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7/30/2019 AABA April 2013 Newsletter
1/10
AABA NewsThe Airport Area Business Association is a regional association of business and industry
7/30/2019 AABA April 2013 Newsletter
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2012/13 DIRECTORS2012/13 DIRECTORS2012/13 DIRECTORS2012/13 DIRECTORS2012/13 DIRECTORS
ANN COOKEANN COOKEANN COOKEANN COOKEANN COOKE Pres id en tPres identPres identPres identPres identULULULULULTIMATIMATIMATIMATIMATE SPORTE SPORTE SPORTE SPORTE SPORTS GUIDETS GUIDETS GUIDETS GUIDETS GUIDE
RANDALL WHITNEYRANDALL WHITNEYRANDALL WHITNEYRANDALL WHITNEYR AN DA LL W HI TN EY V ic e P resi d en tVice PresidentVice PresidentVice PresidentVice President
SAFE STORAGE MANAGEMENT CO.SAFE STORAGE MANAGEMENT CO.SAFE STORAGE MANAGEMENT CO.SAFE STORAGE MANAGEMENT CO.SAFE STORAGE MANAGEMENT CO.
RON RISIRON RISIRON RISIRON RISIRON RISI S ec r e t a r yS ec r e t a r yS ec r e t a r yS ec r e t a r yS ec r e t a r y
RECOLOGY EAST BAYRECOLOGY EAST BAYRECOLOGY EAST BAYRECOLOGY EAST BAYRECOLOGY EAST BAY
ANA CHRETIENANA CHRETIENANA CHRETIENANA CHRETIENANA CHRETIEN TTTTTr ea s u r e rr ea s u r e rr ea s u r e rr ea s u r e rr ea s u r e r
ABC SECURITY SERVICE, INC.ABC SECURITY SERVICE, INC.ABC SECURITY SERVICE, INC.ABC SECURITY SERVICE, INC.ABC SECURITY SERVICE, INC.
MARK BRYANTMARK BRYANTMARK BRYANTMARK BRYANTMARK BRYANT
PORT OF OAKLANDPORT OF OAKLANDPORT OF OAKLANDPORT OF OAKLANDPORT OF OAKLAND
TOM BUCKLEYTOM BUCKLEYTOM BUCKLEYTOM BUCKLEYTOM BUCKLEY
HOLIDAY INN & SUITESHOLIDAY INN & SUITESHOLIDAY INN & SUITESHOLIDAY INN & SUITESHOLIDAY INN & SUITES
ALALALALALTTTTTON JELKSON JELKSON JELKSON JELKSON JELKS
JELKS GROUP DYNAMICSJELKS GROUP DYNAMICSJELKS GROUP DYNAMICSJELKS GROUP DYNAMICSJELKS GROUP DYNAMICS
ALFRED J. MUSANTE, JR.ALFRED J. MUSANTE, JR.ALFRED J. MUSANTE, JR.ALFRED J. MUSANTE, JR.ALFRED J. MUSANTE, JR.
CITY OF OAKLAND, RETIREDCITY OF OAKLAND, RETIREDCITY OF OAKLAND, RETIREDCITY OF OAKLAND, RETIREDCITY OF OAKLAND, RETIRED
MIKE TALLENTMIKE TALLENTMIKE TALLENTMIKE TALLENTMIKE TALLENT
THE ART SIGN COMPANYTHE ART SIGN COMPANYTHE ART SIGN COMPANYTHE ART SIGN COMPANYTHE ART SIGN COMPANY
KYLE TAYLORKYLE TAYLORKYLE TAYLORKYLE TAYLORKYLE TAYLOR
SHRED WORKSSHRED WORKSSHRED WORKSSHRED WORKSSHRED WORKS
MICHAEL YOELLMICHAEL YOELLMICHAEL YOELLMICHAEL YOELLMICHAEL YOELL
MICHAEL GLENN INVESMICHAEL GLENN INVESMICHAEL GLENN INVESMICHAEL GLENN INVESMICHAEL GLENN INVESTI GTI GTI GTI GTI GAAAAATIONSTIONSTIONSTIONSTIONS
EXECUTIVE DIRECTOREXECUTIVE DIRECTOREXECUTIVE DIRECTOREXECUTIVE DIRECTOREXECUTIVE DIRECTOR
DEBRA HAUSERDEBRA HAUSERDEBRA HAUSERDEBRA HAUSERDEBRA HAUSER
Business exerts a more effective, influentialBusiness exerts a more effective, influentialBusiness exerts a more effective, influentialBusiness exerts a more effective, influentialBusiness exerts a more effective, influentialvoice when it speaks and acts in unison.voice when it speaks and acts in unison.voice when it speaks and acts in unison.voice when it speaks and acts in unison.voice when it speaks and acts in unison.
