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About IMARC

For more than 5 years, the International Market Analysis Research and Consulting Group has

been a leading advisor on management strategy and market research worldwide. We partner

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About The Report

IMARC’s new report “Bangladesh Vitamins & Minerals Market Report & Forecasts” provides

an analytical and statistical insight into the Bangladesh vitamins and minerals market. The

report provides both current and future trends in the value and volume sales of vitamins in

Bangladesh. The study has segmented the Bangladesh vitamins and minerals market into

twenty three classes. For each of these classes, value and volume sales of the entire class,

key molecules, key brands and key players have been provided.

The research study serves as an exceptional tool to understand the drivers, restraints,

regulations, market trends, therapeutic structure, competitive structure and the outlook of

the vitamins and minerals market in Bangladesh till 2015. This report can serve as an

excellent guide for investors, researchers, consultants, marketing strategists and all those

who are planning to foray into the Bangladesh vitamins and minerals market in some form or

the other.

Key Questions Answered in this Report:

What are the key drivers of the vitamins and minerals market?

What is the size and breakup of the vitamins and minerals market?

What is the size and breakup of various vitamin and mineral classes?

Who are the leading players in various vitamin and mineral classes?

What are the leading molecules in various vitamin and mineral classes?

What are the leading brands in various vitamin and mineral classes?

What are the key regulations in the Bangladesh vitamins and minerals market?

What are the portfolios of key players in the Bangladesh vitamins and minerals market?

Why should you buy this report?

Gain a deeper understanding about the size, structure and the competitive landscape of the

Bangladesh vitamins and minerals market.

Analyze the historical, current and future trends in the various vitamin and mineral classes to

identify potential classes, drugs, partners and competitors for market entry and expansion

plans.

Develop investment strategies by identifying companies that have been the biggest winners

and losers in the Bangladesh vitamins and minerals market.


Classes Covered:

Vitamins

Multivitamins with Minerals

Multivitamins without Minerals

Vitamin A and D including the combination of the two

Vitamin B1 and Combinations

Vitamin B Complex

Plain Vitamin B12

Vitamin C including combination with minerals

Other Vitamins

Mineral Supplements

Calcium Products

Potassium Products

Other Mineral Supplements

Information Sources:

Information has been sourced from both primary and secondary sources:

Primary sources include industry surveys and face to face/telephonic interviews with

physicians and industry experts.

Secondary sources include proprietary databases and search engines. These sources

include company websites and reports, books, trade journals, magazines, white

papers, Industry Portals, government sources and access to more than 4000 paid

databases.

Forecasting Methodology:

IMARC generates its product and market forecasts utilizing its extensive database of

macroeconomic and sector specific data. The initial baseline forecast is generated with the

most recent market data. After an initial baseline forecast, all future macroeconomic and

sector specific events and assumptions are taken into account to generate the final forecast.


Table of Contents

1. Research Methodology & Market Definitions ................................................................................ 15

2. Executive Summary .......................................................................................................................... 18

3. Market Drivers: Why is the Vitamin Market so Lucrative in Bangladesh .................................... 21

3.1 Huge Consumer Base ................................................................................................................. 21

3.2 Increasing Affordability of Healthcare ......................................................................................... 21

3.3 Awareness of Preventive Medicine ............................................................................................. 23

3.4 High Prevalence of Lifestyle Diseases ........................................................................................ 23

4. The Market for Vitamins in Bangladesh.......................................................................................... 25

4.1 Market Trends ............................................................................................................................. 25

4.2 Sales Breakup by Class .............................................................................................................. 26

4.3 Competitive Landscape ............................................................................................................... 31

4.4 Market Forecasts ........................................................................................................................ 33

5. Vitamins: Market Breakup by Class ................................................................................................ 35

5.1 Multivitamins with Minerals ......................................................................................................... 35 5.1.1 Prenatal ............................................................................................................................... 35

5.1.1.1 Market Overview ............................................................................................................. 35 5.1.1.2 Market Segmentation by Molecule .................................................................................. 36 5.1.1.3 Competitive Landscape ................................................................................................... 36

5.1.2 Pediatric .............................................................................................................................. 39 5.1.2.1 Market Trends ................................................................................................................. 39 5.1.2.2 Market Segmentation by Molecule .................................................................................. 40 5.1.2.3 Competitive Landscape ................................................................................................... 40

5.1.3 Geriatric ............................................................................................................................... 42 5.1.3.1 Market Trends ................................................................................................................. 42 5.1.3.2 Market Segmentation by Molecule .................................................................................. 43 5.1.3.3 Competitive Landscape ................................................................................................... 43

5.1.4 Other Multivitamins with Minerals ....................................................................................... 45 5.1.4.1 Market Trends ................................................................................................................. 45 5.1.4.2 Market Segmentation by Molecule .................................................................................. 46 5.1.4.3 Competitive Landscape ................................................................................................... 46

5.2 Multivitamins without Minerals .................................................................................................... 50 5.2.1 Pediatric .............................................................................................................................. 50

5.2.1.1 Market Trends ................................................................................................................. 50 5.2.1.2 Market Segmentation by Molecule .................................................................................. 51 5.2.1.3 Competitive Landscape ................................................................................................... 52

5.2.2 Other Multivitamins without Minerals .................................................................................. 55 5.2.2.1 Market Trends ................................................................................................................. 55 5.2.2.2 Market Segmentation by Molecule .................................................................................. 55 5.2.2.3 Competitive Landscape ................................................................................................... 57

5.3 Vitamin A and D, Including Combinations of the Two ................................................................. 61 5.3.1 Vitamin A ............................................................................................................................. 61


5.3.2 Vitamin D ............................................................................................................................. 65 5.3.2.1 Market Trends ................................................................................................................. 65


5.3.2.2 Market Segmentation by Molecule .................................................................................. 66 5.3.2.3 Competitive Landscape ................................................................................................... 68

5.3.3 Vitamin A & D Combinations ............................................................................................... 71 5.3.3.1 Market Trends ................................................................................................................. 71 5.3.3.2 Market Segmentation by Molecule .................................................................................. 71 5.3.3.3 Competitive Landscape ................................................................................................... 73

5.4 Vitamin B1 & Combinations ........................................................................................................ 76 5.4.1 Vitamin B1 Plain .................................................................................................................. 76


5.4.2 Vitamin B1 combinations with vitamin B6 and vitamin B12 ................................................ 80 5.4.2.1 Market Trends ................................................................................................................. 80 5.4.2.2 Market Segmentation by Molecule .................................................................................. 81 5.4.2.3 Competitive Landscape ................................................................................................... 81

5.4.3 Other vitamin B1 combinations ........................................................................................... 84 5.4.3.1 Market Trends ................................................................................................................. 84 5.4.3.2 Market Segmentation by Molecule .................................................................................. 85 5.4.3.3 Competitive Landscape ................................................................................................... 87

