2. This is interesting, I will clip it and read it later
3. Text sent to clipdo.com
We know you
We learn what you like
We know your tablets
Deliver to tablet
clipdo adds your banner
Insert an ad
Link back to the article and advertiser
4. Ecosystem
Read in your time
Clean format
Clip articles through the day
Swap reading lists with friends
Deliver content, insert ads
Content clipped
pay for ads $
clipdo
Payment for content
Data on Ad Delivery
Reach people in new places
Reach personal reading time
Contextual and targeted
Broaden content reach
Resell inventory, new revenue
Bring in new customers
5. Consumer Goals
Read articles on all devices
Clip articles for eReader and Tablets specifically
Share and discover articles
Your scrapbook for articles
6. Publishers Goals
Own the content
Generate fresh impacts
Reach new targeted readers through referrals
Broaden content reach especially to hard to get to eReaders
Draw users back to sites
7. Advertisers Goals
Reach the A and B segments
Reach eReaders and tablets
Reach people in their down time
Associate with specific longer form content
Achieve print like impacts in a digital age
8. clipDO network
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Contextual ad engine at the core
