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the 2017 guide A special supplement to to Digital Incenve Plaorms Featuring in-depth profiles from leading companies, including: Fandango Rewards HelloWorld Inc. Inmar Inc. • PCH/Media • PrizeLogic Retail Soluons Inc. (RSI) SavingStar Inc. Shopkick

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Page 1: A special supplement to guide the 2017 - Home | P2PI Incentives Guide.pdf · A special supplement to to Digital Incenti ve Platf orms Featuring in-depth profi les from leading companies,

the 2017 guide A special supplement to

to Digital Incenti ve Platf orms

Featuring in-depth profi les from leading

companies, including:

• Fandango Rewards• HelloWorld Inc.• Inmar Inc.

• PCH/Media• PrizeLogic• Retail Soluti ons Inc. (RSI)

• SavingStar Inc.• Shopkick

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The Guide to Digital Incentive Platforms • 2017

AT-A-GLANCE

FANDANGOREWARDS.COMSHOPTIVITY

CONTACTJason Davis SVP and General Manager, Fandango [email protected]

CHANGING THE CASUAL BUYER TO A LOYAL CUSTOMERAs an experiential rewards provider, Fandango Rewards provide experiences that consumers want. Our experiential rewards start with our movie ticket and access to a massive entertainment audience across a movie’s entire lifecycle. Our movie ticket provides access screens throughout the US and our Fandango movie website can provide exclusive trailers, video clips and interviews. Included for movie-goers is entertainment content, movie guides and blogs. Consumers can quickly access with their rewards show times, theater listing and fan ratings and reviews. In 2016, Fandango issued over 100 million reward codes to over 700 clients, including Dr. Pepper Snapple Group, Doritos, Kellogg’s, Minute Maid, Gillette, Kohl’s, Schick, Kimberly-Clark, General Mills, Unilever, and many other blue-chip brands.

Customized Digital Rewards Designed to Surprise and DelightAll of our rewards can be delivered digitally to a mobile device or computer, therefore eliminating expensive fulfillment costs and delivering instant gratification. Our rewards are customized to surprise and delight consumers. No matter what industry you are in we can change the casual buyer into a loyal customer. Promotional codes from Fandango Rewards enable consumer brands and services to offer their customers and employees incentives not only for movie tickets, but for digital downloads, e-Gift cards and Visa® Rewards Virtual Accounts accepted at millions of locations and online e-commerce sites nationwide.

Now Offering a Home Entertainment Reward; Online FanShopWith FandangoNOW our new home entertainment reward offer introduced last year, we can now offer a movie streaming option to our brand clients. With this video-on-demand option, we can offer your clients more than 40,000 movie and TV titles that can be accessed as a rental or purchase on any ROKU, smart TV, tablet or smart phone and requires no subscription. Fandango recently created FanShop, an online store that can offer movie fans popular movie premium items.

Fandango’s powerful brand recognition and large user base make it an attractive partner for brands and retailers Fandango is a household name. At least 95% of shoppers in a recent consumer survey are familiar with Fandango and over half are either current or former users. Almost all shoppers are able to attribute meaning to Fandango’s logo. This creates a distinct opportunity to feature the Fandango logo with the partner brand to increase sales. As would be expected, Fandango users are highly attracted to movie rewards and are a valuable audience to attract. They tend to skew younger (millennials), female, highly educated, in a higher income bracket and are more susceptible to the impact of rewards on shopping behavior than the average shopper. Shoppers evaluated three Fandango branded rewards (a multi-brand reward, a no purchase necessary/chance to win reward, and a single brand reward). About half of shoppers would participate in any of the Fandango rewards formats. Additionally, one-third of shoppers find a Fandango movie reward a highly appealing alternative to cash discounts.

WHO WE AREFandango Rewards a division of Fandango, a wholly owned company of NBCUniversal and the Comcast Corporation, is one of the world’s leading media and entertainment companies. Fandango Rewards has over 25 years of delivering corporate incentives and rewards in the business-to-business category.

