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QUESTIONNAIRE

1. What is your opinion on In te rnet adve r t ising?

Ex tr emel y Us ef ul Usef ul Somewhat Usef ul No t Usef ul

2. Do you o fte n c lick the links on adve r t ising ad s?

Ye s No

3. Inte rnet ad s a r e usef ul sourc e of inf or mat ion ab ou t prod uct/ se r v ice s.

Strong l y a gr ee Agr ee Ne utr al S trong l y d isa gr ee Disa gr ee

4. Inte rnet ad s pro v ide r eleva nt pro d uct inf or mat ion at the m ome nt whe n I n eed it .

Strong l y a gr ee Agr ee Ne utr al Strong l y d isa gr ee Disa gr ee

5. Pro d ucts adve r t ise th roug h inte rnet usu all y l ive up to the pro m ise qual it y o f pe r f or ma nce s.

Strong l y a gr ee Agr ee Ne utr al Strong l y d isa gr ee Disa gr ee

6. On l ine adve r t iseme nt s a ssis t to ma k e purc ha se de cisions.

Strong l y a gr ee Agr ee Ne utr al Strong l y d isa gr ee Disa gr ee

7. On l ine ad s a r e m or e a pp eal ing a n att r a ct ive tha n o the r t ype of adve r t iseme nt .

Strong l y a gr ee Agr ee Ne utr al Strong l y d isa gr ee Disa gr ee

8. Inte rnet ad s in te r fe r e w ith m y r ead ing o f Web pa ge s.

Strong l y a gr ee Agr ee Ne utr al Strong l y d isa gr ee Disa gr ee

9. Inte rnet ad s fa ci l itate tw o-wa y co mm unic at ion betwee n ma rk ete rs a nd consu me rs.

Strong l y a gr ee Agr ee Ne utr al Strong l y d isa gr ee Disa gr ee

10. I ca n trus t pro d uct adve r t ise th roug h inte rnet .

Strong ly a gr ee Agr ee Ne utr al S trong l y d isa gr ee Disa gr ee

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11. Inte rnet ad s f orc e me t o v iew unwa nted comme rcial me ssa ge s.

Strong l y a gr ee Agr ee Ne utr al Strong l y d isa gr ee Disa gr ee

12. I pr efe r In te rnet ad s that ta rget m y sp e cif ic in te r e st s or n eed s.

Strong l y a gr ee Agr ee Ne utr al Strong l y d isa gr ee Disa gr ee

13. How suitable a r e the f o llow ing pro d uct cate gori e s f or in te rnet adve r t ising?

14. Have you eve r made a ny purc ha se o f a pro d uc t/ se r v ice d ue to in te rnet ad s?

Ye s No

If ye s sp e cif y________________

15. How o fte n have you felt m isled b y a n in te rnet adve r t iseme nt ?

Ofte n So met ime s S eld om Neve r

PERSONAL DETAILS:

NAME: - ___________________________________________

AGE: 15-25 25-40 40 -50 50+

GENDER: MALE FEMALE

OCCUPATION: STUDENT EMPLOYEE BUSINESS

OTHERS (Sp e cif y i f a ny) ______________________

Ve rysui table

Sui table Somewhat sui table

No t sui table

Mo v ie s

BooksEle ctronics

FMCG

Home a pp l ia nc e s

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