5.5 Vitamin B Complex ...................................................................................................................... 91 5.5.1 Plain Vitamin B Complex ..................................................................................................... 91


5.5.2 Vitamin B Complex with Vitamin C ...................................................................................... 96 5.5.2.1 Market Trends ................................................................................................................. 96 5.5.2.2 Market Segmentation by Molecule .................................................................................. 97 5.5.2.3 Competitive Landscape ................................................................................................... 98

5.5.3 Vitamin B Complex with Other Drugs................................................................................ 100 5.5.3.1 Market Trends ............................................................................................................... 100 5.5.3.2 Market Segmentation by Molecule ................................................................................ 101 5.5.3.3 Competitive Landscape ................................................................................................. 102

5.6 Plain Vitamin B12 ...................................................................................................................... 103 5.6.1 Market Trends ................................................................................................................... 103 5.6.2 Market Segmentation by Molecule .................................................................................... 104 5.6.3 Competitive Landscape ..................................................................................................... 105

5.7 Vitamin C, including Combinations with Minerals ..................................................................... 108 5.7.1 Plain vitamin C (including vitamin C salts) ........................................................................ 108

5.7.1.1 Market Trends ............................................................................................................... 108 5.7.1.2 Market Segmentation by Molecule ................................................................................ 109 5.7.1.3 Competitive Landscape ................................................................................................. 109

5.7.2 Vitamin C combinations .................................................................................................... 111 5.7.2.1 Market Trends ............................................................................................................... 111 5.7.2.2 Market Segmentation by Molecule ................................................................................ 112 5.7.2.3 Competitive Landscape ................................................................................................. 112

5.8 Other Vitamins........................................................................................................................... 113 5.8.1 Nicotinamide (vitamin B3), Plain ....................................................................................... 113


5.8.2 Vitamin B6 (Pyridoxine), Plain ........................................................................................... 116 5.8.2.1 Market Trends ............................................................................................................... 116 5.8.2.2 Market Segmentation by Molecule ................................................................................ 116 5.8.2.3 Competitive Landscape ................................................................................................. 117

5.8.3 Vitamin E, Plain ................................................................................................................. 119



5.8.4 All Other Vitamins, Plain and in Combination ................................................................... 122 5.8.4.1 Market Trends ............................................................................................................... 122 5.8.4.2 Market Segmentation by Molecule ................................................................................ 122 5.8.4.3 Competitive Landscape ................................................................................................. 123

6. Minerals ............................................................................................................................................ 125

6.1 Market Trends ........................................................................................................................... 125

6.2 Market Segmentation by Molecule ............................................................................................ 126

6.3 Competitive Landscape ............................................................................................................. 127

6.4 Market Forecasts ...................................................................................................................... 129

7. Import Regulations ......................................................................................................................... 131

7.1 Import Requirements ................................................................................................................. 131

7.2 Duty Structure ........................................................................................................................... 132

8. Key Company Profiles .................................................................................................................... 133

8.1 Square Pharmaceuticals Ltd. .................................................................................................... 133

8.2 Drug international Ltd. ............................................................................................................... 135

8.3 Incepta Pharmaceuticals Ltd. .................................................................................................... 137

8.4 Beximco Pharmaceuticals Ltd. .................................................................................................. 140

8.5 Aristopharma Ltd. ...................................................................................................................... 144


List of figures

Figure 3-1: Bangladesh: Population of Various Consumer Segments, (in Lakhs), 2010 .............................................. 21

Figure 3-2: Bangladesh – Per Capita Annual Disposable National Incomes (in INR), ................................................. 22

Figure 3-3: Bangladesh – Per Capita Expenditure on Healthcare (in INR), 2000-2010 ............................................... 22

Figure 3-4: Bangladesh – Annual Per Capita Expenditure on Vitamins (in INR), 2005-2009 ....................................... 23

Figure 3-5: Bangladesh: Patient Population Suffering from Various Chronic Diseases, (in Lakhs), 2010 .................... 24

Figure 4-1: Bangladesh: Vitamins Market, Sales Value (in Crore INR), 2005 to 2009 ................................................. 25

Figure 4-2: Bangladesh: Vitamins Market, Sales Volume (in Crore Doses), 2005 to 2009 .......................................... 25

Figure 4-3: Bangladesh: Vitamins Market, Value Share of Key Classes (in %), 2005 to 2009 ..................................... 26

Figure 4-4: Bangladesh: Vitamins Market, Volume Share of Key Classes (in %), 2005 to 2009 .................................. 28

Figure 4-5: Bangladesh: Vitamins Market, Sales Breakup of Plain and Combination Vitamins*, (in Lakh INR) 2005 &

2009 ............................................................................................................................................................................. 30

Figure 4-6: Bangladesh: Vitamins Market, Sales Breakup of Single and Combination Vitamins, ................................ 30

Figure 4-7: Bangladesh: Vitamins Market, Value Share of Key Players (in %), 2005 to 2009 ..................................... 32

Figure 4-8: Bangladesh: Vitamins Market, Volume Share of Key Players (in %), 2005 to 2009 .................................. 32

Figure 4-9: Bangladesh: Vitamins Market, Sales Value Forecast (in Lakh INR), 2010 to 2015 ................................... 33

Figure 4-10: Bangladesh: Vitamins Market, Sales Volume Forecast (in Lakh Doses), 2010 to 2015........................... 34

Figure 5-1: Bangladesh: Multivitamins with Minerals Market (Prenatal), Sales Value (in Lakh INR), 2005 to 2009 ..... 36

Figure 5-2: Bangladesh: Multivitamins with Minerals Market (Prenatal), Sales Volume (in Lakh Doses), 2005 to 2009

..................................................................................................................................................................................... 36

Figure 5-3: Bangladesh: Multivitamins with Minerals Market (Prenatal), Value Share of Key Players (in %), 2005 to

2009 ............................................................................................................................................................................. 37

Figure 5-4: Bangladesh: Multivitamins with Minerals (Parental), Volume Share of Key Players (in %), 2005 to 2009 . 38

Figure 5-5: Bangladesh: Multivitamins with Minerals Market (Pediatric), Sales Value (in Lakh INR), 2005 to 2009 .... 39

Figure 5-6: Bangladesh: Multivitamins with Minerals Market (Pediatric), Sales Volume (in Lakh Doses), 2005 to 2009

..................................................................................................................................................................................... 39

Figure 5-7: Bangladesh: Multivitamins with Minerals Market (Pediatric), Value Share of Key Players (in %), 2005 to

2009 ............................................................................................................................................................................. 40

Figure 5-8: Bangladesh: Multivitamins with Minerals Market (Pediatric), Volume Share of Key Players (in %), 2005 to

2009 ............................................................................................................................................................................. 41

