Embed Size (px)
Citation preview
About Life of an ArchitectAbout Life of an Architect
• www.lifeofanarchitect.blogspot.comdstarted Jan 14, 2010
I didn’t know what I was doingI didn’t know the terminologyI didn’t know the technology
But that was going to change
CES on Location#SoMeArch
March 01, 20114:00 – 5:30 pm
PURPOSE of SOCIAL MEDIAAIA Dallas
Where to start?Where to start?
• First blog topic?– Who wants to be relevant?
• www.lifeofanarchitect.com– Started on March 4, 2010
CES on Location#SoMeArch
March 01, 20114:00 – 5:30 pm
PURPOSE of SOCIAL MEDIAAIA Dallas
Who are you writing this blog for?Who are you writing this blog for?
• Most important consideration– Potential Clients– Potential Employees– Architects/ Designers– Anybody with time to waste?
• Guide the direction of your blog– Topic – Multiple Authors from within– Guest Posts
CES on Location#SoMeArch
March 01, 20114:00 – 5:30 pm
PURPOSE of SOCIAL MEDIAAIA Dallas
Do you have a goal for your blog?Do you have a goal for your blog?
• What do you want to achieve– Earn Business– Sell Something– Communicate an idea or
product– Educate– Establish as Authority
• “Thought Leader”
• Guide the direction of your blog
• Guide the content of your blog
CES on Location#SoMeArch
March 01, 20114:00 – 5:30 pm
PURPOSE of SOCIAL MEDIAAIA Dallas
How often should you post?How often should you post?
• Monthly– Difficult to maintain readership
momentum• Weekly
– Based on goals, this is a good goal to set for starters
• DailyV diffi l i i li– Very difficult to maintain quality
– Burnout– Time requirements
• Life of an Architect 3x week– Monday, Tuesday + Thursday
CES on Location#SoMeArch
March 01, 20114:00 – 5:30 pm
PURPOSE of SOCIAL MEDIAAIA Dallas
The most popular posts?
• Top 10 Reasons to be an Architect – 25,000+ views since Feb/2010
CES on Location#SoMeArch
March 01, 20114:00 – 5:30 pm
PURPOSE of SOCIAL MEDIAAIA Dallas
The most popular posts?
• Top 10 Reasons to be an Architect – 25,ooo+ views since Feb/2010
• How to Spot a Hippie– 22,500+ views since June/2010
CES on Location#SoMeArch
March 01, 20114:00 – 5:30 pm
PURPOSE of SOCIAL MEDIAAIA Dallas
The most popular posts?
• Top 10 Reasons to be an Architect – 25,000+ views since Feb/2010
• How to Spot a Hippie– 22,500+ views since June/2010
• When you are an architecty– 21,000+ views since Jan/2011
CES on Location#SoMeArch
March 01, 20114:00 – 5:30 pm
PURPOSE of SOCIAL MEDIAAIA Dallas
The most popular posts?
• Top 10 Reasons to be an Architect – 25,000+ views since Feb/2010
• How to Spot a Hippie– 22,500+ views since June/2010
• When you are an Architect– 21,000+ views since Jan/2011
• Top 10 Reasons NOT to be an Architect– 20,500+ views since Feb/2010
CES on Location#SoMeArch
March 01, 20114:00 – 5:30 pm
PURPOSE of SOCIAL MEDIAAIA Dallas
The most popular posts?
• Top 10 Reasons to be an Architect – 25,000+ views since Feb/2010
• How to Spot a Hippie– 22,500+ views since June/2010
• When you are an architect– 21,000+ views since Jan/2011
• Top 10 Reasons NOT to be an Architect– 20,500+ views since Feb/2010
• Modern Fences – Use your imagination– 18,500+ views since July/2010
CES on Location#SoMeArch
March 01, 20114:00 – 5:30 pm
PURPOSE of SOCIAL MEDIAAIA Dallas
The most popular posts?
• Top 10 Reasons to be an Architect – 25,000+ views since Feb/2010
• How to Spot a Hippie– 22,500+ views since June/2010
• When you are an architect– 21,000+ views since Jan/2011
• Top 10 Reasons Not to be an Architect– 21,000+ views since Feb 2010
• Modern Fences – Use your Imagination– 18,500+ views since July/2010
• Top 10 Modern Kitchen Design TrendsTop 10 Modern Kitchen Design Trends– 16,000+ views since Sept/2010
CES on Location#SoMeArch
March 01, 20114:00 – 5:30 pm
PURPOSE of SOCIAL MEDIAAIA Dallas
Time RequirementsTime Requirements
• The ‘Idea’
• Writing the text for the post
• Preparing images and graphics for format
• Assembling content
• Promoting/ Alerting
• Responding
CES on Location#SoMeArch
March 01, 20114:00 – 5:30 pm
PURPOSE of SOCIAL MEDIAAIA Dallas
Will anybody actually read this?Will anybody actually read this?• As of February 28, 2011
– 285 Million registered websites285 Million registered websites– 114 Million active (contain content)
• Where do others rank?Where do others rank?
URL World US
RTKL 1,013,721 323,483
HOK Life 1,324,436 639,830
Gensler 233,449 74,013
Life of an Architect 131,041 37,099
CES on Location#SoMeArch
March 01, 20114:00 – 5:30 pm
PURPOSE of SOCIAL MEDIAAIA Dallas
Will anybody actually read this?Will anybody actually read this?• Where are they coming from?
– Everywherey• Who are these people?
– According to Alexa.com profile• Age 35 to 54• Female• Highly educated• View from work• Salary in top demographicy p g p
• What are they looking for?– Key word searches
• Life of an architect• Bob Borson• Residential Architect• Dallas Architect• Architect blog
CES on Location#SoMeArch
March 01, 20114:00 – 5:30 pm
PURPOSE of SOCIAL MEDIAAIA Dallas
Why would you blog?Why would you blog?• Search Engine Optimization
– Search Google on Bob and architect • returned 9 million returns• Life of an Architect is #2 on the page• Robert A. M. Stern Architects is #5
• Establish yourself as authority– Visibility
• Reign in Spain• Brizo Fashion Week• Guest posts on other sites = exposure
• Getting your work published– get contacted by editors and publishers
• Residential Architect• Architect• ArchDaily.com• Fine Homebuilding• Inhabitat.com• Architectural Record
CES on Location#SoMeArch
March 01, 20114:00 – 5:30 pm
PURPOSE of SOCIAL MEDIAAIA Dallas
