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1 CONFIDENTIAL FOR INTERNAL USE ONLY AAA Memorial Day 2013 Travel Forecast Prepared for: Prepared for: American Automobile Association May 22, 2013

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Page 1: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

1 CONFIDENTIAL FOR INTERNAL USE ONLY

AAA Memorial Day 2013 Travel Forecast

Prepared for:

Prepared for:

American Automobile Association

May 22, 2013

Page 2: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

1 IHS / AAA 2013 Memorial Day Forecast

Table of Contents

Table of Contents .................................................................................................................................................................... 1

Holiday Forecast Methodology: A Brief Overview ................................................................................................................... 2

2013Memorial Day HolidayTravel Forecast ............................................................................................................................ 3

Travel by Mode of Transportation ........................................................................................................................................... 5

Travel by Region: East North Central ..................................................................................................................................... 8

Travel by Region: East South Central ................................................................................................................................... 10

Travel by Region: Middle Atlantic ......................................................................................................................................... 12

Travel by Region: Mountain .................................................................................................................................................. 14

Travel by Region: New England............................................................................................................................................ 16

Travel by Region: Pacific ...................................................................................................................................................... 18

Travel by Region: South Atlantic ........................................................................................................................................... 20

Travel by Region: West North Central .................................................................................................................................. 22

Travel by Region: West South Central .................................................................................................................................. 24

Memorial Day 2013 Holiday Traveler Profile Survey Methodology ...................................................................................... 26

Change in the Average Memorial Day Traveler .................................................................................................................... 27

Travel Distances ................................................................................................................................................................... 28

Total Spending ...................................................................................................................................................................... 29

Party Composition ................................................................................................................................................................. 31

Activities ................................................................................................................................................................................ 32

The Impact of Fuel Prices on Travel Plans ........................................................................................................................... 34

Addendum 1: US Economic Forecast Summary: ................................................................................................................. 35

Addendum 2: US Regional Forecast Summary .................................................................................................................... 37

Regional definitions used throughout the report:

East North Central (ENC): IL, IN, MI, OH, WI

East South Central (ESC): AL, KY, MS, TN

Middle Atlantic (MATL): NJ, NY, PA

Mountain (MTN): AZ, CO, ID, MT, NM, NV, UT, WY

New England (NENG): CT, MA, ME, NH, RI, VT

South Atlantic (SATL): DC, DE, FL, GA, MD, NC, SC, VA, WV

West South Central (WSC): AR, LA, OK, TX

West North Central (WNC): IA, KS, MN, MO, ND, NE, SD

Pacific (PAC): AK, CA, HI, OR, WA

Page 3: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

2 IHS / AAA 2013 Memorial Day Forecast

Holiday Forecast Methodology: A Brief Overview

The AAA Memorial Day 2013 Travel Forecast combines information from several sources to provide a prospective

assessment of likely travel patterns for the upcoming holiday weekend. This report comprises two key components: the

travel forecast and the holiday traveler profile. The travel forecast is based on economic conditions while the holiday

traveler profile is developed employing survey data on travel behaviors. This approach provides the most comprehensive

and detailed understanding of holiday travel at both the national and regional levels. In addition, the regional travel

sections in this report have been enhanced to incorporate information about the state of the local tourism industries

throughout the United States.

Holiday Travel Forecast

In cooperation with AAA, IHS developed an approach to forecast domestic travel volumes. The economic variables used

to forecast travel for the current holiday are leveraged from IHS. These data include macroeconomic drivers such as

employment, output, household net worth, asset prices including stock indices, interest rates, housing market indicators,

and variables related to travel and tourism, including prices of gasoline, airline travel, and hotel stays.

The historical travel volume estimates come from the ongoing travel survey database of D.K. Shifflet & Associates, the

premier source of US resident travel volume and behavior. DKSA interviews over 50,000 US households per month

tracking trip incidence, party composition, traveler behavior, and spending—all after the trips have been taken.

Holiday travel is forecast by person-trips, where a person-trip is defined as a trip that involves travel of 50 miles or more

away from home. In particular, AAA and IHS forecasts total US holiday travel, travel by mode of transportation, and travel

by US census region. The Travel Forecast presented in this report was prepared the week of April 22.

Holiday Traveler Profile

The Holiday Traveler Profile is a survey of intended travel behaviors related to party composition, travel distances, trip

expenditures, and vacation activities conducted by D.K. Shifflet & Associates. The initial survey includes 1,352

households, out of which only the respondents intending to travel during the designated holiday are interviewed in detail

about their anticipated trips. For Memorial Day 2013, 306 respondents were interviewed in detail about their intended

trips. The survey was in the field from Monday, April 8 to Friday, April 12, 2013.

Memorial Day Holiday Travel Period

For purposes of this forecast, the Memorial Day holiday travel period is defined as trips that include travel of 50 miles or

more away from home during the five-day period from Thursday, May 23 to Monday, May 27.

Page 4: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

3 IHS / AAA 2013 Memorial Day Forecast

2013 Memorial Day Holiday Travel Forecast AAA and IHS project 34.8 million travelers will journey at least 50 miles from home this upcoming Memorial Day holiday

weekend. This represents a decrease of 0.9 percent relative to the 35.1 million trips that occurred over the holiday period

in 2012.

CHART 1

MEMORIAL DAY TRAVELERS 2001-2013

TOTAL PERSON-TRIPS*

* 2001-2012 represent historical travel results. 2013 is a forecast.

The economy’s fundamentals are improving, particularly in housing, but policy headwinds from Washington are still

holding it back for now. Economic growth in the first quarter was strong, with real GDP increasing 3.8 percent, but second-

quarter growth is expected to be just 0.4 percent as the impact of the sequester is felt, with those impacts expected to last

through the third quarter as well. Unemployment is falling, down to 7.6 percent, but a shrinking labor force has been a

bigger part of the decline recently than job growth. The nationwide labor force participation rate, the percentage of working

age people in the work force, fell to a 30-year low in March. Housing market news remains very encouraging, though, and

housing should continue to make a strong contribution to growth, particularly with consumers. Consumer spending is

forecast to increase 3.1 percent in the second quarter, which is higher than the 2.8 percent increase expected in personal

income, highlighting a willingness of consumers to spend despite some of the negative economic news.

Considering the ongoing stagnation within the recovery, it is not surprising that some consumer uneasiness exists. The

Reuters/University of Michigan Consumer Sentiment Index has fallen slightly the past few months and is now right in line

with last year’s results. The Bloomberg Consumer Comfort Index has improved slightly in the past month and is ahead of

the results at this time last year. The Conference Board’s Consumer Confidence Index for April was higher than the March

results, but slightly below the level for last year. The absence of consistent enthusiasm from consumers is offset partially

by an improved situation relative to last year with gasoline prices. As of the end of April, the national average price for

regular gasoline was just over eight percent lower than last year, a difference of over 30 cents. Gas prices do remain high,

however, making it unlikely that the price difference will be a major spur for travelers this holiday period.

Our survey of intending travelers supports the expectation of a rate of travelers similar to last year this travel period. Only

minor shifts are expected in the demographics of the travel party, while the differences in expected spending levels and

travel distances are also not significant.

35.933.2 30.9

34.6

44.0

36.0 35.331.6 30.5

34.8 34.3 35.1 34.8

-30%

-20%

-10%

0%

10%

20%

30%

0

10

20

30

40

50

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013(F)

(Pe

rce

nt

Ch

ange

)

(Mill

ion

)

Person Trips (left) % change (right)

Page 5: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

4 IHS / AAA 2013 Memorial Day Forecast

The Memorial Day holiday commemorates those who have died in service to our country, while also serving as the

unofficial kickoff of the summer season. AAA and IHS forecast a minor decline in travelers this Memorial Day holiday of

0.9 percent, with 34.8 million travelers expected. Now four years removed from the recessionary declines of 2009, pent-up

demand has been largely satisfied. This figure is just above the average volume in the previous 12 years, which is 34.7

million.

Page 6: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

5 IHS / AAA 2013 Memorial Day Forecast

“Last year, holiday spending

included airfare and hotel

accommodations and my 2013

Memorial Day holidays plans do

not include those costs.”

Pacific Respondent

Travel by Mode of Transportation AAA and IHS expect that 31.2 million travelers will choose the automobile as their primary mode of travel this Memorial

Day holiday period, making up 89 percent of all travelers. That share is up slightly from the 88 percent in 2012, and

represents an increase of 0.25 percent from the 2012 volume. The automobile

remains the dominant mode of travel for all holidays, including Memorial Day,

due to its convenience, affordability, and flexibility. That affordability will be

improved slightly this holiday period as gas prices are currently favorable

compared to last year. On April 30th, the national average price for a gallon of

regular unleaded gasoline is $3.51, which is about eight percent lower than at

the end of April 2012. That change represents a price difference of more than

30 cents, and although prices remain at historically high levels, the decline in

comparison to last year should help keep travel by automobile in line with last year’s volumes.

Air travel makes up the next largest share of travel for the Memorial Day holiday period, and this year 2.3 million travelers

are expected to take to the skies.

That represents a decline of just over eight percent from 2012, and a share of travelers at just under seven percent. This

year’s expected volume is just under the average of 2.4 million travelers seen since 2006.

Other modes of travel (buses, trains, watercraft, multi-modal travel) will account for the remaining four percent of the total

person-trips, with more than 1.3 million travelers expected to make use of these modes during their holiday trip. The

expected volume this year represents a decline of 12 percent from 2012, but is right in line with the average volume from

the past three years.

Auto89%

Air7%

Other4%

Chart 2Distribution of US Memorial Day Travelers by

Mode of Transportation

Page 7: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

6 IHS / AAA 2013 Memorial Day Forecast

CHART 3

MEMORIAL DAY TRAVELERS 2001-2013

AUTOMOBILE PERSON-TRIPS*

*2001-2012 represent historical travel results. 2013 is a forecast.

CHART 4

MEMORIAL DAY TRAVELERS 2001-2013

AIR PERSON-TRIPS*

*2001-2012 represent historical travel results. 2013 is a forecast.

30.5

26.9 25.528.1

37.3

30.5 29.2

26.1 26.4

31.0 30.3 31.1 31.2

-30%

-20%

-10%

0%

10%

20%

30%

40%

0

10

20

30

40

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013(F)

(Pe

rce

nt

Ch

ange

)

(Mill

ion

)

Person-Trips (left) % change (right)

2.9 2.9

2.6

3.0

3.6

1.9

2.7

2.1 2.1

2.6 2.72.5

2.3

-60%

-20%

20%

60%

100%

140%

0

1

2

3

4

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013(F)

(Pe

rce

nt

Ch

ange

)

(Mill

ion

)

Person-Trips (left) % change (right)

Page 8: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

7 IHS / AAA 2013 Memorial Day Forecast

CHART 5

MEMORIAL DAY TRAVELERS 2001-2013

OTHER TRAVEL MODES PERSON-TRIPS*

*2001-2012 represent historical travel results. 2013 is a forecast.

CHART 6

AVERAGE APRIL* GASOLINE PRICES

NATIONAL AVERAGE PER GALLON REGULAR UNLEADED

2001-2013

Source: AAA Fuel Gauge Report

* Average gasoline prices for the month of April are emphasized because prices observed several weeks prior to the holiday

are likely to influence holiday travel planning, while actual holiday prices are typically less influential.

