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A Social Practice Perspective . The work of t he SPRG offers a distinctive perspective for understanding, explaining and addressing consumption and everyday life . Conspicuous consumption only scratches the surface of the range of processes of consumption - PowerPoint PPT Presentation
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A Social Practice Perspective
• The work of the SPRG offers a distinctive perspective for understanding, explaining and addressing consumption and everyday life.
• Conspicuous consumption only scratches the surface of the range of processes of consumption
• We consume resources as part of the practices that make up everyday life—showering, doing the laundry, cooking or commuting etc.
SPRG Empirical Projects
• Changing Eating Habits: Cross cultural case studies
• Drinking Water: An international comparison• Patterns of Water Consumption: domestic
water use in the UK• Keeping Cool: escalating use of air
conditioning in the UK• Zero Carbon Living: ‘zero carbon’ housing
What are social practices?
Practices are shared:
People perform practices together
Practices are recognisable ‘blocks of activities’
The everyday office
Elements of Practice MATERIALS: Objects, tools, infrastructures
COMPETENCE: Knowledge, skills and know how
MEANING: Cultural conventions, expectations and understandings
SPRG’s research has explored how practices: • Emerge and disappear• Persist and change• Vary across culture and societies
Patterns of Water Consumption
Patterns of Water Consumption
Drinking Water
Keeping Cool
Zero Carbon Living
After all, I’m a HOME not a CAUSE!
It doesn’t matter what you do to me, I’ve complied with the code, so I can always be called a
‘zero carbon’ house!
Yes I have clever technologies, but there’s nothing
special you need to know or do to live
here
I’m a normal, stylish, modern house like any
other
Anyone can live here and live a
normal life, I’m not one of those weird eco radical homes
THE ZERO CARBON HOME THAT JUST WANTS TO BE SOLDIS THIS WHAT IS NEEDED TO SELL ZERO CARBON HOMES IN THE MASS HOUSING MARKET?
Changing Eating Habits
Changing Eating Habits
Beyond conventional behaviour change
• Social practices as the central unit of analysis• Systematic and coordinated policy frameworks which
affect suites of practices: positive spillovers• Habits and routines are cultural not personal• The challenge is to guide existing trajectories in more
sustainable directions. • A new evidence-base is required focused on varieties
of practices, rather than the environmental impact of goods or individual purchasing patterns and attitudes
Thank you