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7/30/2019 ABG Minacs
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ADITYA BI RLA M INACS
IDENTITY MANUAL
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tya r a nacs or w e t . s a g o a outsourc ng company t at e vers
high quality solutions seamlessly across geographies. W are a trusted advisor to
our customers enabling them to enhance and grow t ir business. With over 25
years of BPO experience behind us, we have con tently provided high-quality,
i
cost-effective solutions to Global 1000 compa s. Our process expertise and
i
global delivery footprint are testimony to it.
For our employees, Aditya Birla Minacs is ormance driven, warm, caring and a
erf
fun loving organization where every m er has the opportunity to do his best
mb
every ay, w ere mer t s recogn an rewar e an w ere vers ty se
respected and encouraged.
Our global brand is Aditya Birl cs and our logo carries the sun insignia withMin
t e name tya r a w e s as ts own nsgna w c toget er orm t ena
new logo of Aditya Birla .inacs
ur name an ogo a o c o a t at s pos t ve n us ness an n e. te sym
typifies integrity, co nt, passion, seamlessness and speedmitm --the values that
run across and b Aditya Birla Group. Global in vision, rooted in values, the
nd the
Group is driv performance ethic pegged on value creation for its many
n by a
stakeholder
s.
Aditya cs bonds together by its vision to become a leading BPOirla Min
com next our years an to set n ustry stan ar s n customer oyaty,any n te owth and shareholder returns. Crucial to deliver this vision is our
ployee gr
ink, behave, act and perform as one team with one voice.ability to t
porate Brand Identity Manual will help us achieve a comm d feel
ookThe Cor
all our locations, geographies, teams and verti refer to the
s. Pleasacros
ua or a ogo usages. t w e p you t ements essenta or
mp ementa
creating our brand identity for vari specified in the Manual.
s purposes ar
e gu e nes spec e se correcty to ensure t at we on t
ere n must e
ute the vi grity of the brand. Any deviation from the
al impact and indi
anual is not recommended.lines mentioned in thgui
If you h eries with respect to the brand usage, please write to us atve any
brand.in minacs.adityabirla.com
INTRODUCTION 1
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Our Company Logo
The Aditya Birla Minacs company logo is the single most visible representation and unifying factor
of our organization in all visible communication, within and outside the organization.
The logic behind the Logo was to create a reflection of the company, its mission, ideals and
standards, using the sun which is what Aditya means in Sanskrit.
The logo consists of the inner circle symbolizing the internal universe at the Aditya Birla Group, the
outer circle symbolizes the external universe and a dynamic meeting of rays converging and
diverging between the two.
The Aditya Birla logo is a combination of two elements, the rising sun insignia of the Aditya Birla
Group and the word mark minacs. Both these elements have been carefully put together to form
a unit with specific relationships and proportions. Hence, care should be taken to reproduce the
logo in its complete form.
The Minacs name set in lowercase serif lettering conveys an open, friendly and approachable
organization. As part of Minacs unique signature, the insigniaenhances Minacsbrand essence
and reinforces the companys promise to provide superior customer relationship management as
a transparent partner inside the clients business.
The logo is an important tool that can be used to shape the perception of our customers, investors
and employees. It may not be redrawn, altered or changed in any way. The original artwork must
always be used for reproduction.
4
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5COMPANY LOGO
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Flat Color Logo
The use of the color textured logo is recommended at all times. Only when four color halftone printing is not
possible should you make use of the flat color logo. Refer to page numbers 5 and 6 for color percentages.
Color swatches have been provided at the end of the manual for color reference.
6 FLAT COLOR LOGO
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Single Color Logo Usage
In certain instances, the logo will have to be used in single color. Use this line art version of
the logo when printing in single color. For exact color percentages refer to page numbers 5
and 6 of the color palette. Note that the logo may not be used in a single color version for any
other color, except black.
7BLACK AND WHITE LOGO
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LOGO: CLEAR SPACE
Clear Space
The logo should always be used in the right proportion. Any digression from this will make the
company mark less meaningful.
minimum space of 1x where the x is height of the Aditya Birla lettering in the logo should be
le t around the logo to avoid clutter and give the logo its right ul status.
8
x is height of the Aditya Birla lettering in the logo
x
x
x
Minimum space around the logo
x
x
x
x
Minimum space around the logo
x
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Minimum Size
The logo should never be used in a size less than 22 mm in width.
