About CG Corp Global

Dr. Binod ChaudharyChairman, CG GroupNepal’s only Forbes Billionaire &Former Member of Parliament of Nepal

CG Corp Global is a transnational conglomerate with an exceptional legacy of 140 years. Present in over 30 countries with 86 brands,156 companies and with an employee base of 10,000 people, it is Nepal's first and only billion dollar corporation that produces world class products, brands and services.

The Group's interest areas include FMCG, hospitality, banking, cement, integrated industrial parks, real estate, consumer electronics, telecom, education, energy, biotech, remittance, and retail to name a few. Apart from businesses, the Group is deeply involved in philanthropic activities through Chaudhary Foundation.

Business OverviewCG Foods Global Owners of Wai Wai Brand

Major MilestonesBusiness Verticals

CG Foods Nepal started in 1980 under Nepal Thai Foods in Kathmandu, with Nepal’s first brown instant noodles.

CG Foods India was conceived to meet the growing demand of the popular Wai Wai Noodles in India. CG Foods India initially started with a manufacturing unit in Sikkim, which was expanded to several locations in the country.

Wai Wai brand is synonymous with instant noodles in South Asia. It is the market leader in Nepal and in North East India. It has been named the most admired brand by a leading business daily in India due to its growing presence.

It is exported to over 30 countries, and is spreading its manufacturing base to Europe, Middle East, Africa and South Asia. Beginning with two flavors: vegetarian masala and chicken, it has expanded to 20 flavors, and more.

7 Noodle Lines in 3 locations in Nepal

9 Noodle lines in 6 locations in India

1 Noodle line in Ruma, Serbia.

Biggest Noodle Company in Nepal

Selling 2.3 Billion Packs Annually & growing @ above 30% while market is growing by 12 % globally with revenue of more than 120 Mn Fastest Growing Instant Noodle Company in India with more than 30% CAGR over last 7 Years

1980 - CG Foods1982 - CG Electronics1999 - CG Developers P Limited2000 - CG Global Foundation2001 - CG Developer2001 - CG Education2003 - CG Finco2006 - CG Energy and infrastructure P limited2012 - CG Global Coastal2012 - Zinc Invision Hospitality2013 - CG Global Ayurveda2013 - CG Cement2015 - CG Global Biotech2015 - CG Global Telecom

Multinational Family business with 156 Companies, 86 Brands & over 10,000 Employees

CG Foods Global Geographical Reach About Wai Wai Noodles

According to The Economic Times study, India's per capita consumption of noodles is only four as compared to 40 in both Nepal and Thailand, and 80 in Japan and China.

Dr Binod K Chaudhary, Chairman, CG Corp Global, feels that the noodles industry in India currently valued at INR 2500 Crore has the potential to become INR 25,000 Crore industry in next 10 years.

Wai Wai is a ready to eat product in the snack and meal space, unlike ready to cook noodle brands, which could be consumed anytime, anywhere and anyhow. Revolving around this versatility, the company has launched their 360-degree advertising campaign Wai Wai is the number 1 brand in Nepal, ahead of biggest global brands like Cocacola. Wai Wai is the market leader with more than 65% market share.According to estimates, Wai Wai has all India share of 27%, making it the second largest selling noodle brand. The brand has a strong hold in Northeast and Northern regions of India followed by Western and Southern regions.Meanwhile, the brand has a leading position in the Northeast India market. According to the company, Northeast India market registers a monthly sale of around INR 55 Crore at the consumer level.Notably, Wai Wai has eight manufacturing plants across India, six in Nepal and one in Serbia producing over 2.3 billion packets annually, sold in 32 countries. The Company's other noodle brands include Wai Wai Quick, Bingo, Tenz, Mama, Soaltee, MiMi, Sathi and Rin Tin. Further, fried snacks, wafers and potato chips brands include Kwiks, Tic Tic and Zoom. In beverages, Rio fruit juice and Thirst PI, Nepal Ice & Rio natural spring water are quite popular amongst masses.

