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How People See Your Posts on Twitter, Facebook & LinkedIn

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There are 3 primary ways people see your posts on Twitter, Facebook & LinkedIn

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Three Ways People See Your Posts

1) Direct: Following / Liking You2) Amplification: Retweets / Likes3) Search: They Find Your Profile

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Direct: Following / Liking YouTime + Popularity are the most important factors in deciding which posts are shown to your followers

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How People Who Follow You See Your Posts on Twitter

Jane Follows Your Twitter

Account

JaneSees

Your Post

Jane is Online When You Tweet

Important Takeaway: Followers only see your posts directly in their Twitter feed if they are online when you tweeted

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How People Who Follow You See Your Posts on Facebook

Jane Likes Your Facebook Page

Jane Sees

Your Post

Facebook EdgeRank

Selects Your Post for the

Jane’s Newsfeed

Important Takeaway: Facebook shows a maximum of 14% of fans your posts unless you invest in “Promoted Posts”

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How People Who Follow You See Your Posts on LinkedIn

Jane Likes Your Company Page

JaneSees

Your Post

LinkedIn Selects Your Post for

Jane’s’ Newsfeed

Important Takeaway: LinkedIn’s formula is less well known than Facebook’s, but it appears to be primarily time-based

with popular posts receiving additional visibility

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Amplification: Retweets / LikesRetweets / Likes are seen by people connected to the person who liked / retweeted your post. This is the most effective way to get your posts seen & shared further.

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How People See Retweets on Twitter

Person Retweets You to Their Followers

Person Sees

Your Post

Follower is Online When The Retweet

Happens

Important Takeaway: Retweets are most effective when the retweeter has an active network that is online when they Tweet

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How People See Likes Facebook

Person Likes Your Post

Person Sees

Your Post

Edgerank Chooses to

Show the Like to a Friend

Important Takeaway: Since there’s no way to trick EdgeRank, it’s critical to get as many friendly people to like your posts to improve your chances

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How People See Likes LinkedIn

Person Likes Your Post

Person Sees

Your Post

Connection is Online When

The Like Happens

Important Takeaway: Likes are most effective when the liker has an active network that is online when they liked your post

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Search: Finding Your ProfilePosts also are seen when people navigate to your profile. Most searches on Twitter and LinkedIn are for people, so getting on customer and employee profiles is critical.

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Check out more of our insights at:

Our Blog: http://blog.getelevate.comTwitter: http://twitter.com/getelevateSlideshare: http://www.slideshare.net/GetElevate