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www. MyLocalLoop.com

About My Local Loop: an indepth presentation

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Page 1: About My Local Loop: an indepth presentation

www. MyLocalLoop.com

Page 2: About My Local Loop: an indepth presentation

What is My Local Loop ?

My Local Loop seamlessly connects local businesses with consumers. It is a loyalty/perks membership program applicable to most any service, retail, or hospitality industry.

Cardholders are enticed to do business with MLL Merchants through perks and incentives (generally a 20% discount or equivalent) offered up by the Merchant.

Cardholders are informed about these special promotions through three methods, a weekly MLL Newsletter, SMS (text messages), MLL merchant to member Messages, they have opted into, and MyLocalLoop.com's Merchant Profiles.

With these methods, MLL Merchants advertise, inform and connect with their customers. My Local Loop Cards are Distributed on location at merchants or online.

To further drive consumers to  our merchants,  MLL cards are free at MLL participating merchants and cost $9.99 online.

Page 3: About My Local Loop: an indepth presentation

My Local Loop Participating

Merchant

1.) MLL Card Incentive Program

4.) Repeat Business Effect &

Database

Building

3.) MLL.COM’s Current Member

Traffic

2.) SMS, Email, & internal

Messaging Platforms

The Four Ways MLL drives traffic to Participating Merchants.

Page 4: About My Local Loop: an indepth presentation

MLL MerchantsForm, Function, and Benefit

Activate and Distribute Cards to their local Clientele. Build a “LOOP” (an Opt-in Database) of MLL Card Members. Use MLL “LOOP Notification Platform” to develop Mobile,

Email, and Messaging Marketing Campaigns. Merchants gain traffic and brand themselves with the local

community!

Page 5: About My Local Loop: an indepth presentation

The My Local Loop Membership Card The MLL membership card provides a seamless line of

communication between consumers and merchants. Card members’ loyalty is rewarded with merchant incentives, promotions, events, new client giveaways and more!

Communication is realized via SMS, Email, and My Local Loop Internal Messages to a database of locals who opt-in to your offer, therefore offer’s are extremely well received and much more effective than any other form of advertising.

Page 6: About My Local Loop: an indepth presentation

Custom CardsMerchant Branded MLL Cards

Custom Branded Cards, like the Nourishe Medispa Card shown above, give Merchants yet another way to expose and brand themselves. Merchant branded MLL cards are still accepted at every participating merchant.

Regular Card Custom Card

Page 7: About My Local Loop: an indepth presentation

Card Member Benefits

The My Local Loop membership is a privilege that entitles each cardholder to discounts, new client giveaways and many other special incentives to do business with participating merchants.

Members opt-in to a Merchant’s Loop at the time of

membership activation through each merchants individual On-site Card Activation Page.

Members control how and through which mediums merchants contact them on their individual member control panels.

Page 8: About My Local Loop: an indepth presentation

www.MyLocalLoop.com My Local Loop’s Mission is to

connect merchant and consumer communities through our unique LOOP communication platform in such a manner that benefits both the merchant and the member.

Our company is entirely web-based and accessible to all of our merchants, members, and staff from any internet browser.

Page 9: About My Local Loop: an indepth presentation

Merchant Control Panel & Profile: Features and Functions

Inform My Loop “Inform My Loop” brings the merchant to their Communication Platform, from here

they can send monthly mass SMS, E-mail, and MLL Member Message’s to their Loop Database.

Top Ten Merchants Consists of the Top Ten Premium Merchants, this is shown on each members

individual control panel based off of their residential Zip Code. Member’s can filter these listings by Geographic location, Industry, and Category.

Social Media Share Box The Social Media share box is located on each Merchants profile page. This allows

each member to share merchant incentives on leading social networks such as Facebook, Twitter, Google Blogs, StumbleUpon, etc., this will help merchants to be heard loud and clear to an enormous community of social media users.

Business Profile Banner This Banner is a graphical representation of a Merchant including the Merchant’s

logo that is shown on the Merchant’s Profile, Search results, and New Client Giveaways.

Business Info The business Info Tab on participating merchants’ profile pages gives each

merchant a chance to highlight unique aspects of their business, its history, and their services.

Page 10: About My Local Loop: an indepth presentation

Merchant Control Panel & Profile: Features and Functions (Continued)

Business location tab This tab features a large Google Maps Display of a My Local Loop Merchant’s

location. New Client Give Away

The New Client Giveaway is a FREE gift raffled off by Merchants. Members who register to win must opt-in to the Merchant’s monthly Loop. This an awesome way for Merchants to brand themselves in the MLL community while rapidly building effective SMS, Email, and Member messaging databases.