2.5

3.5

2.7

3.5

3.1

3.63.4 3.4

1.9

1.2 1.4 1.5 1.3

-60%

-20%

20%

60%

100%

140%

0

1

2

3

4

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013(F)

(Pe

rce

nt

Ch

ange

)

(Mill

ion

)

Person-Trips (left) % change (right)

$1.55$1.40

$1.60 $1.79

$2.23

$2.76 $2.82

$3.43

$2.05

$2.85

$3.79 $3.89$3.55

-60%

-20%

20%

60%

100%

140%

$0.00

$1.00

$2.00

$3.00

$4.00

$5.00

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

(Pe

rce

nt

Ch

ange

)

$ per Gallon (left) % change (right)

Page 9: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

8 IHS / AAA 2013 Memorial Day Forecast

Travel by Region: East North Central Travel from the East North Central region (ENC) is expected to fall by 1.2 percent this Memorial Day holiday period

relative to last year. The 5.62 million person-trips from the ENC region represent 12.1 percent of the population, which is

higher than the national frequency expected to travel (11 percent). The pace of recovery remains modest, as real GDP

growth continues to display an up-and-down growth pattern. The economy’s fundamentals are improving, particularly in

housing, but job creation is still below expectations. The ENC unemployment rate dropped in the first quarter, not because

employment rose but because the labor force fell; the nationwide labor force participation rate fell to a 30-year low in

March. Now four years removed from the recessionary declines of 2009, pent-up demand has been largely satisfied. As

such, IHS expects a modest decrease in travel originating from the ENC region relative to last Memorial Day, in following

with the muted pace of the current recovery. Travel by airplane from the ENC region is expected to decrease 7.6 percent

compared to Memorial Day 2012, while travel by automobile is expected to decline slightly (down 0.3 percent).

TABLE 1A

2013 MEMORIAL DAY TRAVEL FORECAST – EAST NORTH CENTRAL REGION AND UNITED STATES

The Bureau of Labor Statistics reported that nationwide payrolls rose by 88,000 jobs in March, which is a big

disappointment following gains of 148,000 and 268,000 jobs in January and February, respectively. The uneven pace of

job creation is eerily similar to last year, when payrolls in the ENC region steadily decelerated through 2012, starting at 2.3

percent in the first quarter (annualized) and falling to 0.4 percent by the fourth quarter. Faster employment growth in the

middle of last year was impeded by the

particularly poor performances of

Illinois, Michigan, and Wisconsin.

Michigan has turned things around and

gained some early-2013 momentum,

but the region’s unemployment rate

remains above eight percent and is just

0.2 percent lower compared to this time

last year. While the national

unemployment rate is forecast to

decline to 7.7 percent, this has more to

do with a reduction in the size of the

labor force than an increase in

employment.

Economic output in the ENC region is

anticipated to grow 1.4 percent in the

second quarter of 2013, coinciding with

the up-and-down growth pattern experienced nationwide. A swing in inventory accumulation from a big drag in the fourth

Memorial Day Travel

YOY %

Change Level

% of

Population

YOY %

Change Level

% of

Population

Total (millions of person trips) -1.2% 5.62 12.1% -0.9% 34.82 11.0%

Automobile (millions of person trips) -0.3% 5.14 11.0% 0.2% 31.15 9.8%

Air (millions of person trips) -7.6% 0.27 0.6% -8.2% 2.32 0.7%

Economy (2013Q2)

YOY %

Change Level

YOY %

Change Level

Unemployment Rate (YOY Change) -0.2% 8.1% -0.4% 7.7%

Real Gross Product ($, bn)* 1.4% 1,850 1.9% 13,807

Median Price, New Single Family Home ($, thn) -15.5% 195 1.1% 239

East North Central United States

-0.2%

1.4%0.9%

-0.4%

1.9%1.1% 1.2%

-8%

-6%

-4%

-2%

0%

2%

4%

Unemployment Rate

Real Gross State Product

Median Price New Single

Family Home

Real Disposable Personal Income

Chart 1A

YOY Growth, 2012Q2 to 2013Q2

East North Central and United States

ENC Total US

Soure: IHS Globql Insight

-15.5%

Page 10: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

9 IHS / AAA 2013 Memorial Day Forecast

to a big plus in the first quarter accounted for most of the sway in national GDP growth. In the second quarter, inventory

accumulation will probably slow and become a drag once again. Consequently, IHS sees no immediate end to the up-

and-down pattern of growth in both the ENC region and the greater nation.

Real disposable personal income growth in the ENC is slightly below the national rate and is projected to rise 0.9 percent

as compared to one year ago (versus 1.2 percent

nationally). The increase in disposable income

means that potential travelers will have more

money in their pockets than last holiday, but the

expiry of the payroll tax cut and the

disappearance of special dividends are

headwinds to discretionary spending growth. The

regional housing market continues to struggle as

the median price of new single-family homes is

expected to fall 15.5 percent in the second

quarter. In order for the housing market to

improve significantly, there will need to be

economic recovery to the extent of providing

enough qualified borrowers and buyers to

stimulate demand, which will clear the existing

inventory from the market and drive new starts,

sales and construction employment.

In general, because the majority of travel occurs by automobile and remains within regional borders, regional travel ties

closely with the output generated by that region's leisure and hospitality industry. The following information provides a look

into the state of the local tourism industry in the East North Central region

The tourism industry in the ENC region, as measured by leisure and hospitality industry output (the value of goods and

services produced by the industry), has been decelerating since the first quarter of 2012, and increased by less than one

percent in the first two quarters of 2013. Despite the

deceleration, however, consumers are cautiously

increasing their spending on tourism. As labor markets

loosen, consumer spending growth will no longer be

limited by weak disposable income gains, and the tourism

industry will enjoy a more robust recovery.

Throughout all of the second quarter of 2013, total output

from the leisure and hospitality industry in the ENC region

is expected to increase by 0.5 percent relative to this time

last year (Chart 1B). The composition of tourism industry

output by state in the ENC region is fairly balanced (Chart

1C). With Chicago being one of the top cities for tourism

in the United States, it is no surprise that Illinois accounts

for about one-third of tourism output in the East North

Central region. Wisconsin accounts for the smallest

share, with 11.2 percent of total tourism output.

0%

1%

2%

3%

4%

5%

6%

2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2

CHART 1BREAL GROSS PRODUCT -- LEISURE & HOSPITALITY

YOY % CHANGE

ENC Total USSource: IHS Global Insight

IL, 33.7%

IN, 14.0%MI, 18.9%

OH, 22.1%

WI, 11.2%

CHART 1CREAL GROSS PRODUCT -- LEISURE & HOSPITALITY

EAST NORTH CENTRAL REGION MAKEUP BY STATE, 2013Q2

Source: IHS Global Insight

Page 11: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

10 IHS / AAA 2013 Memorial Day Forecast

Travel by Region: East South Central Travel from the East South Central (ESC) region this Memorial Day is projected to increase 0.4 percent compared to year-

ago levels. With the greater economy continuing to grow at a sluggish pace, the expected increase in regional travel

compares favorably to the modest decline expected nationwide (down 0.9 percent). Housing markets are finally

recovering, and with gas prices safely below year-ago levels, IHS expects a slight increase in travel originating from the

ESC region, relative to last year. Even so, the good news remains tenuous. The unemployment rate in the ESC remains

stubbornly high at 7.8 percent, and it would be higher if not for a recent drop in the size of the labor force. Automobile

travel is expected to increase 0.9 percent while airplane travel is anticipated to fall 2.7 percent. Total person-trips in the

East South Central region are projected to account for 10 percent of the population, which is lower than the expected

nationwide frequency (11 percent).

TABLE 2A

2013 MEMORIAL DAY TRAVEL FORECAST – EAST SOUTH CENTRAL REGION AND UNITED STATES

Employment growth in the ESC region has been accelerating over the past year, led by strong performances in Kentucky

and Tennessee. Professional/business services and the manufacturing sector accounted for the largest shares of the

region’s employment gains. The auto sector, boosted by the new Volkswagen plant in Tennessee and large expansions at

existing facilities throughout the region, experienced particularly strong growth. The region’s key service sectors—finance,

education, health, and leisure/hospitality services—also posted gains over the past year. Yet despite these payrolls gains,

poor performers such as Mississippi and Alabama are weighing down on regional employment. As a result, the

unemployment rate is expected to

decline by just 0.4 percent in the

second quarter, compared to this time

last year.

Consumer spending is expected to

show strong growth in the first quarter

of this year, but the expiry of the

payroll tax cut will act as a drag on

future spending activity in the near-

term. Modest incomes, high debt

burdens, and low (though now rising)

house prices are some of the

obstacles to a robust spending

recovery that consumers face. The

housing recovery is supporting

consumer spending through its effect

Memorial Day Travel

YOY %

Change Level

% of

Population

YOY %

Change Level

% of

Population

Total (millions of person trips) 0.4% 1.88 10.0% -0.9% 34.82 11.0%

Automobile (millions of person trips) 0.9% 1.66 8.8% 0.2% 31.15 9.8%

Air (millions of person trips) -2.7% 0.14 0.8% -8.2% 2.32 0.7%

Economy (2013Q2)

YOY %

Change Level

YOY %

Change Level

Unemployment Rate (YOY Change) -0.4% 7.8% -0.4% 7.7%

Real Gross Product ($, bn)* 1.6% 627 1.9% 13,807

Median Price, New Single Family Home ($, thn) 4.0% 181 1.1% 239

East South Central United States

-0.4%

1.6%

4.0%

0.3%

-0.4%

1.9%

1.1% 1.2%

-2%

0%

2%

4%

6%

Unemployment Rate

Real Gross State Product

Median Price New Single

Family Home

Real Disposable Personal Income

Chart 2A

YOY Growth, 2012Q2 to 2013Q2

East South Central and United States

ESC Total US

Soure: IHS Globql Insight

Page 12: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

11 IHS / AAA 2013 Memorial Day Forecast

on wealth and on housing-related purchases, and is probably one of the reasons why consumer spending growth was

strong in the first quarter. The median price of a new single-family home in the ESC region is expected to grow four

percent in the second quarter relative to the same quarter last year. While we expect home prices to steadily rise, the

impact of the housing recovery on consumer spending is unlikely to be maintained. As such, we expect a modest increase

in ESC travel this coming Memorial Day.

The ESC economy’s fundamentals are improving, but it is premature to conclude that the region is back to a sustained

growth track. Job creation continues to remain a concern and despite the housing recovery, consumers continue to

experience a drag from high (though falling) debt burdens. With weak improvements in employment and output, the ESC

region is expected to see a small 0.4 percent increase in total person-trips over the Memorial Day holiday, which

compares favorably to the 0.9 percent decline that is forecasted nationwide.

In addition to the originating travel forecast of person-trips from the East South Central region, the following information

provides a look into the state of the local tourism

industry in the region. In general, because the

majority of travel occurs by automobile and

remains within regional borders, regional travel

ties closely with the output generated by that

region's leisure and hospitality industry.

The ESC region lagged behind the nation in

terms of growth in real tourism output in the first

quarter of 2013 (0.8 percent compared to 1.3

nationally). In the second quarter, growth in the

ESC is expected to decelerate further, rising just

0.4 percent compared to this time last year.

Kentucky and Tennessee will maintain the

highest year-over-year growth in real tourism

output at 0.9 and 0.7 percent, respectively.

Alabama and Mississippi continue to struggle

to attract visitors, in following with their

sluggish pace of job creation.

Tennessee remains the largest state

contributing to the leisure and hospitality

industry in the region. The Volunteer State is

expected to account for 43.8 percent of

regional tourism output. Kentucky, Alabama,

and Mississippi will make up the remaining

three-fifths of the total.

AL, 19.4%

KY, 20.6%

MS, 16.2%

TN, 43.8%

CHART 2CREAL GROSS PRODUCT -- LEISURE & HOSPITALITY

EAST SOUTH CENTRAL REGION MAKEUP BY STATE, 2013Q2

Source: IHS Global Insight

0%

1%

2%

3%

4%

5%

6%

2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2

CHART 2BREAL GROSS PRODUCT -- LEISURE & HOSPITALITY

YOY % CHANGE

ESC Total USSource: IHS Global Insight

Page 13: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

12 IHS / AAA 2013 Memorial Day Forecast

Travel by Region: Middle Atlantic Memorial Day holiday travel originating from the Middle Atlantic (MATL) region is forecasted to decline 0.9 percent relative

to one year ago. The economic recovery continues to advance at an uneven and largely modest pace, with combined real

gross state product growing just 2.1 percent compared to the second quarter of last year. The unemployment rate is

showing improvements, but the effect is due mainly to a shrinking labor force rather than a growing number of jobs. The

housing market news remains encouraging, but absent any meaningful job creation, households still face too many

negatives to allow a robust recovery in discretionary spending. The forecast for travel by automobile calls for a decline of

0.2 percent, while air travel is forecast to decrease by 6.9 percent. About 10.1 percent of the regional population is

expected to journey at least 50 miles away from home this holiday, a slightly lower frequency than is expected nationwide

(11 percent).