Figure 5-9: Bangladesh: Multivitamins with Minerals Market (Geriatric), Sales Value .................................................. 42

Figure 5-10: Bangladesh: Multivitamins with Minerals Market (Geriatric), Sales Volume ............................................. 42

Figure 5-11: Bangladesh: Multivitamins with Minerals Market (Geriatric), Value Share of Key Players (in %), 2005 to

2009 ............................................................................................................................................................................. 43

Figure 5-12: Bangladesh: Multivitamins with Minerals Market (Geriatric), Volume Share of Key Players (in %), 2005 to

2009 ............................................................................................................................................................................. 44

Figure 5-13: Bangladesh: Other Multivitamins with Minerals Market, Sales Value (in Lakh INR), ............................... 45

Figure 5-14: Bangladesh: Other Multivitamins with Minerals, Sales Volume (in Lakh Doses), .................................... 45

Figure 5-15: Bangladesh: Other Multivitamins with Minerals Market, Value Share of Key Players .............................. 48

Figure 5-16: Bangladesh: Other Multivitamins with Minerals Market, Volume Share of Key Players (in %), 2005 to

2009 ............................................................................................................................................................................. 49


Figure 5-17: Bangladesh: Multivitamins without Minerals Market (Pediatric), Sales Value (in Lakh INR), 2005 to 2009

..................................................................................................................................................................................... 50

Figure 5-18: Bangladesh: Multivitamins without Minerals Market (Pediatric), Sales Volume (in Lakh Doses), 2005 to

2009 ............................................................................................................................................................................. 50

Figure 5-19: Bangladesh: Multivitamins without Minerals Market (Pediatric), Value Share of Molecule (in %), 2005 to

2009 ............................................................................................................................................................................. 51

Figure 5-20: Bangladesh: Multivitamins without Minerals market (Pediatric), Volume Share of Molecules (in %), 2005

to 2009 ......................................................................................................................................................................... 52

Figure 5-21: Bangladesh: Multivitamins without Minerals Market (Pediatric), Value Share of Key Players (in %), 2005

to 2009 ......................................................................................................................................................................... 53

Figure 5-22: Bangladesh: Multivitamins without Minerals Market (Pediatric), Volume Share of Key Players (in %),

2005 to 2009 ................................................................................................................................................................ 54

Figure 5-23: Bangladesh: Other Multivitamins without Minerals Market, Sales Value (in Lakh INR), 2005 to 2009 ..... 55

Figure 5-24: Bangladesh: Other Multivitamins without Minerals Market, Sales Volume (in Lakh Doses), 2005 to 2009

..................................................................................................................................................................................... 55

Figure 5-25: Bangladesh: Other Multivitamins without Minerals Market, Value Share of Molecule .............................. 56

Figure 5-26: Bangladesh: Other Multivitamins without Minerals Market, Volume Share of Molecules (in %), 2005 to

2009 ............................................................................................................................................................................. 57

Figure 5-27: Bangladesh: Other Multivitamins without Minerals Market, Value Share of Key Players (in %), 2005 to

2009 ............................................................................................................................................................................. 59

Figure 5-28: Bangladesh: Other Multivitamins without Minerals Market, Volume Share of Key Players (in %), 2005 to

2009 ............................................................................................................................................................................. 60

Figure 5-29: Bangladesh: Vitamin A Market, Sales Value (in Lakh INR), 2005 to 2009 ............................................... 62

Figure 5-30: Bangladesh: Vitamin A Market, Sales Volume (in Lakh Doses), 2005 to 2009 ........................................ 62

Figure 5-31: Bangladesh: Vitamin A Market, Value Share of Key Players (in %), 2005 to 2009 .................................. 63

Figure 5-32: Bangladesh: Vitamin A Market, Volume Share of Key Players (in Lakh Doses), 2005 to 2009 ............... 64

Figure 5-33: Bangladesh: Vitamin D Market, Sales Value (in Lakh INR), 2005 to 2009 ............................................... 65

Figure 5-34: Bangladesh: Vitamin D Market, Sales Volume (in Lakh Doses), 2005 to 2009 ........................................ 66

Figure 5-35: Bangladesh: Vitamin D Market, Value Share of Key Molecules (in %), 2005 to 2009 ............................. 67

Figure 5-36: Bangladesh: Vitamin D Market, Volume Share of Key Molecules (in Lakh Doses), ................................. 67

Figure 5-37: Bangladesh: Vitamin D Market, Value Share of Key Players (in %), 2005 to 2009 .................................. 69

Figure 5-38: Bangladesh: Vitamin D Market, Volume Share of Key Players (in Lakh Doses), ..................................... 69

Figure 5-39: Bangladesh: Vitamin A+D Market, Sales Value (in Lakh INR), 2005 to 2009 .......................................... 71

Figure 5-40: Bangladesh: Vitamin A+D Market, Sales Volume (in Lakh Doses), 2005 to 2009 ................................... 71

Figure 5-41: Bangladesh: Vitamin A+D Market, Value Share of Key Molecules (in %), 2005 to 2009 ......................... 72

Figure 5-42: Bangladesh: Vitamin A+D Market, Volume Share of Key Molecules (in Lakh Doses), 2005 to 2009 ...... 73

Figure 5-43: Bangladesh: Vitamin A+D Market, Value Share of Key Players (in %), 2005 to 2009 ............................. 74

Figure 5-44: Bangladesh: Vitamin A+D Market, Volume Share of Key Players (in Lakh Doses), ................................ 75

Figure 5-45: Bangladesh: Vitamin B1 Market, Sales Value (in Lakh INR), 2005 to 2009 ............................................. 76

Figure 5-46: Bangladesh: Vitamin B1 Market, Sales Volume (in Lakh Doses), 2005 to 2009 ...................................... 77

Figure 5-47: Bangladesh: Vitamin B1 Market, Value Share of Key Players (in %), 2005 to 2009 ................................ 78

Figure 5-48: Bangladesh: Vitamin B1 Market, Volume Share of Key Players (in %), 2005 to 2009 ............................. 78

Figure 5-49: Bangladesh: Vitamin B1+B6+B12 Market, Sales Value (in Lakh INR), 2005 to 2009 .............................. 80


Figure 5-50: Bangladesh: Vitamin B1+B6+B12 Market, Sales Volume (in Lakh Doses), 2005 to 2009 ....................... 80

Figure 5-51: Bangladesh: Vitamin B1+B6+B12 Market, Value Share of Key Players, 2005 to 2009 ........................... 82

Figure 5-52: Bangladesh: Vitamin B1+B6+B12 Market, Volume Share of Key Players (in %), .................................... 82

Figure 5-53: Bangladesh: Other Vitamin B1 Combinations Market, Sales Value (in Lakh INR), .................................. 84

Figure 5-54: Bangladesh: Other Vitamin B1 Combinations Market, Sales Volume (in Lakh Doses), ........................... 84