9LOGO: MINIMUM SIZE
22 mm
Minimum size
22 mm
22 mm
22 mm
Minimum size
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10 COLOR PALETTE
Grey
CREAM TEXTURE IN THE LOGOMAROON TEXTURE IN THE LOGO
CMYK PercentageC: 0, M: 0, Y: 0, K: 80
R: 51, G: 51, B: 51
Pantone: 425 CVHexadecimal Code: 333333
CMYK PercentageC: 18, M: 0, Y: 100, K: 18
R: 163, G: 177, B: 7
Pantone: 383 CVHexadecimal Code: 99CCOO
Green
Color palette
For the Aditya Birla Minacs logo reproduction, CMYK halftone color process is recommended.
Whenever such reproduction is not possible, use specially mixed spot colors as per the color
swatches provided on the last page.
For the maroon and cream textures, it is mandatory to use the master file for reproduction.
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11COLOR PALETTE
The flat logo colors shown at the top of the page can be used for interior and exteriors on walls,
buildings, etc.
The hexadecimal codes are as per the nearest web color.
Color Percentage
K: 100
R: 0, G: 0, B: 0
Pantone: Process Black CVHexadecimal Code: 000000
Color Percentage
K: 70
R: 77, G: 77, B: 77
Pantone: Cool Grey 10 CVHexadecimal Code: 666666
Color PercentageK: 40
R: 153, G: 153, B: 153
Pantone: Cool Grey 6 CVHexadecimal Code: 999999
Color PercentageK: 100
Color Percentage
C: 0, M: 100, Y: 100, K: 50R: 127, G: 0, B: 0
Pantone: 1815 CVHexadecimal Code: 660000
Color Percentage
C: 0, M: 25, Y: 65, K: 0R: 254, G: 191, B: 78
Pantone: 715 CVHexadecimal Code: FFCC66
Color Percentage
C: 0, M: 0, Y: 0, K: 70R: 77, G: 77, B: 77
Pantone: Cool Grey 10 CVHexadecimal Code: 666666
Color Percentage
C: 18, M: 0, Y: 100, K: 18R: 163, G: 177, B: 7
Pantone: 383 CVHexadecimal Code: 99CC00
Maroon Cream Grey Green
Color Percentage
C: 3, M: 0, Y: 15, K: 0R: 247, G: 252, B: 216
Pantone: 600 CVHexadecimal Code: FFFFCC
Light Green
CMYK PercentageC: 18 M:0 Y:100 K:18 Watermark5% Black CMYK PercentageC: 0 M:0 Y:0 K:0
Color PercentageC: 2, M: 18, Y: 44, K: 1
R: 242, G: 200, B: 141
Pantone: 156 CVHexadecimal Code:
Color PercentageC: 2, M: 13, Y: 38, K: 1
R: 225, G: 213, B: 156
Pantone 148 CVHexadecimal Code:
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TAGLINE12
Color Percentage
C: 18, M: 0, Y: 100, K: 18R: 163, G: 177, B: 7
Pantone: 383 CV
Green
Color Percentage
C: 0, M: 0, Y: 0, K: 70R: 77, G: 77, B: 77
Pantone: Cool Grey 10 CV
Light Grey Black
Font: Frutiger 55 Roman
smartsourcing
smartsourcing
smartsourcing
smartsourcing
smartsourcing
x
x
xx
The Tagline
A frequently repeated phrase or statement that captures the essence of a brand's promise to its
stakeholders is known as a tagline. The idea is to create and use a memorable phrase that will sum
that reinforces the tone and promise of the brand.
The tagline can be used along with the logo for all kinds of internal, external and marketing
communications. The tagline can also be used separately (i.e. not as part of the logo unit) when
relevant - such as on the website, posters. In such cases, it should ideally be positioned in the
vicinity of the logo.
Our new tagline embodies the spirit and dynamism of Aditya Birla Minacs and is a key part of our
overall branding effort.
20 mm
Minimum sizeMinimum space around the tagline
x is height of the smartsourcing lettering in the logo
Color Percentage
K: 100R: 0, G: 0, B: 0
Pantone: Process Black CV
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13TAGLINE
smartsourcing
smartsourcing
smartsourcing
The tagline should be aligned centrally to Aditya Birla lettering whenever it is used along
with the logo. When used separately in any other communication, it should be placed on the
right bottom corner or the right top corner of the document.