Americas: USA, Canada, Chile, Jamaica

Europe: UK, Denmark, Belgium, Serbia

Asia : Nepal, India, Bhutan, China (Tibet), Maldives, Pakistan, Japan, Hong Kong, Malaysia, Singapore, Saudi Arabia, UAE, Qatar, Oman, Bahrain, Kuwait, Israel

Middle East : Saudi Arabia, UAE, Qatar, Oman, Bahrain, Kuwait, Jordan.

Africa: Kenya, South Africa Australia

Noodles Product Range More than 20 flavours in Noodles and growing in flavours

GCC

Wai Wai noodles has a robust distribution network spread across all 6 countries of GCC with total monthly consumption of 1.7 million packets.

Wai Wai noodles is available in most of the major retail outlets like LULU, Carrefour, TSC and hundreds of groceries.

Wai Wai noodles has been in GCC market since 2007.

Popularity of Wai Wai noodles has been growing in the region as manifested in it’s growing demand, year on year.

Large population of Indian, Nepalese and Pilipino expats who are fond of Wai Wai noodles, has helped spread awareness and demand in the region.

Wai Wai is already a popular BRAND in GCC, strongly associated with good taste, unique flavors and fast food.

Wai Wai City will benefit from the brand image created by Wai Wai noodles in GCC market.

Launched in Delhi's Hauz Khas Village, Wai Wai City is an upcoming chain of noodle bars from the iconic noodle brand Wai Wai

With over 23 operating locations in India and Nepal.. It's a cool hangout destination for the young food lovers, especially growing number of Wai Wai fans.

Wai Wai is the world's first brand in its category to open noodle bars.Positioned as quick service restaurant, thenoodle bar offers a menu of never-before flavours at pocket-friendly prices.

Delight your taste buds

www.waiwaicity.com

Wai Wai City is an endeavour to bring the brand closer to its customers in a more tangible manner. We wanted to come up with something that evokes nostalgia in people, taking them back to their school and college days when they survived on Wai Wai noodles. The biggest strength of Wai Wai is undoubtedly its taste, with this new format; we offer our fans a whole new world of taste and flavours. For us this is the beginning of an exciting pan India journey.

Varun Chaudhary, Executive Director, CG Corp Global

NEXT HANGOUT DESTINATIONWai Wai City's 30-seater restaurant in Hauz Khas Village is their flagship outlet with an open kitchen concept. Set to be the next hangout destination for city's youngsters, Wai Wai City has an inviting ambience with bold graphics. It also offers free Wi-Fi and mini munchie packs of Wai Wai as takeaway.

THE CONCEPTUALIZATIONWai Wai City is the brainchild of visionary entrepreneur Dr Binod K Chaudhary, Chairman, CG Corp Global, the holding company that owns Wai Wai and a slew of other companies in verticals as diverse as hotels and energy.

To make it even more interesting, the restaurant allows its patrons to customize their noodles according to their taste. One can choose from 4 noodles, 7 sauces, 20 vegetables, 12 toppings and 5 add-ons. It is an aromatic experience and a visual treat for the patrons to witness each dish being prepared with fresh & choicest ingredients right in front of them.

Mr. Varun ChaudharyExecutive Director, Wai Wai City

Extremely successful Entrepreneur with hands on experience in establishing many successful

businesses.

Mr. Siddharth Mathur - Director, (Food and Innovation)

Wai Wai City Director & Head of Food @ Impresario Entertainment & Hospitality Pvt Ltd |

Director @ Secret Ingredient Food Consultants

Mr. Pannkaj Neeraj CEO, Wai Wai CityOperational control

19 years of executive experience in F&B industry

Wai Wai City is an interesting and lip smacking twist to Wai Wai noodles, making it even more flavoursome and appetizing.

Some of the innovative flavours include

Leadership Profile INNOVATIVE FLAVOURS

HAKKA WAKKA BANG BANGCLASSIC FUNTASTIC BANGKOK EXPRESS

What’s more, one can customise & create their noodles according to their taste preference by choosing from 7 sauces, 18 vegetables, 11 toppings and 5 add- ons. At Wai Wai City, it is an aromatic experience as well as a visual treat to see each dish being prepared with fresh ingredients right in front of the patrons.