Figure 5-55: Bangladesh: Other Vitamin B1 Combinations Market, Value Share of Molecules (in %), 2005 to 2009 .. 85

Figure 5-56: Bangladesh: Other Vitamin B1 Combinations Market, Volume Share of Molecules (in %), 2005 to 2009

..................................................................................................................................................................................... 86

Figure 5-57: Bangladesh: Other Vitamin B1 Combinations Market, Value Share of Key Players (in %) 2005 to 2009 89

Figure 5-58: Bangladesh: Other Vitamin B1 Combinations Market, Volume Share of Key Players ............................. 90

Figure 5-59: Bangladesh: Plain Vitamin B Complex Market, Sales Value (in Lakh INR), 2005 to 2009 ....................... 91

Figure 5-60: Bangladesh: Plain Vitamin B Complex Market, Sales Volume (in Lakh Doses), 2005 to 2009 ................ 91

Figure 5-61: Bangladesh: Plain Vitamin B Complex Market, Value Share of Molecules .............................................. 92

Figure 5-62: Bangladesh: Plain Vitamin B Complex Market, Volume Share of Molecules (in %), ................................ 93

Figure 5-63: Bangladesh: Plain Vitamin B Complex Market, Sales Volume of Molecules ............................................ 93

Figure 5-64: Bangladesh: Plain Vitamin B Complex Market, Value Share of Key Players (in %), 2005 to 2009 .......... 94

Figure 5-65: Bangladesh: Plain Vitamin B Complex Market, Volume Share of Key Players (in %), 2005 to 2009 ....... 95

Figure 5-66: Bangladesh: Vitamin B Complex with Vitamin C Market, Sales Value (in INR Lakh), 2008 to 2009 ........ 96

Figure 5-67: Bangladesh: Vitamin B Complex with Vitamin C Market, Sales Volume (in Lakh Doses), 2008 to 2009 . 96

Figure 5-68: Bangladesh: Vitamin B Complex with Vitamin C Market, Value Share of Molecule (in %), 2008 to 2009 97

Figure 5-69: Bangladesh: Vitamin B Complex with Vitamin C Market, Volume Share of Molecules (in %), 2008 to

2009 ............................................................................................................................................................................. 97

Figure 5-70: Bangladesh: Vitamin B Complex with Vitamin C Market, Value Share of Key Players (in %), 2008 to

2009 ............................................................................................................................................................................. 98

Figure 5-71: Bangladesh: Vitamin B Complex with Vitamin C Market, Volume Share of Key Players (in %), 2008 to

2009 ............................................................................................................................................................................. 99

Figure 5-72: Bangladesh: Vitamin B Complex with Other Drugs Market, Sales Value (in Lakh INR), 2005 to 2009 .. 100

Figure 5-73: Bangladesh: Vitamin B Complex with Other Drugs Market, Sales Volume ............................................ 100

Figure 5-74: Bangladesh: Vitamin B Complex with Other Drugs Market, Value Share of Molecule (in %), 2005 to 2009

................................................................................................................................................................................... 101

Figure 5-75: Bangladesh: Vitamin B Complex with Other Drugs Market, Volume Share of Molecules (in %), 2005 to

2009 ........................................................................................................................................................................... 102

Figure 5-76: Bangladesh: Plain Vitamin B12 Market, Sales Value (in Lakh INR), 2005 to 2009 ................................ 103

Figure 5-77: Bangladesh: Plain Vitamin B12 Market, Sales Volume (in Lakh Doses), 2005 to 2009 ......................... 103

Figure 5-78: Bangladesh: Plain Vitamin B12 Market, Value Share of Molecule (in %), 2005 to 2009 ........................ 104

Figure 5-79: Bangladesh: Plain Vitamin B12 Market, Volume Share of Molecules (in %), ......................................... 105

Figure 5-80: Bangladesh: Plain Vitamin B12 Market, Value Share of Key Players (in %), 2005 to 2009 ................... 106

Figure 5-81: Bangladesh: Plain Vitamin B12 Market, Volume Share of Key Players (in %), ...................................... 107

Figure 5-82: Bangladesh: Plain Vitamin C Market, Sales Value (in Lakh INR), 2005 to 2009 .................................... 108

Figure 5-83: Bangladesh: Plain Vitamin C Market, Sales Volume (in Lakh Doses), 2005 to 2009 ............................. 108

Figure 5-84: Bangladesh: Plain Vitamin C Market, Value Share of Key Players (in %), ............................................. 110

Figure 5-85: Bangladesh: Plain vitamin C, Volume Share of Key Players (in %), 2005 to 2009 ................................ 110

Figure 5-86: Bangladesh: Vitamin C Combinations Market, Sales Value (in Lakh INR), 2005 to 2009 ...................... 111


Figure 5-87: Bangladesh: Vitamin C Combinations Market, Sales Volume (in Lakh Doses), 2005 to 2009 ............... 112

Figure 5-88: Bangladesh: Nicotinamide (Vitamin B3) Plain Market, Sales Value (in Lakh INR), ................................ 113

Figure 5-89: Bangladesh: Nicotinamide (Vitamin B3) Plain Market, Sales Volume (in Lakh Doses), 2005 to 2009 ... 113

Figure 5-90: Bangladesh: Nicotinamide (Vitamin B3) Plain Market, Value Share of Molecule (in %), 2005 to 2009 .. 114

Figure 5-91: Bangladesh: Nicotinamide (Vitamin B3) Plain Market, Volume Share of Molecules (in %), 2005 to 2009

................................................................................................................................................................................... 115

Figure 5-92: Bangladesh: Vitamin B6 (Pyridoxine) Plain Market, Sales Value (in Lakh INR), 2005 to 2009 .............. 116

Figure 5-93: Bangladesh: Vitamin B6 (Pyridoxine) Plain Market, Sales Volume (in Lakh Doses), 2005 to 2009 ....... 116

Figure 5-94: Bangladesh: Vitamin B6 (Pyridoxine) Plain Market, Value Share of Key Players (in %), 2005 to 2009 . 117

Figure 5-95: Bangladesh: Vitamin B6 (Pyridoxine) Plain Market, Volume Share of Key Players ............................... 118

Figure 5-96: Bangladesh: Vitamin E Plain Market, Sales Value (in Lakh INR), 2005 to 2009 .................................... 119

Figure 5-97: Bangladesh: Vitamin E Plain Market, Sales Volume (in Lakh Doses), 2005 to 2009 ............................. 119

Figure 5-98: Bangladesh: Vitamin E Plain Market, Value Share of Key Players (in %), 2005 to 2009 ....................... 120

Figure 5-99: Bangladesh: Vitamin E Plain Market, Volume Share of Key Players (in %), .......................................... 121

Figure 5-100: Bangladesh: All Other Vitamins, Plain and in Combination Market, Sales Value (in Lakh INR), 2005 to