A minimum clear space of 1x (where the x is height of the font body as indicated) should be
left around the tagline to avoid clutter and give the right status to the tagline.
The tagline should never be used in a size that is less than 20 mm in width.
When the tagline smartsourcingis used in text, italicize it.
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BackgroundCMYK PercentageC: 10
M: 0Y: 10
K: 0
BackgroundCMYK PercentageC: 0
M: 0Y: 0
K: 10
BackgroundCMYK Percentage
C: 2M: 13Y: 38
K: 1
Below 10% background
14 BACKGROUND COLOR USAGE
Background Color Usage
At times we may have to use the logo over a background color. When the background color is
light, i.e. below grayscale 10%, the logo can be used directly on the background.
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Background
CMYK PercentageC: 18
M: 0Y: 100
K: 18
Above 10% background
1x
1x
BackgroundCMYK Percentage
C: 0
M: 0
Y: 0
K: 30
1x
1x
Background
CMYK PercentageC: 0
M: 0Y: 0
K: 100
1x
1x
15
When the background is dark, i.e. above 10% grayscale, then a clear white space
of x needs to be left all around the logo to ensure that it is clear and visible.
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16
x
4x
4x
4x
Correct Placement of Logo
The logo can be placed as shown in the four examples above. These placements are ideally suited for
posters and print ads. A minimum space of 1x, where x is the height of the Aditya Birla lettering in the
logo, should be provided all around the logo.
Incorrect Placement of Logo
Placement of logo on the left hand side (top,centre or bottom) of the communication material is not
recommended as it appears less prominent in these positions, making it less impactful.
x
For Poster
x
For Ads
For Envelope
LOGO PLACEMENT
x
4 x
4 x
4 x
x
4 x
4 x
4 x
x
4x
4x
4x
x
x
4 x
4 x
4 x
x
4 x
4 x
4 x
x
4x
4x
4x
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17
Contrary to popular belief, Lorem
Ipsum is not simply random text. It has
roots in a piece of classical Latin
literature from 45 BC, making it over
2000 years old. Richard McClintock, a
Latin professor at Hampden-Sydney
College in Virginia,
x x
x
x
x
x
x
x
x
x
Incorrect Usage of Logo
All the above examples are indicative of how the logo should not be used. Do follow the company
identity manual to represent the logo correctly.
INCORRECT USAGE OF LOGO
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Discarded Versions of Old Logos
The logos depicted above are obsolete and are not to be used in any form of communication.
Only the new logos as depicted on pages 2, 3 and 4 of this manual may be used.
DISCARDED LOGOS18
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DISCARDED LOGOS 19
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22
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Watermark
The watermarks shown are customised versions. The one on the left is to be used for large
surfaces such as envelopes, letter heads, etc. While the one on the right is to be used on small
surfaces such as Identity cards, Business cards, etc. The watermark can be enlarged up to
300%.
WATERMARK22
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WATERMARK 23
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WATERMARK 23
Color PercentageC: 2, M: 18, Y: 44, K: 1R: 246, G: 205, B: 128
Color PercentageC: 2, M: 13, Y: 38, K: 1R: 246, G: 218, B: 146
The Rising Sun Insignia
The rising sun insignia can be used whenever there is enough horizontal space available to
accomodate the sign completely. It can also be used with a colored backgruond as shown.
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ENVELOPE26
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Envelope
The minimum width of the logo to be placed on both the envelopes is 30 mm. The logo is placed
at the top left corner with a minimum space of 5 mm from the left and from the top sides of the
envelope.
ENVELOPE
Company Name: Size: 9 pt Font: Helvetica Neue Bold (ALL CAPS)Address: Size: 8.5 points Font: Helvetica Neue
Alignment: LeftPlacement: Horizontal
26
5 mm
5 mm
Size: 277 mm x 126 mm5 mm
5 mm
40 mm
Teritex Building, Saki Vihar Road, Mumbai 400 072.
www.minacs.adityabirla.com
Company Name: Size: 9 pt Font: Helvetica Neue Bold (ALL CAPS)Address: Size: 8.5 points Font: Helvetica Neue
Alignment: LeftPlacement: Horizontal
Size: 277 mm x 126 mm
40 mm
Teritex Building, Saki Vihar Road, Mumbai 400 072.
www.minacs.adityabirla.com
Contents
ENVELOPE AND LABELS 27
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For different sizes of the envelopes, a minimum distance of 5 mm to be maintained between
the logo and from the left and top edges as shown.