On-Site Card Activation Page The On-Site Card Activation Page enables merchants to distribute MLL Cards to

their clients, opening a new line of communication with their pre-existing and growing clientele.

Merchant Loop A Merchant Loop is the group of MLL member's who have opted in to hear about

a merchants incentives, specials, promo’s, etcetera. Rate My Sales Executive

Gives the Merchant the opportunity to give a satisfactory rating on their individual Sales Executive back to MLL so we can guarantee merchant satisfaction.

Page 11: About My Local Loop: an indepth presentation

Member Control Panel:Features and Functions

New Client Giveaway Merchants Raffle Off a Gift to a new client in exchange for a members’ SMS opt-in.

Merchant Search Page Filters to include Location, Industry, and or Category

Top Ten MLL Merchants The most active and Highest Rated Merchants in your area

MLL Staff Recommended Merchants A list of MLL’s staff’s favorite merchants in descending rank.

Member Control and Settings Panel This feature allows member to control who, when, and where they are contacted by

merchants. Merchant Testimonials

This Feature is located on the merchants profile it gives members the opportunity to give feedback on their experience at the merchant for the rest of the community to see including, a star rating system and a testimonial wall.

Loops Joined Feature The list of merchants that a member has used their card at and have opted into

receiving promotions from.

Page 12: About My Local Loop: an indepth presentation

MLL Services Merchant to Merchant Listings Merchant to Member Listings Mobile Marketing (SMS or Texting) Platform Email Marketing Platform Social Media Incentive sharing Opt-in Database Building software Member Messaging Platform Top ten merchant Listing Profile building Software Business Website Association Link Business Banner building Custom MLL Cards MLL Member Messages Weekly Newsletter about Merchant Promotions

Page 13: About My Local Loop: an indepth presentation

Software and Compatibility

My local loop software is designed completely in-house by our design team to benefit both the card member and merchant in the most effective and efficient way possible.

MLL uses the latest available technologies and a simple, user friendly interface to offer our merchants an unparalleled line of communication to their current and potential clientele.

Our Software is entirely web based and designed, tested and proven to be compatible with a wide array of mobile, and smart device web browsers such as the POS systems, Smart Phones, Mobile tablets, Droid, Omni, Safari, Google Chrome, Internet Explorer, Firefox and many more!

This combination of marketing campaigns and opt-in database and device mobility is incomparable to anything on the market today.

Page 14: About My Local Loop: an indepth presentation

Mobile and Email MarketingQuick Facts

Mobile marketing messages have a 97% read rate.

Email marketing messages have 25% read rate.

My Local Loop sends a weekly Newsletter to our entire database promoting new businesses.

Opt-in Data bases are up to 10,000% more effective than spam or purchased databases.

Members emails are verified to be active upon card activation, no more fake emails.

Merchants utilize our all encompassing “Inform My Loop” feature to in form their database of Loop Members via SMS, Email, and MLL Messages.

Our communication platform offer’s a 100% targeted audience, the members have specifically shown interest in a merchants business or industry.

Page 15: About My Local Loop: an indepth presentation

Publication Average Cost ROI Opt-in SMS Database

Opt-in Email Data

Local Magazines

$480 per Month

No Data No Data No Shared Data

Prestige Book $250 per Month/Area

No Data No Data No Shared Data

Val-Pak $350 per Month/Area

No Data No Data No Shared Data

Texting Platforms

$250 per Month

Trackable(No Data)

Yes(Limited Data)

No Shared Data

Groupon 75% of Retail Price

Discount Beyond Profit

Margin, No Data

No Shared Data

No Shared Data

Living Social 75% of Retail Price

Discount Beyond Profit

Margin, No Data

No Shared Data

No Shared Data

My Local Loop $125 per Month

TrackableAll platforms

Trackable Database

Trackable Database

Why My Local Loop?

Page 16: About My Local Loop: an indepth presentation

MY Local Loop Service Plans

My Local Loop Service Plans

Merchant to Merchant

Regular Merchant Membership

Premium Merchant Membership

New Client Give Away Listing Yes Yes Yes

Merchant to Merchant Listing

Yes Yes Yes

Merchant Profile & Edit Page Yes Yes Yes

LOOP Notification(Email/SMS/MSG)

NO Yes Yes

Top Ten Merchants Listing NO NO Yes

On Site Card Activation Page NO Yes Yes

Monthly Free MLL Cards NO 200 Free UnlimitedMonthly Free SMS NO 350 Free Unlimited

Data Collection Software NO Unlimited Unlimited

Price per Month: $25 $124.99 $199.99