2009 ........................................................................................................................................................................... 122

Figure 5-101: Bangladesh: All Other Vitamins, Plain and in Combination Market, Sales Volume (in Lakh Doses), 2005

to 2009 ....................................................................................................................................................................... 122

Figure 5-102: Bangladesh: All Other Vitamins, Plain and in Combination Market, Value Share of Molecule (in %),

2005 to 2009 .............................................................................................................................................................. 123

Figure 5-103: Bangladesh: All Other Vitamins, Plain and in Combination Market, Value Share of Key Players (in %),

2005 to 2009 .............................................................................................................................................................. 124

Figure 6-1: Bangladesh: Minerals Market, Sales Value (in Lakh INR), 2005 to 2009................................................. 125

Figure 6-2: Bangladesh: Minerals Market, Sales Volume (in Lakh Doses), 2005 to 2009 .......................................... 125

Figure 6-3: Bangladesh: Calcium Market, Value Share of Molecules (in %), 2005 to 2009 ....................................... 126

Figure 6-4: Bangladesh: Calcium Market, Volume Share of Molecules (in %), 2005 to 2009 .................................... 127

Figure 6-5: Bangladesh: Minerals Market, Value Share of Key Players (in %), 2005 to 2009 .................................... 128

Figure 6-6: Bangladesh: Minerals Market, Volume Share of Key Players (in %), 2005 to 2009 ................................. 128

Figure 6-7: Bangladesh: Minerals, Sales Value Forecast (in Lakh INR), 2010 to 2015.............................................. 129

Figure 6-8: Bangladesh: Minerals, Sales Volume Forecast (in Lakh Doses), 2010 to 2015 ....................................... 130

Figure 8-1: Square: Vitamin Sales Breakup by Class (in %), 2009 ............................................................................ 135

Figure 8-2: Drug International: Vitamin Sales Breakup by Class (in %), 2009 ........................................................... 137

Figure 8-3: Incepta Pharmaceuticals Ltd: Vitamin Sales Breakup By Class (in %), 2009 .......................................... 140

Figure 8-4: Beximco Pharmaceuticals: Vitamin Sales Breakup by Class (in %), 2009 ............................................... 143

Figure 8-5: Aristopharma Ltd.: Vitamin Sales Breakup by Class (in %), 2009 ........................................................... 146


List of Tables

Table 1-1: Bangladesh: Vitamins Market Definition...................................................................................................... 15

Table 1-2: Bangladesh: Minerals Market Definition ...................................................................................................... 16

Table 2-1: Bangladesh: Vitamins Market, Sales Performance by Class, 2005 & 2009 ................................................ 19

Table 4-1: Bangladesh: Vitamins Market, Sales Value Breakup by Class (in INR Lakhs), 2005 to 2009 ..................... 27

Table 4-2: Bangladesh: Vitamins Market, Sales Volume Breakup by Class (in Lakh Doses), ..................................... 29

Table 4-3: Bangladesh: Vitamins Market, Sales Performance by Class, 2005 & 2009 ................................................ 31

Table 4-4: Bangladesh: Vitamins Market, Sales Value of Key Players (in Lakh INR), 2005 to 2009 ........................... 32

Table 4-5: Bangladesh: Vitamins Market, Sales Volume of Key Players (in Lakh Doses), 2005 to 2009..................... 33

Table 5-1: Bangladesh: Multivitamins with Minerals Market (Prenatal), List of Key Brands ......................................... 37

Table 5-2: Bangladesh: Multivitamins with Minerals Market (Prenatal), Sales Value of Key Players (in Lakh INR),

2005 to 2009 ................................................................................................................................................................ 37

Table 5-3: Bangladesh: Multivitamins with Minerals Market (Prenatal), Sales Volume of Key Players (in Lakh Doses),

2005 to 2009 ................................................................................................................................................................ 38

Table 5-4: Bangladesh: Multivitamins with Minerals Market (Pediatric), List of Key Brands ........................................ 40

Table 5-5: Bangladesh: Multivitamins with Minerals Market (Pediatric), Sales Value of Key Players (in Lakh INR),

2005 to 2009 ................................................................................................................................................................ 41

Table 5-6: Bangladesh: Multivitamins with Minerals Market (Pediatric), Sales Volume of Key Players (in Lakh Doses),

2005 to 2009 ................................................................................................................................................................ 41

Table 5-7: Bangladesh: Multivitamins with Minerals Market (Geriatric), List of Key Brands ......................................... 43

Table 5-8: Bangladesh: Multivitamins with Minerals Market (Geriatric), Sales Value of Key Players (in Lakh INR),

2005 to 2009 ................................................................................................................................................................ 44

Table 5-9: Bangladesh: Multivitamins with Minerals Market (Geriatric), Sales Volume of Key Players (in Lakh Doses),

2005 to 2009 ................................................................................................................................................................ 44

Table 5-10: Bangladesh: Other Multivitamins with Minerals Market, List of Key Brands .............................................. 47

Table 5-11: Bangladesh: Other Multivitamins with Minerals Market, Sales Value of Key Players ................................ 48

Table 5-12: Bangladesh: Other Multivitamins with Minerals Market, Sales Volume of Key Players (in Lakh Doses),

2005 to 2009 ................................................................................................................................................................ 49

Table 5-13: Bangladesh Multivitamins without Minerals (Pediatric), Sales Value of Molecules (in Lakh INR), 2005 to

2009 ............................................................................................................................................................................. 51

Table 5-14: Bangladesh: Multivitamins without Minerals Market (Pediatric), Sales Volume of Molecules (in Lakh INR),

2005 to 2009 ................................................................................................................................................................ 52

Table 5-15: Bangladesh: Multivitamins without Minerals Market (Pediatric), List of Key Brands ................................. 53

Table 5-16: Bangladesh: Multivitamins without Minerals Market (Pediatric), Sales Value of Key Players (in Lakh INR),

2005 to 2009 ................................................................................................................................................................ 54

Table 5-17: Bangladesh: Multivitamins without Minerals Market (Pediatric), Sales Volume of Key Players (in Lakh

Doses), 2005 to 2009 ................................................................................................................................................... 54

Table 5-18: Bangladesh: Other Multivitamins without Minerals Market, Sales Value of Molecules (in Lakh INR), 2005

to 2009 ......................................................................................................................................................................... 56

Table 5-19: Bangladesh: Other Multivitamins without Minerals Market, Sales Volume of Molecules (in Lakh INR),

2005 to 2009 ................................................................................................................................................................ 57

Table 5-20: Bangladesh: Other Multivitamins without Minerals Market, List of Key Brands ......................................... 58


Table 5-21: Bangladesh: Other Multivitamins without Minerals, Sales Value of Key Players (in Lakh INR), 2005 to

2009 ............................................................................................................................................................................. 59