INN

OVA

TIV

E M

ENU

In addition to their signature noodles, Wai Wai City offers tempting appetizers, including the popular Wai Wai Bhel, Zucchini Masala Fries, Chilli Cheese Wontons, Grilled Momos and

Chilli Pepper Chicken – a unique starter made with three types of chillies.

The restaurant's cool & refreshing drinks are a must-try. Some of the bestsellers include Nimbu Masala, Spicy Mango and imli Jaljeera Soda. The restaurant also offers an interesting

range of desserts like Honey Crispies, .

NOODLES & BEYOND

LITE GARLIC CHOW KUNG PAO DELIGHT CHINA CHILLY

The Expansion ModelWE ARE FRANCHISING

WHY FRANCHISE

BUYING A FRANCHISE REGULAR BUSINESS

You Own the Business

Proven Operating System

Established Supply Chain

National Marketing Plan

Complete Training

Ongoing Support

You Own the Business

Proven Operating System

Established Supply Chain

National Marketing Plan

Complete Training

Ongoing Support

WHAT YOU GET

Trademark License

License to operate

Proven Business model

Operations Manual

Training Program

Ongoing Support

Marketing Support

FRANCHISE VALUE PROPOSITION

Premium Brand

Proven Business Model

Entrepreneurship Opportunity

Reliable Business IncomeSolu

tion

Educ

ation

Acce

ssVa

lue

Local Training and Support Team

Robust Operations Network

Franchisee Intranet

Corporate Marketing Support

High Return On Investment

Quality Recipes

Easy to adapt

Flexibility and Freedom To Innovate

Ongoing R&D

Effective Training Program

Standard Operating Manuals

Ongoing Support Program

Seminars/ Workshops

Marketing Support TRAINING & SUPPORT

SUPPORT

TRAININGPhase I - Training provided at a location designated by franchisor: Wai Wai City Management will provide franchisees with approximately Fifteen (15) days to Twenty (20) of initial training at Wai Wai City headquarters or at a location designated by the Wai Wai City Management, beginning approximately 6 to 9 weeks before the franchisee is scheduled to open for business. Phase I instruction will pertain to administrative, operational, and sales/marketing matters; it will also include a liberal amount of on-the-job training. This training will be provided for the franchisee and up to Three (3) designated attendees.

Phase II - Training provided at the franchisee's location: On-site training typically takes place when the franchisee commences operations. Experienced trainers from Wai Wai City will provide on-site training for a period of Twenty (20) days to assist the franchisee in the commencement of operations.

Operational Support Site Selection Marketing Support PurchasingAccounting/Audit/Legal Internal SupportOngoing Research and Development Overall Program Oversight

WAI WAI CITYMARKETING PROGRAM

Events PR

Digital Print

Operational Support Team Wai Wai City Expansion Milestones

CEO

Head Investments

Manager Training

Chefs Audit Manager Social Media

Designer

Manager Supply Chain

Head New Store Opening

2016 August 2017 May 2017 Nov 2018 Jan 2018

Manager Accounts

Head Marketing

Started first outlet in Hauz Khas, New

Delhi, India

10 outlets in India and 2 outlets in

Nepal

Second Outlet in New Delhi - First

Franchisee

22 outlets operational in India

3 Outlets operational in Nepa

35 outlets by April 2018

Mainly in Malls - food courtCarpet Area: 200 -250 sq ftTake Away model with no seatingCompact Menu

Pre - Fabricated, Self Standing KioskMainly in High traffic areas like colleges, Airports, Temples, Hospitals etcCarpet Area: ~200 sq ft. Compact MenuStanding tables, or 10 – 15 Seating

The Expansion Formats (1/2)

CommercialsWE ARE FRANCHISING

FOOD COURT MODEL

SELF STANDING KIOSK (SSK)

The Expansion Formats (2/2)