For membership information, please call (510) 545-7773.
AABA OfAABA OfAABA OfAABA OfAABA Offffffice Opensice Opensice Opensice Opensice OpensGrand Opening Celebration Hosted byGrand Opening Celebration Hosted byGrand Opening Celebration Hosted byGrand Opening Celebration Hosted byGrand Opening Celebration Hosted by
Board of DirectorsBoard of DirectorsBoard of DirectorsBoard of DirectorsBoard of Directors
Thank you toThank you toThank you toThank you toThank you to
AABA E-Mail SponsorAABA E-Mail SponsorAABA E-Mail SponsorAABA E-Mail SponsorAABA E-Mail Sponsor
AABA board and staff celebrated along with over
60 members and guests who stopped by to help
open the new office in late February. Spon-
sored by ABC Security Service, Jelks GroupDynamics and all AABA directors, the party
provided the opportunity to meet, greet, and
enjoy food and wine aplenty.
The Art Sign Company created beautiful
steel-surfaced signage that proudly
announces AABA to those who visit the
office.
The new office provides a venue to host
meetings with both members and nonmem-
bers, work with interns and volunteers, and
make accomplishments toward the better-
ment of the Aiport-Coliseum district of
Oakland. Thank you to Business Improve-
ment District supporter Kennedy Wilson for
its generosity in providing AABAs office
space.
AABA President Ann Cooke
presided over our raffle and
presented thoughtful grand
opening gifts to AABA
Executive Director Debbie
Hauser.
The opening of AABAs officehas been a true group effort
with contributions made by
many. All members are
welcome to schedule an
appointment to visit the new
space and to discuss AABA
activities now underway.
7/30/2019 AABA April 2013 Newsletter
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BABABABABAG TG TG TG TG Tourourourourours Examine Area Prs Examine Area Prs Examine Area Prs Examine Area Prs Examine Area Properoperoperoperopertiestiestiestiesties
planning and Coliseum City was also discussed as
related to properties west of I-880.
A third tour will visit the Airport-Coliseum areas industrial
corridors -- San Leandro Street and Coliseum Way -- togain a better and
current under-
standing of the
types of busi-
nesses currently
operating there,
potential land uses
vacancies, infra-
structure improve-
ments, and
planned new
development.
The tours serve to
better inform BAG members as the Group proceeds
forward with its mission to attract business to the district.
While there are challenges yet to be overcome, as con-
veyed at AABAs recent Economic Development Committee
meeting, the
Airport-Coliseum
area of Oakland
presents a golden
opportunity to
potential investors.
To view the BAG
presentation given
at Marchs Eco-
nomic Develop-
ment Committee
meeting, visit
www.aaba.org/bagpresentation.htm
AABAs Business Attraction Group has conducted two of
three area tours in examination of our key commercialproperties within:
1) Oakland International Airports North Field
2) Hegenberger Corridor, and
3) Our local industrial area
Arranged by BAG member Mark Bryant of Port of Oakland,
the first tour provided an introduction to the various land
uses at North Field
and included an
overview by Airport
Properties staff ofthe environmental
and FAA regulations
that impact new
development there.
A tour of Rolls
Royces service and
maintenance facility
was a highlight, as
was an exclusive
trip to the top of the new FAA tower before it goes live this
summer. (See photos later in this newsletter).