INDUSTRIES SERVED• CPG Industries• Beverage• Restaurants & QSR • Financial Services• Insurance

• Telecom• Travel/Airlines/Lodging• Auto• Health and Beauty• Technology

MAJOR CLIENTS• All Major Movie

Studios• Procter and Gamble• Humana• T Mobile• Walmart• Target

• Coca-Cola Corporation

• Dr. Pepper• Kellogg’s• McDonalds• All major

supermarket chains

FANDANGO A HOUSEHOLD BRAND NAME

KEY EXECUTIVESJason Davis, SVP and General ManagerKeith Davis, Director of Sales OperationsKevin Green Director of Promotional Sales Jeff Turose, Promotional Sales Manager/ Shopper Marketing

EXPERTISE• Movie Specific

Promotions• Frequency Programs • Gift With Purchase

• Loyalty Programs • Sweepstakes • Test Drive/Sampling• Media Buys

PRODUCTS & SERVICES• Movie Rewards

• Fandango Movie Rewards• Guaranteed admission to more than

32,000 screens in the US, Brazil and Latin America

• Hollywood Movie Money • access to over 36,000 screens nationwide

• FandangoNOW• Over 40,000 TV and movie titles to

stream from and new titles added everyday

• Fandango FanShop• Movie-themed premium items

• Movie Concession Rewards• Shopping Rewards

• e-Gift Card portfolio of more than 100 retail prepaid cards

• Visa® Rewards Virtual Accounts• Web Based Custom Loyalty Platform

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OUR REWARDS CHANGE CONSUMER BEHAVIOR

Learn how we can be your brand partner

[email protected] 775-888-4578

fandangorewards.com

Increased Brand

AWARENESSEasy

FULFILLMENTHigh Perceived

VALUE

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AT-A-GLANCE

HELLOWORLD.COM

CONTACTJen Gray248.336.2725 [email protected]

CATCH SHOPPERS IN THE MOMENT… AND HOOK THEM FOR LIFE!

WHO WE AREA powerhouse of 400 experts with 4 times more experience, HelloWorld is a digital marketing solutions company working with the world’s leading brands across all industry verticals. We offer a powerful combination of native platform technology and marketing strategy to marketers looking to accelerate growth and deepen consumer impact.

PRODUCTS & SERVICES• Sweepstakes, Games & Contests• Loyalty Programs• Purchase Validation• CRM, Messaging & App Engagement• Strategy, Creative & Custom Analytics• Legal Services & Prize Fulfillment

MAJOR CLIENTS• Anheuser-Busch• Clorox• Coca-Cola• Johnson & Johnson• Kraft• Nathan’s Famous• Procter & Gamble• Smithfield• StarbucksEXPERTISE

HelloWorld inspires shopper activation from at-shelf to point of use and back. Our promotional tactics, loyalty solutions, and engagement hubs allow you to measure, track and understand consumer behavior and reward shoppers for their activities.

We’re big believers in driving loyalty through multiple touchpoints that keep shoppers coming back to your brand. HelloWorld offers a vast collection of digital shopper activations, customized based on your specific goals.

Visit the town of Smithfield at www.smithfield-rewards.com

The Guide to Digital Incentive Platforms • 2017

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Are digital incentives still effective?New shopper marketing research

PROMOTIONS | LOYALTY | MESSAGING | ANALYTICS

would respond to a guaranteed reward or gift with purchase.

?

would participate in a promotion for a chance to earn

loyalty points.

?

Get all the answers at helloworld.com/ CPGReport

of shoppers will take advantage of a chance-to-win promotion in-store.

- HelloWorld, CPG Report, 2017

52%

Digital Marketing Solutions for the World’s Best Brands

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The Guide to Digital Incentive Platforms • 2017

With an expansive, nationwide digital promotion network reaching 36 million shoppers and 45% of digital retailer rooftops in the U.S., Inmar enables brands to activate shoppers on a national, regional or retailer-specific basis. Through Inmar’s innovative technology and proprietary platforms, brands can directly engage millions of shoppers online and via mobile channels with personalized, sales-driving offers. Inmar’s load-to-card and print-at-home promotion solutions provide marketers with flexible, customizable options for propelling shoppers to action while optimizing promotion spend.