TABLE 3A

2013 MEMORIAL DAY TRAVEL FORECAST – MIDDLE ATLANTIC REGION AND UNITED STATES

The labor market in the MATL region fared reasonably well in 2012. Total payrolls grew 1.2 percent, but employment

levels remain below their pre-recession peak. The manufacturing sector is not yet on solid footing, and the finance sector

has entered a period of diminished returns. The uncertainty caused by the sequester and the impending debt-ceiling

agreement (July 2013) creates an unpredictable framework for businesses to make hiring decisions. The latest

employment reports remain weak, and much of the improvement in the unemployment rate is attributable to a decline in

the labor force participation rate, which hit a 30-year low in the most recent national household survey. This coming

Memorial Day, the unemployment rate in the MATL is projected to be 8.4 percent, which is still far above the national

average (7.7 percent), and somewhat

misleading in terms of the true slack

that remains in the regional labor

market.

While the job market continues to

struggle, the housing market recovery

is a welcome sign that the economy’s

fundamentals are improving. In the

MATL region, the median price of new

single family homes increased sharply

in the first quarter, compared to year-

ago prices. Prices are forecast to rise

by a lesser degree in the second

quarter (0.4 percent relative to last

year). Slowing population growth and

Memorial Day Travel

YOY %

Change Level

% of

Population

YOY %

Change Level

% of

Population

Total (millions of person trips) -0.9% 4.17 10.1% -0.9% 34.82 11.0%

Automobile (millions of person trips) -0.2% 3.78 9.1% 0.2% 31.15 9.8%

Air (millions of person trips) -6.9% 0.26 0.6% -8.2% 2.32 0.7%

Economy (2013Q2)

YOY %

Change Level

YOY %

Change Level

Unemployment Rate (YOY Change) -0.2% 8.4% -0.4% 7.7%

Real Gross Product ($, bn)* 2.1% 2,009 1.9% 13,807

Median Price, New Single Family Home ($, thn) 0.4% 346 1.1% 239

Middle Atlantic United States

-0.2%

2.1%

0.4%1.1%

-0.4%

1.9%1.1% 1.2%

-2%

0%

2%

4%

6%

Unemployment Rate

Real Gross State Product

Median Price New Single

Family Home

Real Disposable Personal Income

Chart 3A

YOY Growth, 2012Q2 to 2013Q2

Middle Atlantic and United States

MATL Total US

Source: IHS Global Insight

Page 14: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

13 IHS / AAA 2013 Memorial Day Forecast

high foreclosure rates remain a threat to future price increases, but MATL prices should continue to slowly recover.

Despite recent improvements in the housing market, the MATL recovery has not yet moved to a sustained, stronger,

growth path. Real gross state product for the region is expected to be 2.1 percent higher this Memorial Day than last, but

growth continues to oscillate between periods of expansion and relative contraction. In annualized percent change terms,

by which economic output is usually measured, regional output is expected to be flat in the second quarter, following 5.3

percent growth in the first quarter. The up-and-down growth pattern seen in the MATL is consistent with that of the greater

nation. A swing in inventory accumulation from a big drag in the fourth quarter (0.3 percent annualized growth) to a big

plus in the first quarter (3.8 percent) accounted for most of the swing in national GDP growth. In the second quarter,

inventory accumulation will probably slow and become a drag once again, as real GDP is forecast to rise just 0.4 percent.

In addition to the originating travel forecast of person-trips from the Middle Atlantic region, the following information

provides a look into the state of the local tourism industry in the region. In general, because the majority of travel occurs

by automobile and remains within regional borders, regional travel ties closely with the output generated by that region's

leisure and hospitality industry.

The tourism industry has witnessed a

slowdown in output (the value of goods and

services produced by the leisure and hospitality

industry) at both the national and regional

levels since the beginning of last year. Chart 3B

shows that growth in tourism output in the

Middle Atlantic slowed from 3.9 percent in the

first quarter of 2012 to 1.4 percent in the

second. Regional tourism output is also

expected to decelerate from the first-to-second

quarter of this year (2.4 to 2.3 percent), albeit at

a lesser pace. The relative nationwide figure for

comparison is a one percent annual increase in

tourism output this Memorial Day.

New York State contributes 57.9 percent of the

Middle Atlantic region's tourism output, which

accounts for more than half of the industry

output. This remains unsurprising, since New

York City is the top tourist destination in the

country. Pennsylvania and New Jersey do

contribute large amounts to the Middle Atlantic

regional tourism output, accounting for 23 and

19.1 percent, respectively.

0%

1%

2%

3%

4%

5%

6%

2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2

CHART 3BREAL GROSS PRODUCT -- LEISURE & HOSPITALITY

YOY % CHANGE

MATL Total USSource: IHS Global Insight

NJ, 19.1%

NY, 57.9%

PA, 23.0%

CHART 3CREAL GROSS PRODUCT -- LEISURE & HOSPITALITY

MIDDLE ATLANTIC REGION MAKEUP BY STATE, 2013Q2

Source: IHS Global Insight

Page 15: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

14 IHS / AAA 2013 Memorial Day Forecast

Travel by Region: Mountain The holiday forecast for the Mountain (MTN) region calls for a 0.6 percent decline in travel this Memorial Day versus

2012. The Mountain region continues to recover at a slow-moving pace, consistent with the unstable growth pattern in real

gross state product. A declining unemployment rate, usually a welcomed sign of improvement, belies the worrying fact

that the labor force participation rate has fallen to a new 30-year low nationwide. With the pent-up demand for Memorial

Day travel now largely satisfied, IHS anticipates a decline in total person-trips originating from the Mountain region.

Automobile travel is expected to grow a meager 0.1 percent, while air travel is forecasted to decrease 6.5 percent

compared to last Memorial Day. The percentage of travelers from the Mountain region expected to travel (11.7 percent) is

higher than the projected national frequency (11 percent).

TABLE 4A

2013 MEMORIAL DAY TRAVEL FORECAST – MOUNTAIN REGION AND UNITED STATES

The Mountain region continues to lead the pack in terms of economic growth. Real gross state product (GSP) in the

combined Mountain states is expected to grow 2.1 percent in the second quarter, the highest year-over-year growth

among the nine census regions. The regional expansion is being fueled by several factors. Hydarulic fracturing, or the

ability to access oil and gas deposits locked up in shale and tight sands, is adding to the region’s already prolific mining

industry. Population growth is also adding to potential demand, especially for service-related jobs, with several Mountain

states among the top 15 in the country over the past few years.

Even so, the recovery from the recession

continues to bump along at an uneven,

and overall modest pace. From the third

quarter of last year to the first quarter of

2013, real GSP has oscillated between

periods of 3.2, 1.2 and 3.4 percent

annualized growth, respectively. In the

second quarter, real GSP is expected to

decelerate once again, growing at an

annual rate of just 0.6 percent. The up-

and-down nature of economic growth in

the Mountain states is consistent with that

of the greater nation. With continued

swings in inventory accumulation and a

pull down in government spending from

the sequester, IHS expects economic

growth in the Mountain region to continue

Memorial Day Travel

YOY %

Change Level

% of

Population

YOY %

Change Level

% of

Population

Total (millions of person trips) -0.6% 2.68 11.7% -0.9% 34.82 11.0%

Automobile (millions of person trips) 0.1% 2.36 10.3% 0.2% 31.15 9.8%

Air (millions of person trips) -6.5% 0.22 1.0% -8.2% 2.32 0.7%

Economy (2013Q2)

YOY %

Change Level

YOY %

Change Level

Unemployment Rate (YOY Change) -0.8% 7.2% -0.4% 7.7%

Real Gross Product ($, bn)* 2.1% 901 1.9% 13,807

Median Price, New Single Family Home ($, thn) 1.5% 197 1.1% 239

Mountain United States

-0.8%

2.1%

1.5% 1.2%

-0.4%

1.9%

1.1% 1.2%

-2%

0%

2%

4%

Unemployment Rate

Real Gross State Product

Median Price New Single

Family Home

Real Disposable Personal Income

Chart 4A

YOY Growth, 2012Q2 to 2013Q2

Mountain and United States

MTN Total US

Source: IHS Global Insight

Page 16: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

15 IHS / AAA 2013 Memorial Day Forecast

to move at an uneven and modest pace.

The unemployment rate in the Mountain region (7.2 percent) remains the fourth-lowest among all census regions, and 0.8

percent lower than this time last year. This is partly due to an increase in energy activity (e.g., mining, oil and natural gas

extraction) but is also, to some extent, merely a statistical artifact. The latest US household survey saw the labor force

decline by 496,000 workers, while the number of people employed also fell, but by less than the size of the labor force. As

a result, the labor force participation rate fell to a new 30-year low (63.3 percent), leading to a drop in the unemployment

rate. Meanwhile, the March employment report, which comes from a different survey, was much worse than expected with

only 88,000 new jobs created. Taken together, the reduction in unemployment is likely overstating the strength of the

regional labor market.

In addition to the originating travel forecast of

person-trips from the Mountain region, the

following information provides a look into the

state of the local tourism industry. In general,

because the majority of travel occurs by

automobile and remains within regional borders,

regional travel ties closely with the output

generated by that region's leisure and hospitality

industry.

The tourism industry in the Mountain region, as

measured by real gross product in leisure and

hospitality (the value of goods and services

produced by the leisure and hospitality industry)

has been decelerating since the third quarter of

2012. Even so, the Mountain region has been

outperforming the national tourism recovery over

that same period.

In the second quarter of 2013, leisure and hospitality output in the Mountain region is anticipated to rise 2.4 percent,

relative to year-ago levels (the national growth rate for comparison is one percent). Among the participating Mountain

states, Nevada is expected to see the largest

increase in tourism growth (3.2 percent),

followed closely by Wyoming (three percent)

and Arizona (2.7 percent). Utah is at the other

end of the spectrum and is expected to realize

just 1.1 percent annual growth in tourism output

during the second quarter of this year.

The Mountain states of Nevada, Colorado, and

Arizona together contribute 78.9 percent of

tourism output to the region. Nevada, which

includes the major tourist city of Las Vegas, is

expected to supply 38.1 percent of regional

tourism output. Colorado and Arizona are

expected to add 20.8 and 20 percent,

respectively, to the regional tourism sector.

0%

1%

2%

3%

4%

5%

6%

2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2

CHART 4BREAL GROSS PRODUCT -- LEISURE & HOSPITALITY

YOY % CHANGE

MTN Total USSource: IHS Global Insight

AZ, 20.0%

CO, 20.8%

ID, 3.3%

MT, 3.1%NM, 5.1%

NV, 38.1%

UT, 6.9%WY, 2.6%

CHART 4CREAL GROSS PRODUCT -- LEISURE & HOSPITALITY

MOUNTAIN REGION MAKEUP BY STATE, 2013Q2

Source: IHS Global Insight

Page 17: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

16 IHS / AAA 2013 Memorial Day Forecast

Travel by Region: New England

Memorial Day travel originating from the New England (NENG) region is forecast to decline 0.7 percent relative to 2012,

as the recovery continues to advance in fits and starts. Real gross state product (GSP) in the combined New England

States is bouncing up and down, consistent with the growth pattern in the nation’s real gross domestic product (GDP).