A second tour, led by JRDV Urban International principal
Ed McFarlan, focused on opportunity sites in the
Hegenberger Corridor including Oakport, Edes,
Hegenberger Road, Edgewater Drive, and Pardee. Sev-
eral stops provided current status of selected vacant
parcels. The probable impact of Coliseum Area master
BABABABABAG MemberG MemberG MemberG MemberG MembersssssMark BryantMark BryantMark BryantMark BryantMark Bryant, Port of Oakland Airport Properties
Dean IsaacsDean IsaacsDean IsaacsDean IsaacsDean Isaacs, Peninsula Development Advisors
Alton JelksAlton JelksAlton JelksAlton JelksAlton Jelks, Jelks Group Dynamics
Aziz KhatriAziz KhatriAziz KhatriAziz KhatriAziz Khatri, KW Commercial
FFFFFred McNearred McNearred McNearred McNearred McNear, TRI Commercial
Jay MusanteJay MusanteJay MusanteJay MusanteJay Musante, retired City of Oakland
Randall WhitneRandall WhitneRandall WhitneRandall WhitneRandall Whitneyyyyy, Pacific Thomas Capital
Special tour thank yous...Special tour thank yous...Special tour thank yous...Special tour thank yous...Special tour thank yous...Mark BryantMark BryantMark BryantMark BryantMark Bryant, Port of Oakland Airport Properties
KristKristKristKristKristen Denneen Denneen Denneen Denneen Denneyyyyy, Rolls Royce
Roger GlennRoger GlennRoger GlennRoger GlennRoger Glenn, Civil Air PatrolShelley HaraShelley HaraShelley HaraShelley HaraShelley Hara, Metropolitan Golf Links
Eric HoopesEric HoopesEric HoopesEric HoopesEric Hoopes, GoGreen Shuttle
Brandon MarkBrandon MarkBrandon MarkBrandon MarkBrandon Mark, Port of Oakland Airport Properties
Ed McFarlanEd McFarlanEd McFarlanEd McFarlanEd McFarlan, JRDV Urban International
Dave MillsDave MillsDave MillsDave MillsDave Mills, Business Jet Center
Michael ViscontiMichael ViscontiMichael ViscontiMichael ViscontiMichael Visconti, Port of Oakland Airport Properties
Randall WhitneRandall WhitneRandall WhitneRandall WhitneRandall Whitneyyyyy, Safe Storage USA
Keira WilliamsKeira WilliamsKeira WilliamsKeira WilliamsKeira Williams, City of Oakland
Ian WrightIan WrightIan WrightIan WrightIan Wright, Oakland Aviation Museum
7/30/2019 AABA April 2013 Newsletter
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7/30/2019 AABA April 2013 Newsletter
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Thank you to March 6th Economic
Development Committee meeting
host Francescos Restaurant
Thank youRefreshment Sponsor
Motel 6
April 2April 2April 2April 2April 24th4th4th4th4th
8:30 AM8:30 AM8:30 AM8:30 AM8:30 AM@ One T@ One T@ One T@ One T@ One Toooooyyyyyoooootatatatata
8888811111888881 Oakpor1 Oakpor1 Oakpor1 Oakpor1 Oakporttttt
Check your inbox forCheck your inbox forCheck your inbox forCheck your inbox forCheck your inbox for
a meeting agenda soon!a meeting agenda soon!a meeting agenda soon!a meeting agenda soon!a meeting agenda soon!
Citywide BusinessAlerCitywide BusinessAlerCitywide BusinessAlerCitywide BusinessAlerCitywide BusinessAlertttttDiscussion with RDiscussion with RDiscussion with RDiscussion with RDiscussion with Roberoberoberoberobert Wt Wt Wt Wt Wassermanassermanassermanassermanasserman
Recently hired to consult with OPD on crime and safety
issues, Robert Wasserman of Strategic Policy Partner-
ship, at a March 20th Citywide BusinessAlert meeting
that included Coliseum, West and newly-formed
Central Estuary BusinessAlerts, summarized the
services his firm will deliver via City of Oakland con-
tracting arrangement:
1) to conduct a best practices review
2) to develop a short-term crime reduction strategy
3) to create a long-term strategy to improve overall
safety and security
Mr. Wasserman emphasized it is his firms role to put
in place strategies that serve to change the nature of
Oakland relevant to safety and crime. A best prac-
tices review now in progress has identified a series of
initiatives to be implemented, one being a return to
geographic policing that calls for five policing districts
in Oakland. Policing of each district will fall under the
command of a captain, who will have at his/her
disposal an advisory council that represents the
diversity of each Oakland neighborhood.
