A W O R L D I N M I N I A T U R E . 1 2 U N I Q U E P E R S P E C T I V E S I N O N E I N T R I G U I N G S P A C E .

Conceived in the 19th century. Opened in the 20th. Perfect for the 21st. Princes Arcade is a collection of 12 extraordinary boutiques under one roof in the heart of St James’s, connecting Piccadilly with Jermyn Street.

This carefully curated collection of delights is the antidote to a world of endless choice. Here, you can let yourself be guided, surprised and delighted by fashion and lifestyle collections, for men and women, from the UK and around the world.

M A J O R L O C A L R E TA I L E R S : A R C ’ T E R Y X

A S S O S O F S W I T Z E R L A N D

A S P I N A L O F L O N D O N

B A R B O U R I N T E R N A T I O N A L

B E R R Y B R O S . & R U D D

J O S E P H C H E A N E Y & S O N S

C U B I T T S

F L O R I S

F O R T N U M & M A S O N

J I G S A W , S T J A M E S ’ S E M P O R I U M

J O H N L O B B

L O C K & C O H A T T E R S

O S P R E Y L O N D O N

P A U L & S H A R K

S U N S P E L

T H E B I K E R O O M S

T U R N B U L L & A S S E R

N O R E P L I C A S . N O G E N E R I C S . S T J A M E S ’ S H A S B E E N O N E O F A K I N D F O R O V E R 3 0 0 Y E A R S .

To have a shop in St James’s is an incredible endorsement of who you are and what you do. W I L L I A M C H U R C H , M A N A G I N G D I R E C T O R , J O S E P H C H E A N E Y & S O N S

There’s nowhere else like St James’s. It has been one of London’s most surprising, and satisfying, places to shop for over 300 years.

The Crown Estate will ensure it remains a world-class destination for rare, independent and artisanal retail experiences, with contemporary retailers keen to sit alongside the traditional crafts that have made this place world-renowned. With a substantial investment so far, the transformation has seen a wealth of new restaurants and shops, a programme of public events, and revitalisation of the public realm.

On Jermyn Street, this has included widening the pavements, reducing the dominance of parked cars and modernising the street lighting to improve the experience for retailers and visitors on the street.

A R E T A I L T R A N S F O R M A T I O N

St James’s is our flagship store and we believe it’s the platform that will launch us globally. R E B E C C A H O O P E R , F L A G S H I P B O U T I Q U E M A N A G E R , A S P I N A L O F L O N D O N

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The most pleasant surprise was the sense of community. It’s more than just other retailers in St James’s. It’s the office workers, and the restaurants, the people who live here. T O M B R O U G H T O N , F O U N D E R , C U B I T T S

The Crown Estate is re-imagining Princes Arcade to deliver the best in 21st-century independent retail. The refurbishment includes a new double-height fully glazed entrance on Piccadilly and new flooring and lighting throughout. The canopies on Piccadilly and Jermyn Street, along with the interior lighting, have been designed by artist Andrew Bick.

C R O S S T H E T H R E S H O L D O F P R I N C E S A R C A D E A N D E X P E R I E N C E S O M E T H I N G N E W

ST JAMES’S PARK

S T J A M E S ’ S P L A C E

S H A F T E S B U R Y AV E N U E

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S T J A M E S ’ S S Q U A R E

FORTNUM & MASON

CUB I TTSTURNBULL & ASSER

ARC ’ TERYX

AQUASCUTUM

BARBOURINTERNAT IONAL

JOSEPH CHEANEY & SONS SUNSPEL

FLOR I S

LOCK & CO HATTERS

J IGSAW,ST JAMES ’ S EMPOR IUM

DOVER STREET MARKET

PAUL & SHARK

THE B IKE ROOMS

OSPREYLONDON

HACKETT

LOAKE

ROYAL ACADEMY OF ARTS

WH ITE CUBE GALLERY

ASP INAL OF LONDON

ASSOS OFSWITZERLAND

BURL INGTON ARCADE

T IGER OF SWEDEN

JOHN SMEDLEY

DUNH ILL

MA ISON ASSOUL INE

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GREEN PARK

P ICCAD ILLY C I RCUS

GREENPARK

GREEN PARK

S O H O

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PARK

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C O V E N T G A R D E N

M AY F A I R

The illustrious history of St James’s chimes perfectly with Sunspel’s heritage, our craftsmanship and our brand. N I C H O L A S B R O O K E , C E O , S U N S P E L