Modest employment growth and the expiry of the payroll tax cut are likely to cut into consumer spending, thereby dimming

the prospects for Memorial Day trips in New England. Travel by automobile is projected to rise just 0.1 percent, compared

to last year, while air travel is expected to fall 8.1 percent. The forecast indicates that 10.7 percent of the New England

population will travel this upcoming Memorial Day holiday period, which is lower than the expected national frequency (11

percent). A slightly higher percentage of the regional population will travel by air than the broader nation (0.8 percent

compared to 0.7 percent).

TABLE 5A

2013 MEMORIAL DAY TRAVEL FORECAST – NEW ENGLAND REGION AND UNITED STATES

The New England economy continued to recover at a slow pace in 2012, with limited progress in the regional labor

market. Although the market reported a mix of gains and losses across all sectors, the healthcare and professional,

scientific, and technical services sectors were the strongest performers, which is good news for the region given the high

growth potential of these sectors. The regional unemployment rate has been on a steady decline since reaching its peak

in 2010, and is expected to fall to 6.9 percent in the second quarter of 2013, third-lowest among the nine census regions.

While this is normally an encouraging sign, the drop in national unemployment from the most recent household survey

resulted from fewer people in the labor force rather than more people working. The labor force participation rate or the

ratio between the labor force and the

overall size of the working-age

population is now at a 30-year low.

Demographics are partially pushing

the participation rate lower, but the

absence of a cyclical revival to draw

potential workers back into the labor

force is a sign of continued weakness

in the labor market.

The New England housing market

remains depressed, but recent

indicators have shown clear signs of

improvement. Indeed, regional

housing starts increased 28.4 percent

in the first quarter of 2013, relative to

Memorial Day Travel

YOY %

Change Level

% of

Population

YOY %

Change Level

% of

Population

Total (millions of person trips) -0.7% 1.56 10.7% -0.9% 34.82 11.0%

Automobile (millions of person trips) 0.1% 1.42 9.7% 0.2% 31.15 9.8%

Air (millions of person trips) -8.1% 0.12 0.8% -8.2% 2.32 0.7%

Economy (2013Q2)

YOY %

Change Level

YOY %

Change Level

Unemployment Rate (YOY Change) -0.3% 6.9% -0.4% 7.7%

Real Gross Product ($, bn)* 1.5% 740 1.9% 13,807

Median Price, New Single Family Home ($, thn) 0.1% 391 1.1% 239

New England United States

-0.3%

1.5%

0.1%

0.6%

-0.4%

1.9%

1.1%1.2%

-1%

-1%

0%

1%

1%

2%

2%

3%

Unemployment Rate

Real Gross State Product

Median Price New Single

Family Home

Real Disposable Personal Income

Chart 5A

YOY Growth, 2012Q2 to 2013Q2

New England and United States

NENG Total US

Source: IHS Global Insight

Page 18: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

17 IHS / AAA 2013 Memorial Day Forecast

last year, and are expected to grow 4.4 percent in the second quarter. The prolonged duration of the current recovery has

enabled a gradual release in the pent-up demand for household formation. At the same time, depressed construction

levels have ensured that the supply of vacant homes could be pared down, despite poor housing market conditions.

Housing prices have also shown signs of stabilizing, but high foreclosure rates and slowing regional population growth

remain a threat to future price increases. In the New England region, the median price of new single-family homes is

expected to inch upwards by 0.1 percent in the second quarter, relative to year-ago prices.

Households still face too many negatives to allow a robust consumer spending recovery, one of which is the expiry of the

payroll tax cut. IHS expects about a 1 percent loss of disposable income due to the ending of the payroll tax provision. As

such, real disposable personal incomes are expected to rise just 0.6 percent in the second quarter compared to one year

ago (versus 1.2 percent nationally). Gasoline prices have been slowly retreating since February, but high debt burdens,

modest employment growth, and a lack of

confidence in the government’s ability to

make things better are likely to hasten any

spending increases on discretionary items

such as travel.

In addition to the originating travel forecast of

person-trips from the New England region,

the following information provides a look into

the state of the local tourism industry in the

region. In general, because the majority of

travel occurs by automobile and remains

within regional borders, regional travel ties

closely with the output generated by that

region's leisure and hospitality industry.

The New England tourism industry has

experienced sluggish growth over the past

year and trails considerably behind the

national tourism industry. Leisure and hospitality

industry output (the value of goods and services

produced by the leisure and hospitality industry) in

New England contracted 0.7 percent in the first

quarter of 2013 and is expected to show meager

growth of just 0.3 percent in the second quarter.

Massachusetts remains the largest contributor of

tourism output to the New England economy,

accounting for 51.9 percent of regional tourism

output. Connecticut is the second largest

contributor (19.9 percent) followed by New

Hampshire (8.3 percent), Maine (8.0 percent),

Rhode Island (6.9 percent), and Vermont (4.9

percent).

CT, 19.9%

MA, 51.9%

ME, 8.0%

NH, 8.3%

RI, 6.9%VT, 4.9%

CHART 5CREAL GROSS PRODUCT -- LEISURE & HOSPITALITY

NEW ENGLAND REGION MAKEUP BY STATE, 2013Q2

Source: IHS Global Insight

-1%

0%

1%

2%

3%

4%

5%

6%

7%

2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2

CHART 5BREAL GROSS PRODUCT -- LEISURE & HOSPITALITY

YOY % CHANGE

NENG Total USSource: IHS Global Insight

Page 19: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

18 IHS / AAA 2013 Memorial Day Forecast

Travel by Region: Pacific Memorial Day travel in the Pacific region is projected to be down 2.2 percent from year-ago levels. As is true with the

nation as a whole, indicators of economic recovery in the Pacific are mixed and have fluctuated in recent months. Despite

gas prices being down eight percent from 2012, the sluggish recovery is projected to put downward pressure on Pacific

travel volumes. The forecast calls for air travel to decrease 12.5 percent and automobile travel to decrease marginally

compared to last year. IHS forecasts that 10.7 percent of Pacific residents will travel this holiday, which is slightly below

the percentage of the national population expected to travel (11 percent). The Pacific region is typically projected to see a

higher than average share of its population travel by air over the holidays (compared to other regions), and despite a 12.5

percent decrease in air person-trips, this is the case for Memorial Day as well (0.9 percent compared to the national figure

of 0.7 percent).

TABLE 6A

2013 MEMORIAL DAY TRAVEL FORECAST – PACIFIC REGION AND UNITED STATES

While the unemployment rate in the Pacific region remains the highest of any census region at 9.1 percent, the region saw

the nation's largest year-over-year drop in unemployment. However, the decrease in the unemployment rate is less

indicative of economic improvement than of migration out of the labor force. With the exception of California, all states

within the Pacific region are expected to see a year-over-year decline in the labor force participation rate in the second

quarter of 2013.

There are some bright spots in the overall economic outlook. Growth in regional output is expected to rise 2.1 percent in

the second quarter of 2013 as

compared to the same quarter last

year. This growth is expected to be

somewhat higher than the expected

increase in national output (1.9

percent). Year-over-year growth in real

disposable income is expected to be

on a par with the national rate of 1.2

percent. While the increase in real

incomes is rather modest, a reduction

in the personal saving rate has

contributed to an increase in

consumer spending, as consumers

are spending more at the expense of

saving less.

The housing market is also showing

Memorial Day Travel

YOY %

Change Level

% of

Population

YOY %

Change Level

% of

Population

Total (millions of person trips) -2.2% 5.48 10.7% -0.9% 34.82 11.0%

Automobile (millions of person trips) -0.1% 4.70 9.1% 0.2% 31.15 9.8%

Air (millions of person trips) -12.5% 0.47 0.9% -8.2% 2.32 0.7%

Economy (2013Q2)

YOY %

Change Level

YOY %

Change Level

Unemployment Rate (YOY Change) -1.0% 9.1% -0.4% 7.7%

Real Gross Product ($, bn)* 2.1% 2,436 1.9% 13,807

Median Price, New Single Family Home ($, thn) 2.9% 327 1.1% 239

Pacific United States

-1.0%

2.1%

2.9%

1.2%

-0.4%

1.9%

1.1% 1.2%

-2%

0%

2%

4%

Unemployment Rate

Real Gross State Product

Median Price New Single Family

Home

Real Disposable Personal Income

Chart 6A

YOY Growth, 2012Q2 to 2013Q2

Pacific and United States

PAC Total US

Source: IHS Global Insight

Page 20: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

19 IHS / AAA 2013 Memorial Day Forecast

signs of life, but again, results across the region are mixed. The median price of new single-family homes in the Pacific is

projected to increase 2.9 percent from this time last year. The regional price increase is being driven primarily by

California, where prices are projected to be up three percent annually in the second quarter. Hawaii is also expected to

see a marginal price increase, while Washington, Oregon, and Alaska are projected to show declines. Home prices in

these states remain relatively low due to the huge overhang of empty dwellings. As lending standards tighten, less credit

is available to finance home ownership. Credit availability is gradually improving, but its slow recovery coupled with

insufficient job growth has contributed to the lack of recovery in the housing market. A growing economy will provide

consumers with the income and confidence to purchase the excess supply available in the housing market and in time,

drive prices back to pre-recession levels.

Continued economic uncertainty and the absence

of strong economic recovery is expected to elicit

caution in discretionary travel spending. A lower

personal saving rate as a percentage of

disposable income, and increased real gross

state output, will not be enough to spark higher

levels of travel traffic this Memorial Day weekend.

Gas prices are expected to have little influence

on travel plans, though a spike in prices before

the holiday weekend may cause some travelers

to curb spending on non-fuel travel expenditures.

In addition to the originating travel forecast of

person-trips from the Pacific region, the following

information provides a look into the state of the

local tourism industry in the region. In general,

because the majority of travel occurs by

automobile and remains within regional borders,

regional travel ties closely with the output

generated by that region's leisure and hospitality industry.

In terms of growth in total leisure and hospitality

output (the value of goods and services produced

by the leisure and hospitality industry), the Pacific

region had been trailing the national recovery

until the fourth quarter of 2011, when it began to

grow faster than the nation. Growth in national

leisure and hospitality output has slowed since

the second quarter of 2012, a trend that carried

into most of the regions.

The Pacific region's leisure and hospitality output

is projected to rise just 0.8 percent over second-

quarter output in 2012, which is slightly below the

national figure of one percent. Hawaii and Alaska

are expected to see the strongest improvements

in leisure and hospitality output, growing 5.1 and

2.3 percent, respectively, compared to this time

last year.

0%

1%

2%

3%

4%

5%

6%

2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2

CHART 6BREAL GROSS PRODUCT -- LEISURE & HOSPITALITY

YOY % CHANGE

PAC Total USSource: IHS Global Insight

AK, 1.5%

CA, 75.4%

HI, 6.0%

OR, 5.4%

WA, 11.8%

CHART 6CREAL GROSS PRODUCT -- LEISURE & HOSPITALITY

PACIFIC REGION MAKEUP BY STATE, 2013Q2

Source: IHS Global Insight

Page 21: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

20 IHS / AAA 2013 Memorial Day Forecast

Travel by Region: South Atlantic Memorial Day travel from the South Atlantic (SATL) region is estimated to fall 1.1 percent this Memorial Day holiday as

compared to 2012. The pent-up demand from people foregoing travel during the recession has largely been satisfied, as

evidenced by increases in Memorial Day travel the past few years. Air travel is projected to fall 9.3 percent, while

automobile travel is expected to rise by just 0.1 percent. The forecast calls for 10.6 percent of the regional population to

travel this Memorial Day holiday period, slightly below the national share of 11 percent.

TABLE 7A

2013 MEMORIAL DAY TRAVEL FORECAST – SOUTH ATLANTIC REGION AND UNITED STATES

The economic recovery in the South Atlantic region is progressing slowly, as evidenced by the region’s declining rate of

unemployment and moderate increases in regional output. In the second quarter of 2013, the regional unemployment rate

is expected to fall by 0.6 percent from last year's second-quarter levels. Real gross state product across the region is

expected to increase 1.8 percent, on a par with national output growth. Personal income gains have been small (1.1

percent), and increases in consumer spending, supported by a reduction in the personal saving rate, are being tempered

by continued uncertainty surrounding the economy and the labor market.

