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Introducing Ron Jenkin, (FAIA), Principaland
Keith Hammond, (Adv. Dip. Graphic Design), Art Director
Jenkin Advertising and MarketingPerth, Western Australia
Our ‘hands on’ Tyrepower team
• Ron Jenkin – designer and principal, team leader• Keith Hammond – art director, graphic designer and
Mac operator• Lisa Wright – account manager, co-ordinator, strategist• Bill Green – senior writer, visualiser, art director• Julian bond – graphic designer, Mac operator• Sharon Bai – media specialist, direct marketing
Our references reflect a proven track record
• Our success is based on creating high quality, practical solutions that effectively meet the needs of our clients.
• We work closely (we’re very hands on) with our clients – as strategic partners – to help guide their marketing directions, as well as creating, co-ordinating and managing presentation and communications materials needed to achieve their marketing objectives.
• Our many client references bear testimony to this claim.
We’ve won numerous creative awards, nationally and locally
• 20 Design and Art Direction Awards• 6 Press and Magazine Awards• 23 TV Awards• 7 Radio Awards• 5 ‘Most Creative Agency’ Awards• 3 ‘Agency of Year’ Awards
Benefits to Tyrepower using JAM
• Personalised ‘hands-on’ service
• First class creative pedigree
• Significant economies in dealing with a tight-knit, West Australian unit
Our understanding of Tyrepower requirements of a
design studio ad agency• Good quality creative
• Top level of ‘hands-on’ service/communication
• Cost savings without affecting good quality
• Innovative thinking and recommendations
Our ‘Tyrepower Brand Identity’ Objective
• To create a more modern/fresh Tyrepower logo and design, to re-confirm Tyrepower’s strong brand recognition in the Australian marketplace.
• To make an outstanding improvement to the current Tyrepower corporate design.
• To gain feedback through market research so that we can perfect the design to the target market’s liking.
Market ResearchMethod
• We conducted two lots of research:• The first tested a wide range of logos
and shop fronts. Total respondents: 30• The second tested a reduced selection
of logos and shop fronts that had been upgraded based on first research comments. Total respondents: 60
Market ResearchResults
Shop Fronts• Overall, our results indicated that the No.1
shop front, with 20% of votes, was: E4• The second favourite shop front, with 17% of
votes, was: E2
Market ResearchResults (cont.)
Shop Front (cont.)• The favourite shop front amongst males (all
ages), with 29% of votes was: F4
Market ResearchResults (cont.)
Shop Front (cont.)• The favourite shop fronts amongst females (all
ages), with 24% of votes was: E2 and E4 (both with 24%)
Market ResearchResults (cont.)
Logos• Overall, our results indicated that the No.1
logo, with 22% of votes, was: E2• The second favourite logo, with 13.3% of
votes, was: L2
Market ResearchResults (cont.)
Logos (cont.)• The favourite logos amongst males (all ages),
with 23% of votes was: E2 and L2 (both with 23%)