Upload
truongdat
View
218
Download
0
Embed Size (px)
Citation preview
AARP THE MAGAZINE
2019 Media Kit
REACH YOUR REP 646.521.2500 / [email protected] A Division of AARP Services, Inc.
AARP The Magazine is the only lifestyle publication with three demographically versioned editions that
address the evolving life stages of 50+ adults. This contextual relevance, along with mass reach and
scalable targeting, delivers success to a diverse group of marketers seeking to make an impact.
REACH YOUR REP 646.521.2500 / [email protected]
12/18
1
4 5SOURCE GfK MRI Fall 2018; Nielsen week ending 9/30/18
2
#1 in Boomer ReachOver 21 million Boomers turn to each issue—more than any other MRI-measured magazine.
More Influential61% more likely to be Influentials than age 18-49.
3 Must-Read Magazine2 in 3 (65%) read 4 out of 4 issues. Among the top 10 magazines, only Costco Connection has comparable loyalty, while the others range from 34%-42%.
Penny stock • A small company’s
shares trading for less than $5
apiece, usually not on a ma-
jor U.S. exchange (such as the
Nasdaq). “Penny” once referred
to the low prices of such stocks,
but more frequently it pre-
dicts your investment’s
full value down the line.
No-load • A mutual
fund with no percentage-of-pur-
chase sales charge. Each $100 you
pay typically buys $100 worth of
the fund—not $100 mi-
nus the fee (up to $5.75, normally)
pocketed by a broker.
MoneySaver
Finding a financial planner P. 26 / Down payment scams P. 28 / Cocktails and cash P. 30
Asset allocation • A fancy way
of asking, “How much of my
investments should I have in
stocks versus bonds or other
stuff?”—a crucial question for
retirement investors. Not sure
of the answer? Buy a target-date
fund for your IRA or 401(k); the
fund’s managers will make that
decision for you based on when
you’ll need the money.
Wall Street Talk … Translated Into English
Baffled by buzzwords bandied about by high-finance big shots?
Cut your confusion by consulting this glossary By BRUCE HOROVITZ
INSIDE
FICO score • Usually between
300 to 850, Fair Isaac Corpora-
tion’s estimate, based on your
borrowing behavior, of the odds
you’ll repay any debts. Compa-
nies use it to make big decisions,
such as whether they’ll lend you
money. A scary test, an obscure
scoring system and fright-
ening consequences—it’s
the SAT for adults.
Fiduciary • Among financial
advisers, one obligated to put
your desire to make money
ahead of the desire to make mon-
ey from you. Caution: Fiducia-
ries are like hotties on a dating
app—not everyone who tries to
look like one actually is. Junk bonds • Bonds with an elevated chance of default
and, usually, an ele-vated yield. Rebrand-
ed as “high-yield” bonds, they typify
Wall Street’s love of
a good euphemism.
Bitcoin • A bunch of
computer code that a bunch of crimi-
nals, idealists and speculators agree
is worth “real” money. Sadly, its real-money
value swings widely, making it
impractical except for criminals,
idealists and speculators.Blockchain • 1 A different bunch
of computer code containing an
unalterable record of a series of
transactions. The most famous
is a digital ledger recording
all bitcoin transfers. 2 A word
often uttered by companies hoping
to snare investors’ attention—and dollars.
Emerging markets • Countries—notably China, India, Brazil and Russia—that Wall Street
deems as having less-mature
economies than ours but
greater opportunities for
growth. The catch: Such
markets’ infrastructure is
shaky, and stocks tend to
dive as aggressively as
they soar.
N O T T H I S !
N O T T H I S !
ILLU
ST
RA
TIO
NS
BY
BR
AN
DO
N L
OV
ING
N O T T H I S !
N O T T H I S !
N O T T H I S !
25
N O T T H I S !
Exchange-traded
fund (ETF) • A bundle
of stocks, bonds or other assets
in a particular category—say,
a country or industry. Unlike mu-
tual funds, which they resemble,
ETFs are an investment you can
buy and sell throughout the day,
like stocks. Marry a mutual fund
to a stock and this is their baby.
TMON18_MoneyOpen_TM5_25 [PRNT]{PRN}.indd 25
8/28/18 4:58 PM
A Media Giant With Mass AppealAmerica’s most-read magazine, with 38.5 million readers—4X the viewership of both The Voice and This Is Us.
#1 in Long-Term GrowthNearly 4 million in reader growth over the past 10 years while the remaining top 10 reach magazines declined, on average, by 7 million.
AARP THE MAGAZINE
Delivers Powerhouse Value
A Division of AARP Services, Inc.