AT-A-GLANCE

CONTACTLari HardingVice President, Product Marketing336.770.3504

KEY EXECUTIVESRoy Simrell, President and Chief Client Officer John Ross, President, Promotion NetworkBill Sussman, President, Collective Bias and SVP, Inmar Wes Horvath, Vice President, Promotion Sales

INMAR.COM

EXPERTISEWe are expert at helping brands and retailers grow share and drive revenue by enabling true 1:1 shopper engagement that delivers targeted, equity-building content matched with motivating promotional offers.

The organic content and authentic voices of the Collective Bias’ growing community of more than 8,500 influencers comprise the kind of messaging that today’s shoppers embrace. The immersive experiences created by Collective Bias’ content-rich campaigns inform and affect consumer decisions all along the path-to-purchase. With the option to connect promotions to these campaigns, marketers have a turnkey strategy for advancing brand objectives at every stage of the shopper journey.

ENGAGE SHOPPERS. PERSONALIZE PROMOTIONS. Inmar’s ability to match content to audience based on actual purchase behavior and demonstrated levels of brand engagement gives brands and retailers a competitive advantage in a marketplace where shoppers demand relevant, personalized engagement. Leveraging Inmar’s shopper research, advanced analytics and access to POS transaction data from more than 63 million households and over 1.1 billion baskets, brands and retailers can gain a deeper understanding of shopper behavior and use it to develop optimized campaigns and promotions that drive results.

We are an industry innovator with more than 37 years’ experience providing clients with actionable shopper insights, advanced campaign analytics and comprehensive, data-driven promotion solutions that enable superior shopper engagement both pre-shop and in-store.

WHO WE ARE

INFLUENCE SHOPPERS. SHAPE THE PATH-TO-PURCHASE.

ACTIVATE SHOPPERS. DRIVE SALES.

PRODUCTS & SERVICESInmar has the most robust promotions platform in the marketplace – representing a single, strategic resource for brands and retailers to create, execute, and assess holistic, omni-channel promotions.

Our offerings include:

• Digital Promotions• Shopper Analytics• Retail Analytics• Rebates• Trade Promotions• Promotion Analytics• Influencer Promotions• Coupon Processing and Settlement

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Create engagement. Influence decisions. Drive sales.

Contact Inmar today to learn more about connecting influence, incentives and incremental [email protected] • (866) 440-6917 • www.inmar.com

With Inmar’s acquisition of Collective Bias, brands now have an incredible resource for creating comprehensive shopper marketing that leverages content-rich connections to motivate shoppers, move product and grow share.

By pairing the power of promotions with the impact of consumer endorsement, Inmar and Collective Bias are enabling marketers to engage, influence and activate shoppers at unmatched scale. And to realize data-driven connections between promotion-enhanced influencer marketing and in-store sales.

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The Guide to Digital Incentive Platforms • 2017

AT-A-GLANCE

MEDIA.PCH.COM

CONTACTDave Dyer Director of Shopper Marketing 479.466.6603 [email protected]

Darin Leach Sr Director, US Sales 317.508.6977 [email protected]

YOU THINK YOU KNOW. BUT YOU HAVE NO IDEA. An American household brand name for over 60 years, Publishers Clearing House may be best known for our surprise sweepstakes prizes. You might think that’s all we are.

But PCH is more than just big checks. We are America.

Each month, PCH engages with millions of Americans who come to our sites and apps to enter our sweepstakes, play our games, and shop for products. We’re part of our customers’ lives, engrained in their daily routines.

We give them content, value, and enjoyment. In return, they give us their attention—and a deep understanding of their families, values, habits, purchases, and preferences.

WHO WE AREPCH/Media is the digital advertising arm of Publishers Clearing House, the largest US direct marketing company and a premium entertainment and shopping destination. We offer creative digital media and audience solutions to help marketers identify the right people and persuade them to buy.

