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ABC to Consulting
Donald Zhu & Yulan Guo
Peking University Consulting Association
• What is consulting?• Why consulting?• How is a consulting project operated? • How to step into this industry?
agenda
Peking University Consulting Association
• The definition consulting can be omnipresent how we define consulting in the business context
• The history why consulting came into being?how consulting evolves
• The classification of consulting of consultancies
What is consulting?
Peking University Consulting Association
• Consulting, in the business sense, means the giving of advice for fees.
• Management consulting refers to both the industry of, and the practice of, helping organizations improve their performance, primarily through the analysis of existing business problems and development of plans for improvement.
The definition
Peking University Consulting Association
• The first consulting company was founded in 1886 by Arthur D. Little. (MIT)
• Hiring consultants outside the company is acceptable in the U.S. while it is not in the Europe.
The history
Peking University Consulting Association
Booz & CompanyIn 1914
McKinseyIn 1926
B.C.G./R.B.In 1963/1967
MonitorIn 1983
Milestone
• Spin off of the compound consulting company
The Trend & Classification
Peking University Consulting Association
McKinsey & Company
IBM
PWC
DTT
MecerSiemens
Gallup
A.C. Nielson
The Classification of Consulting
Peking University Consulting Association
战略咨询战略规划 业务领域设计 决策咨询
管理咨询
投融资
财务会计 税务 市场
营销人力资源
生产管理
工程技术
业务流程重组
管理信息化
信息咨询市场调查 市场分析 市场信息
The classification of consulting vertically
The Classification of Consulting Companies
Peking University Consulting Association
Large, diversified consultancy
Medium-sizedIT consultancy
Large management and strategic consulting specialist
Boutique Firms
• Weigh pros and cons
Why consulting?
Peking University Consulting Association
Great exposureSound training
Considerable incomeGlorious prospect
Travel a lotCharisma
….
Less time with your family and friendsWork overloaded
Under pressure time and thenBad reputation outside this industry
….
The procedure of a consulting project
Peking University Consulting Association
•Pitching
•Research
•Analysis
•Reporting
•Implemen-|tation
– Sell and market the firm– Sometimes you have to provide a low advisory price
– Performing secondary research both on the company and the industry– Interviewing the clients– Checking your company’s database– Facilitating a group discussion, brainstorming is preferred
– Build a reasonable solution mode with the assistance of reachable software
– Analyze the model and relevant data for further insights– Provide sound recommendations – Prepare the final presentation, usually in the format of PowerPoint but
sometimes a word version is demanded – Present to your clients – Act as the project manager of the team to implement the proposal
with the help of the employees inside the company– Execute what you have promised to your client – Test whether your solution is feasible (it must be) and effective – Document what you have done for records
• Resume and cover letter• Pre-talk • Sit for a test (McKinsey)• Case interview (in the format of group interview
and one to one interview)
How to step into this industry?
Peking University Consulting Association
Peking University Consulting Association