know more about A Safe Haven
Questions?
Questions?Thank you!