The community will be tangientially brought into the
process of police officer training. Each new officer will
be assigned to a community organization within their
policing area for at least one week to be oriented tothe specific crime issues occurring there and to
become familiarized with community leadership. This
is one recommendation of a series that will be put
forward to Chief Jordan for consideration. Respon-
siveness to victims of crime needs to improve, includ-
ing customer service provided by officers and follow-
up target hardening assessments in cases of robbery.
Oaklands short-term crime reduction strategy is being
guided by former LAPD police chief William Bratton.
New strategy will address not only violent crime but so-
called lesser crimes such as auto theft and burglary. A
short-term strategy will be presented to the public and
be fully implemented within 90 days.
Mr. Wasserman described the Oakland citizenry as
implementer of best practice recommendations, with
his firm serving as driver and capacity builder to do so.
Crime reduction results will be sought within 90 days,
while a long-term strategy will take five months to
prepare. It will be important, as Mr. Wasserman
stressed, that the plan, once developed, not sit on a
shelf and result in wasted taxpayer dollars.
Strategic Policy Partnershp was hired by the City of
Oakland earlier this year.
7/30/2019 AABA April 2013 Newsletter
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Looking for a job?Looking for a job?Looking for a job?Looking for a job?Looking for a job?
Looking for an employee?Looking for an employee?Looking for an employee?Looking for an employee?Looking for an employee?
TTTTTemememememporarporarporarporarporaryyyyy uuuuu CareerCareerCareerCareerCareer uuuuu TTTTTemememememp-tp-tp-tp-tp-to-Hireo-Hireo-Hireo-Hireo-Hire
AdministrativeAdministrativeAdministrativeAdministrativeAdministrative
Data EntryData EntryData EntryData EntryData Entry
TTTTTyping Ceryping Ceryping Ceryping Ceryping Certi fti fti fti fti ficationicationicationicationication
ReceptionistsReceptionistsReceptionistsReceptionistsReceptionists
AccountingAccountingAccountingAccountingAccounting
WarehouseWarehouseWarehouseWarehouseWarehouse
(5(5(5(5(5111110) 70) 70) 70) 70) 769-469-469-469-469-4400400400400400ALAMEDAALAMEDAALAMEDAALAMEDAALAMEDA
2203 Harbor Bay Parkway2203 Harbor Bay Parkway2203 Harbor Bay Parkway2203 Harbor Bay Parkway2203 Harbor Bay Parkway
Alameda, CA 94502Alameda, CA 94502Alameda, CA 94502Alameda, CA 94502Alameda, CA 94502
wwwwwwwwwwwwwww.snelling.com/alameda.snelling.com/alameda.snelling.com/alameda.snelling.com/alameda.snelling.com/alameda
[email protected]@[email protected]@[email protected]
Citrine AdvisorsCitrine AdvisorsCitrine AdvisorsCitrine AdvisorsCitrine Advisors
360 17th Street, Oakland, CA 94612
Contact: Ben Weinstein
(510) 836-9006
www.citrineadvisors.com
Civil Air PatrolCivil Air PatrolCivil Air PatrolCivil Air PatrolCivil Air Patrol
9465 Earhart Road, Oakland, CA 94621
(510) 214-6727
Contact: Roger Glenn
www.squadron188.org
Core Security SolutionsCore Security SolutionsCore Security SolutionsCore Security SolutionsCore Security Solutions
1700 Broadway, Suite 703, Oakland, CA 94612Contact: Mike Yoell
(510) 615-5838
KW CommercialKW CommercialKW CommercialKW CommercialKW Commercial
39465 Paseo Padre Parkway, Unit 1500
Contact: Aziz Khatri
(510) 368-8347
http://azizkhatri.com
WWWWWelcome Neelcome Neelcome Neelcome Neelcome New Memberw Memberw Memberw Memberw Membersssss
7/30/2019 AABA April 2013 Newsletter
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AABA Coliseum Case StudyAABA Coliseum Case StudyAABA Coliseum Case StudyAABA Coliseum Case StudyAABA Coliseum Case Study
in partnership within partnership within partnership within partnership within partnership with
UUUUUnivnivnivnivnivererererersity of Califsity of Califsity of Califsity of Califsity of California Berornia Berornia Berornia Berornia Berkkkkkeleeleeleeleeleyyyyy,,,,,
Haas School of BusinessHaas School of BusinessHaas School of BusinessHaas School of BusinessHaas School of Business
DrDrDrDrDr. R. R. R. R. Roberoberoberoberober t Edelstt Edelstt Edelstt Edelstt Edelstein, Co-Chairmanein, Co-Chairmanein, Co-Chairmanein, Co-Chairmanein, Co-Chairman
Fisher Center for Real Estate andFisher Center for Real Estate andFisher Center for Real Estate andFisher Center for Real Estate andFisher Center for Real Estate and
Urban EconomicsUrban EconomicsUrban EconomicsUrban EconomicsUrban Economics- and -- and -- and -- and -- and -
JRDV Urban InternationalJRDV Urban InternationalJRDV Urban InternationalJRDV Urban InternationalJRDV Urban International
AABA is pleased, this month, to present a new
Coliseum Case Study to MBA students participating
in Dr. Edelsteins Real Estate Course 284.