Table 5-22: Bangladesh: Other Multivitamins without Minerals Market, Sales Volume of Key Players (in Lakh Doses),

2005 to 2009 ................................................................................................................................................................ 60

Table 5-23: Bangladesh: Vitamin A Market, List of Key Brands ................................................................................... 63

Table 5-24: Bangladesh: Vitamin A Market, Sales Value of Key Players (in Lakh INR), 2005 to 2009 ........................ 63

Table 5-25: Bangladesh: Vitamin A Market, Sales Volume of Key Players (in Lakh Doses), 2005 to 2009 ................. 64

Table 5-26: Bangladesh: Vitamin D Market, Sales Value of Key Molecules (in INR Lakh), ......................................... 67

Table 5-27: Bangladesh: Vitamin D Market, Sales Volume of Key Molecules (in Lakh Doses), 2005 to 2009 ............. 68

Table 5-28: Bangladesh: Vitamin D Market, List of Key Brands ................................................................................... 68

Table 5-29: Bangladesh: Vitamin D Market, Sales Value of Key Players (in Lakh INR), 2005 to 2009 ........................ 69

Table 5-30: Bangladesh: Vitamin D Market, Sales Volume of Key Players (in Lakh Doses), ....................................... 70

Table 5-31: Bangladesh: Vitamin A+D Market, Sales Value of Key Molecules (in INR Lakh), 2005 to 2009 ............... 72

Table 5-32: Bangladesh: Vitamin A+D Market, Sales Volume of Key Molecules (in Lakh Doses), .............................. 73

Table 5-33: Bangladesh: Vitamin A+D Market, List of Key Brands .............................................................................. 74

Table 5-34: Bangladesh: Vitamin A+D Market, Sales Value of Key Players (in Lakh INR), ......................................... 75

Table 5-35: Bangladesh: Vitamin A+D Market, Sales Volume of Key Players (in Lakh Doses), .................................. 75

Table 5-36: Bangladesh: Vitamin B1 Market, List of Key Brands ................................................................................. 77

Table 5-37: Bangladesh: Vitamin B1 plain Market, Sales Value of Key Players (in Lakh INR), ................................... 78

Table 5-38: Bangladesh: Vitamin B1 plain Market, Sales Volume of Key Players (in Lakh Doses), 2005 to 2009 ...... 79

Table 5-39: Bangladesh: Vitamin B1+B6+B12 Market, List of Brands, 2009 ............................................................... 81

Table 5-40: Bangladesh: Vitamin B1+B6+B12 Market, Sales Value of Key Players (in Lakh INR), 2005 to 2009 ....... 82

Table 5-41: Bangladesh: Vitamin B1+B6+B12, Sales Volume of Key Players (in Lakh Doses), 2005 to 2009 ............ 83

Table 5-42: Bangladesh: Other Vitamin B1 Combinations Market, Sales Value of Molecules ..................................... 86

Table 5-43: Bangladesh: Other Vitamin B1 Combinations Market, Sales Volume of Molecules .................................. 87

Table 5-44: Bangladesh: Other Vitamin B1 Combinations Market, List of Brands, 2009 ............................................. 88

Table 5-45: Bangladesh: Other Vitamin B1 Combinations Market, Sales Value of Key Players .................................. 89

Table 5-46: Bangladesh: Other Vitamin B1 Combinations Market, Sales Volume of Key Players ............................... 90

Table 5-47: Bangladesh: Plain Vitamin B Complex Market, Sales Value of Molecules (in Lakh INR), 2005 to 2009 ... 92

Table 5-48: Bangladesh: Plain Vitamin B Complex Market, List of Brands, 2009 ........................................................ 94

Table 5-49: Bangladesh: Plain Vitamin B Complex Market, Sales Value of Key Players (in Lakh INR), 2005 to 2009 95

Table 5-50: Bangladesh: Plain Vitamin B Complex Market, Sales Volume of Key Players .......................................... 95

Table 5-51: Bangladesh: Vitamin B Complex with Vitamin C Market, Sales Value of Molecules ................................. 97

Table 5-52: Bangladesh: Vitamin B Complex with Vitamin C Market, Sales Volume of Molecules (in Lakh INR), 2008

to 2009 ......................................................................................................................................................................... 98

Table 5-53: Bangladesh: Vitamin B Complex with Vitamin C Market, List of Brands, 2009 ......................................... 98

Table 5-54: Bangladesh: Vitamin B Complex with Vitamin C Market, Sales Value of Key Players .............................. 99

Table 5-55: Bangladesh: Vitamin B Complex with Vitamin C Market, Sales Volume of Key Players (in Lakh Doses),

2008 to 2009 ................................................................................................................................................................ 99

Table 5-56: Bangladesh: Vitamin B Complex with Other Drugs Market, Sales Value of Molecules ........................... 101

Table 5-57: Bangladesh: Vitamin B Complex with Other Drugs Market, Sales Volume of Molecules (in Lakh INR),

2005 to 2009 .............................................................................................................................................................. 102

Table 5-58: Bangladesh: Vitamin B Complex with Other Drugs Market, List of Brands, 2009 ................................... 102


Table 5-59: Bangladesh: Plain Vitamin B12 Market, Sales Value of Molecules (in Lakh INR), ................................. 104

Table 5-60: Bangladesh: Plain Vitamin B12 Market, Sales Volume of Molecules (in Lakh INR), ............................... 105

Table 5-61: Bangladesh: Plain Vitamin B12 Market, List of Key Brands .................................................................... 106

Table 5-62: Bangladesh: Plain Vitamin B12 Market, Sales Value of Key Players (in Lakh INR), ............................... 106

Table 5-63: Bangladesh: Plain Vitamin B12 Market, Sales Volume of Key Players (in Lakh Doses), 2005 to 2009 .. 107

Table 5-64: Bangladesh: Plain Vitamin C Market, List of Key Brands ........................................................................ 109

Table 5-65: Bangladesh: Plain Vitamin C Market, Sales Value of Key Players (in Lakh INR), ................................... 110

Table 5-66: Bangladesh: Plain Vitamin C Market, Sales Volume of Key Players (in Lakh Doses), ............................ 111

Table 5-67: Vitamin C Combinations Market, List of Key Brands. 2009 ..................................................................... 112

Table 5-68: Bangladesh: Nicotinamide (Vitamin B3) Plain Market, Sales Value of Key Molecules (in Lakh INR), 2005

to 2009 ....................................................................................................................................................................... 114

Table 5-69: Bangladesh: Nicotinamide (Vitamin B3) Plain Market, Sales Volume of Key Molecules (in Lakh Doses),

2005 to 2009 .............................................................................................................................................................. 115

Table 5-70: Bangladesh: Nicotinamide (Vitamin B3) Plain Market, List of Key Brands .............................................. 115