While a reduction in the personal saving rate is supporting an increase in consumer spending, consumers still face mixed

signals about the trajectory of the regional economy that will likely prevent a strong recovery in spending. Decreases in

the unemployment rate for the majority of states in the region are a sign of people dropping out of the labor force rather

than finding employment. Job creation across the country has not kept pace with those leaving the labor market, nor has it

been sufficient in terms of putting a

dent in the large number of workers

who lost work during the recession.

The labor force participation rate is

expected to be lower than it was a year

ago in five of the eight states within the

region, signaling that discouraged

workers may be temporarily or

permanently leaving the labor market.

Home prices, on the other hand, seem

to be finally recovering. The median

price of new single-family homes in the

South Atlantic is projected to increase

by 3.7 percent, relative to spring 2012.

Every state in the region is expected to

see an increase in new home prices in

Memorial Day Travel

YOY %

Change Level

% of

Population

YOY %

Change Level

% of

Population

Total (millions of person trips) -1.1% 6.55 10.6% -0.9% 34.82 11.0%

Automobile (millions of person trips) 0.1% 5.96 9.6% 0.2% 31.15 9.8%

Air (millions of person trips) -9.3% 0.44 0.7% -8.2% 2.32 0.7%

Economy (2013Q2)

YOY %

Change Level

YOY %

Change Level

Unemployment Rate (YOY Change) -0.6% 7.7% -0.4% 7.7%

Real Gross Product ($, bn)* 1.8% 2,476 1.9% 13,807

Median Price, New Single Family Home ($, thn) 3.7% 253 1.1% 239

South Atlantic United States

-0.6%

1.8%

3.7%

1.1%

-0.4%

1.9%

1.1% 1.2%

-1%

0%

1%

2%

3%

4%

5%

UnemploymentRate

Real Gross StateProduct

Median PriceNew Single Family

Home

Real DisposablePersonal Income

Chart 7A

YOY Growth, 2012Q2 to 2013Q2

South Atlantic and United States

SATL Total US

Source: IHS Global Insight

Page 22: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

21 IHS / AAA 2013 Memorial Day Forecast

the second quarter. Sales of existing homes, another indicator of the health of the housing market, are also projected to

be higher than they were in the second quarter of 2012 in all nine South Atlantic states. Improving personal credit

conditions are revitalizing the housing market by allowing more potential homebuyers to enter the market and reduce the

quantity of excess empty homes.

Gas prices are expected to have a negligible impact on travel decisions this Memorial Day weekend. The average

gasoline price is down more than eight percent from the second quarter of 2012. An increase in the gas price prior to the

Memorial Day holiday is unlikely to influence the decision of whether or not to travel, but it may convince some travelers to

reallocate travel budgets to account for higher

fuel costs by spending less in other areas.

In addition to the originating travel forecast of

person-trips from the South Atlantic region,

the following information provides a look into

the state of the local tourism industry in the

region. In general, because the majority of

travel occurs by automobile and remains

within regional borders, regional travel ties

closely with the output generated by that

region's leisure and hospitality industry.

The tourism industry in the SATL region, as

measured by leisure and hospitality industry

output (the value of goods and services

produced by the leisure and hospitality

industry), has been growing since the third

quarter of 2011 and is currently growing at a

pace slightly below the national tourism

industry. In the second quarter of 2013, total output from the leisure and hospitality industry in the SATL region is

expected to grow by 0.8 percent from the

year prior (compared to one nationwide).

Florida contributes 40.7 percent of tourism

output to the South Atlantic tourism industry

with its draw of unique beaches and

amusement parks. Georgia contributes the

second-largest share of tourism output

(13.1 percent), with Atlanta being one of the

top cities for tourism in the United States.

North Carolina and Virginia contribute 12

and 11.2 percent, respectively, followed by

Maryland (9.1 percent), South Carolina (6.3

percent), the District of Columbia (3.9

percent), West Virginia (2.3 percent), and

Delaware (1.3 percent).

0%

1%

2%

3%

4%

5%

6%

2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2

CHART 7BREAL GROSS PRODUCT -- LEISURE & HOSPITALITY

YOY % CHANGE

SATL Total USSource: IHS Global Insight

DC, 3.9%

DE, 1.3%

FL, 40.7%

GA, 13.1%

MD, 9.1%

NC, 12.0%

SC, 6.3%

VA, 11.2%

WV, 2.3%

CHART 7CREAL GROSS PRODUCT -- LEISURE & HOSPITALITY

SOUTH ATLANTIC REGION MAKEUP BY STATE, 2013Q2

Source: IHS Global Insight

Page 23: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

22 IHS / AAA 2013 Memorial Day Forecast

Travel by Region: West North Central

The West North Central (WNC) region is projected to see a one percent decrease in Memorial Day travel volumes this

year compared to 2012. The gradual recovery of the WNC regional economy mirrors the national trend. The projected

decline in total person-trips is driven largely by the normalization of travel patterns following a three-year release of pent-

up demand from 2010 through 2012. Air travel is expected to decline 7.9 percent, while automobile travel is expected to

remain effectively unchanged relative to last Memorial Day. Roughly 14.2 percent of the population in the West North

Central region, which typically sees a higher share of the population travel than other regions, is expected to travel this

holiday.

TABLE 8A

2013 MEMORIAL DAY FORECAST – WEST NORTH CENTRAL REGION AND UNITED STATES

The WNC region continues to show all the signs of an improved labor market. The West North Central boasts the lowest

unemployment rate among the nine census regions (5.4 percent) and that is substantially below the national average (7.7

percent). At the state level, North Dakota is leading the pack in terms of job growth. The Peace Garden State has the

fastest-growing job market and the lowest unemployment rate in the country, fueled by the rapid expansion of its energy

sector centered on activity in the Bakken shale. Minnesota ranks second in the region after North Dakota in terms of job

creation, with every sector in the economy adding payrolls. In the middle of the pack are the stable economies of Iowa,

South Dakota, and Kansas, where slow rates of population and labor force growth have been balanced by recent gains in

farm income.

In some dimensions, the WNC

economy is moving in step with the

greater nation. Real gross state

product across the region is forecast

to grow 1.3 percent in the second

quarter of 2013, which is slightly below

the expected increase in national

output (1.9 percent). Real disposable

incomes in the WNC are also

expected to rise at a similar, though

slightly higher pace than the country at

large this coming Memorial Day (1.7

percent compared to 1.2 percent

nationally).

The housing market in the WNC is

laggard in an otherwise upward

Memorial Day Travel

YOY %

Change Level

% of

Population

YOY %

Change Level

% of

Population

Total (millions of person trips) -1.0% 2.97 14.2% -0.9% 34.82 11.0%

Automobile (millions of person trips) 0.0% 2.65 12.7% 0.2% 31.15 9.8%

Air (millions of person trips) -7.9% 0.12 0.6% -8.2% 2.32 0.7%

Economy (2013Q2)

YOY %

Change Level

YOY %

Change Level

Unemployment Rate (YOY Change) -0.3% 5.4% -0.4% 7.7%

Real Gross Product ($, bn)* 1.3% 878 1.9% 13,807

Median Price, New Single Family Home ($, thn) -13.5% 200 1.1% 239

West North Central United States

-0.3%

1.3% 1.7%

-0.4%

1.9%1.1% 1.2%

-8%

-6%

-4%

-2%

0%

2%

4%

Unemployment Rate

Real Gross State Product

Median Price New Single

Family Home

Real Disposable Personal Income

Chart 8A

YOY Growth, 2012Q2 to 2013Q2

West North Central and United States

WNC Total US

Source: IHS Global Insight

-13.5%

Page 24: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

23 IHS / AAA 2013 Memorial Day Forecast

trending regional economy. Unable to sustain the spike in home prices from this time last year, the median price of new

single-family homes is forecast to decrease 13.5 percent in the second quarter of 2013, compared to year-ago levels. The

price depreciation in the WNC region diverges from the upward trend seen in the national housing market, in which home

prices are projected to grow 1.1 percent. The states in the WNC region saw home prices increase through the third

quarter of 2012, but the market has since taken a downward turn. In South Dakota, median home prices are projected to

be 17 percent lower in the second quarter of 2013 than they were one year ago.

Fuel prices in the region are higher than in

January of this year but lower than they were in

the second quarter of 2012. The decision to

travel is unlikely to be influenced significantly by

gas prices this year, but a price spike before the

holiday weekend may encourage travelers to

reallocate expenses to accommodate for an

increase in fuel costs.

In addition to the originating travel forecast of

person-trips from the West North Central region,

the following information provides a look into the

state of the local tourism industry in the region.

In general, because the majority of travel occurs

by automobile and remains within regional

borders, regional travel ties closely with the

output generated by that region's leisure and

hospitality industry.

Growth in the WNC's tourism industry has been decelerating since the first quarter of 2011, as measured by leisure and

hospitality industry output (the value of goods and services produced by the leisure and hospitality industry). Regional

tourism output growth has been

underperforming the national recovery.

In the second quarter of 2013, total output

from the leisure and hospitality industry in the

WNC region is projected to see a year-to-

year increase of 0.4 percent, which is lower

than the growth expected nationwide (one

percent). North Dakota is expected to see

the largest annual increase (1.8 percent) in

tourism output within the region.

The composition of tourism industry output

by state in the West North Central is

dominated by Missouri and Minnesota, which

together account for over 60 percent of

tourism output in the region. Iowa (12.5

percent) is the third-largest contributor,

followed by Kansas (11.2 percent), Nebraska

(7.1 percent), South Dakota (4.4 percent),

and North Dakota (3.3 percent).

-1%

0%

1%

2%

3%

4%

5%

6%

2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2

CHART 8BREAL GROSS PRODUCT -- LEISURE & HOSPITALITY

YOY % CHANGE

WNC Total USSource: IHS Global Insight

IA, 12.5%

KS, 11.2%

MN, 29.9%

MO, 31.6%

ND, 3.3%

NE, 7.1%SD, 4.4%

CHART 8CREAL GROSS PRODUCT -- LEISURE & HOSPITALITY

WEST NORTH CENTRAL REGION MAKEUP BY STATE, 2013Q2

Source: IHS Global Insight

Page 25: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

24 IHS / AAA 2013 Memorial Day Forecast

Travel by Region: West South Central The Memorial Day holiday travel forecast calls for a 0.9 percent increase in total person-trips originating from the West

South Central (WSC) region, relative to last year. Air travel is expected to fall by 4.3 percent while automobile travel is

expected to rise 2.2 percent from Memorial Day 2012. About 10.3 percent of the WSC population is predicted to travel this

Memorial Day period, which is slightly less than the estimated national frequency of 11 percent.

TABLE 9A

2013 MEMORIAL DAY TRAVEL FORECAST – WEST SOUTH CENTRAL REGION AND UNITED STATES

The unemployment rate in the WSC region has been dropping over the past year, and is expected to reach 6.1 percent in

the second quarter of 2013. The WSC maintains the second-lowest unemployment rate among the nine census regions,

and is forecast to fall 0.7 percent compared to this time last year. In 2013, the WSC economy will continue to gather

momentum and remain one of the fastest growing regions in the country. However, Texas and Arkansas are expected to

see decreases in the labor force participation rate, which illustrates a particular weakness in the national recovery. As of

March 2013, the US labor force participation rate, or the ratio between the labor force and the overall size of the working-

age population, was at its lowest level since May 1979 (63.3 percent). Demographics (an aging population) are partially

pushing the participation rate lower, but the absence of a cyclical revival to draw potential workers back into the labor

force is a sign of weakness in labor markets across the country.

