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www.emmindia.com
A TRUE 360° BRAND
media kit
NOVEMBER 2014 100A PUBLICATION
FROM PRE-BIRTH TO 12
VOL. 7 ISSUE 8
diabetic & pregnant?your 9-month wellness guide
the pocket money debate
when, how much, and if at all!
INDIA
potty train
painlessly
get your parents and kids to bond
fun 30 fun-tastic ideas
bubble mania easy
craft dino toys
terrific b’days
expresswhy good manners matteron pg 50
happy children’s day
COVER nov.indd 1 30/10/14 1:41 PM
JUNE 2015 100A PUBLICATION
INDIA
FROM PRE-BIRTH TO 12
VOL. 8 ISSUE 3
CELEB POPS TELL YOU HOW TO ROCK IT!
DOTING DADDIES
NEXT BIG THING!THE COLD-PRESSED JUICE DETOX AND WHY IT WORKS
KEEP THE KIDS BUSY
SONU NIGAM WITH SON
NEVAAN
● Gifts Under 2k● Fatherhood Decoded● Cool Skills to Pass On
DIY BIRD FEEDERS, PUZZLES & INDOOR PLAY IDEAS
AUTISMTHE STORY NO PARENT SHOULD MISS ON PG 36
COVER.indd 1 28/05/15 10:37 am
parenting matters!
APRIL 20
15
APRIL 2015 100A PUBLICATION
INDIA
WILL YOU FREAK OR PEAK DURING LABOUR?
BIRTH TEST
7 SECRET SKILLS FOR SUCCESS REVEALED!
PAGES OF BRILLIANTBACK TO SCHOOL
SAVOUR SUMMER 15 casual styles 11 healthy lunches 3 easy diy ideas
BOND BABYTURN BATH
TIME INTO A SPLASH-TASTIC
LESSON
th anniversary special
MATHS = FUN
FIND OUT ON PG 98
TEN TOP TIPS FOR SUM TIME
SMARTER KIDS NOW
RAISE THRIVE IN 2025
WITH YOUR
FROM PRE-BIRTH TO 12
VOL. 8 ISSUE 1
COVER-April.indd 1 27/03/15 2:03 pm
INDIA
APRIL 2014 100
easy breakfasts preschool to class 6 homework blues
school-going style for toddlers cool tools
schoolget set
A PUBLICATION
FROM PRE-BIRTH TO 12
VOL. 7 ISSUE 1
BYE-BYE BABYwhen distance
works wonders
all about home-schoolingparents speak up
AUTISM ALERTwhy early
detection is crucial
the fl ip side of a
for
kid-centric world
50ideas to
inspire creativity TREND
6th anniversary issue
Cover April 14.indd 1 29/03/14 10:36 AM
MAY 2015 100A PUBLICATION
INDIA
COOL OFF
CUESHELP YOUR
KIDS LET OFF STEAM
MOTHER’S DAY SPECIAL
Super Summer Dresses Beauty Booty 5 Books You’ll Love
OUR EXPERTS TELL YOU HOWBE A SUPER MUM NOW!
EXCLUSIVE!
KIDSKHAN
SKIDS& HER
EXCLUS
FARAH
RAISE A READER
GREAT WAYS TO
FROM PRE-BIRTH TO 12
VOL. 8 ISSUE 2
parenting matters!
MAY
2015
Child_COVER may.indd 1 29/04/15 2:23 am
www.emmindia.com
The Burda EdgeChild magazine is a part of the world renowned Hubert Burda Media. As a part of the Burda International group of magazines, it draws vastly on its reach and credibility.
10,000 entrepreneurs
165 million users
It’s after all One Burda, which has...
40 million paying consumers
400consumer brands
43,000advertising clients
www.emmindia.com
293 magazines
90 million readers reached
114 websites
17 million unique visitors
Across 6 key regions: Russia Ukraine Kazakhistan, Central and Eastern Europe, America, Western Europe, Asia and Turkey.
Burda International’s global reach at a glance
19 countries
40 companies
2,700 employees
www.emmindia.com
The Meredith Edge Meredith Corporation (meredith.com), the leading media and marketing company, is the top choice of parents with its parenting publications Parents, American Baby and Child, along with family magazine, Family Circle.
Meredith Corporation U.S. – Global Presence 100 million Americans reached every month through multiple national brands and local television brands
8.8 million readers of the parenting and family magazines
47 million readers engaged
Voted as the most penetrative and influential in the parenting segment in USA
www.emmindia.com
Research studies set the market size influenced by children worldwide at more than $100 billion, driving millions of purchases by parents. Children spend nearly $4.2 billion annually on personal purchases.
In India, 20 million children are born every year. Of these 28% are in the urban sector. This generation of 5.6 million young decision-makers are not only influencers but a huge and demanding market by themselves.
With Child you reach your consumers in an exclusive environment, online, offline and print, and place your brand upfront on every platform, during this powerful life-stage in the readers’ lives when their focal point is their child.
Your brand in
www.emmindia.com
The main pillars of
YouTube Channel
Magazine Website
Facebook Twitter
magazine readership + e-mag purchases + social and online reach + child app connect + offline connect
Child’s total reach =
= 10,000 readers every day & over 3,00,000 readers every month.
THE MAIN PILLARS OF CHILD
DEMOGRAPHIC PROFILE OF CHILD CONSUMER:
Sec A/A+ young parents, Mid-20’s to late 30’s, Urban, educated, nuclear families
www.emmindia.com
It is the only complete parenting magazine brand in India that caters to parents with children in the age group of 0-12.