With the guidance of AABA Economic Development
Group Chair Randall Whitney and JRDV Principal Ed
McFarlan, Haas graduate Michael Anichini is com-
posing a case study that students will soon reviewin preparation for in-class negotiation.
Real estate students will be split into three teams as
part of a facilitated role-play exercise -- one each
representing City of Oakland, a site development
firm, and Oakland sports franchise -- to negotiate
Last years Coliseum
Case Study partici-
pants, including
MBA students,
Professor Edelstein,
our case study
author, facilitators
and guests.
the finer points of getting a new team stadium
constructed at the Coliseum complex.
The outcome remains to be heard. But if last years
class is any indication, Haas students will certainly
be up to the task of negotiating through the com-
plexities of what amounts to a real life Coliseum
Case Study.
Congratulations, Lighthouse!Congratulations, Lighthouse!Congratulations, Lighthouse!Congratulations, Lighthouse!Congratulations, Lighthouse!
Lighthouse Community Charter School on
Hegenberger Road is California Charter School
Associations Hart Vision 2013 Charter School of
the Year. And for the second year in a row, the
school has been named a 2012 Top Non-Profit by
Philanthropedia.
Anyone who has visited Lighthouse School cant
help but be impressed by both the student body
and staff, each exhibiting an unparalled commit-
ment to achievement and learning. Through consis-
tent top-down leadership and a passion for provid-
ing quality education, Lighthouse is preparing a
diverse population of K-12 students for college and
a career of their choice. The school is also a good
neighbor within our commercial district.
7/30/2019 AABA April 2013 Newsletter
8/10
Oakland AOakland AOakland AOakland AOakland As Spirit Ws Spirit Ws Spirit Ws Spirit Ws Spirit Weekeekeekeekeek
Its still Oakland As Spirit Week! What began with
Opening Night continues this week with the following
initiatives:
An Oakland As flag now flies atop the Oakland
Tribune building
Oakland International Airport is shining green and
yellow lights curbside at both terminals and at the
Oakland Maintenance Center
An As flag flies atop Oakland City Hall
Green and yellow lights are shining from Oakland
City Hall
As banners have been hung on light posts through-
out downtown and around Lake Merritt
Over 2,000 Oakland Loves Our As posters havebeen distributed throughout the community and
posted inside local businesses and restaurants,
including at Airport Area hotels and amenities
Show your support for our Oakland As by wearing
green and gold this week!
In November, PG&E small and medium business
customers moved from a single flat electric rate totime-of-use rates. Most California businesses will
transition over the next several years as part of a
statewide plan mandated by the PUC to ensure
greater power reliability and a better energy future.
Time-of-use rates are slightly higher during summer
weekday afternoons when electric demand is higher,
typically noon to 6 p.m., May through October. In
return, time-of-use rates are lower at all other times.
This means that when you use energy, is just as
important as how much you use.