ATM Powerhouse Value_Top 5 F18 12.17.18r1
REACH YOUR REP 646.521.2500 / [email protected]
10/18
As the only lifestyle publication edited for and about 50+ Americans, the Magazine’s top-ranked
responsiveness and reader engagement is a testament to its effectiveness. Three seamlessly edited
versions speak directly to the mindset and life stage of each core demographic to maximize audience
and advertising connectivity.
AARP THE MAGAZINE
Targeted Access
Faces of 50-59
Faces of 60-69
Faces of 70+
Targeted Advertising Flexible demographic options provide 80 ways to place
advertising that reach today’s most powerful consumer
segment and not the general market. Product selection,
creative approach, and messaging can be altered to
maximize impact.
A Division of AARP Services, Inc.
1 Magazine 3 Waysê
REACH YOUR REP 646.521.2500 / [email protected]
12/18
AARP THE MAGAZINE
Audience DemographicsAARP’s flagship lifestyle publication provides marketers with up to 80 ways to target today’s largest
demographic within an editorial environment that speaks directly to them.
SOURCE GfK MRI Fall 2018
A Division of AARP Services, Inc.
50+ Edition
Rate Base 23 million
Audience 38,471,000
M/F 42%/58%
Any college 63%
Median HHI $65,751
Homeowners 79%
Internet Access 88%
Median age 64
RPC 1.64
50-59 Edition
Rate base 4.75 million
Audience 14,467,000
M/F 40%/60%
Any college 65%
Median HHI $74,521
Homeowners 69%
Internet access 93%
60-69 Edition
Rate base 7.75 million
Audience 11,931,000
M/F 43%/57%
Any college 66%
Median HHI $69,832
Homeowners 83%
Internet access 91%
70+ Edition Rate base 10.5 million
Audience 12,074,000
M/F 44%/56%
Any college 57%
Median HHI $53,714
Homeowners 86%
Internet access 80%
50-69 Edition
Rate base 12.5 million
Audience 26,397,000
M/F 42%/58%
Any college 66%
Median HHI $72,152
Homeowners 75%
Internet access 92%
60+ Edition
Rate base 18.25 million
Audience 24,005,000
M/F 43%/57%
Any college 61%
Median HHI $61,186
Homeowners 85%
Internet access 85%
MS-449 ATM ResearchDemo Spring 18 7.6.18 r2
ATM Audience Demo_snapshot 12.17.18 r2
AARP THE MAGAZINE
Editorial Calendar 2019AARP The Magazine has three editorial editions targeted to different life stages (50-59, 60-69, and 70+) with versioned
editorial. Service journalism, compelling storytelling, first-person narrative, and celebrity profiles are presented in a warm,
vibrant and inviting format that encourages readers to reflect, engage and enjoy midlife and beyond.
Money Special Section; Movies for GrownupsHealth Dinner in America: History as told by the
Morton family; Vaccination Guide for 50s/60s/70s
Money Countdown to Retirement (50s/60s): What to do at each stage
Living Annual Movies for Grownups Awards
Travel Wave Season! How to maximize a cruise vacation
Closing Date: 12/3/18Feb
ruar
y/M
arch
Health Special SectionHealth All Your Health Worries—Solved (50s/60s/70s)
Money How to Get Your Kids to Hate You: Money and estate planning mistakes that make it hard on them now and later; The 15-Minute Will
Travel Budget Traveler: Tips from experts on transportation, accommodations, and attractions
Living The New Social Media Influencers Roundup
Closing Date: 2/8/19
Ap
ril/
May
A New Age: A Worldwide Look at Aging WellHealth The 100-Year Life Pill;
Health Report on Prostate
Living Best Unexpected Places to Live for under $40K; The Moon Landing Remembered
Money What You’d Better Know About Reverse-Mortgages
Closing Date: 4/8/19Jun
e/Ju
ly
50th Anniversary of Woodstock
Health OTC Hacks: How to Make Medicine Work Better
Money I Bounced Back: Profiles of five Americans who have recovered from late-in-life financial shocks
Living The Property Brothers Plan Your Future Home
Closing Date: 6/7/19
Au
gu
st/S
epte
mb
er
Health Special SectionHealth Medical Breakthroughs;
How to Survive Anything
Travel In Search of Your Roots
Money That’s Crazy: Odd money behavior
Living Caregiving: The Five Mistakes of Patricia Femia
Closing Date: 8/8/19
Oct
ob
er/N
ove
mb
er
Tech Special SectionHealth New Hope for Aching Backs and/or Feet;
Brain Attack! The 15 worst things you can do
Living Life Made Easier, 2020 Edition
Money Love & Money: Learn how other couples handle money
Closing Date: 10/8/19
Dec
emb
er/J
anu
ary
'20
Motown Special SectionHealth Metabolism Q&A; This Is Why Your Head Hurts; How to Protect Your Hips
Living This is What the Future Feels Like: virtual reality; electric cars; 3-D printers; Life Made Easier Tech Roundup
Money If You Believe in This Invest in That; Rent Don't Buy
Closing Date: 10/9/18Dec
emb
er/J
anu
ary
'19
9/20/18
REACH YOUR [email protected]
A Division of AARP Services, Inc.• Ask about digital complements.• Editorial disruptor options subject to availability.• Editorial content subject to change without notice.