Labels
The 3 x 4 label is used for A3, A4 and A5 size envelopes, while the plain 11/2 x 3
1/4 label
is used on the standard size envelope.
ENVELOPE AND LABELS 27
Company Name: Size: 9 pt Font: Helvetica Neue Bold Cond. (ALL CAPS)
Address: Size: 8.5 points Font: Helvetica Neue CondencedAlignment: Left
Placement: Horizontal
Company Name: Size: 8 pt Font: Helvetica Neue Bold Cond. (ALL CAPS)Address: Size: 8 points Font: Helvetica Neue Condenced
Alignment: LeftPlacement: Horizontal
A45 mm
5 mm
45 mm
Teritex Building, Saki Vihar Road,Mumbai 400 072.
www.minacs.adityabirla.com
A35 mm
5 mm
60 mm
Teritex Building, Saki Vihar Road, Mumbai 400 072.
www.minacs.adityabirla.com
A5
Company Name: Size: 8 pt Font: Helvetica Neue Bold Cond. (ALL CAPS)
Address: Size: 8 points Font: Helvetica Neue CondencedAlignment: Left
Placement: Horizontal
5mm
5mm
30 mm
Teritex Building,Saki Vihar Road, Mumbai 400 072.www.minacs.adityabirla.com
Teritex Building,Saki Vihar Road, Mumbai 400 072.
www.minacs.adityabirla.com
TO:
3 x 4
11/2 x 3
1/4
Contents
IDENTITY CARD28
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AUTHORIZED SIGNATORY:
Teritex Building, Saki Vihar Road, Mumbai - 400 072.
Tel: 91-22-2857-2515, 4030-7100, Fax: 91-22-2857-2517.
Identity Card
the identity card used for countries other than India would appear like the one on the left. It is a
vertical card with just the photograph and name of the employee.
Two examples of identity cards have been shown. Indian identity cards will include the logo,
while all other countries will not include the logo.
IDENTITY CARD
Size: 82 mm X 54 mm
EMERGENCY NO:
BLOOD GROUP:
EMPLOYEE CODE:
IF FOUND, PLEASE RETURN THIS CARD TO THE ADDRESS ON THE REVERSE
Font: 8 pt Helvetica Neue
Font: 8 pt Helvetica Neue
Font: 8 pt Helvetica Neue
28
3 mm
20 mm Size: 92 mm X 60 mm
6 mm
6 mm
NAME:
UNIT/DIVISION:
LOCATION:
Photograph
24 mm x 20 mm
EMERGENCY NO:
BLOOD GROUP:
EMPLOYEE CODE:
IF FOUND, PLEASE RETURN THIS CARD TO THE ADDRESS ON THE REVERSE
First name: 24 pts Helvetica Neue Bold
Last name: 18 pts Helvetica Neue Bold
John
Doe
Photograph
42 mm x 42 mm
Contents
LANYARD 29
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Lanyard
The lanyard has the name of the company written in a continuous form. Recommended font is
Helvetica Neue Condensed, Size: 12 pt.
LANYARD 29
ADITY
ABIRLA
MINA
CSADITYA
BIRLAM
INACS ADITYABIRLAMINACS ADITYABIRLAMINAC
S
ADITYA
BIRLA
MINA
CSAD
ITYAB
IRLAM
INACS
ADITY
ABIRLAMIN
ACS ADITYABIRLAMINACS
AUTHORIZEDSIGNATORY:
TeritexBuilding, SakiViharRoad, Mumbai-400072.
Tel:91-22-2857-2515, 4030-7100, Fax:91-22-2857-2517.
NAME:
UNIT/DIVISION:
LOCATION:Photograph
24mmx20mm
JohnDoe
Contents
COMPLIMENTARY AND THANK YOU CARD30
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Thank You and Compliments Card
A simple white card shows the logo prominently placed at the top right corner. The grey message
is in 20% black in Helvetica Neue Roman 10 pt.
With BestWishes
Thank You
30
Contents
POWERPOINT TEMPLATE 31
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PowerPoint Template
The first slide is the title slide. For a normal slide with text use the second slide, when there is
heavy data to be represented the third slide is to be used. The fourth slide is used when the
headline goes into two lines. The fifth slide is the section break followed by the concluding
slide.The logo appears on the right hand top. To emphasize the logo, a soft shadow has been
applied to the background. The slide footer, with the name of the presentation and the slide
numbers, appears at the right bottom. Arial/Verdana are the recommended font.