PG&E has a number of tools to help you manage
your energy use and lower your bill, including:
Visit www.pge.com/myenergy to view your energy use
and rate options Visit www.pge.com/audit to access energy- saving
ideas that can reduce your operating costs
Visit www.pge.com/moneybacksolutions to find
rebates and incentives
PG&E Time-of-UsePG&E Time-of-UsePG&E Time-of-UsePG&E Time-of-UsePG&E Time-of-Use
7/30/2019 AABA April 2013 Newsletter
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SECURITY PROFESSIONAL S
MAKE THE DIFFERENCE
Competent Reliable
Affordable
Since 1968
Your securi ty needs
deserve the profession al attention
we want to provide you
ABC Security Service, Inc.
SECURITY GUARD SERVICE
MOTOR PATROL SERVICE
ALARM RESPONSE SERVICE
www.abcsecurityservice.us
1840 Embarcadero, Oakland
(510) 436-0666
24 HOUR SERVICE
Provid ing Service for
Apartment & Condo Buildings
Gated Communities
Highrise Buildings
Shopping Centers
Construction Sites
Industrial Centers
Transportation Hubs Hospital Campuses
Airport & Maritime Security
Parking Structures
Hotels and Motels
Commercial Docks & Marinas
Residential Areas
7/30/2019 AABA April 2013 Newsletter
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PrPrPrPrProudly Seroudly Seroudly Seroudly Seroudly Serving Oakland & the Baving Oakland & the Baving Oakland & the Baving Oakland & the Baving Oakland & the Bay Areay Areay Areay Areay Area
OaklandsOaklandsOaklandsOaklandsOaklands
Local, Family-OwnedLocal, Family-OwnedLocal, Family-OwnedLocal, Family-OwnedLocal, Family-Owned
Open 7 daysOpen 7 daysOpen 7 daysOpen 7 daysOpen 7 days
Over 1,000 clean spacesOver 1,000 clean spacesOver 1,000 clean spacesOver 1,000 clean spacesOver 1,000 clean spaces
Tight securityTight securityTight securityTight securityTight security
TTTTTrucks frucks frucks frucks frucks for rentor rentor rentor rentor rent
Conveniently locatedConveniently locatedConveniently locatedConveniently locatedConveniently located
Discounts for seniors & moreDiscounts for seniors & moreDiscounts for seniors & moreDiscounts for seniors & moreDiscounts for seniors & more TTTTTons of parons of parons of parons of parons of parkingkingkingkingking
FFFFFriendly friendly friendly friendly friendly folks...cmon!olks...cmon!olks...cmon!olks...cmon!olks...cmon!
M-F 8-6 Sat 9-6 Sun 1M-F 8-6 Sat 9-6 Sun 1M-F 8-6 Sat 9-6 Sun 1M-F 8-6 Sat 9-6 Sun 1M-F 8-6 Sat 9-6 Sun 10-40-40-40-40-4
safsafsafsafsafestestestestestorageusa.comorageusa.comorageusa.comorageusa.comorageusa.com (5(5(5(5(5111110) 536-060) 536-060) 536-060) 536-060) 536-061111166666 22222783 East 12th Stree783 East 12th Stree783 East 12th Stree783 East 12th Stree783 East 12th Streettttt Oakland, CA 9Oakland, CA 9Oakland, CA 9Oakland, CA 9Oakland, CA 946046046046046011111
Premier Self-StPremier Self-StPremier Self-StPremier Self-StPremier Self-Storageorageorageorageorage
AABA TAABA TAABA TAABA TAABA Tourourourourours Nes Nes Nes Nes New Fw Fw Fw Fw FAA TAA TAA TAA TAA TooooowwwwwerererererAABA BAG members, directors and special guests recently received an exclusive tour of the FAA tower still under construction at Oakland
International Airport. Thank you to Mark Bryant of Port of Oaklands Airport Properties for coordinating the tour that allowed access to the
new facility. Once complete this summer, it will not be open to the public. Our tour provided the opportunity to go all the way to the cab, to
see what air traffic controllers will see, and yet beyond to the very top where the only landings are made by a few wayward seagulls intent on
enjoying the Bay view.
BAG members Dean Isaacs, Mark Bryant,
Alton Jelks, and Aziz Khatri with Debbie
Hauser in the new towers cab.Board members Kyle Taylor and Jay Musante with
Shelley Hara of Metropolitan Golf Links, Mark
Bryant, AABA President Ann Cooke and guide.
Viewed from the very top, the new FAA tower seems to dwarf the
old, seen off in the distance in the upper right of this photo.