Real gross state product growth in the WSC region is expected to exceed national output growth compared to the second

quarter of last year (2.1 percent versus 1.9 percent). The expected 1.9 percent annual increase in real disposable

personal income is a modest

improvement, as the anticipated loss

of about one percent of disposable

income due to the ending of the payroll

tax cut is restricting growth in regional

incomes. Households still face too

many negatives to allow a robust

spending recovery, including high debt

burdens, low (though now rising)

house prices and modest employment

growth. However, a lower personal

saving rate, as a percentage of

disposable income, will help to sustain

consumer spending this Memorial

Day.

Memorial Day Travel

YOY %

Change Level

% of

Population

YOY %

Change Level

% of

Population

Total (millions of person trips) 0.9% 3.91 10.3% -0.9% 34.82 11.0%

Automobile (millions of person trips) 2.2% 3.48 9.2% 0.2% 31.15 9.8%

Air (millions of person trips) -4.3% 0.28 0.7% -8.2% 2.32 0.7%

Economy (2013Q2)

YOY %

Change Level

YOY %

Change Level

Unemployment Rate (YOY Change) -0.7% 6.1% -0.4% 7.7%

Real Gross Product ($, bn)* 2.1% 1,647 1.9% 13,807

Median Price, New Single Family Home ($, thn) 5.2% 190 1.1% 239

West South Central United States

-0.7%

2.1%

5.2%

1.9%

-0.4%

1.9%

1.1% 1.2%

-2%

0%

2%

4%

6%

Unemployment Rate

Real Gross State Product

Median Price New Single Family

Home

Real Disposable Personal Income

Chart 9A

YOY Growth, 2012Q2 to 2013Q2

West South Central and United States

WSC Total US

Source: IHS Global Insight

Page 26: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

25 IHS / AAA 2013 Memorial Day Forecast

The WSC housing market is beginning to turn around, as the median price of new single-family homes is projected to rise

5.2 percent from the second quarter of 2012. Of the four contributing states, Oklahoma is expected to see the largest

increase in second-quarter prices (six percent), followed by Louisiana (5.8 percent), Texas (5.3 percent), and Arkansas

(1.4 percent). Housing starts and sales of existing homes are also above year-ago levels in each of the WSC states.

Homebuilders continue to break ground on more homes as household formation rates begin to pick up, while some of the

excess existing supply is being gobbled up by investors and conventional homebuyers. Low interest rates will keep

housing very affordable by historical standards, which should continue to boost home sales and new construction.

The price of gasoline is expected to have little

effect on holiday travel from the WSC region

this Memorial Day. April gas prices are down

from a year ago. Any price increase that

comes shortly before the holiday is unlikely to

impact travel decisions, though it may compel

travelers to reallocate their travel budgets to

account for higher fuel prices.

In addition to the originating travel forecast of

person-trips from the West South Central

region, the following information provides a

look into the state of the local tourism industry

in the region. In general, because the majority

of travel occurs by automobile and remains

within regional borders, regional travel ties

closely with the output generated by that

region's leisure and hospitality industry.

The WSC recovery in real gross state product

from the leisure and hospitality industry (the

value of goods and services produced by the

leisure and hospitality industry) commenced in

the third quarter of 2010. In the second quarter

of 2013, the WSC region is expected to witness

annual tourism output growth of 0.6 percent,

lower than the projected one percent growth for

the national tourism industry.

Texas accounts for nearly three-quarters of

tourism output in the West South Central

region. Arkansas accounts for the smallest

share, with just five percent of the regional

total.

0%

2%

4%

6%

8%

10%

2012Q1 2012Q2 2012Q3 2012Q4 2013Q1 2013Q2

CHART 9BREAL GROSS PRODUCT -- LEISURE & HOSPITALITY

YOY % CHANGE

WSC Total USSource: IHS Global Insight

AR, 5.0%

LA, 15.2%

OK, 7.8%

TX, 72.1%

CHART 9DREAL GROSS PRODUCT -- LEISURE & HOSPITALITY

WEST SOUTH CENTRAL REGION MAKEUP BY STATE, 2013Q2

Source: IHS Global Insight

Page 27: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

26 IHS / AAA 2013 Memorial Day Forecast

Memorial Day 2013 Holiday Traveler Profile Survey Methodology The Holiday Traveler Profile study, conducted by D.K. Shifflet and Associates, surveys holiday travelers regarding their

planned holiday travel including planned party composition, travel distances, trip expenditures, and activity participation.

For the Memorial Day 2013 holiday, the survey was in the field during April 8–12, 2013, and 306 respondents were

interviewed in detail about their holiday plans. This panel was designed to yield survey responses that are statistically

significant at the national level.1 Although we report detail for individual census regions, the reader should be aware that

the census region-level results are not generally statistically significant and margins of error are generally large.

Those census region-level responses that do differ significantly from national responses are flagged with asterisks, as in

the example below from our Memorial Day 2010 report:

Party Composition Memorial Day 2010 (example)

* Indicates estimate differs from estimate for Total US with 99 percent confidence or greater.

Source: D.K. Shifflet & Associates, Ltd.

Numbers may not add due to rounding.

Note that the percent of West North Central respondents planning to travel as a party of "One Adult" is listed as "6

percent*." As the footnote below the table states, the asterisk indicates that the West North Central estimate differs from

the Total US estimate with 99 percent confidence or greater. In other words, if the actual proportion of West North Central

residents traveling as a party of one adult were the same as the actual proportion of US residents traveling as a single

adult, there would be a one percent or lower chance of seeing a difference as large as the difference observed in this

survey (6 percent for West North Central versus 21 percent for Total US). Therefore, it is unlikely—though not

impossible—that this difference is reflective of random sampling error.

Although we will focus primarily on national responses, our commentary on the Holiday Traveler Profile tables may call

out certain regional responses of interest. When we discuss a regional response, we will generally avoid highlighting

responses with large margins of error. For example, the margin of error for the share of West North Central residents

travelling in parties with one adult is +/-14 percent, meaning that the share could be as high as 20 percent. As such, we

would either avoid highlighting that result or provide the margin of error to the reader for appropriate statistical context.2

1 Specifically, the margin of error for each binary response question is, at most, about 6 percentage points, with 99 percent confidence.

2 This +/-14 percent margin of error reflects a 99 percent confidence interval based on a t-distribution.

One Adult Two Adults

Three or

more Adults Families

Total US 21% 33% 19% 27%

New England 11% 10%* 26% 53%

Middle Atlantic 7% 19% 15% 60%*

South Atlantic 30% 33% 23% 14%

East North Central 39% 17% 23% 21%

East South Central 27% 23% 15% 35%

West North Central 6%* 17% 28% 49%

West South Central 16% 39% 20% 24%

Mountain 26% 52% 10% 13%

Pacific 13% 67%* 14% 6%*

Page 28: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

27 IHS / AAA 2013 Memorial Day Forecast

Change in the Average Memorial Day Traveler Results from the survey of intended travelers reveal that the share of expected travelers in the under-$50,000 household

income bracket has risen from 26 percent last year to 28 percent this year, while the $50,000–100,000 household income

bracket has fallen two percentage points to 36 percent, with no share changes in the highest income bracket.

In 2013, the economy has begun on a strong note, with real GDP growth up to 3.8 percent in the first quarter, from just 0.4

percent in the fourth. Unfortunately, it is premature to conclude that the recovery has moved to a sustained stronger

growth track. Falling gasoline prices are particularly important to the households with lower incomes, which are expected

to increase travel. Similarly, the recent increases seen in the stock market have likely insulated those in the highest

income bracket from losing any share of travelers. The result of this is highlighted in the chart below, which shows the

change in income distribution of those intending to travel this holiday compared to last year.

CHART 10

HOUSEHOLD INCOME DISTRIBUTION OF INTENDING TRAVELERS

MEMORIAL DAY 2012 AND 2013 HOLIDAYS

TOTAL US

26%

38%36%

28%

36% 36%

0%

10%

20%

30%

40%

50%

Under $50k $50k - $100k Over $100k

2012 2013

Page 29: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

28 IHS / AAA 2013 Memorial Day Forecast

“Going on a longer trip to

visit family/friends at the

Grand Canyon."

ENC Respondent

Travel Distances Travelers intend to journey an average of 690 miles round-trip this upcoming Memorial Day, which is higher than last year,

when travelers planned to log an average of 642 miles. While the increase is reflective of the overall improvement in the

economy’s fundamentals, the improvement is relatively weak. With GDP growth bouncing

up-and-down and job growth remaining slow, consumer spending growth remains modest.

Gasoline prices, however, are providing a well-deserved break for automobile travelers.

Compared to April 30th 2012, gasoline prices have fallen eight percent. Last year, the

shortest trips, those of less than 150 miles, made up 21 percent of total travel. This year,

these shortest trips make up only 13 percent of the total, consistent with the expectation

that lower gas prices have prompted travelers to plan longer automobile trips.

The distribution among mileage categories is fairly balanced, with every category receiving between a 13 and 20 percent

share of intended travelers. The average number of miles traveled tends to vary by region. The West South Central region

has the highest expected average mileage (829 miles), with 22 percent of travelers planning to go more than 1,500 miles

this Memorial Day. The Pacific region, which has the highest share of residents intending to travel by air, has the second

highest proportion of trips in excess of 1,500 miles (29 percent). Travelers in the Middle Atlantic region, on the other hand,

plan to stay relatively close to home and travel an average of just 396 miles round-trip during the holiday.

TABLE 11

EXPECTED ROUND-TRIP DISTANCE TRAVELED

MEMORIAL DAY 2013 HOLIDAY

TOTAL US AND BY REGION OF RESIDENCE

Measures of statistical confidence are not available for differences between regional and Total US average miles traveled.

Source: D.K. Shifflet & Associates, Ltd.

Numbers may not sum due to rounding

50-150

miles

151-250

miles

251-400

miles

401-700

miles

701-

1500

miles

Over

1500

miles

Average

Miles

Total US 13% 19% 17% 16% 20% 16% 690

New England 19% 21% 11% 14% 3%* 33% 579

Middle Atlantic 26% 32% 4%* 16% 9% 13% 396

South Atlantic 8% 25% 17% 20% 16% 13% 737

East North Central 9% 19% 35% 12% 13% 11% 619

East South Central 21% 10% 13% 7% 39% 10% 732

West North Central 9% 13% 15% 26% 25% 13% 679

West South Central 15% 23% 12% 20% 8%* 22% 829

Mountain 11% 9% 16% 11% 50%* 4%* 803

Pacific 12% 12% 17% 11% 18% 29% 730

(Percentage of Travelers)

Page 30: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

29 IHS / AAA 2013 Memorial Day Forecast

“Last year, holiday spending

included airfare and hotel

accommodations and my 2013

Memorial Day holidays plans do

not include those costs.”

Pacific Respondent

Total Spending The median Holiday Traveler Profile respondent expects to spend $659 this upcoming holiday period—more than 6

percent less than the $702 expected spending of intending travelers in 2012.

Total spending can be roughly grouped into the following categories:

transportation spending, and spending occurring at the travel destination

including lodging, food and beverages, shopping, and entertainment.

Transportation spending accounts for roughly 28 cents of the traveler dollar,

which is almost five cents higher than last year. Gas prices are roughly 10

percent lower than they were at this time last year, but a shift from shorter- to

medium- and longer-distance trips is likely behind the net increase in

transportation spending. Further reductions in “Other Transportation” spending

are likely driven by the expected decline in travel via the non-automotive modes. All other categories make up the

remaining 72 cents of the holiday dollar, and the decrease in share is spread fairly evenly across those categories.

TABLE 12

MEDIAN EXPECTED TOTAL TRIP SPENDING AND AVERAGE EXPECTED SHARES OF BUDGET BY CATEGORY

MEMORIAL DAY 2013 HOLIDAY

TOTAL US AND BY REGION OF RESIDENCE

Source: D.K. Shifflet & Associates, Ltd.

Numbers may not add due to rounding.