Lorem ipsum dolor sitamet, consectetuer
Lorem ipsum dolor sit
Name of the presenter
Nameofthepresentation 12
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
TIME
EFFICIENCY
53%
06%
11%
17%
13%
16%06%
05%
02%
33%
38%
16%06%
05%
02%
33%
38%
Lorem ipsum dolor
sit amet,consectetuer
adps c ng e t .n lacinia, justo vel
nonummy tincidunt,velit arcu pulvinar
tortor
Thank YouLorem ipsum dolor
Nameofthepresentation 12
Lorem ipsum dolor sitamet, consectetuer
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
n ac na, usto ve nonummy tncdunt, ve t arcu puv nar tortor,
velit in ipsum. Vestibulum auctor, augue id tempor cursus,t conva s ve t rsus d orem. aurs maesuada mo s dam.
ve t n psum. est uum auctor, augue d tempor cursus,
t convallis velit risus id lorem. Mauris malesuada mollis diam.
Lorem ipsum
Nameofthepresentation 12
Nameofthepresentation 12Nameofthepresentation 12
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.In lacinia, usto vel nonummy tincidunt, velit arcu pulvinar tortor,
velit in ipsum. Vestibulum auctor, augue id tempor cursus,
t convallis velit risus id lorem. Mauris malesuada mollis diam.
velit in ipsum. Vestibulum auctor, augue id tempor cursus,
t conva s ve t rsus d orem. aurs maesuada mo s dam.
Lorem ipsum dolor sitamet, consectetuer
1 Title Slide Text Slide
Data Heavy Slide Double line Headline Slide
Section Break Concluding Slide
3
5
2
4
6
Arial regular 40 pt
Arial regular 30 pt
Arial regular 15 pt
Arial regular 40 pt
Arial regular 20 pt
Arial regular 15 pt
Arial regular 30 pt
Contents
FOLDER32
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Folder
The logo width to be maintained at 50 mm. The logo is positioned in the center of the top half of
the cover page.
The inside part of the folder will have a pouch with a provision for a business card.
50 mm
80 mmDESIGNA
TION
TeritexBuilding,S
akiViharRoad,M
umbai 400 072.
Tel:91-22-2857
-2515,4030-710
0,Fax:91-22 -285
7-2517.
E- mail:ab gcc@
adityabirlaminac
s.com Website:w
ww.adityabirlam
inacs.comk har
Road,Mumbai 4
0
030-71
nacs.com Webs
ite: ww.adityabir
la inacs.com
Tg,Saki
Vih
22-2857-251
E- ail:ab g
5,4 030
ail:abgcc@adi
tyabirlain
texBuild
el: 91-
E-
Contents
SPRING FILE/BINDER 33
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Spring File
The logo is placed in the top half of the cover to give it the right prominence. The logo also
appears on the spine of the folder, along with the subject name. Since the file may be
screen printed you have the option of using the flat color logo.
ANNUALMEETING
Contents
FAX SHEET AND EMAIL SIGNATURE34
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Name Surname
Designation I [email protected] M: +91 98222 88888 I T: +91-22-2027259I F:+91-22-20225012 IAditya Birla Minacs I Teritex Building, Saki Vihar Road, Mumbai 400 072.I www.minacs.adityabirla.comI
Fax Message Sheet
The logo is placed on the top left corner of the page. The font of the company name and address
is Arial. The text is left aligned.
Email Signature
TThe name, designation, email id and contact numbers are in the top line while the company and
website address appear in the second line.
Blackberry Signature
The email signature for a blackberry uses the default font and has the name, designation,
company name and mobile number, one on each line.
Fax No.:
Date:
Total Pages:
Comments:
To:
From:
Subject:
FAX MESSAGE
,Teritex Building,Saki Vihar Road,Mumbai 400 072.Tel:91-22-2857-2515,4030-7100,Fax: 91-22-2857-2517.www.minacs.adityabirla.com
Font: Arial
Name: 8 pt BoldAddress: 8 pt Regular
Alignment: LeftPlacement: Horizontal
Subject: Testing Email
This is just a test email. Do not read this.