Table 5-71: Bangladesh: Vitamin B6 (Pyridoxine) Plain Market, List of Key Brands .................................................. 117

Table 5-72: Bangladesh: Vitamin B6 (Pyridoxine) Plain Market, Sales Value of Key Players .................................... 117

Table 5-73: Bangladesh: Vitamin B6 (Pyridoxine) Plain Market, Sales Volume of Key Players ................................. 118

Table 5-74: Bangladesh: Vitamin E Plain Market, List of Key Brands ........................................................................ 120

Table 5-75: Bangladesh: Vitamin E Plain Market, Sales Value of Key Players (in Lakh INR), ................................... 121

Table 5-76: Bangladesh: Vitamin E Plain Market, Sales Volume of Key Players (in Lakh Doses), ............................ 121

Table 5-77: Bangladesh: All Other Vitamins, Plain and in Combination Market, Sales Value of Molecules (in Lakh

INR), 2005 to 2009 ..................................................................................................................................................... 123

Table 5-78: Bangladesh: All Other Vitamins, Plain and in Combination Market, List of Key Brands, 2009 ................ 124

Table 5-79: Bangladesh: All Other Vitamins, Plain and in Combination Market, Sales Value of Key Players (in Lakh

INR), 2005 to 2009 ..................................................................................................................................................... 124

Table 6-1: Bangladesh: Calcium Market, Sales Value of Molecules (in Lakh INR), 2005 to 2009 ............................. 126

Table 6-2: Bangladesh: Calcium Market, Sales Volume of Molecules (in Lakh INR), 2005 to 2009 .......................... 127

Table 6-3: Bangladesh: Minerals Market, Sales Value of Key Players (in Lakh INR), 2005 to 2009 .......................... 128

Table 6-4: Bangladesh: Minerals Market, Sales Volume of Key Players (in Lakh Doses), ......................................... 129

Table 7-1: Bangladesh: Import/Export Duty Structure for Vitamins ............................................................................ 132

Table 8-1: Square Pharmaceuticals: Vitamin Portfolio ............................................................................................... 134

Table 8-2: Drug International: Vitamin Portfolio......................................................................................................... 136

Table 8-3: Incepta Pharmaceuticals: Vitamin Portfolio ............................................................................................... 139

Table 8-4: Beximaco Pharmaceuticals: Vitamin Portfolio ........................................................................................... 142

Table 8-5: Aristopharma: Vitamin Portfolio ................................................................................................................. 145


1. Research Methodology & Market Definitions

For the purpose of this report IMARC defines the Bangladesh Vitamins Market to comprise

those ATC classes as shown in the table below:

Table 1-1: Bangladesh: Vitamins Market Definition

ATC Level 2

ATC Level 3 ATC Level 4

A11 Vitamins

A11A Multivitamins with Minerals

A11A1 Prenatal

A11A2 Pediatric

A11A3 Geriatric

A11A4 Other Multivitamins without minerals

A11B Multivitamins without Minerals

A11B2 Pediatric

A11B4 Other multivitamins without minerals

A11C Vitamin A and D including the combination of the two

A11C1 Plain Vitamin A

A11C2Vitamin D

A11C3Combinations of vitamin A with vitamin D

A11D Vitamin B1 and Combinations

A11D3 Plain Vitamin B1

A11D4 Vitamin B1 combinations with Vitamin B6 and /or Vitamin B12

A11D9 Other Vitamin B1 Combinations

A11E Vitamin B Complex

A11E1 Plain vitamin B complex

A11E2 Vitamin B complex with vitamin C

A11E3 Vitamin B complex with other drugs

A11F Plain Vitamin B12

A11G Vitamin C including combination with minerals

A11G1 Plain vitamin C (including vitamin C salts)

A11G2 Vitamin C combinations

A11X Other Vitamins

A11X1 Plain Nicotinamide (Vitamin B3)

A11X2 Plain Vitamin B6 (Pyridoxine)

A11X3 Plain Vitamin E

A11X9 All other vitamins, plain and in combination


For the purpose of this report IMARC defines the Bangladesh Minerals Market to comprise

those ATC classes as shown in the table below:

Table 1-2: Bangladesh: Minerals Market Definition

ATC Level 2 ATC Level 3

A12 Mineral Supplements

A12A Calcium Products

A12B Potassium Products

A12C Other Mineral Supplements

Molecule Name/Molecule: The term molecule used anywhere in this report designates the

pharmaceutical substances or active pharmaceutical ingredients. Molecule names identify the

composition of the drug.

Brand: The term Brand used in this report refers to products which have been given a trade

name and are associated with a specific company. Brand names are generally much simpler

than molecule names.

Nomenclature system used in this report:

Company Brand Molecule

Square Pharmaceuticals Ltd Filwel-Gold

[29] Ascorbic Acid + Biotin + Boron

+ 26 Others

Sales: All Sales figures have been taken in INR (Indian National Rupee).

Units: All Units in this report have been taken as standard doses.

Reflects the number of ingredients in the molecule

The three main ingredients have been listed for

each molecule. Remaining ingredients (26 in this case) have been

listed as others


Numbering System: The Indian numbering system has been used in this report. According to

the Indian Numbering system:

1 Lakh=100000

1Crore=10000000

Rounding offs: Data has been rounded off in tables and charts as a result of which numbers

may not add upto totals.

Companies and brands taken: All the companies and brands which reported sales in their

respective vitamin classes in 2009 have been taken in this report.

Information Sources: Information has been sourced from paid databases and search engines.

These sources include company websites and reports, books, trade journals, magazines, white

papers, Industry Portals, government sources and access to more than 2000 paid databases.

Forecasting Methodology: IMARC uses its extensive database of macroeconomic and sector

specific data to generate its industry forecasts. The initial baseline forecast is generated

with the most recent market data. After an initial baseline forecast, all future

macroeconomic and sector specific events and assumptions are taken into account to

generate the final forecast.


5.3.2 Vitamin D

Vitamin D is a fat-soluble vitamin that is naturally present in very few foods, added to others,

and available as a dietary supplement. It is also produced endogenously when ultraviolet rays

from sunlight strike the skin and trigger vitamin D synthesis.

Vitamin D is essential for promoting calcium absorption in the gut and maintaining adequate

serum calcium and phosphate concentrations to enable normal mineralization of bone and

prevent hypocalcemic tetany. It is also needed for bone growth and bone remodeling by

osteoblasts and osteoclasts. Without sufficient vitamin D, bones can become thin, brittle, or

misshapen. Vitamin D sufficiency prevents rickets in children and osteomalacia in adults.

Together with calcium, vitamin D also helps protect older adults from osteoporosis.

5.3.2.1 Market Trends

The Market for Vitamin D in Bangladesh was valued at INR 924 Lakhs in 2009. This market

exhibited a CAGR sales growth of 19% between 2005 and 2009. There was decline in the total

volumes in 2006 and 2008, the decline in volumes, however, was offset by an increase in the

average unit prices.

