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AACSB Assurance of Learning Goals and Objectives.
The Asper School of Business is proudly accredited by AACSB. Accreditation requires a process of continuous
improvement for the School and our students. Part of “student improvement” is ensuring that students graduate
with the knowledge and skills they need to succeed in their careers. To do so, the Asper School has set the learning
goals and objectives listed below for the MBA Program. The checked goal(s) and objective(s) will be addressed
in this course and done so by means of the items listed next to the checkmark.
Goals and Objectives in the MBA Program
Goals and
Objectives
Addressed in
this Course
Course Item(s)
Relevant to
these Goals
and Objectives
1 Strategic Thinking Students will think critically and creatively about solutions
to organizational problems, considering short-term and long-term goals, resources, risks, and opportunities.
A. Students are able to identify situations where strategic thinking is necessary. Case Analysis
B. Students are able to identify different strategies. Case Analysis
C. Students are able to perform a basic strategic analysis. Case Analysis
D. Students are able to recommend strategic alternatives and their
implementations. Case Analysis
2 Global Perspective Students will adopt a global mindset in considering
organizational decisions.
A. Students have an awareness of global diversity, and multicultural
awareness. Chapter 21
B. Students have an awareness of different global perspectives. Chapter 21
C. Students have been exposed to global business environments through
course materials Chapter 21
3 Ethical Mindset Students will consider ethical and moral issues when analyzing
and recommending solutions to organizational problems.
A. Students demonstrate an understanding of the responsibility of business in society.
Case Analysis
B. Students demonstrate an understanding of ethical decision making. Case Analysis
C. Students demonstrate moral development in ethical decision making.
D. Students demonstrate an understanding of the responsibilities of a leader’s role as it relates to ethics.
4 Quantitative and Financial Proficiency Students will demonstrate the
ability to approach organizational issues using quantitative and financial analysis.
A. Students are able to identify that a problem containing a quantitative aspect
exists. Case Analysis
& Chapter 22
B. Students are able to apply financial methodologies in the answering of
business questions. Case Analysis
& Chapter 22
C. Students are able to demonstrate a basic financial proficiency in understanding the role and flow of money in an organization.
D. Students are able to interpret the results of a financial analysis.
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http://umanitoba.ca/faculties/management/programs/graduate/mba/media/Schedule-A-
ROASS.pdf
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CLASS SCHEDULE G01
Session Date Topic Chapters Case
1 January 24
General Introduction Introduction to Marketing
Management
Financial Analysis for Marketing Case Analysis
1
2 January 31
Analysis of the Marketing Environment
Conducting Marketing Research
3 & 4
3 February 7
Analyzing Consumer Markets Analyzing Business Markets
6 & 7
4 February 14
Identifying Market Segments and Targets
Positioning Products
8 Case 1 Canadian Breast
Cancer Foundation: Corporate
Sponsorship Choices
5 February 28
Product Management and Branding
10 & 11 Case 2 Superior
Supermarkets: Everyday Low Pricing
6 March 7 Setting Product Strategy Services Marketing
Developing Pricing Strategies
12 & 14 Case 3 Blair Water Purifiers
India
7 March 14 Designing & Managing Integrated Marketing Channels
Managing Retailing, Wholesaling and Logistics
15 & 16 Case 4 Jones•Blair Company
(Individual Case Submission)
8 March 21 In Class Exam Designing & Managing
Integrated Marketing Communications
17
9 March 28 Integrated Marketing Communications cont’d
International Marketing
17
21
Guest Speaker
10 April 4 Sustainability Marketing and Ethics
22
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