Rajesh KumarManager - Corporate Communications
Aditya Birla Minacs
Mob: +91 98222 88888
Contents
35CAR STICKER AND GENERAL STICKER
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Car Sticker
The logo along with the tagline is to be prominently displayed on the car sticker.
General Sticker
This can be designed as indicated above.
Car Sticker General Sticker
smartsourcing
Contents
PENCIL AND PEN36
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Pencil and Pen
The brand name is displayed on the pen/pencil at the center of the body horizontally. On the pen,
ensure that it is in line with the clip.
A
DITYABIRLAMINACS
A
DITYABIRLAMINACS
ADITYA
BIRLAMINACS
ADITYA
BIRLAMINACS
Contents
MOUSE PAD 37
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Mouse Pad
Place the logo on the bottom right of the mouse pad. The ideal size of the logo is 1/5th the width
of the mouse pad. The sun graphic to be reproduced at 10% of the green color shown in the
color palette.
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DESKTOP AND WALL CALENDAR38
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Desktop and Wall Calendar
The logo has to be prominently displayed on the calendars and other similar collaterals.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Cras eu magna at mi posuere tristique. Morbiante. Cras risus lacus,
tincidunt et, interdum sed, tincidunt vel, urna. Pellentesque diam elit, faucibus ut, consequat sed, fermentum in, risus. Duis
tristique nisldapibus risus. Pellentesque pulvinar magna nec tortor ullamcorper feugiat. Cras lacinia nunc. Curabitur at velit egetduitristique cursus. Morbi ut neque et dolor c ondimentum fringilla. Mauris purus. Etiam placerat. Mauris porttitor, nulla nec
pulvinar auctor, sapien risus elementum turpis, sed vestibulum velit elit ac nulla. Donec odio lacus, bibendum vel, ullamcorper
non, aliquet a, felis. Donec neque justo, scelerisque ac, euismod nec, mattis congue, purus. Aliquam sollicitudin suscipit dolor.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
smartsourcing
2007Jan
S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
FebS M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T
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MarS M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T
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CD STICKER AND CD POUCH 39
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CD Sticker and CD Pouch
The CD sticker is designed for simplicity using the company colors and the logo on the right
hand side of the CD. The space at the bottom can be used for printing the subject matter.
The CD pouch is similar in design to the CD sticker. The logo is at the right bottom corner,
above which are printed two lines for the subject matter.
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SIGNAGE: INTERNAL42
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Floor Sign
A simple clean look is promoted for internal signage as shown here. The logo appears at the
bottom of the sign and should fit the width of the text appearing above.
Department Signage
A minimum clear space of 3x, (where x is the height of the Aditya Birla lettering in the logo) is
to be maintained on all four sides of the logo. The rest of the information is to be laid out
aesthetically below the logo. Type is to be set in a lightground color chosen from the logo.
1FLOOR
2FLOOR
3FLOOR
4FLOOR
BackgroundCMYK PercentageC: 18M: 0Y: 100K: 18
3 x
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RECEPTION 43
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Reception Desk
The logo appears centrally aligned and prominently displayed on the background. Ensure that the
background used is elegant yet subtle, so that the logo stands out.
We can use the logo along with the tagline on the background.
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SIGNAGE: DIRECTIONAL44
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Directional Signage
Position the logo on the top right hand corner. The sign appears below it as indicated. The
images used here are for representational purposes and are not actual signboards.
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SIGNAGE: CAFETERIA 45
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Name Tag
The name tag is chosen according to the material being used. When using a glass surface we
use the first name tag, while the second one is a matt finish stainless steel tag with the text
engraved on it.
Cafeteria
Position the logo on the right hand side of the sign. The logo should cover 25% of the total
length of the sign.
Font: Helvetica Neue Roman
Size should be 40% of the total height of the signboard.
Cafeteria
John Doe
John Doe
Name Tag
Name Tag
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POSTER50
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Poster
A grid is made by dividing the page into squares of 8 x 10 as shown above.
In the grid the top portion is used for placing the headline and copy. The visuals and body copy
have been evenly distributed in the lower half of the page. The logo appears in the lower section,
ideally in the right hand corner.
Logo area
Headline and
body copy area
Visual area
Tagline area
Color PercentageC: 40, M: 89, Y: 50, K: 25
R: 114, G: 19, B: 52
Pantone: CVHexadecimal Code: 660033
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POSTER 51
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Poster
For all posters stick to the guidelines as suggested. Please note that placing the logo anywhere
else is not advisable.
