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About afaqs!

Worlds largest website in the advertising, media and marketing space; for Media Trade

Marketing.

afaqs! was established on September 28, 1999 with a simple objective - to make easier the livesof professionals in advertising, media and marketing by fulfilling their information needs. Thatquest has turned afaqs! into India's largest site in its space.

Online advertising is a form of promotion that uses the Internet and World Wide Web to delivermarketing messages to attract customers. Examples of online advertising include contextual adson search engine results pages, banner ads, Rich Media Ads, Social network advertising,interstitial ads, online classified advertising, advertising networks and e-mail marketing,including e-mail spam. Many of these types of ads are delivered by an Ad server.yeh wiki pedia se milaSent at 5:12 PM on Thursday

The internet has become an ongoing emerging source that tends to expand more and more. Thegrowth of this particular media attracts the attention of advertisers as a more productive source tobring in consumers.

A clear advantage consumers have with online advertisement is the control they have over theitem, choosing whether to check it out or not.[1]

Online advertisements may also offer various forms of animation. In its most common use, theterm "online advertising" comprises all sorts of banner, e-mail, in-game, and keyword

advertising, on platforms such as Facebook, Twitter, or Myspace has received increasedrelevance. Web-87related advertising has a variety of sites to publicize and reach a nicheaudience to focus its attention to a specific group. Research has proven that online advertisinghas given results and is a growing business revenue.[2]For the year 2012, Jupiter researchpredicted $34.5 billion in US online advertising spending.

The three most common ways in which online advertising is purchased areCPM,CPC, andCPA.

CPM (Cost Per Mille) or CPT (Cost Per Thousand Impressions) is when advertiserspay for exposure of their message to a specific audience. "Per mille" means per thousandimpressions, or loads of an advertisement. However, some impressions may not becounted, such as a reload or internal user action.

CPC (Cost Per Click) orPPC (Pay per click) is when advertisers pay each time a user clickson their listing and is redirected to their website. They do not actually pay for the listing, but onlywhen the listing is clicked on. This system allows advertising specialists to refine searches and

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gain information about their market. Under the Pay per click pricing system, advertisers pay forthe right to be listed under a series of target rich words that direct relevant traffic to their website,and pay only when someone clicks on their listing which links directly to their website. CPCdiffers from CPV in that each click is paid for regardless of whether the user makes it to thetarget site.

CPA (Cost Per Action or Cost Per Acquisition) or PPF (Pay Per Performance)[3]advertisingis performance based and is common in theaffiliate marketingsector of the business. In thispayment scheme, the publisher takes all the risk of running the ad, and the advertiser pays onlyfor the amount of users who complete a transaction, such as a purchase or sign-up. This modelignores any inefficiency in the sellers web siteconversion funnel. The following are commonvariants of CPA:

Scope:

Aside from the control process, the following metrics are implemented:

Time managementAccurately measures the tasks and the fraction of time needed foreach task.

Call managementPlan for customer interaction accounts for the fraction of commandcenter reps that comply with the process and have successful calls.

Opportunity managementIf the process is followed correctly then a sales opportunityexists. The fraction of command center reps that use the tools, comply with the objectiveare all measured.

Account managementFor multiple opportunities with a customer the account ismeasured by the tools, process, and objectives.

Territory managementFor monitoring the account, the territory is measured by thenumber of account reps and perspective versus active customers.

Sales force managementProcess includes training, IT systems, control, coaching, andis shared across several people and departments.

Ad Conceptualization and definition for the client

Ability to conceptualize and define the project based on historical MIS data

Launch and Promotion for the client

Ability to track all the expenses and analysis with respect to enquiry and finally sale generation

Pre-Sales Enquiry Management for the client

Ability to record almost all details and do a proper management to improve conversion ratio

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Sales Management for the employee

Ability to manage bookings, with proper authorization and ensure timely delivery of documentslike buyer agreement, allotment letter etc

Post Sales Management for employee and for the client

Ability to generate reports

Post Sale Management

Update construction status details

Generate and print demand notices

Record demand notices sent details

Interest calculations for delay payments

Collect payments and print daily receipt list for finance department

Update broker ledger for commissions

Generate list of receipts for finance department

Send reminders I, II and III

Initiate cancellation process

Transfer of property

Advantages to the marketing manager

Understanding the economic structure of an industry

Identifying segments within a market

Identifying a target market

Identifying the best customers in place

Doing marketing research to develop profiles (demographic, psychographic, and behavioral)of core customers

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Understanding competitors and their products

Developing new products

Establishing environmental scanning mechanisms to detect opportunities and threats

Understanding one's company's strengths and weaknesses

Auditing customers' experience of a brand in

Developing marketing strategies for each of one's products using the marketing mix variablesof price, product, distribution, and promotion

Coordinating the sales function with other parts of the promotional mix, such as advertising,sales promotion, public relations, and publicity

Creating a sustainable competitive advantage

Understanding where brands should be in the future, and providing an empirical basis to writemarketing plans regularly to help get there

Providing input into feedback systems to help monitor and adjust the process

Strategic advantages

Sales force automation systems can also create competitive advantage:

As mentioned above, productivity can increase. Sales staff can use their time more efficientlyand effectively. The sales manager can become more efficient and effective (see above). Thisincreased productivity can create a competitive advantage in three ways: it can reduce costs, itcan increase sales revenue, and it can increase market share.

Field sales staff can send their information more often. Typically information can be sent tomanagement after each sales call, rather than daily or weekly. This provides management withcurrent information, which they can use while it is more valuable. Management response timecan be greatly reduced. The company can become more alert and agile.

These systems could increase customer satisfaction if they are used with wisdom. If the

information obtained and analyzed with the system is used to create a product that matches orexceeds customer expectations, and the sales staff use the system to service customers moreexpertly and diligently, then customers should be more satisfied with the company. This canprovide a competitive advantage because customer satisfaction leads to increased customerloyalty, reduced customer acquisition costs, reduced price elasticity of demand, and increasedprofit margins.