EXPERTISEWith nearly $1 billion in annual product sales, PCH doesn’t just talk about shopper marketing—we actually live it. PCH’s robust first-party data set and 60+ years of direct marketing experience help you impact the shopper journey across digital channels.

WE ENGAGE WITH AMERICAN SHOPPERS DAILY. AND YOU CAN, TOO.America is changing at a rapid pace—and so is the way that American families are buying and consuming products. With busier schedules and nearly unlimited access to information, consumers are looking for simple solutions to make their lives easier. In this new reality, you need to understand your audience at a deeper level than ever before to create the personal connections that people crave.

That’s where PCH/Media comes in.

INDUSTRIES SERVED• Apparel & Jewelry

• Beauty & Cosmetics

• Consumer Packaged Goods

• Health & Fitness

• Home & Garden

• Pet

• Toys

PRODUCTS & SERVICES• Digital Media. Access our digital media and

data through managed service or private marketplace solutions for video and display on desktop and mobile.

• Customized Segmentation. Target segments of PCH’s premium first-party audience for remarketing, loyalty, or exclusions.

• Custom Creative. Stand out from the crowd with beautiful ads designed just for you.

• Audience Analysis. Get detailed post-campagin reports for exclusive insights into converters’ demographics, behaviors, and interests.

• Shopper Surveys. Uncover new shopper insights to drive better targeting, more effective messaging, and incremental sales.

• Portable Packaged Segments. Leverage the power of PCH’s first-party audience across other premium sites and apps.

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The Guide to Digital Incentive Platforms • 2017

AT-A-GLANCE

PRIZELOGIC.COMSHOPTIVITY

CONTACT888.795.6442

Keith Simmons, CEO [email protected]

John Vail, CMO [email protected]

DIGITAL PROMOTIONS & INCENTIVIZED ENGAGEMENT INDUSTRYCPG & RETAIL IS OUR SWEETSPOT

• Sweepstakes & Instant Wins • User Generated Contests • Real-time Giveaways (Fire Drills) • Loyalty (short, medium, long-term) • Loyalty Card Integration

Our mission is to be the most trusted and innovative partner in the creation of results-driven promotions designed for the Omni-channel digital world. We earn the trust of our clients every day.

WHO WE AREPrizeLogic is the largest independent promotion marketing technology company. Trusted by many Fortune 100 companies, our stress-tested promotions engine offers a wide range of options for sweepstakes, instant wins, user-generated contests, loyalty programs, custom games, social aggregation tools, and ecommerce.

INDUSTRIES SERVED• CPG • Retail • QSR & Casual Dine • Entertainment • Financial • Automotive

MAJOR CLIENTS• Pepsi • Frito Lay • Samsung • Capital One • Disney

• General Mills • MillerCoors • Subway • 7- Eleven • eBay

• Collect to Get/Gift with Purchase • Code-Based • AAPI Integrations – 3rd Party apps, mobile

apps, websites – experience working across dozens of options

• Proprietary Receipt Recognition • Custom Games

• Digital Rebates • eCommerce • Trivia & Gamification • Hashtag Promotions/Social Aggregation • SMS Text-Based Solutions

OUR COMMITMENT TO EXCELLENCE

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The Guide to Digital Incentive Platforms • 2017

AT-A-GLANCE

ANSAINSIDE.COM

CONTACTMeredith Williams Director, Business Development for Ansa 215.681.8575 [email protected]

RSi - Retail Solutions, Inc. 201 Ravendale Drive, Mountain View, CA 94043

MEASURE AND MAXIMIZE EVERY CAMPAIGNAnsa is the digital solution from Retail Solutions Inc., the SaaS company that transforms data into value – in the store, on the shelf and with shoppers worldwide. Ansa enables over 50 of the world’s largest CPG companies and their agencies measure and improve the performance of their campaigns running in support of the nation’s leading retailers, including Walmart, Target, Kroger, Safeway, Ahold, Walgreens and Family Dollar. Ansa automatically optimizes and measures online campaigns based on daily, store-level sales analytics. Ansa is available through Ad Networks and Trading Desks and for Agency media planners. In case you wonder, Ansa is a Latin word meaning “the connecting ends of a loop”; Ansa closes the loop between advertising and in-store sales, which is why we love the name!

