About Forever YoungNow in its twenty-sixth year of publishing, Forever Young is Western New York’s longest-running senior publication. The only full-color senior publication in Western New York, Forever Young has stayed true to the interests and concerns of Western New Yorkers over fifty. With 40,000 copies printed monthly & 85,000+ readers Forever Young covers both Erie and Niagara counties. The winner of 65 national awards for editorial and design excellence, Forever Young continually changes to keep up with the active fifty-plus crowd. It consistently adds fresh content and exciting features, including information on health care, fitness, eating well, theaters and culturals, dining, community events, bingo, recreation, and much more.

Demographics & Distribution• 71% of our readers purchase products or services from ads

seen in Forever Young on a regular basis• 65% of our readers travel 1-5 times a year for pleasure• 66% of our readers are between ages 55-74• 57% of our readers are between 45-64• 60% of our readers keep Forever Young for 2-3 weeks

Our readers are interested in:• Gardening• Home improvement• Senior housing• Health care• Nutrition and diet• Gifts for grandkids• Insurance and tax advising• Domestic and international travel• Computers and the Internet• Automobiles and accessories• Women’s & men’s apparel• Gaming—lottery, casino, racetrack, bingo, and other legal

gambling entertainment

Forever Young is distributed monthly and FREE to over 300 locations including:

• Wegmans supermarkets• Select Tops • Anderson’s • Dash’s Markets • Pine Pharmacy • Select Bagel Jay’s • Select CVS/Pharmacy Stores • Select Tim Hortons • Talking Leaves Books • Ted’s Hot Dogs • Area libraries, senior centers, and dozens of bingo locations

Enjoying Life Over 50 in Western New York25TH ANNIVERSARY

2013220133131MARCHFREE

Enjoying Life Over 50 in Western New York

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*Results of June 2013 CVC Audit and reader survey

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Forever Young Sales & Special Section CalendarJANUARYSpecial Sections: Eye wear Fashion

DancingFocus on Health: National Eye Care MonthDeadline: December 10, 2013

FEBRUARYSpecial Section: Travel for Seniors / ToursFocus on Health: National American

Heart MonthDeadline: January 21, 2014

MARCHSpecial Sections: Home Repair & Spring Fix-Up Home Remodeling

& Readapting Fish FrysFocus on Health: National Kidney Disease

MonthDeadline: February 11, 2014

APRILSpecial Sections: Sr. Living & Retirement PharmaciesFocus on Health: Healthy AgingDeadline: March 18, 2014

MAYSpecial Section: Gardening & Outdoor Living

Outdoor RestaurantsFocus on Health: National Mental Health MonthDeadline: April 15, 2014

JUNESpecial Section: Farmers MarketsFocus on Health: National Men’s Health MonthDeadline: May 19, 2014

JULYSpecial Section: Adaptive Equipment for

Home & AutoFocus on Health: National Skin Health MonthDeadline: June 17, 2014

AUGUSTSpecial Section: PetsFocus on Health: NutritionDeadline: July 15, 2014

SEPTEMBERSpecial Sections: Theatre Season PreviewFocus on Health: Stay in ShapeDeadline: August 19, 2014

OCTOBERSpecial Section: Diagnostic Imaging

Preventative CareFocus on Health: National Breast Cancer

MonthDeadline: September 16, 2014

NOVEMBERSpecial Section: Holiday Concerts & ShowsFocus on Health: National American Diabetes

Month Selecting your HMO ProviderDeadline: October 21, 2014

DECEMBERSpecial Section: Dental SpecialtiesFocus on Health: Cold Flu season protectionDeadline: November 11, 2014

*All subject to change

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ADVERTISING SIZES AND RATES

Size 1x 3x 6x 9x 12xFull Page $1,999 $1,799 $1,699 $1,599 $1,4993/4 page $1,599 $1,499 $1,299 $1,199 $1,1291/2 page $1,199 $1,099 $ 999 $ 959 $ 8993/8 page $ 799 $ 699 $ 599 $ 549 $ 4991/4 page $ 599 $ 559 $ 529 $ 499 $ 4491/6 page $ 499 $ 449 $ 400 $ 349 $ 3001/8 page $ 379 $ 339 $ 300 $ 279 $ 2491/16 page $ 249 $ 229 $ 199 $ 179 $ 149

Forever Young Rate Card & Size SpecificationsAll rates include full color.

