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A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon University Aberdeen Scotland @FairburnS

A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

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Page 1: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

A Whizz through Product Design & morefor the SOAPBOX Innovation Challenge

Sue Fairburn Lecturer/Research in DesignGray’s School of Art/Robert Gordon University Aberdeen Scotland

@FairburnS

Page 2: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

Let’s talk: *Innovation *Product Design *Knowledge translation

then it’s YOUR TURN…

Page 3: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

we are a knowledge-based population.

Sue Fairburn – Robert Gordon University: [email protected]

Page 4: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

Innovation is about using our knowledge & working collectively to make ideas.

Sue Fairburn – Robert Gordon University: [email protected]

Page 5: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

Knowledge Translation | Design

Interdisciplinary “New” to Public Health Starts with a problem Involves ‘Users’ Context dependent Many different models

Page 6: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

But, what is needed to translate new ideas and technologies

into meaningful Public Health innovations?

Page 7: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

Integrated healthcare

Page 8: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

BAMBULANCE – Emergency patient transport device - by Design for Development Society www.dfd.org

Accessible healthcare

Page 9: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

Integrated healthcare (2015) by ErgonomiDesign

Interactive & Remote

Page 10: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

Trunky and Monkey – Malnutrition Detector by Royal Phillips Electronics

Low-cost solutions

Page 11: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

Innovative solutions

Page 12: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

Provocative solutions

Page 13: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

Mobile solutions

Page 14: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

Innovation by Design is about collaboration.

A starting point…

Page 15: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon
Page 16: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

design is an experiential activity whereby stories of real people inspire innovation

remember…

Page 17: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

Empathize: Observe the needs of the Patient/User

Page 18: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

Define The problem:

“In developing countries, transport systems can be

very limited and motorized transport can

be unavailable or inappropriate. What can

design do to improve emergency transit times

and access to healthcare?”

Page 19: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

Ideate

Page 20: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

Sue Fairburn – Robert Gordon University: [email protected]

YOU CAN USE THIS!!!

http://www.nesta.org.uk/resources/fast-idea-

generator

Page 21: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

Prototype: Emergency Medical Transportation Device (Bike Ambulance) made out locally available bamboo.

Page 22: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

BAMBULANCE: Design for Development Society:

Test: “Bambulance”Who’s interested: Villages, Healthcare Centres, etc.

“Sometimes the difference between life and death can come down to a pair of wheels.”

Page 23: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

Healthcare Innovations by Design:

• Healthcare is about people and their everyday habits & routines

• First focus on the problem not the solution

• Observe, listen, try and then do it all again

• Remove unnecessary barriers• Design: make it visual/tangible so

others can see your idea.

Page 24: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

Thanks.

Page 25: A Whizz through Product Design & more for the SOAPBOX Innovation Challenge Sue Fairburn Lecturer/Research in Design Gray’s School of Art/Robert Gordon

Your role: To scheme, plan, make, mark out, devise, choose, designate, collaborate, appoint…and make ideas visible & tangible