WHO WE AREAnsa is the digital solution from Retail Solutions Inc., the SaaS company that transforms data into value – in the store, on the shelf and with shoppers worldwide. Ansa automatically optimizes and measures online campaigns based on daily, store-level sales analytics.

EXPERTISEOver 50 of the world’s leading CPG marketers and their agencies turn to Ansa when they want to maximize and improve their impact on in-store sales. Ansa, powered by Retail Solutions Inc. (RSi), utilizes daily store-level POS data to automatically target, optimize and measure digital marketing campaigns for leading CPGs, Agencies, Trading Desks and Ad Networks.

WHAT MAKES US DIFFERENTAnsa is the only service that proves and improves in-store performance in three phases: before, during and after every campaign:

• Ansa increases targeting efficiency up to 50% by identifying the most important stores for every campaign• Ansa automatically optimizes to the highest performing stores during the flight• Ansa delivers post-campaign measurement and insights, one week after each campaign ends

Ansa is used by over 50 of the world’s largest CPG companies and 13 leading Shopper Marketing Agencies to prove and improve the performance of their campaigns running in support of the nation’s leading retailers. To date, Ansa has helped target, optimize and measure over 500 digital shopper marketing campaigns.

And now the best part: it is ultra-simple. All you need to do is ask for “Ansa inside”.

INDUSTRIES SERVED• Ad Networks

• CPGs

• Agencies

• Trading Desks

PRODUCTS & SERVICES• Ansa delivers automated store-level targeting,

optimization and measurement to maximize every shopper marketing dollar.

• Since 2014, Ansa has been utilized by shopper marketers and media planners through integrated ad partners, to measure and maximize their campaigns run on leading Ad Networks.

• Now Ansa is also available for Trading Desks and Agency media planners.

ANSA’S CAPABILITIES

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The Guide to Digital Incentive Platforms • 2017

AT-A-GLANCE

SAVINGSTAR.COM

CONTACTTom Murray, EVP, Sales800.618.3893 ext. [email protected]

MOBILE & WEB LOYALTY PROMOTIONS – REVOLUTIONIZING THE INDUSTRY SavingStar’s paperless promoti ons enable today’s tech-savvy shoppers to redeem single and multi -transacti on off ers without the hassle of clipping or printi ng paper coupons. Our unique One or Many promoti ons encourage loyalty by rewarding shoppers for multi ple-item purchases over one or many shopping trips at one or many retailers, for example, “Save $5 when you spend $25 over two months on Frito-Lay products.” One or Many typically increases sales 100-200%+ during the course of a multi -month promoti on and 10-50% in the months following. Shoppers are only rewarded aft er reaching the required purchase threshold, resulti ng in a cost-per-unit-moved lower than alternati ve promoti ons such as printable or FSI. According to our clients, One or Many promoti ons have the best ROI in the industry. With our Boost feature, CPGs can now incenti vize engagement by rewarding shoppers who buy specifi c products, watch a brand’s video, or share their email address.

WHO WE ARESavingStar is the leading provider of mobile promoti ons and digital loyalty/CRM programs that reward for brand purchases. SavingStar grocery off ers – both single and multi -transacti on – are redeemable nati onwide through linked loyalty cards and receipt submission.

KEY EXECUTIVESDavid Rochon, CEOMichael Libenson, PresidentTom Murray, EVP, SalesPer Jensen, VP, Analyti cs & Insights

MAJOR CLIENTS• Frito-Lay• General Mills• Kellogg• Unilever

• Kraft Heinz• Henkel• L’Oréal• Georgia Pacifi c

EXPERTISESavingStar customizes digital promoti ons to drive brand loyalty, with industry-leading analyti cs and shopper insights. Through our nati onal network of 100+ loyalty card-linked grocery retailers and 35+ receipt scan retailers, SavingStar craft s mobile promoti ons and loyalty programs that deliver best-in-class ROI.