Apparel/AccessoriesBlair CorporationBonWorthCartusCharles Tyrwhitt ShirtsHaband CompanyHitchcock ShoesHotter ShoesJomiraStauer
AutoAvis Budget GroupChevrolet
Collectibles/ToysBradford ExchangeCampus Quilt CompanyHamilton CollectionsLittle Passports
Consumer Electronics/ServicesAT&T WirelessConsumer CellularEVELOGreatCall JitterbugTV Ears
FinancialFidelity Investments Fisher InvestmentsJPMorgan ChaseTD Ameritrade
Food/BeveragesAndre ProstBarilla PastaCalifornia Wine Club
Chock Full o'Nuts CoffeeCracker BarrelDirect WinesKauai CoffeeKellogg's Omaha SteaksOscar Mayer POM WonderfulQuaker V8
Health/WellnessAlways Discreet
Ban Deodorant
Beano
Bioderm
Bruno Independent Living Aid
Cochlear Americas
Connect America
Crest
Dremu
Fixodent
Gillette
Inogen One
Life Alert
Magni Company
Medtronic Minimally Invasive Therapies
MobileHelp
O'Keeffe's Working Hands
Olay
OptumRx
Oral B
Pantene
Regent Labs
SoClean
DTC/OTC
Abbott Ensure
Bausch & Lomb
Eli Lilly Trulicity
Gilead Harvoni
GSK Boostrix
Nature's Way Alive
Novartis Alcon Surgical
Novartis Cosentyx
Novartis Entresto
Seqirus FLUAD
Hospitals/Treatment Centers
Centura Health Colorado
M.D. Anderson Cancer Center
South County Hospital
Texas Center for Proton Therapy
Texas Health ResourcesTexas Oncology
Professional Organizations
American College of Cardiologists
American College of Emergency Physicians
Home/Building
Acorn Stairlift
American Standard
Bath Saver
Bounty
Carpet One
Country Home Products
firstSTREET
Generac Power Systems
Harbor Freight Tools
Let's Gel
Safe Step Walk-In Tub
Select Comfort
Stars N Stripes Scooters
Swiffer
Tide
vitalityweb.com
WeatherTech
Zoysia Farm
Insurance
Allstate Roadside
CarePlus Health Plans
Delta Dental
Foremost
GEICO
Globe Life & Accident
The Hartford
Mutual of Omaha
New York Life
UnitedHealthcare
Media/Entertainment
AMBI Distribution
Beautiful on Broadway
FX
In Search of Fellini
Instant Publisher
Netflix
Our Souls at Night
PBS
Penguin Group
REACH YOUR REP 646.521.2500 / [email protected]
1/18
AARP THE MAGAZINE
Advertiser List
A Division of AARP Services, Inc.
MK-307 ATM AD LIST 17 r6
1/18
Pets
iFetch
Petplan
Real Estate
Arkansas Retirement
Good Samaritan Society
Jones Homes USA
Kolter Communities
The Relocation Center
Restaurants
Carrabba's Italian Grill
Outback Steakhouse
Retail/eTail
Hallmark Cards
Publix
The UPS Store
Walgreens
Travel
Cruises/Transportation
American Cruise Lines
American Eagle
Blount Small Ship Adventures
Crystal Cruises
Expedia
Grand Canyon Railway
Rocky Mountaineer
St. Lawrence Cruise Lines
Destinations
Arkansas Parks & Tourism
Asheville
Brenham/Washington
County
Carlsbad, New Mexico
Chickasaw Cultural Center
City of Alamogordo
City of Laredo
Colonial Williamsburg
Colorado Springs
Galveston
George H. W. Bush Presidential Library
GlenLakes Partnership
Henderson County
Las Cruces
Louisiana Travel & Promotion
Nebraska Tourism
North Dakota
Oklahoma City
Oklahoma Tourism
Outer Banks
Port Arthur, Texas
Rehoboth/Dewy Beach
Robson Ranch, Texas
Santa Fe County
Santa Fe Opera
Sebastian River Area
South Padre Island
Texas Tourism
Visit Denver
Visit Pagosa Springs
Hotels
Hilton
Holiday Inn Club Vacations
Palace Resorts
Red Lion Hotels
Tour Providers
Caravan Tours
Churchill Nature Tours
Go Ahead Tours
smarTours
REACH YOUR REP 646.521.2500 / [email protected] A Division of AARP Services, Inc.
MK-307 ATM AD LIST 17 r6