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Adams'Alphabet. An A-Z of Graphic Language
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A CBD
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Art School C*ntsMaybe I should elaborate on my theory...at
art school, like any school, there are cliques.
The art school equivalent of the ‘cool kids’
would be the Art School C*nts. These are the
guys and girls with the art school dress sense
and haircuts. They party in East London and
delight in going to obscure private views.
They swan around like maverick creatives -
which they may or may not be - who knows.
Its hard to tell if they are trend-setters or
trend-followers.
I hope I am not one these guys. I might be
though, I do wear a Barbour.
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BooksI have a tendency to accumulate graphic
design books and never read them.
I’ve decided to put an end to this! I’ve read
three books already this year, and I really
enjoyed them. One book at a time, I am going
to be a reading machine!
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CollagraphThrough out the first term I signed up for
various printing inductions. Surprisingly,
collagraph was one of my favourites. A piece
of card is used as a starting point for a plate.
The surface is then added to, or scraped
away, to create relief. The plate is sealed
with shellac, intaglio inked and printed like a
traditional etching plate.
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I went to university once before. I studied
Fine Art but I chose to leave in the second
year. It felt like the right thing to do at the
time; the course wasn’t stimulating, another
year and a half seemed pointless.
Someone called me a ‘drop out’ once. I didn’t
like how it sounded and I haven’t forgotten it.
So I’m back at university to put that right and
become a graduate.
Drop Out
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EnjoymentI get bored. I am bored. Bored of this
project, bored of being a student again.
I want to be out in the real world doing
something worthwhile.
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FriendsI’m a one man wolf pack.
One of my close friends let me down. Our
paths don’t cross anymore. I have friends
now, but not close friends. It feels like there’s
a void but I’m still too bitter to do anything
about it.
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Green“Don’t design landfill.”
“Beautifully designed things have value and
longevity, but mediocre design usually ends up in
a bin.”
These two statements were made by a
speaker at a talk I recently attended; How
To Be An Eco Creative. It made me aware of
some important issues in design and in the
wider world. I have since made a conscious
decision to try my upmost to be a socially
responsible designer.
I want to pass the message on and help raise
awareness. These sites are a good start:
Three Trees Don’t Make A Forest
Lovely As A Tree
Transition Towns
Chris Jordan
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HandwritingI have always liked handwritten type. I think
this quote from Stefan Sagmeister sums up
its appeal:
“I am not obsessed with typefaces and find the
selection of just the right one a rather tedious
exercise. Using my handwriting eliminates that
process, personalizes the piece and can be
interpreted as an anti-computer statement all in
one easy move.”
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Isobel WilliamsI met Izzy in October. I liked her instantly.
She’s the sunshine kid.
Izzy:
> is my favourite illustrator
> doesn’t get in bad moods
> refers to herself in the third person
> has quickly become one of my best friends
Check out Izzy’s blog she’s great.
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Juxtaposition is an image placement approach
whereby related or contrasting images are
placed side by side. It may imply similarity or
dissimilarity.
Juxtaposition
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Know Your AlphabetI found this poster at the 99p Store in
Elephant and Castle. Its one of my favourite
examples of an A-Z. It brings back childhood
memories.
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LetterpressIts taken a while - but I finally got to try
letterpress. I enjoyed setting type by hand,
it appealed to my obsessive nature. I hope
to find excuses to spend more time in the
letterpress studio this year.
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MantrasI read Things I Have Learnt In My Life So
Far by Sefan Sagmeister. I felt inspired
to produce some mantras of my own. I like
them, but I do feel this sort of typography
is verging on pretentious. Also, I noticed
writing mantras can make you think you’re
wiser than you actually are.
I just found a whole website of this stuff:
Things I Have Learned In My Life So Far
But two is enough for me. Who’s going to top
Sagmiester anyway?
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NewspapersWhat amazes me about newspapers is the
speed and quantity with which we consume
them. The rise of free newspapers means
they are now more abundant and less
valuable than ever before.
Yesterday’s news is old news, but yesterday’s
newspapers are forgotten.
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Origami“Our culture and society rest upon twenty six firm
pillars, the letters of the alphabet, and they’re not
going to give way that easily”
In his book The Essentials of Visual
Communication, Bo Bergtrom says it can
seem as though pictures are our enemies, but
letters are our friends.
He says most people are afraid of pictures;
and analysing a picture can often say more
about the person doing the analysis than
about the picture itself, which turns the
process into a kind of self-portrait. He
suggests that on this basis we have to
hope that the pictures teach us the value of
admitting our secrets and the dangers of
hiding them.
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I designed a poster to encourage my new
course mates to join me for a night out in
Hoxton (see Art School C*nts).
I printed it digitally, then made further
prints using solar etching. This technique is
similar to traditional etching but allows you
to develop images directly on to the plate with
UV light.
Poster, Print & Process
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She is the mother duck!
I owe her a lot, probably more than a load of
cards with ducks on and one letter of an A-Z.
QUACK!
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RelationshipsI’ve dated plenty of attractive girls but I’ve
never been in a serious relationship. I’m
25; I wonder at what age I’ll start to get
concerned?
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Saint SagmeisterIn the acknowledgements of the book How To
Be A Graphic Designer Without Losing Your
Soul, it says; “Thanks to Stefan Sagmeister, the
patron saint of this book.”
Sagmeister has now been bestowed with
the prestigious honour of the patron saint
of Adams Alphabet. Sagmeister’s work has
inspired me throughout this project and
motivated me when I ran out of stream.
(It was either him or Isobel Williams, and it
couldn’t be Izzy because she’d love it too
much).
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TalentDo some people have a different way of seeing
and thinking? Is talent gained from experience or
are you born with it?
I think design can be learnt, yet some people
have a natural talent for it. It pains me to
admit it, but I don’t really consider myself to
be a talented designer. I’m not sure I have
the raw ability or the creativity.
I will work hard to be a technically strong
designer. I would like to lead projects and
work alongside the more talented designers.
I do however, have some friends who are
very talented designers and create beautiful
works. Check out these guys:
Rob Francis
Joe Hughes
Isobel Williams
Mike Calandra
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Universal LanguageUniversal Language refers to the language
of symbols. I designed a set of abstract
symbols to be used by hunters. I don’t know
any hunters, but I’m sure hunters would love
them.
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VinylVinyl is wonderful. No other format of music
is collected and treasured like vinyl and most
likely, never will be again.
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Web DesignI’ve dedicated this year to acquiring skills that
will help get me employed. Knowledge of web
design seems to be in high demand, so I’m
studying short courses alongside the degree.
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XeroxThe photocopier is almost regarded as
obselete, but I still think its a great tool
for image making. I used it a lot during our
workshops at the start of the year and I think
its good to embrace anything that gets you off
the computer!
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YellowI like yellow, it evokes happy memories. When
I see yellow I think of sunshine, flowers, post-
it notes and rubber gloves.
I think I’m correct in saying that the
combination of yellow and black creates
the strongest possible contrast of any two
colours.
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Apple + ZApple + Z should be a sin! Which would make
me a sinner.
I live in the ‘undo’ culture. I worry it makes
me complacent. I know I should spend more
time thinking and planning a design, but I
head straight for the computer safe in the
knowledge I can always ‘undo’.
I wish I did more design manually.
Letterpressing, screen printing, sketching
and drawing. Even cutting, and pasting with
scissors and glue. I’m going to make an effort
to try for the remaining two terms.
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