UNPARALLELED ANALYTICS – CREATE THE RIGHT OFFER & MEASURE IMPACTSavingStar has a unique, household-level view of what consumers purchase across retailers they shop – down to the UPC level. By analyzing actual shopping behavior from our industry-leading digital grocery network, SavingStar will design the right off er to drive sales and loyalty for your brand both during and aft er the promoti on. When the promoti on ends, we’ll issue a full report on its success, including pre and post promoti on share shift s, overall category shift s, new buyers, items purchased, and more.

INDUSTRIES SERVED• CPGs• Retailers (supermarkets, drug, mass, club,

dollar and convenience stores)

EXCLUSIVE SHOPPER INSIGHTS CPGs use SavingStar to enhance their CRM with acti onable insights and personalized communicati ons based on shoppers’ purchases. SavingStar is uniquely positi oned to help connect what you know about your shoppers with what we know they are purchasing so you can communicate 1-to-1.

PRODUCTS & SERVICES• Paperless, Nati onal CPG Promoti ons – Reach

millions of shoppers through SavingStar’s network. Industry-leading analyti cs inform off er design and highlight lift , category shift , share of requirements gains, and more.

• One or Many – Exclusive off ers redeemable over one or many shopping trips at one or many retailers, proven to increase sales during and aft er your promoti on with excepti onal ROI

• Branded Experience – Mobile-opti mized off ers, custom designed for your brand

• Shopper Insights – Exclusive data to enhance your CRM and personalize your marketi ng

• White-Label – Your own customizable, digital loyalty program (without on-pack codes)

WHITE-LABEL LOYALTY SOLUTIONS SavingStar’s exclusive technology can be white-labeled for large brands looking to modernize their loyalty marketi ng with digital soluti ons that are easier for shoppers to use and less costly than traditi onal programs such as on-pack codes. Join Kellogg’s, Huggies, and more!

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The Guide to Digital Incentive Platforms • 2017

For millions of users, Shopkick creates a fun and rewarding shopping experience that is fueled by kicks that reward shoppers for doing all the things they normally do, including browsing content, watching videos, creati ng a shopping list, walking into stores, picking products up off the shelf and making purchases. Shoppers redeem kicks for free premium gift s and gift cards at the stores they love. Daily and weekly store trips turn into treats at Target, TJ Maxx, Walmart, Sephora and many others. In the next several months alone, shoppers have the opportunity to collect more than a billion kicks!

AT-A-GLANCE

CONTACTFreddy Cavin Vice President of Nati onal Brand [email protected]

Mariam DombrovskajaVice President of [email protected]

Noreen ChandaranaDirector of Marketi [email protected]

KEY EXECUTIVESBill Demas, Chief Executi ve Offi cerKristy Stromberg, Chief Marketi ng Offi cerFreddy Cavin, Vice President of Nati onal Brand SalesMariam Dombrovskaja, Vice President of Retail

SHOPKICK.COM

EXPERTISEUnlike any other digital or mobile marketi ng platf orm, shopkick validates the 1:1 connecti on between consumer engagement and in-store acti on & purchase.

We create an ecosystem of consumers, brands, and retailers that drives value and insights for each.

OUR CAPABILITIES Shopkick is the leading shopping rewards app that engages people with brands and drives in-store acti on.

Shopkick is the leading shopping rewards app, bringing moments of joy to everyday shopping. For brands and retailers, we provide consumer engagement across the full path to purchase. Our rewards platf orm drives store visits, center aisle traffi c and incremental sales. Our pay-for-performance pricing model delivers ROI at levels above industry norms.

