A Shining Star Is BornIn Dubai, United Arab Emirates

1981In

Rise to Prominence

Scents for the Oriental sensibilities as well as a range of enthralling Occidental perfumes

One of the region’s foremost perfumeries

The Rasasi brand has managed to appeal to consumers

all cultures and age-groups

A limited liability company,

Rasasi was founded in 1981 by the

visionary Kalsekar Family.

Innovative from the start, our first premises in Murshid Bazaar – in those days, the commercial

hub of Dubai – was the first to dedicate an entire store

to one

exclusive brand

Sophistication

Professionalism

Product Knowledge

Crucial Concept

Specialised Store

Response was overwhelming and in a very short space of time,

four other outlets were established to

meet the demand in the market.

Growth and SuccessSpirit of Pioneering Innovation

No. 1manufacturer of Occidental perfumes in the Middle

East

undisputed No. 2

overall perfume salesin the region.

.

Rasasiproducts are sold in

50 countries around the world

.

Over

500 employees

State of the Art135,000 sq. ft. manufacturing facility, situated in the

world-renownedJebel Ali Free Zone.

Conceptualisation

Manufacturing

Logistics

Distribution

Price Competitiveness

Excellent Quality Control

Other Business Innovations

An advance inventory stock of all our

product components for the next 6-8 months enabling us to deliver goods within

2-3 weeks of ordering.

We react quickly to market demands through a

technologically advanced,Dynamic and verticallyintegrated structure.

Rasasi products are only retailed through a

combination of exclusive showrooms as well as

rigorously selected distributors & agents.

We have highly professional specialist management teams.

world’s top designers and

fragrance houses

Customer Service and Customer

Relationship Processes

Supply Chain

Research & Development

Nothing is more important to us than our consumers. Therefore we have set up a

comprehensive Customer Relationship Management program. Through constant

communication, we inform them of the latest product launches, promotions and

special offers, as well as providing a feedback facility to keep us abreast of their

opinions and comments.

Exceptional Customer LoyaltyDeep Understanding of Market Trends

Operational Independence

Financial Independence

Considerable Surplus Funds

Expansion Programme

Consistent and Exciting Growth

Now let’s look in more detail at the heart of our business:Our Perfumes

Oriental

Occidental

To maintain variety within the ranges and keep the brand fresh for our consumers, each year, we add three to five new fragrances to each collection.

World-class Production Standards

International Flavour

Associated French

Designers

For raw materials, we’ve also associated ourselves with the main European & Asian Houses who supply to

the

elite international perfume brands.

And to put the final touches of quality to our products, all of our components – such as caps, crimps, pumps

and specially made bottles – come from the same

German, French and Italianmanufacturers who supply the world’s leading

perfumeries.

International Standard

Competitive Regional Prices

Greater Profits and Long Term Stability

Year-on-Year Performance

By following these guidelines, Rasasi has developed a perfumeto celebrate any occasion, personality and stage of life:

from Arab Royalty to cosmopolitan professionals,

from the Asian sensibility to the Western tourist.

For example, our signature scent:

the highly successful Blue Lady, launched in 1992..

It is the complete embodiment of the mesmerising and confidentspirit of our Occidental perfume range.

And its companion scent – Blue for Men – has enjoyed similar success

For younger women, we’ve designed precocious scents such as Cherish, Temptation and Hope.

While perfumes like Royale, Romance and Catherinecater to the more sophisticated or mature consumer.

Whateverthe preference

of the customer there is a Rasasi

scent for them

But Rasasi is no longer just about perfumes.With our financial independence secure and

our business philosophyand practices well established we are able

to focus on complimentary diversificationto support even further our continued growth as a company and as a

brand.

We’ve recently launched a unique jewellery range in the United Arab Emirates.This innovative fashion concept is called

and is just the tip of the iceberg for offering a multitude of luxury goodsproducts to our existing and future customers.

another Rasasi success story

Excellence

Reliability

Value for Money

Innovation

Improvement

World-Class Player in the Perfumery

and Luxury Goods Market

Zero Debt Surplus Funds

Entrepreneurial Spirit

Trading Manufacturing

Growth Strategy

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