I N G O O D C O M P A N Y

J E R M Y N S T R E E T

P I C C A D I L L Y

P I C C A D I L L Y

J E R M Y N S T R E E T

UNIT 15

UNIT 17

UNIT 18–20BARKER

PRESTAT

UNIT 2–4

UNIT 8–10

UNIT 12

UNIT 14–16

UNIT 19

UNIT 21–23

SÉGUN ADELAJA

SAGE BROWN

UNIT 192

UNIT 9–11

UNIT 13

UNIT 193

L E TT O L E T

S O C I A L M E D I A E N G A G E M E N T

72,600 social media engagements

L O N D O N F A S H I O N W E E K M E N ’ S

London Fashion Week Men’s turned Jermyn Street into a catwalk, bringing together retailers and restaurateurs for a day of fashion and food.

The top-tier press in attendance included: Esquire, GQ, Men’s Health, The Rake, WWD, The Gentleman’s Journal, Shortlist, Evening Standard and Daily Telegraph, with an overall print and online press reach of 295,629,306 people.

M E D I A O U T R E A C H

690k people were reached in the lead-up to the

event with both paid and organic posts, gathering

63k engagements

S O C I A L M E D I A O U T R E A C H

1.5m influencer reach*

*Stats as of spring 2017

The Crown Estate’s custodianship is one of a kind. We believe in supporting our retailers at every step, through marketing, PR, events and cross-marketing partnerships and we hold regular updates on our strategic plans. Our retailers are part of the fabric of St James’s and integral to our vision for the future, so we will always work closely with them to deliver unique experiences for our customers.

E V E N T S Concerts, restaurant tasting tours, Christmas celebrations, fashion shows and retail launches.

P R E S S A N D P R PR and communications managed by ANM Communications.

Q U A R T E R LY M A G A Z I N E The Correspondent, strategically distributed in St James’s and Mayfair.

P A R T N E R S H I P S Recent partners include Wallpaper*, Classic FM and the Evening Standard, to deliver events that reach new audiences.

M O R E T H A N A L A N D L O R D

The Crown Estate gives the most practical support of any landlord I have worked with. T O M B R O U G H T O N , F O U N D E R , C U B I T T S

49%

of London’s most affluent demographic are

attracted to St James’s

1.2m sq ft

of office space in St James’s from The Crown Estate

32.5m people

St James’s annual catchment scale

120,000 passengers

using Piccadilly Circus and Green Park underground stations on a daily basis

145 minutes

dwell time is the average in St James’s, much higher

than the London benchmark of 97 minutes

The Crown Estate has been in St James’s since the beginning, and we’ll be here forever.

The people here are one of a kind: leaders, adventurers and original thinkers united by their freedom to do things differently.

We believe that extraordinary individuals need exceptional places to work, to think, to create and to explore, and we have a clear vision to build that place here. Join us in St James’s at Princes Arcade.

A N D W E H AV E B O L D P L A N S F O R T H E F U T U R E

V I E W I N G By appointment via joint agents:

PA U L S O U B E R Paul.Souber@colliers.com Tel. +44 (0)20 7344 6870

D AV I D C A R L S S O N David.Carlsson@colliers.com Tel. +44 (0)20 7344 6824

D AV I D B A N N I S T E R dbannister@nashbond.co.uk Tel. +44 (0)20 7290 4569

J O H N LY O N S jlyons@nashbond.co.uk Tel. +44 (0)20 7290 4583

stjameslondon.co.uk@stjameslondon

Property Misdescriptions Act 1991 / Misrepresentation Act 1967. Colliers and Nash Bond act for themselves and for the vendors of this property whose agents they are, given notice that: these particulars do not form any part of any offer or contract; the statements contained therein are issued without responsibility on the part of the firm or their clients and therefore are not to be relied upon as statements or representations of fact, and any intending purchaser must satisfy himself as to the correctness of each of the statements made herein; and the vendor does not make or give, and neither the firm nor any of their employees have the authority to make or give, any representations or warranty whatever in relation to this property. February 2018.

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