aakash tab-1.ppt

7/27/2019 aakash tab-1.ppt

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Aakash Tablet Worlds

Cheapest Tab The strategy of offering good quality product at the best possible price.

After a wait of about one year since a prototype was shown

The Indian officials have launched the worlds cheapest tablet i.e.AakashTablet

It is available at a price of 1200 after govt. Subsidy

The commercial version of Aakash Tablet is Ubislate, available at price of2999 with a few more features than the Governments version.

The makers of Aakash Tab are IIT Rajasthan in partnership with DataWind, aleading manufacturer of wireless web access products and services which isbased in Montreal and is owned by Suneet Singh Tuli who is a Canadian ofIndian descent.
http://www.techblogx.com/tag/aakashhttp://www.techblogx.com/tag/ubislatehttp://www.techblogx.com/tag/ubislatehttp://www.techblogx.com/tag/aakash


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Features and Specifications of

Aakash Tablet Display- Aakash Tablet has a 7 inch resistive touch screen with

800 x 480 pixel resolution.

Operating System- Akash Tab runs Android 2.2 (Froyo).

Processor- It has got a single core 366 MHz processor plus a HD

video co-processor, 256 MB RAM and 2GB internal flash memory.

Supported Multimedia Formats- Aakash Tablet supports Imageformats like .png, .jpg, .gif, .bmp. Supported Video Formats includeMPEG2, MPEG4, AVI and FLV. The Tablet also supports audioformats such as MP3, AAC, AC3, WAV and WMA.

External Connectors- Aakash Tablet supports Mini and Full USB,has got two SD card slots (memory expandable up-to 32GB), aSIM card slot, Video Out, a 3.5 mm headphone jack support andHDMI port.


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Features and Specifications

of Aakash Tablet Internet Connectivity- Aakash is a Wi-Fi 802.11 a/b/g

enabled Tablet with a Web Browser having StandardsCompliance, xHTML 1.1 compliant, JavaScript 1.8 compliantand safety compliance. It also offers separate software foronline YouTube videos.

App Store- Akash Tab supports more than 150000 apps tokeep you entertained throughout the day.

Battery- The 50 gram Tablet has a 2100mAh battery with astandby time of 3-4 hours.

Supported Document Formats- The supported documentformats include DOC, DOCX, PPT, PPTX, XLS, XLSX, ODTand ODP. The Tablet has also got PDF Viewer and TextEditor.


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Marketing Strategy

Value based pricing strategy

Good value based pricing

Segmentation


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The iPad Killer

To compare the Aakash tablet is to compare the acting talents of MerylStreep to those of Katrina Kaif. Or compare KRK with SRK.

Watch a movie on it, and the Aakash is less portable multimedia deviceand more of a paperweight in only 1.5 hours. And that's not counting theexpected depreciation on the device's battery life months later.

It wasnt introduced to compete with companies like Apple orSamsung,it was introduced to provide internet access to the people atbottom of the pyramid, and also to bridge the gap between rich and poori.e. who can't afford expensive ICT equipment.

Made in India? Not Completely

The tablet is made from 800 components by Uk based companyDatawind. Only 16% of the tablet comprises of Indian components. At35%, South Korea features prominently in the list of component sourcesand 25% of the parts were sourced from China. The rest come from USAand other parts of the world.
http://www.mensxp.com/technology/internet/5784-the-funniest-tweets-bigg-boss-5.htmlhttp://www.mensxp.com/technology/internet/5784-the-funniest-tweets-bigg-boss-5.htmlhttp://www.mensxp.com/technology/internet/5784-the-funniest-tweets-bigg-boss-5.html


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Conclusion Aakash in Hindi Language means Sky and probably

the device is ready to reach the same height. The maintarget of this tablet is students who always admiredTablets but had to murder their feelings due to lack of

money. Aakash has all the basic features which arefrequently used by everyone and can be easily boughtby the students just by saving their pocket money for afew days. Though it is disappointing that the Tabletdoes not have a camera and will not have access to

Android Market, we cannot expect so much at such aprice. Overall the Tablet is a very good deal foreveryone.


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Thanks

Mohseen-19

Parag bhardwaj-20

Prabhakar singh-21

Praneetha-23Prashant Kumar-24

Prateek Jain-25

Rajesh Gangwani-26

Ravi Jaiswal-27

Rituraj-28Saurabh Agarwal -29

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aakash tab-1.ppt