CLASSIFIED/COMPANION CORNER

In Column Display Classified: 1.8” w x # of inches high$36.95 per inch $4.95 per line

Companion Corner$11.50 for 25 words$.30 for each additional word$5.25 additional to include a photo

3/47.25" x 11.125"

1/6 v 2.25" x 8.275"1/2 h 9.75" x 5.45"

3/8 h 7.25" x 5.45"

1/8 v 2.25" x 5.45"

1/2 v 4.75" x 11.125"

3/8 v 4.75" x 8.275"

1/8 h4.75" x 2.6"

full page9.75" x 11.25"

1/4 h 9.75" x 2.6"

1/4 sq4.75" x 5.45"

1/6 h7.25" x 2.6" 1/16

1/162.25" x 2.6"

PREMIUM POSITIONS

Size 1x 3x 6x 9x 12xBack Cover $2,999 $2,799 $2,699 $2,599 $2,399Inside Front Cover $2,399 $2,299 $2,199 $2,099 $1,899Inside Back Cover $2,399 $2,299 $2,199 $2,099 $1,899

Front cover and feature story: Ask your rep for details! $2,500

Enjoying Life Over 50 in Western New York20132013

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ElderWood“This is Home!”

Enjoying Life Over 50 in Western New York

“This is Home!”—The Brodies

FEATURING: Bingo Listings, Bingo Calendar & More!VISIT US ONLINE AT: www.bingobuzzonline.com

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2014 Forever Young Senior DirectoryThe Forever Young Senior Directory is a full-color annual resource guide that helps readers locate organizations and businesses that provide services, goods, and assistance to seniors in Erie and Niagara Counties.

20,000 Forever Young Senior Directories will be distributed FREE to more than 150 businesses, retirement communities, senior centers, physicians’ offices, offices of the aging, and pharmacies throughout Erie and Niagara counties in February.

The major objective of the directory is to facilitate communication between seniors interested in services available to them and the businesses and organizations that provide them.

As an advertiser who would like to capture the fifty-plus market, you won’t want to miss being a part of this complete resource guide to the senior community. It is a service directory that will be kept and used all year long.

Deadline: January 9, 2014All rates include full color.

PREMIUM POSITIONS

Size RateBack Cover $2,999Inside Front Cover $2,599Inside Back Cover $2,599

ADVERTISING SIZES AND RATES

Size RateFull Page $1,9991/2 Page Horizontal $1,3991/2 Page Vertical $1,3991/4 Page $ 9991/8 Page $ 599Business Card $ 229

ENHANCED LISTING

Size RateBy Category $299

Enhanced listing includes highlighted shadow box and 50 words of copy to describe your business. Listing also includes category listing(s), company name, address, city, state, zip, phone, and website.Ask your rep for details.

• Add 15% for any other premium position• All ads include a categorized listing to include name, address, city, state, zip,

phone, fax, web, email, and a line of copy in listing to (ex): “see ad on page 12”• Advertiser listings will be bold and in color• Receive 50 copies for your company distribution with purchase of a full page ad

Full page7.5" x 10"

1/2 page horizontal7.5" x 4.9375"

1/4 page3.625" x 4.9375"

1/2 pag

e vertical3.625" x 10"

1/8 page3.625" x 2.375"

Business card 3" x

1.75"

With the purchase of a ½ page or larger, receive an enhanced

listingFREE!

www.foreveryoungwny.comFor full web exposure on every page ask your rep for details.

Size Dimensions Rate p/monthBanner ad 728 x 90 pixels $400Island 300 x 250 pixels $300Video $400

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2014 Forever Young ExposWednesday, April 23, 20149 a.m. – 2 p.m.Michael’s Banquet FacilityHamburg, NY

Thursday, October 23, 20149 a.m. – 2 p.m.Classics V Banquet CenterAmherst, NY

Two Direct Business-to-Consumer Opportunities You Won’t Want to Miss!• Mature living options• Health and medical providers• Screening and testing providers

• Blood pressure• Diabetes• Hearing• Heart• Osteoporosis

• Financial • Real estate• Garden • Home services• Travel • Golf• Moving and packing• And so much more!

Booth Space: 8' x 8'Includes: dividing drapes, 6' skirted table and 1 chair

$395 single booth per expo$695 double booth per expo$30 per booth for electricity

Presenting Sponsorship• Sponsorship exclusivity in your business field• Double booth with electricity • Logo on all promotional materials as sponsor• Logo in all print and broadcast ads to include:

• Buffalo Spree magazine• Forever Young• Playbills• TV ads, etc.

• Logo on Forever Young website as sponsor with link to your web site

• Name recognition as presenting sponsor on all television advertising

• Speaker space at event• Total Investment: $4,000 per expo

Gold Sponsorship• Sponsorship exclusivity in your business field• Single booth with electricity • Logo on all promotional materials as sponsor• Logo in all print and broadcast ads to include:

• Buffalo Spree magazine• Forever Young• Playbills• TV ads, etc.

• Logo on Forever Young website as sponsor with link to your web site

• Name recognition as presenting sponsor on all television advertising

• Total Investment: $2,750 per expo

Forever Young Expo Sponsorships

Speaker SponsorshipOpportunity for speakers to give presentations at the Expo!• 15 minute presentation to a captive audience• A designated area roped off for your presentation• Chairs for attendees—pre-reservation for up to 20• A single booth at the expoTotal Investment: $995 per expo

Event bag sponsorship$2,500 Includes 500 bags & booth

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sponsorships also available—ask your

sales rep for details!