Total

US

New

England

Middle

Atlantic

East

North

Central

West

North

Central

South

Atlantic

East

South

Central

West

South

Central Mountain Pacific

Median Total Expenditures $659 $675 $629 $569 $593 $867 $891 $567 $730 $980

Fuel Transportation 16% 13% 12% 17% 15% 16% 11% 12% 20% 21%

Other Transportation

Spending 12% 13% 23% 6% 11% 13% 10% 10% 7% 13%

Accommodations 20% 23% 19% 19% 17% 27% 22% 19% 14% 17%

Food & Beverages 22% 22% 23% 30% 21% 16% 19% 20% 30% 17%

Shopping 14% 12% 12% 13% 18% 14% 15% 16% 10% 14%

Entertainment/Recreation 13% 15% 9% 12% 11% 12% 16% 18% 13% 12%Other 4% 3% 2% 2% 7% 2% 6% 5% 5% 6%

Page 31: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

30 IHS / AAA 2013 Memorial Day Forecast

Chart 12 illustrates the average expected shares of budget by category for 2013. Chart 13 shows the change in expected

budget distribution from Memorial Day 2012 to Memorial Day 2013.

CHART 11

US MEMORIAL DAY 2013 HOLIDAY SPENDING

DISTRIBUTION BY CATEGORY

Source: D.K. Shifflet & Associates, Ltd.

CHART 12

TOTAL US MEMORIAL DAY HOLIDAY SPENDING

CHANGE IN BUDGET SHARE FROM 2012 TO 2013

Source: D.K. Shifflet & Associates, Ltd.

Fuel

16%

Other

Transp.

12%

Lodging

20%

Food &

Bev.

22%

Shopping

14%

Ent/Rec

13% Other

4%

4.2%

0.6%

-0.4%-1.0%

-0.6%

-1.5% -1.3%-2%

0%

2%

4%

6%

Fuel Other Transp.

Lodging Food & Bev.

Shopping Ent/Rec Other

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31 IHS / AAA 2013 Memorial Day Forecast

Party Composition For Memorial Day 2013, the most common expected travel party (37 percent) is a party composed of two adults. About 28

percent expect to travel with their family while 18 percent intend to travel with 3 or more adults. The main variance here

from 2012 is that the “One Adult” segment has jumped from 13 percent in 2012 to 17 percent in 2013, with the difference

coming from declines in expected travel by families and groups of three or more adults.

.

TABLE 13

PARTY COMPOSITION

MEMORIAL DAY 2013 HOLIDAY

TOTAL US AND BY REGION OF RESIDENCE

* Indicates estimate differs from estimate for Total US with 99 percent confidence or greater.

Source: D.K. Shifflet & Associates, Ltd.

Numbers may not add due to rounding.

One

Adult

Two

Adults

Three or

more

Adults Families

Total US 17% 37% 18% 28%

New England 6%* 26% 44% 25%

Middle Atlantic 18% 36% 17% 28%

South Atlantic 20% 29% 16% 35%

East North Central 4% 44% 23% 29%

East South Central 8% 23% 17% 52%*

West North Central 14% 40% 18% 28%

West South Central 11% 46% 20% 24%

Mountain 33% 28% 10% 29%

Pacific 27% 43% 13% 17%

Page 33: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

32 IHS / AAA 2013 Memorial Day Forecast

“Last year I was on a multi-state

vacation on the West Coast and the

Rockies, this year we are going to

my girlfriends family's camp.”

New England Respondent

Activities The Memorial Day holiday serves as the kick-off for the summer travel

season, standing as a symbolic end to the winter and spring and a reminder

that summer is almost here. As a result, the expected activities during the

holiday are predominantly focused around visiting with friends and family,

and dining. These are the only two activities in which more than half of

intending travelers surveyed plan to partake.. Other top choices include

such outdoor activities as going to the beach (32 percent), touring and

sightseeing (27 percent), and hiking, biking, and related pursuits (22 percent).

TABLE 14

MAIN PURPOSE OF TRIP

MEMORIAL DAY 2013 HOLIDAY

TOTAL US AND BY REGION OF RESIDENCE

Source: D.K. Shifflet & Associates, Ltd.

Numbers may not add due to rounding.

Total

US

New

England

Middle

Atlantic

East

North

Central

West

North

Central

South

Atlantic

East

South

Central

West

South

Central

Mountain Pacific

Visit with friends/relatives 59% 57% 64% 55% 72% 64% 60% 54% 52% 58% Dining 55% 34%* 56% 49% 64% 63% 71% 52% 68% 43% Shopping 44% 37% 34% 41% 61% 45% 58% 49% 44% 40% Go to beach/waterfront 32% 38% 44% 26% 32% 33% 48% 25% 28% 28% Touring/sightseeing 27% 23% 14% 22% 36% 21% 48%* 32% 26% 36% Hike, bike, etc. 22% 27% 9% 25% 14% 17% 24% 20% 34% 24% Night Life 18% 22% 26% 9% 5% 10% 31% 12% 19% 34% Visit national or state parks 18% 16% 2% 27% 17% 17% 9% 13% 28% 21% Visit historic sites 16% 14% 8% 9% 25% 24% 13% 25% 7% 17% Hunt, fish, etc. 15% 13% 8% 29% 22% 8% 6% 9% 15% 18% Attend festivals, craft fairs, etc. 14% 18% 10% 19% 9% 5% 13% 10% 33% 12% Visit museums, art exhibits, etc. 13% 13% 0% 7% 18% 20% 15% 17% 8% 17% Attend concerts, plays, dance, etc. 11% 6% 14% 18% 3% 23% 14% 12% 3% 1% Gambling 11% 17% 9% 16% 8% 0% 8% 13% 19% 13% Boat/sail 11% 13% 10% 20% 22% 7% 12% 6% 7% 5% Visit theme/amusement parks 9% 1% 6% 2% 13% 19% 12% 3% 14% 5%

Observe & conserve nature/culture -

Eco-Travel8% 14% 0% 8% 9% 3% 8% 11% 12% 12%

Other 8% 3% 9% 8% 19% 4% 9% 9% 9% 2% Watch sporting events 6% 8% 14% 9% 8% 0% 4% 5% 3% 8% Play golf 6% 1% 8% 6% 8% 4% 5% 3% 5% 9% Spa 5% 1% 0% 3% 2% 3% 4% 5% 3% 18% Look at real estate 4% 1% 7% 1% 3% 4% 1% 6% 9% 3% Compete in sporting events 3% 4% 0% 2% 2% 5% 0% 2% 6% 0% Attend show: boat, car, home, etc. 1% 0% 0% 4% 2% 0% 0% 2% 2% 1% Snow ski, snow board,

other snow/ice sports 0% 0% 0% 0% 0% 2% 0% 0% 0% 0%

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33 IHS / AAA 2013 Memorial Day Forecast

Expected spending for Memorial Day 2013 is in line with last year’s results, and aside from transportation spending, there

were no major shifts in the distribution among spending categories. As such, it is not surprising that the mix of expected

activities does not show a dramatic change from last year. However, one change of note is the increase in expected

travelers who intend to dine out and shop. While these two activities maintain their second- and third-place rankings from

last year, the proportion of travelers who include shopping and dining as primary activities in their travel plans has

increased by 2 and 5 percentage points, respectively.

TABLE 15

VARIANCE IN EXPECTED PRIMARY ACTIVITIES

MEMORIAL DAY 2012 HOLIDAY COMPARED TO MEMORIAL DAY 2013 HOLIDAY

Expected Primary Activities 2013 2012 Variance

Visit with friends/relatives 59% 59% 0% Dining 55% 53% 2% Shopping 44% 39% 5% Go to beach/waterfront 32% 36% -4% Touring/sightseeing 27% 32% -5% Hike, bike, etc. 22% 18% 4% Night Life 18% 26% -8% Visit national or state parks 18% 20% -2% Visit historic sites 16% 20% -4% Hunt, fish, etc. 15% 11% 4% Attend festivals, craft fairs, etc. 14% 18% -4% Visit museums, art exhibits, etc. 13% 20% -7% Attend concerts, plays, dance, etc. 11% 11% 0% Gambling 11% 11% 0% Boat/sail 11% 13% -2% Visit theme/amusement parks 9% 10% -1%

Observe & conserve nature/culture -

Eco-Travel8% 8% 0%

Other 8% 7% 1% Watch sporting events 6% 13% -7% Play golf 6% 10% -4% Spa 5% 10% -5% Look at real estate 4% 2% 2% Compete in sporting events 3% 1% 2% Attend show: boat, car, home, etc. 1% 1% 0% Snow ski, snow board,

other snow/ice sports 0% 0% 0%

Page 35: AAA Memorial Day 2013 Travel Forecast - Home | AAA Newsroom

34 IHS / AAA 2013 Memorial Day Forecast

The Impact of Fuel Prices on Travel Plans After fluctuating significantly since last Memorial Day, gas prices have been trending downward in recent weeks. At the

end of April, the national average price for a gallon of regular unleaded gasoline was $3.51. Over the last three years, the

price has dropped by an average of 14 cents in the six weeks leading up to the holiday, making it likely that holiday prices

will remain lower this year than last. High gas prices can have numerous effects on the economy, including cutting into

disposable income and, therefore, consumer spending. At current levels, however, gas prices are unlikely to have a

significant effect on Memorial Day travel.

If prices do rise in the weeks leading up to Memorial Day, the late climb in gas prices is unlikely to be a major factor in

go/no-go decisions for the majority of Americans who are interested in traveling. Within the Holiday Traveler Profile

survey, respondents were asked about the impact of fuel prices on travel plans. Given current pump prices, the

expectation was that fuel prices will not impact travel plans for the majority of households, and the survey clearly supports

this assumption. Of the intending travelers surveyed, 62 percent expect that high gasoline prices will have no impact on

their travel plans; last year, the figure was 53 percent. Of the 38 percent who do expect it to impact their travel plans, 27

percent plan to economize in other areas. The remaining travelers are divided between changing their travel mode (three

percent) and taking a shorter trip (8 percent).

CHART 13

TOTAL US MEMORIAL DAY HOLIDAY

IMPACT OF HIGH FUEL PRICES

At this time, many decisions on travel have already been made, and the needed funds have been set aside. For the

majority who say that gas prices will not affect their travel plans, it is possible that their planning process has already

accounted for a potential price fluctuation. The share of expected spending on fuel costs has increased by more than four

percentage points relative to last year, as many travelers are foregoing air travel in favor of automobile trips or taking

longer distance road trips than they did last year. Many travelers may feel strongly that rising gas prices will not affect their

travel plans, and even for those who are affected, changes to travel plans are likely to be reallocations within already-

determined travel budgets.

Yes, new travel mode

3%Yes, shorter trip

8%

Yes, economize other areas

27%No impact

62%

Source: D.K. Shifflet & Associates, Ltd.

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35 IHS / AAA 2013 Memorial Day Forecast

Addendum 1: US Economic Forecast Summary: Published 4/4/2013

Ups and downs continue The economy has begun 2013 on a strong note, with real GDP growth now expected to bounce up to 3.8% in the first

quarter, from just 0.4% in the fourth. Unfortunately, it is premature to conclude that the recovery has moved to a sustained

stronger growth track. A swing in inventory accumulation from a big drag in the fourth quarter to a big plus in the first

quarter accounts for most of the swing in GDP growth. In the second quarter, inventory accumulation will probably slow

and become a drag once again. In addition, the sequester will be taking effect, pulling down government spending. As a

result, we see no immediate end to the up-and-down pattern of GDP growth, and expect the second quarter to register a

meager 0.4% growth rate.

We now assume that the sequester will continue through the end of the third quarter—rather than through the end

of the second, as we assumed last month—and as a result have cut our third-quarter growth rate from 3.2% to 1.8%.

Growth then bounces back above 3% in the fourth quarter, after the assumed end to the sequester. Despite the longer

sequester, the stronger-than-expected start to the year still leaves the calendar-year 2013 growth rate higher than our

previous forecast. We now project 2013 GDP growth at 2.0%, compared with 1.8% in our March forecast. We have

shaved our projected 2014 growth rate from 2.9% to 2.8%.