WHO WE ARE

OUR PHILOSOPHY

WHAT MAKES US DIFFERENT

PRODUCTS & SERVICESShopkick delivers the following value to Brands and Retailers:

• Connecti on with consumers across the path to purchase, from home to in store

• Engagement, conversion and loyalty through a powerful rewards system

• Rich video experience proven to increase purchase rates by 2X

• Products in the hands of shoppers at the shelf• Locati on and shopper level att ributi on data• Validated purchase and closed loop soluti on

through receipt submissions• Conversion rates 5X higher than other online

and mobile marketi ng platf orms• Behavioral and psychographic consumer insights• Performance-based model, you only pay for

consumer acti ons

INDUSTRIES SERVED• Retail• Grocery

• Brand Marketi ng• Shopper Marketi ng

“What started as a test has now become an integral part of our marketi ng plans. Shopkick programs never fail to deliver the desired shoppers and results. Shopkick works! They are very much a valued marketi ng partner to us.”

Jan Schroeder, American Greeti ngsMarketi ng and Retail Promoti ons

Congratulations!You’ve earned enough kicks

to redeem for a gift card.

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Nearby StoresNearby Stores

Drive shopping behaviorwith rewards. Not discounts.

Drive sales with rewards, not discounts. Get in touch at [email protected]

Reward points drive engagement with your products.

Pre-shop browsing gets your products on the list, in-store action gets them in the basket.

Congratulations!

You’ve earned enough kicks to redeem for a gift card.

To earn more rewards, consumers...

3:1 Incremental ROI

Nielsen CatalinaSolutions 2016

will try a new product.

will go to a different grocery store.

will sneak a treat into their basket.

63%62%65%

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SPOTLIGHT:

‘SHOPPER MARKETING’ SPECIAL REPORTSThe writers and editors of Shopper Marketing supplement monthly feature articles, reports and campaign stories with a

variety of bonus content. Some of the content is produced in collaboration with sponsors. Among the special reports …

ANNUAL WHO’S WHOn Who’s Who in Merchandising,

February 2017

n Who’s Who in Shopper Marketing Agencies, April 2017

n Who’s Who in Digital Shopper Marketing, June 2017

n Who’s Who in Shopper Marketing, August 2017

n People to Watch, September 2017

n Who’s Who in E-Commerce, December 2017

REPRESENTATIVE SPECIAL REPORTSn Shopper Marketing Effies, June 2017

n Working with Retailers, May 2017

n The Digital Shelf, April 2017

n Focus: Amazon.com, January 2017

n Digital & E-Commerce: Educating the Organization, December 2016

n Measurement, November 2016

n Design of the Times Winners, November 2016

n Data Security, October 2016

n Virtual Reality, Augmented Reality, July 2016

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REPRESENTATIVE WALL CHARTS, ETC.

n Retailer Receptivity, April 2016

n Digital Shopper Marketing Landscape, July 2016

n Precision in Conversion Marketing, July 2016

n P-O-P Trends Survey, August 2016

n Digital Collaboration Playbook, September 2016

Bill Schober20+ years with the Institute

Editorial [email protected]

(773) 992-4430

Peter Breen10+ years with the Institute

Editor-in-Chief, Consumer Goods Technology

[email protected](973) 607-1300

Tim Binder7 years with the Institute

Executive Editor, Shopper [email protected]

(773) 992-4437

EXPERTS THAT DRIVE EDITORIAL EXCELLENCEEach member of the Shopper Marketing editorial staff is steeped in experience serving the industry. Month after month, they deliver editorial excellence and unprecedented access to shopper marketing thought-leaders.

Patrycja Malinowska7 years with the Institute

Associate Director – [email protected]

(773) 992-4435

ANNUAL SURVEYSn Trends Report, January 2017

WHITE PAPERSn Decision Science, June 2016

n Omnishopper, March 2017

Page 20: A special supplement to guide the 2017 - Home | P2PI Incentives Guide.pdf · A special supplement to to Digital Incenti ve Platf orms Featuring in-depth profi les from leading companies,

Contact Albert Guff anti at the Path to Purchase Insti tute at aguff anti @p2pi.org or (973) 607-1301 for more informati on.

Don’t miss these other Industry Guides appearing only in Shopper Marketi ng magazine in 2017.

Shopper Marketi ng AgenciesSeptember 2017

Shopper Marketi ng TeamsOctober 2017

Retail & Shopper Insights November 2017

Retail ServicesDecember 2017

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