Mainly in High traffic areas like colleges, IT park, Office areas etcCarpet Area: ~500 sq ftDine in, Home Delivery & Take Away model25-28 seater modelElaborate Menu

Mainly in High WaysCarpet Area: 1200 -1500 sq ftDine in & Take Away model50 seater modelCompact Menu

OUTLET MODEL

HIGHWAY RETREAT MODEL

Access to prime locationThe potential franchisee must have access to prime locations in their perspective regionThe location must be in accordance with the requirements stated by the franchisor

Common value systemHaving a value system in accordance with the franchisor will ensure proper assimilation into the parent organisation cultureAbility to replicate and maintain the same or similar consistency in the entire cycle of outlet management as the franchisor

CapitalHaving the necessary capital for setting up the franchise outletGood credit history that will be evaluated by a third party

Business experienceShould have previous business experience of a minimum period of 3 years, preferably in the F & B industry (particularly for individual franchises)They have a solid foundation to understand all the legalities and fundamental skills needed to operate a franchise business.

Financial Model

Expected Outlet Level P&L for the 1st Year of Operations

We are seeking candidates in UAE and the GCC region that fit the following criteria:

WHO WE LOOK FOR?

Set up: The DA will assist unit franchisees in choosing the best location to grow their business, besides assisting them in set up operations including designing of the outlet.

Complete Training: The DA will conduct technical and soft skill training; onsite and headquarter training; induction and refresher training, besides maintaining a training centre.

Centralized Inventory: The DA will maintain (or collaborate with) a centralized inventory (warehouse) in their region for stocking and supplying all consumables required by the unit franchisees.

Centralized Monitoring: The DA will have centralized monitoring system to ensure that all processes are implemented at Unit level, like whether Chef is wearing gloves/cap during food preparation, whether cleaning of kitchen done on time, etc.

Online Revenue Generation: The DA will maintain or outsource a call centre to support all inbound calls, even for regional languages. All leads from website will be routed to the DA. The DA will charge a fixed percentage of bill value, for every lead generation.

Standard Pricing: The DA will provide HORECA (hotel, restaurant and catering) pricing to the unit franchisees.

Tie-ups: The DA/Brand will negotiate with online business partners like Zomato, Food Panda, Swiggy etc. to get the best deals and tie-up with delivery partners. They will also negotiate with beverage partners to get the best deals.

Marketing & Branding: The DA/Brand will undertake marketing & branding activities for unit franchisees, including print and electronic media campaigns, social media campaigns, digital media branding, centralized branding, PR and ATL activities.

Process Control: The DA will empanel Mystery Shoppers at Pan India level for weekly/monthly secret visits at franchised outlets and submit Audit report. The cost of Audit would be borne by the unit franchisee.Audits: The DA will do regular audits on Inventory – raw

materials and consumables; Sales Reporting and Marketing Expenditure, etc.

Development Agents – Roles & ResponsibilitiesWai Wai City's Development Agent will guide and support the unit franchisees in all aspects of running the franchise operations smoothly and efficiently. For this, the DA will facilitate them in every possible way.

STEP1

STEP2

Lead Generation/

Reception

Sending FAQs & FEF

STEP3

Due-diligence based on FEF

received

STEP4

STEP2

Signing NDA and LOI (Request

Initial Deposit)

Sharing Extended FAQs (Financial

Assumptions)

STEP2

Signing Franchise Agreement �ank you

Please send your enquiry to receive Franchise Evaluation Form & FAQs:

Sahil Man Singh Pradhan+971 528232541

sms.pradhan@cgcorpglobal.com

Middle East, Africa & Europe+971 4 363 6869+971 4 362 6870

Suite 3201, HDS Business Centre, JLT.Cluster M, P.O. Box 120339, Dubai, UAE

www.cgcorpglobal.com

CG Corp Global – Dubai

An Emerging Chain of

Noodle Bars from

the Global Noodle Brand

DIFFERENT NOODLE BAR FORMATSFood Court | Self-Standing Kiosk | Standalone Outlet |

Highway Format | Integrated Format