It embraces all aspects of parenting: pregnancy, birth, growth, development, health, discipline, behaviour, education, activities and games, as well as new products and practices.
It combines world wisdom with local content relevant to the Indian family, school and social environment.
Strengths of the Brand
A meticulously composed panel of experts—our world-class advisory board—in everything from paediatrics to allergy and from mental health to nutrition review all the information before it is put out for consumers.
www.emmindia.com
Experts in Content Marketing
DATABASE20,000+
WEBSITERelaunch Jan 2016
SMARTPHONE8,000 Downloads
APP5,100
PRINT100,000
EMAILER20,000
TABLETMagzter Gold mailer offers
NEWSLETTERJan 2016 launch
EVENTS Pregnant women’s fashion show Monthly workshops for kids Mom health conclaves
child 1 novemb
ages•• •• ••stagesA G E - S P E C I F I C A D V I C E F O R Y O U R C H I L D
hildren reinvent your world for you. Susan Sarandon
www.emmindia.com
Reach Calendar 2016
JANUARY: Pregnancy & Baby Special
JULY: Health Special
FEBRUARY: Emotional well-being
AUGUST: New Mom & Baby Special
MARCH: Travel Special
SEPTEMBER: Fun & Entertainment Spl
APRIL: Back to School
OCTOBER: Fashion Special
MAY: Mother’s Day Special
NOVEMBER: Diwali Festive Issue
JUNE: Achievers + Father’s Day
DECEMBER: Christmas & Compassion
www.emmindia.com
Print distribution with Living Media India Ltd
Network extends across India’s top 100 cities and towns
30 prominent airport sites
80 key national bookstores
Vendor partnership program that ensures visibility
Promoted heavily on all leading digital newsstands
Leader at Newsstands
www.emmindia.com
24-Hour 360˚ Engagement
CATCH-UP TIME• Morning hours.• Exclusive to
smartphone use.• Search for snippety bytes
in newsfeed.• Social Media access for
quick updates/news.
DOWN TIME• Evening/Night time for
relaxation.• Access to social media on
smartphone and tablet.• Print.
DOWN TIME• Come back to website for
longer reads.• Child App on tablet and
smartphone for trends and updates.
• Receptive to ads.
FOCUS TIME• Daytime hours. Customer knows what
they want and how to get it.• Access through website.
• Simultaneous access to social media on smartphone.• Print.• App for trends and updates. Lunchtime scrolling.• Receptive to events.
www.emmindia.com
HOME
25%Homepage
Search referrals
Social Media shares and likes
“Dark Social” referrals: Mail, Messenger
* Typical percentage of modern driven websites
Premium Content = Premium EngagementContent sites are now entered predominantly through the side door: Our article is the new homepage.
75%Article Page
www.emmindia.com
Listening and Measurement We engage customers with a responsive philosophy. Users now expect brands to listen and react, to be part of a relevant parenting conversation.
www.emmindia.com
Contact Exposure Media MarketingDELHI 323, Udyog Vihar, Phase IV, Gurgaon, Haryana
- 122016, T: 0124 4759500MUMBAI Saffron, 401 & 402, 4th Floor, Plot No. 346A,
Linking Road, Khar West, Mumbai - 400052, India, T: 022 42467777
BANGALORE 104, President Chambers, 8, Richmond Road, Bangalore 560025, T: 91 80 22219578
CHENNAI 3rd Floor, JVL Arcade, 199, North Usman Road, Chennai 600021, T: 91 44 28141816
KOLKATA 203, Krishna, 224, A.J.C Bose Road, Kolkata 700017, T: 91 33 22474298
Print Advertising Rate Card
SpecificationsMagazine Trim Size 205 MM X 273 MM
FULL PAGE (NON BLEED)
180 MM X 250 MM `2,50,000
FULL PAGE (BLEED)
205 MM X 273 MM `2,75,000
DOUBLE SPREAD (NON BLEED)
380 MM X 250 MM `5,50,000
DOUBLE SPREAD (BLEED)
410 MM X 273 MM `5,50,000
HALF PAGE VERTICAL
(NON BLEED)80 MM X 250 MM
`1,50,000
HALF PAGE HORIZONTAL
(NON BLEED)120 MM X 180 MM
`1,50,000
COVER REVERSE GATEFOLD
(BLEED) 405 MM X 273 MM
`6,50,000
COVER
INSIDE FRONT DSP (BLEED)
410 MM X 273 MM`6,00,000
COVER
OUTSIDE BACK COVER (BLEED)
205 MM X 273 MM`5,00,000
INSIDE BACK COVER (BLEED)
205 MM X 273 MM`4,00,000
HORIZONTAL STRIP
55 MM X 180 MM`1,00,000
SINGLE COLUMN VERTICAL
55 MM X 250 MM `1,00,000
Note:- For bleed ads allow 3-mm bleed margin after cut mark. The live matter should be well within 5 mm from the trim size. Gutter – 8 mm (4 mm on each page) only for live matter.
PUBLISHING DIRECTORSIMON CLAYS [email protected]
BUSINESS HEAD SUSHMITA GUPTA [email protected] & KOLKATA PRIYANKA GHOSH 09717288169 [email protected] INDU BHARDWAJ 08197184411 [email protected] PALLAVI OAK 09820298180 [email protected]
BUSINESS HEAD—ACTIVATION SALES (WEST) PRATIK MISHRA [email protected]
SENIOR MANAGER (PRODUCTION) RITESH ROY 09810323063 [email protected]
