ABOUT THE BOOK

By Michael Haynes & Garreth Chandler

Transform your business’s B2B approach with Listen, Innovate, Grow. 

The world of B2B presents many challenges and opportunities for start-ups and SMEs.

Large volume purchases and loyal ‘sticky’ customers that can serve as your company’s advocates are just some of the benefits of pursuing B2B markets.

Based on the unique Listen Innovate Grow B2B Framework, this book explores key concepts and approaches for developing and implementing customer strategies to enable your company to achieve the growth you seek.

ABOUT THE AUTHORS MICHAEL HAYNES

MICHAEL HAYNES

Michael Haynes is a B2B Customer and Marketing Strategy Specialist.

Michael has impressive and diverse expertise across both the SME and corporate B2B world. For more than 20 years he has worked with companies ranging from microbusinesses to large corporates in Australia and Canada including Kraft Foods, Telstra, Commonwealth Bank and Accenture, to develop and implement customer strategies and programs to drive business growth. Michael has also studied B2B at the world renowned Kellogg School of Management in the USA. Turning 40 was Michael’s light bulb moment; he wanted to take a break. He volunteered in South America for six months and then founded his consulting firm 2excell. In addition to being very passionate about helping to create truly customer-centric organizations, Michael is also an avid traveller with the aim to travel to every continent on the planet.

ABOUT THE AUTHORS GARRETH CHANDLER

GARRETH CHANDLER

Garreth Chandler is a professional market researcher and strategy consultant. Garreth has been working with businesses for over 20 years in Australia, the United States and throughout the Asia Pacific Region. He is the Founder and Managing Director of Evolve Research and Consulting. He is also a founding partner of the Insights Technology start-up, Twist of Lime. Garreth’s passions are technology, buyer behaviour and organizational theory. In his spare time, he hangs out with his family, reads literature and travels.

FAQs

FAQs

Who is the Listen, Innovate, Grow aimed at? Listen, Innovate, Grow is for people who are: •  Contemplating setting up a business that will operate in B2B markets (either partially or exclusively), and want

to know how to achieve their growth ambitions •  Currently operating in B2B, and struggling to realize their growth ambitions

•  In a growing B2B business and struggling to grow their business despite the market opportunities available. This book is also for anyone responsible for driving growth in their business such as: •  Founders and owners of start-ups and SMEs

•  People in key leadership/strategic roles such as CEO, Managing Director and Head of Marketing/Strategy/Sales.

FAQs

Why is Listen, Innovate, Grow different from other books about B2B business?

Listen, Innovate, Grow details a revolutionary new framework for SME B2B success.

The key to unlocking new opportunities is knowing the dynamics of B2B and using a structured and strategic approach to achieve growth. That’s why Michael & Garreth developed the Listen, Innovate, Grow B2B framework.

LISTEN means getting an in-depth understanding of:

•  Your vision and goals, Your company, The market

•  Your customers (and prospects)

INNOVATE means the various ways SMEs can identify, prioritize and improve their business operations, products, services and marketing.

GROW refers to how SMEs can proactively expand their operations, and manage their financials, people and company culture to sustain successful growth over the longer term.

SELL SHEET

Title: Listen, Innovate, Grow Authors: Michael Haynes & Garreth Chandler Genre: Non-fiction, business Price: USD $24.95 Number of Pages: 284 ISBN: 978-0-646-98855-9 (paperback) Publication date: 4 July 2018 Formats available: Paperback, Kindle Available on: Amazon from 4 July 2018

TESTIMONIALS

TESTIMONIALS

“Love what Michael and Garreth have done with their book Listen, Innovate, Grow.”

Rivers Corbett Entrepreneur in Residence / Startup Canada Podcast / Serial Entrepreneur

“Their gems of wisdom, introducing the reader to an untapped opportunity in the B2B world, are of great value but then they weave an amazing strategy of success factors that pretty well can guarantee your success.    “Congrats guys, in all my years as an entrepreneur, Startup Canada podcast host and entrepreneur in residence, I have never seen insight quite like this!"

IN THE MEDIA

IN THE MEDIA

Author Michael Haynes is an experienced media talent and business author, published and featured regularly in various business publications including: •  Feature article in Canadian Marketing Research and

Intelligence Association magazine •  Article feature in Marketing Magazine Australia •  Article in Asia Pacific Professional Services Marketing

Association Journal.

Full articles can be seen at www.2excell.com

BOOK EXCERPT

BOOK EXCERPT

PDF format of the following excerpt is available by contacting the author,

Michael Haynes