Color Percentage
C: 72, M: 66, Y: 20, K: 13R: 67, G: 55, B: 110
Pantone: CV
Hexadecimal Code: 333366
Color Percentage
C: 80, M: 31, Y: 54, K: 20R: 43, G: 94, B: 81
Pantone: CV
Hexadecimal Code: 336666
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BOOTH52
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Booth Layout
The logo must be distinctly visible. It appears prominently on the front panel and in the reception
area. The elements shown here are indicative and could change depending on the venue and the
size of the Booth.
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PODIUM 53
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Podium
The logo has to appear in front and positioned on top. The width of the logo should be a
minimum of 1 ft 5 in in size, on a podium of approximate width of 2 ft 6 in.
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BANNER: HORIZONTAL54
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WELCOME
1:3 Horizontal Banner (3 ft : 9 ft)
Banner: Horizontal
This particular format has the logo displayed on the left hand side. The size of the logo depends
on the main text appearing on the banner. The size of the logo is in proportion to the entire
height of text on the right side. A minimum distance of 4x, where x is the height of the
Aditya Birla lettering in the logo, needs to be maintained between the logo and the message.
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BANNER: VERTICAL 55
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WELCOME
2:1 Vertical Banner (4 ft : 2 ft)
Banner: Vertical
The headline is followed by the logo, in the center. The copy to appear after the logo with a
minimum distance of 4x, where x is the height of the Aditya Birla lettering in the logo, being
maintained on all four sides. The logo is centrally aligned and has a minimum width of half the
width of the biggest line in the headline.
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MERCHANDISE56
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Cap
The logo has to be centrally aligned and placed on the top of the hood. It should be at a
minimum distance of x from all four sides, where x is the size of the Aditya Birla lettering on
the logo.
Mug
Use the logo with a width of at least 50 mm on the mug. For prominence, the logo should be
placed centrally in the available space.
Golf Ball
Use the logo with a with of at least 25 mm.
50 mm
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MERCHANDISE 57
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T-shirt
The logo should be displayed on the chest on the left side, it should be maximum 4 cm in width.
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SCREEN SAVER58
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Screen Saver
The Aditya Birla Minacs logo can be used interestingly on desktop wallpapers and screen
savers.
Color Percentage
C: 2, M: 18, Y: 44, K: 1R: 246, G: 205, B: 128
Color Percentage
C: 2, M: 13, Y: 38, K: 1R: 246, G: 218, B: 146
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BRANDING 59
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Tie and Scarf
The logo is not to be reproduced completely on ties. Use only the rising sun insignia as
indicated. The mark should be centrally aligned and has to lie above the cue of the tie.
Watches
For watches and other merchandise, please place the rising sun insignia in the best available
space to ensure visibility and integrity of the logo.
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60 BRANDING : VEHICLES
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Vehicles
The logo should be prominently positioned on the best available surface. On cars, it is to be
placed on the windscreen. In buses, it should appear on the sides and at the back as indicated
above and follow the same pattern for the vans.
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61BRANDING : BACKDROP
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Backdrop
The backdrop can be used for any event within or outside the organization. Ensure that the logo
appears prominently on the upper part of the backdrop so that it does not get obstructed by other
elements placed in front of it.
The backdrop can be used for any kind of sponsorship or press conference or any promotional
event to leverage the brand.
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PLAQUE: VISION62
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The Vision, Mission Statement Plaques
The vision and mission statement plaques are important elements of a companys branding.
They reflect the integrity of the companys purpose and value set. Use a matt finish stainless
steel sheet with the text matter engraved on it. The logo should not be used in a size less than
25% of the width of the plaque. The logo must be centrally aligned, to the bottom of the plaque.
We have an option of using either the rectangular or the circular shape depending upon the
space available to put the plaque.
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PLAQUE: MISSION 63
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COLOR SWATCHES
To be given to printers for matching color.
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COLOR SWATCHES
To be given to printers for matching color.
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ADITYA BIRLA MINACS
Teritex Building, Saki Vihar Road, Mumbai 400 072.
Tel: 91-22-2857-2515, 4030-7100, Fax: 91-22-2857-2517.
E-mail: [email protected]
www.minacs.adityabirla.com
MINACS WORLDWIDE INC.
180 Duncan Mill Road
Toronto, Ontario
Canada M3B 1Z6
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