Figure 5-33: Bangladesh: Vitamin D Market, Sales Value (in Lakh INR), 2005 to 2009

464572 612

697

924

33%

14%7%23%

0

200

400

600

800

1,000

2005 2006 2007 2008 2009

Sale

s i

n L

akh

IN

R

0%

10%

20%

30%

40%

(Gro

wth

in

%)

Sales Year on Year Growth

Source: Syndicated Data


Figure 5-34: Bangladesh: Vitamin D Market, Sales Volume (in Lakh Doses), 2005 to 2009

56 54 59 59

85

44%

-0.4%11%

-4%

0

20

40

60

80

100

2005 2006 2007 2008 2009

Sta

nd

ard

Un

its

in

La

kh

Do

ses

-10%

0%

10%

20%

30%

40%

50%

Gro

wth

(in

%)

Standard Units Year on Year Growth


5.3.2.2 Market Segmentation by Molecule

Calcitriol was the leading Vitamin D molecule in Bangladesh accounting for 70% of the total

sales and 96% of the total Vitamin D volumes. Drug Internationals Dicaltrol and Roche’s

Rocaltrol were the leading Calcitriol brands accounting for more than 90% of the total sales in

2009.

Colecalciferol represented the second most popular molecule and accounted for a 29% sales

and 3% volume share. The drugs high sales despite its relatively ordinary volumes suggest that

it is more expensive than the other two Vitamin molecules. There are presently four

Colecalciferol brands available in the Bangladesh with Recordati’s Vitamin D3 Rcdt and

Incepta Pharma’s Osteo-D representing the leading brands.

Alfacalcidol accounted for around only 1% of the total Vitamin D sales and volume in 2009.

Leo Pharma’s One Alpha is the only brand currently available in this market.


Figure 5-35: Bangladesh: Vitamin D Market, Value Share of Key Molecules (in %), 2005 to 2009

0%

10%

20%

30%

40%

50%

60%

70%

80%

2005 2006 2007 2008 2009

Valu

e S

hare

(in

%)

0

100

200

300

400

500

600

700

800

900

1,000

Sale

s in

Lakh

IN

R

Total Calcitriol Colecalciferol Alfacalcidol


Table 5-26: Bangladesh: Vitamin D Market, Sales Value of Key Molecules (in INR Lakh), 2005 to 2009

Company 2005 2006 2007 2008 2009

Calcitriol 299.2 374.2 442.9 450.1 650.9

Colecalciferol 148.8 181.5 166.5 243.4 266.8

Alfacalcidol 15.8 16.1 3 3.2 5.8

Total Market 463.8 571.8 612.4 696.7 923.5

Source: Syndicated Data Figure 5-36: Bangladesh: Vitamin D Market, Volume Share of Key Molecules (in Lakh Doses),

2005 to 2009

0%

20%

40%

60%

80%

100%

120%

2005 2006 2007 2008 2009

Vo

lum

e S

ha

re (

in %

)

0

10

20

30

40

50

60

70

80

90

Sta

nd

ard

Un

its i

n L

akh

Do

ses

Total Calcitriol Colecalciferol Alfacalcidol



Table 5-27: Bangladesh: Vitamin D Market, Sales Volume of Key Molecules (in Lakh Doses), 2005 to 2009

Company 2005 2006 2007 2008 2009

Calcitriol 51.9 50.2 57.7 56.3 82.0

Colecalciferol 1.7 1.6 1.5 2.6 2.8

Alfacalcidol 2.4 1.9 0.4 0.4 0.7

Total Market 56.0 53.6 59.5 59.2 85.5


5.3.2.3 Competitive Landscape

There are currently nine players operating in the Vitamin D market in Bangladesh. The

market, however, is essentially a duopoly with Drug International and Roche accounting for a

combined 66% of the total sales and 85% of the total volumes in the market.

Drug International was the segment’s biggest player with a sales share of 37% and a volume

share of 53% in 2009. Dicaltrol is the company’s leading brand accounting for most of the

company’s sales in this segment followed by Calcirol which the company launched in 2009.

Drug International was followed by Roche which accounted for 29% sales and 32% of the total

market volumes in 2009.

Table 5-28: Bangladesh: Vitamin D Market, List of Key Brands

Company Brand Molecule

Drug International Dicaltrol Calcitriol

Drug International Calcirol Colecalciferol

Roche Rocaltrol Calcitriol

Recordati Vitamin D3 Rcdt Colecalciferol

Incepta Pharma Osteo-D Colecalciferol

Chemist Debolin Colecalciferol

Beacon Pharma Liquical Calcitriol

Pacific Caltrol Calcitriol

A.C.I. Caloren Calcitriol

Leo Pharma One Alpha Alfacalcidol



Figure 5-37: Bangladesh: Vitamin D Market, Value Share of Key Players (in %), 2005 to 2009

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

2005 2006 2007 2008 2009

Valu

e S

hare

(in

%)

0

100

200

300

400

500

600

700

800

900

1000

Sale

s i

n L

akh

IN

R

Total Drug International Roche Incepta Pharma Recordati Chemist Others


Table 5-29: Bangladesh: Vitamin D Market, Sales Value of Key Players (in Lakh INR), 2005 to 2009

Company 2005 2006 2007 2008 2009

Drug International 167.8 226.1 235.4 190.8 337.7

Roche 131.8 144 207.4 217.4 269.3

Incepta Pharma 0 0 0 69.1 82.1

Recordati 149 170.6 88.6 61.9 79.2

Chemist 0 11.5 77.8 96.5 54

Others 15.1 19.5 3.5 61.3 101.5

Total 463.7 571.7 612.7 697 923.8


Figure 5-38: Bangladesh: Vitamin D Market, Volume Share of Key Players (in Lakh Doses), 2005 to 2009

0%

10%

20%

30%

40%

50%

60%

70%

2005 2006 2007 2008 2009

Vo

lum

e S

hare

(in

%)

0

10

20

30

40

50

60

70

80

90

Sta

nd

ard

Un

its in

Lakh

Do

ses

Vitamin A Drug International Roche Incepta Pharma Recordati Chemist Others



Table 5-30: Bangladesh: Vitamin D Market, Sales Volume of Key Players (in Lakh Doses), 2005 to 2009

Company 2005 2006 2007 2008 2009

Drug International 34.1 35.3 36.7 29.8 45.1

Roche 17.8 14.9 20.8 21.3 27.1

Incepta Pharma 0.0 0.0 0.0 0.9 1.1

Recordati 1.7 1.5 0.8 0.5 0.7

Chemist 0.0 0.1 0.7 0.9 0.6

Others 2.4 1.9 0.5 5.8 10.9

Total 56.0 53.6 59.5 59.2 85.5



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