The stream of upbeat news on the economy has been interrupted, at least temporarily, consistent with the view that

growth will slow in the second quarter. The two ISM indexes both showed slower growth in March than in February, and

the March employment report came in much weaker than expected, with only 88,000 jobs added, and the unemployment

rate dropping 0.1 percentage point to 7.6% only because the labor force plunged by 496,000. The housing market news

remains very encouraging, though, across all dimensions —home sales, housing starts, and house prices—and housing

should continue to make a strong contribution to growth. The housing recovery is the main reason that we expect growth

to improve to around 3%—not just for one quarter, but on a sustained basis—after the sequester's effects unwind.

The sequester has become entrenched, at least for the rest of the fiscal year. The continuing resolution to keep the

government funded through the end of the fiscal year passed with little fuss at the end of March, leaving the sequester in

place. There is general agreement that the sequester is a bad thing, but the crucial disagreement is whether extra

revenues should be part of any replacement deal—Democrats say yes, Republicans say no. If the sequester is to end

soon, it will require some evidence of severe public discomfort from its effects (not yet seen) to turn up the heat in

Washington and produce a compromise.

The next key deadline will probably not arrive until August, when the debt ceiling will once again become binding. The

new fiscal year will be approaching, as well. If a deal can be done, this would be the time, replacing the sequester's crude

spending cuts with better-targeted cuts spread over many years—including to entitlement programs—and with extra

revenues from limits on tax expenditures.

Our baseline forecast assumes that such a package is agreed in time to end the sequester at the beginning of the new

fiscal year in October. Under our assumptions, the sequester delivers $44 billion in actual spending cuts in fiscal 2013 and

$57 billion in calendar 2013, and cuts 0.4% off the calendar-year GDP growth rate for 2013.

The housing recovery continues to gather momentum. Household formation is reviving, and the recovery in demand is

spreading from rental units to the owner-occupied sector. For 2012 overall, housing starts rose 28%, albeit from a low

base (782,000 units, compared with 612,000 in 2011). We expect starts to improve another 24% in 2013, to 970,000, and

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36 IHS / AAA 2013 Memorial Day Forecast

then by 30% in 2014, to 1.27 million. House prices are also reviving. We expect a 6.5% house-price increase in 2013 to

follow a 5.5% increase in 2012, as measured by the FHFA purchase-only index, fourth quarter to fourth quarter.

The housing recovery is supporting consumer spending (through its effect on wealth and on housing-related purchases),

and is probably one of the reasons why consumer spending growth is heading for 3.3% in the first quarter despite the

drag from the loss of the payroll tax cut. We doubt that this pace can be maintained, though, since it would be far ahead of

the 1.2% growth rate that we expect for real disposable incomes this year. Households still face too many negatives to

allow a robust consumer spending recovery—a loss of about 1% of disposable income due to the ending of the payroll tax

cut, high (though falling) debt burdens, low (though now rising) house prices, modest employment growth, and a lack of

confidence in the government's ability to make things better. Overall, we expect consumer spending to rise 2.2% in 2013,

slightly better than 2012 (1.9%), and to strengthen to 2.5% growth in 2014. Light-vehicle sales are the brightest spot, as

pent-up demand is coming through, and we have nudged higher our sales forecast for 2013 to 15.3 million (from 15.2

million), up from 14.4 million in 2012.

Capital equipment should remain an important driver of GDP growth. After a dip in mid-2012, capital goods orders have

revived strongly. Business equipment and software spending bounced up at an 11.8% pace in the fourth quarter (led

by aircraft). The fourth-quarter bounce may have been exaggerated by the anticipated expiry of bonus depreciation, and

we expect spending growth to slow to 4.3% in the first quarter, before accelerating again in the second quarter. On a

calendar-year basis, we expect spending growth of 6.5% in 2013, similar to the 6.9% growth rate in 2012.

On the business structures side, spending on buildings is improving, although at an uneven pace. We expect spending

to rise 3.2% in 2013, down from 10.7% growth in 2012. Oil and gas drilling activity surprisingly rose in the third and

fourth quarters, despite a retreat in natural gas drilling in the face of low prices. Overall drilling rose 5.7% in 2012, but we

expect only a 0.8% increase in 2013.

In the state and local government sector, the pace of budget tightening has eased slightly as revenues have begun to

improve, but municipalities remain under severe pressure, and the sequester will cut federal grants. We expect real state

and local government spending to decline 0.8% in calendar 2013, after dropping 1.4% in calendar 2012.

The federal budget deficit in fiscal 2012 narrowed to $1.1 trillion (7.0% of GDP), from $1.3 trillion in fiscal 2011 (8.7% of

GDP). Fiscal policy is tightening, as stimulus fades away and spending cuts and tax increases take effect. We expect the

deficit to decline further to $868 billion in fiscal 2013 (5.4% of GDP).

Slower growth around the world has created a headwind for US export growth. Exports fell sharply in the fourth quarter,

but we think that paints an unduly pessimistic picture. We expect modest export growth during 2013, at 2.6%, down

slightly from 3.4% in 2012. We expect the dollar to strengthen against the euro over the rest of 2013 as the Eurozone

recession lingers. We foresee a downward trend against emerging-market currencies, dictated by the pace at which China

allows the renminbi to appreciate. The overall current-account deficit should shrink to 2.7% of GDP in 2013, from 3.0%

in 2012, due to a smaller bill for imported oil.

Inflation remains a nonissue. We expect lower oil prices to pull headline CPI inflation down to 1.4% in 2013, from 2.1%

in 2012. Moreover, in the face of sluggish demand growth, we expect core inflation to continue to ease gradually through

mid-2013.

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37 IHS / AAA 2013 Memorial Day Forecast

Addendum 2: US Regional Forecast Summary

Published 4/12/2013

A gradual but steady recovery

Last year the United States saw its third year of post recession payroll gains. According to the Bureau of Labor Statistics’ recently

revised payroll numbers, all but two states—Wyoming and Maine—gained jobs in 2012, although in most states year-over-year gains in

December amounted to less than 2%. North Dakota was the fastest growing state for the second year, with payrolls in December up

6.5% over the end of 2011. It was followed by Utah and Texas, the two only other states to see gains of more than 3%. By the end of

year, five more states—New York, Louisiana, Utah, South Dakota, and West Virginia—joined the four states that had already returned

to their prerecession employment levels in 2011: North Dakota, Alaska, the District of Columbia, and Texas.

Employment Growth, 2013–18 (Average annual growth rate)

In 2013, a number of headwinds will prevent growth from significantly exceeding that of 2012. On the domestic front, the main risk

comes from the sequester, which will not only bring significant cuts to government spending, but also has the potential of derailing

consumer and business confidence, especially if it lasts longer than anticipated. We currently expect that the sequester will remain in

effect at least until the end of the fiscal year in September, and that the Washington DC area will feel the greatest pinch, as its economy

is highly dependent on federal government spending.

On the external front, the main impediment to growth comes from the ongoing European recession and its dampening effect on US

exports. Export growth slowed considerably last year on the back of sluggish global growth, and in 2013 we do not expect the

international trade environment will see much improvement. The Northeast, which was the only region to see exports contract last year,

will struggle again in 2013 because of its outsized exposure to Europe.

It is not all bad news, however. Thanks to pent-up demand, improved affordability, and low interest rates, the housing sector has finally

embarked on a sustainable path towards recovery, and is spurring robust growth in the construction sector. The pace of recovery

across the regions varies significantly, however. Although real estate markets in the Northeast were not hit as hard as other markets by

the bursting of the housing bubble, the region’s recovery has been falling behind the rest of the nation. While the foreclosu re rate has

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38 IHS / AAA 2013 Memorial Day Forecast

been falling in all other regions, in the Northeast it continues to rise and is now well above the national average. As a result, while many

markets, especially in the West and the South, began to see home price increases last year, prices in the Northeast continue to fall.

Although states in the West and South suffered the most during the crisis, they are also expected to experience the largest rebound.

Thanks in part to strong construction sector gains, we expect the Mountain and West South Central regions will be the top performers in

2013. However, the Mountain region fell the most during the recession, losing more than 8.5% of payrolls, so its strong growth rates will

be from a very low base. By the last quarter of 2013, payrolls in the Mountain region will still be off 2.9% from their prerecession peak.

On the other hand, the West South Central, which has benefited from the strength of its energy sector, surpassed its peak employment

level in early 2012. The Northeast, meanwhile, will be the weakest region, and the only one to see payrolls rise less than 1%.

Metropolitan area population growth in 2012

According to the US Census Bureau’s annual population release, 89 of the 100 largest metropolitan statistical areas experienced an

increase in population from July 2011 to July 2012. The majority of the high-growth metros are located in the South and West.

The revival of the energy sector played a significant role in metropolitan area growth over the past year. The booming oil and gas

industry in metros such as Houston, Midland, and Odessa in Texas and Fargo and Bismarck in North Dakota helped to develop a

robust, expanding economy, which in turn resulted in an influx of migrants seeking employment and other economic opportunities.

Indeed, the energy-rich Texas and North Dakota metros experienced some of the highest population growth rates in the country last

year. That these metros also have relatively low cost of living, an ample supply of land, and affordable housing prices provided a further

boost to their population gains.

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39 IHS / AAA 2013 Memorial Day Forecast

Highest Population Growth Among 100 Largest Metros

Austin-Round Rock-San Marcos, TX 3.0

Charleston-North Charleston-Summerville, SC 2.3

Orlando-Kissimmee-Sanford, FL 2.2

Raleigh-Cary, NC 2.2

Cape Coral-Fort Myers, FL 2.2

Houston-Sugar Land-Baytown, TX 2.1

Dallas-Fort Worth-Arlington, TX 2.0

Charlotte-Gastonia-Rock Hill, NC-SC 2.0

San Antonio-New Braunfels, TX 1.9

Provo-Orem, UT 1.9

The slower-growing metros tended to be in the Northeast and eastern part of the Midwest, primarily Ohio. Relatively sluggish economic

growth and limited employment opportunities in these metros encouraged people to move out and seek their fortunes elsewhere.

State personal income growth in 2012

According to the latest figures published by the Bureau of Economic Analysis (BEA), state personal income accelerated significantly in

the last quarter of 2012, rising by an annualized 7.9% quarter on quarter (q/q), after expanding by a revised 2.3% in the third quarter.

Personal income rose in all states during the last three months of the year, with annualized growth rates ranging from 5.1% in West

Virginia to 20.7% in South Dakota. A number of special factors affected state personal income in the fourth quarter: accelerated

dividends and bonuses due to anticipated changes to federal tax laws; Hurricane Sandy, which temporarily disrupted production and

earnings in New York and New Jersey; and the ongoing drought in the Midwest.

Highest and Lowest Personal Income Growth Rates, 2012

Rank State Growth rate (Percent) Rank State Growth rate (Percent)

1 North Dakota 12.4 47 Nevada 2.4

2 Texas 4.8 48 Nebraska 2.3

3 Utah 4.7 49 Delaware 2.3

4 Washington 4.5 50 Connecticut 2.0

5 Montana 4.5 51 South Dakota -0.2

Despite the strong fourth quarter, state personal income growth slowed to 3.4% in 2012, down from 5.2% in 2011. While South Dakota

was the worst performer, North Dakota, with personal income growth of 12.4%, was the fastest growing state, far outpacing any other

state. North Dakota continues to benefit from booming exploration at the Bakken Shale, which has not only led to rapid earnings growth

in the mining sector, but has also spilled over to other sectors, such as construction, wholesale trade, and transportation.

We expect personal income to contract in the first quarter of 2013, as dividends fall from the inflated level of the last quarter of 2012.

Growth will then pick up, averaging 4.7% over the last three quarters of the year. All states are expected to see personal income gains

this year. Although North Dakota will continue to lead, the Sunbelt states will generally perform the best.