Personal Information

Date of Birth: 11th of June, 1986 Nationality: Jordanian Mobile: 00962 79 553 12 12 E-mail: masri.k.alaa@gmail.com Address: Marj Alhamam, Amman-Jordan

Education

Bachelor’s Degree in Pharmacy – University of Jordan

(2004-2009)

1

Ala’a Kathem Almasri A pharmacist with 8 years’ experience in healthcare; international sales, business development, channel management and distributors management in medical industry.

Highly ambitious, driven, creative and accomplished individual, with high standards and integrity.

Job Objective:

My main objective is to join a well reputed company in Dubai that can support me to go further steps in my career path and sharpen my sales, business development, and channel management skills.

Professional Summery

Licenses

• Management and Problem Solving• Certified Professional Trainer (TOT)• Supervisory and Management Skills

Skills Highlight

• Established track record of exceptional sales results.• Excellent written and verbal communication skills. • Team leadership. • Formal Presentation Skills• Decision making. • Stress tolerance

Professional Experience

2

Business Development Manager / Comeg Medical Middle East &Africa

(August,2015 – June,2016)▪ Responsible of hiring new distributers in missing areas.▪ Conduct product training for sales people within my area▪ Responsible of launching a new product line through:

training, workshops in hospitals for doctors and engineers, hold live cases demonstration in hospitals.

▪ Setting yearly action plans, marketing calendar, business reviews and distributers meetings.

▪ Working on tender’s specs and prices.▪ KOL management: attending international congresses,

sponsorships and proctorships agreements.

Achievements: Launching a new laparoscopic solution in

Lebanon,Jordan,Palestine and Saudi. (Live cases workshops)

Selling 5 laparoscopic towers in Saudi in 3 months despite the economic crisis.

Achieving a sales number in 6 months which is equivalent to the whole year sales in the previous year before I joined.

Hold the first distributers meeting in the company in La Ciotat(France) for distributers to : get engaged with them, show them the plant and the process of manufactory, review business plans, get them entertained so they become more loyal and dedicated to the company and share success stories.

3

Interventional Business Unit Manager / Innomedics

(Feb/2011- July/2015)

Boston Scientific (PI)

Maquet (Vascular, General Surgery)

Kimberly Clark (Surgical, Respiratory, Digestive health)

• Working on sales quotas and establishing a yearly roadmap to achieve it.

• Hiring and training sales team (4 people)• Field double visits and coaching.• Continuous selling skills training for the team.• Performing market assessments and monitoring market

changing dynamics.• Products launching and workshops.• Attending live cases with doctors once needed.• Representing the company in all international meetings

to discuss quotas and performance.• Working on P & L, generates monthly and quarterly

reports related to the division.

Achievements: I accessed the Palestinian market aggressively by

winning tenders and introducing the solution concepts to private sector.

Achieving the quota with 20% increment every year(3-4M $)

Coming up with an idea to increase the awareness of (Critical Limb Ischemia) patients by linking the Endocrinologists to Cardiologists in doing early screening and testing so they save the limbs before imputation and we did it through workshops for a period and by that increase the market

4

potential and consequently increase our market share by around 25% other than the organic one.

We were the first in Middle East to launch most of the new products by going aggressively to the market and having the good relations with doctors.

I was responsible of handling the sales training for each new sales rep in the company and I have my own module.

Khoury Drug Store (June/2009-Feb/2011) • Sales Supervisor-Riyadh Pharma• Medical Representative -GE Healthcare

Skills

Microsoft office.

Leadership skill.

Training skills.

References available upon request.

5