About Amend

• Headquarters in New York City

• Program country offices in Ghana and Tanzania

Program Work

• Primary school road-safety instruction

• The provisioning of reflectors and printed materials

• Data collection, analysis, and publication, process and impact evaluations

• The media, and public relations

Amend.org develops, implements, evaluates, and brings to scale data-backed public health programs to reduce the incidence of child road traffic injury in the developing world.

About Amend

The Media

Two types of media work:

• Issue / Organization

• Promote awareness of road traffic injury as a pressing,

global public health concern.• Develop presence of the organization.

• Program

• Work with the media to realize specific, measurable program

outputs.

• Focused aims.

Issue / Organization Media

• Issue / Organization

• Website:

• Framing the argument

• Communicating with supporters

• Fundraising

• Gathering volunteers

• General Media:

• Keep the message simple

• Press builds on press

• Other:

• Frontline SMS

• Video

• Events and celebrities

Program Media

• Program

• Examples:

• Newspaper media workshop

• Zebra crossing study

• Public Service Announcements

• Evaluate the work (process evaluation)

• Increase of 20% in media stories about RTI after workshop; articles had increased

accuracy

• Study, then press outreach and government lobbying Increase in number of zebra crossings

• Forthcoming

• Social marketing of reflector-enhanced book bags

Overview

• Reach out to the media

• Give them information that they can use

• Take advantage of pro bono services

• Present ideas clearly and concisely

• Use the media that reaches the people you want to reach

• When possible, evaluate the effect of your work with the media

• Please feel free to consult with Amend