MEDIA PACK 2016

MamaThe parenting magazine for stylish modern mums

z e s t . l o n d o n

WELCOME

Welcome to Absolutely Mama and Emirates Mama, the luxury parenting magazines created specifically for

discerning, affluent mums and mums-to-be internationally.

Offering a curated collection of stories, inspiration and insights pertinent to the motherhood experience. Packed with first-hand experiences and expert advice, Absolutely

Mama is the go-to magazine for the discerning parent. Our readers are AB1 mothers – they enjoy engaging,

informative content, sophisticated fashion and lifestyle trends for both themselves and their little ones.

In addition, Absolutely Mama is the only title that focuses on, the mama, providing informative insights and

appealing, elegant content.

Absolutely Mama and Emirates Mama are part of the Zest Media magazine portfolio, alongside Absolutely Weddings,

Absolutely Home, Absolutely Education and Absolutely British Boarding Dubai.

Zest Media produce Absolutely Magazines, a portfolio of monthly luxury London lifestyle magazines

corresponding to 17 different areas of London. In addition, we also house Absolutely Weddings, Absolutely Home,

Absolutely Education and British Education Dubai; specialist titles for

an audience who need to know.

OUR READERS• 91% female

• AB1 Demographic• Mums or mums-to-be

• Age 26+

z e s t . l o n d o n

STELLA MCCARTNEY Leopard Print Romper, £42;

alexandalexa.com

LA COQUETANavia Baby Romper Suit, £52;

lacoquetakids.com

MINI RODINIOrganic Mittens, £19;childrensalon.com

STELLA MCCARTNEYSmudge Cardigan, £91;stellamccartney.com

LES LUTINSPink Capuchin Cape, £116;tippytoes.co.uk

TOBIAS AND THE BEARJust Call Me Fox leggings, £16;

tobiasandthebear.com

LES ENFANTINESBoys Navy Blue Babygrow, £113;childrensalon.com

PAZ RODRIGUEZIvory Pram Suit with booties, £110;

childrensalon.com

LA COQUETAMatienzo Baby bloomer, £34;lacoquetakids.com

MINI RODINIBig Dot Onesie in red, £48;

busyandtheboy.co.uk

Baby, it’s cold outside

Layer up this season with our pick of the best (and most stylish) baby buys

editor’s

PICK

LA COQUETAHerringbone dungarees, £42;lacoquetakids.com

NATURE'S PUREST

absolutely-mama.co.uk FEBRUARY/MARCH 201643

MAMA STYLE

MAMA JAN16_MINI_FASHION PRODUCTS.indd 43 25/01/2016 17:58

EAT SLEEP LOVEEat Sleep Love is a new boutique in Blackheath run by nursery consultant (and mama to two

young boys) Laura Slater. An appointment-only showroom that carries select items from leading contemporary brands such as Kidsmill and Leander (Dutch and Danish designers respectively), it is also one of the few stockists of Moodelli, the modular baby furniture company. All the items

a mama needs in those first few busy weeks are here, from breast pumps and baby linen to hospital bag essentials. And there’s the added bonus of knowing every product has been tried

and tested by Laura herself – she stocks only products she can personally recommend. The service is great for both first-time parents and those adapting to their growing family:

you can book an appointment for anything from advice on the best double-pushchair on the market to inspiration in preparing or changing up your little one’s room.

SHOP WEMama’s

Pictured: Leander Baby Bed, £749; eatsleeplove.co.uk

SHOP WE LOVE.indd 83 25/01/2016 16:30

Ihad a year off after both my babies before returning to my old job in a part-time role, managing big brand and sponsorship projects. I remember feeling like I was supposed to dread it, because everyone gives you sorrowful looks when you mention your maternity leave is coming to an end. It did feel very strange

leaving my firstborn, and I definitely spent the first couple of weeks trying to compose myself on the train while wanting to sob to the other passengers, ‘This is such a big deal! I’ve left my baby with practical strangers!’ But after a year I think I wanted something of my old life back – it signalled an end to that hugely unknown period of newborn-dom and the start of a phase where my brain had capacity beyond babies. I wanted to know what had been happening in the world. It made things feel a bit more balanced at home with [my husband] Doug, and choosing lunch and going to the loo on my own became massive perks too.

Going back a second time felt much harder, mostly due to the logistics of getting two children up and ready and having double the chance of someone having a coat-refusal meltdown or being called to fetch a sick child. I once worked from home with a poorly

Don’t Buy Her Flowers founder Steph Douglas on babies, business and the return to work

absolutely-mama.co.uk 34

BACK IN THE GAME

M u m D i a r y

MAMA FEB16_MUM DIARY.indd 34 25/01/2016 17:52

growing a business, so it’s really hard to switch o� . In hindsight I’m glad I went back to my old job while my babies were small before attempting to do my own thing.

The absolute key point is that it will be di� erent for everyone and everything. Your circumstances, your employer, your partner’s job, childcare options. I knew I wanted to be around for the kids because we don’t have any family living locally and being an hour away in town wasn’t working for us. None of the options is easier than the other, and it riles me when people try to pitch which woman has it harder – working, stay at home, mother, not a mother. We’re all just trying to fi nd our way in a world that has changed signifi cantly from that of our own mothers.

Mabel who wasn’t allowed to go to nursery. I managed to join a whole conference call accompanying her to the toilet without anyone realising.

I can’t pretend that work after babies doesn’t feel di� erent. I so wanted to fi t back into the career-driven-ambitious-young-woman mould. Having babies doesn’t change your life, after all. Except it does. Not all in a bad way either; I remember sitting in a meeting where an agency was presenting an image and they’d changed one tiny letter and everyone was getting very passionate and enthused and I wanted to laugh. It seemed so minor and I suppose having some time out from that world (and birthing an actual human) does give you perspective. It doesn’t mean you do your job any less well. If anything it means you can better tell the di� erence between what is important and what is o� ce politics and gu� . I think a lot of women become better at getting things done after giving birth.

I did fi nd it hugely reassuring to return to my old job (as opposed to starting a new one). Being in a familiar location with people you know is comforting while everyone at home adjusts to the brave new world. The actual work is a breeze – you’ve done it before and you can do it again, and your brain hasn’t melted since having kids. Every woman I’ve spoken to after returning to work has agreed, it’s the logistics that take the most getting used to. You will inevitably end up running to pick your child up before the nursery closes. The location of your childcare is fundamentally important, as is your choice of footwear.

It was going back after Mabel when I started to think I needed to fi nd an alternative way to work. I’d had the idea for Don’t Buy Her Flowers and once I started looking into it, I knew I had to do it.

Running your own business does give you fl exibility – I don’t have to let someone know I’ll be in late because of the nativity play, or feel guilty for arriving all sweaty at 9.05am. But the reality is that you’ll never work harder. It’s all-encompassing and you’re never fi nished, especially when you’re

The good news is there are far more options available than occurred to me before I had kids. I know women retraining, doing project work, freelancing, working full-time, part-time, working from home. It isn’t a case of choosing between working full-time or being a stay-at-home mum anymore.

I started my business when my youngest was two and can’t imagine how stressful it would have been to do it with a newborn. We might have to work another thirty years so it’s okay to pace ourselves. There are defi nitely options – and rather than motherhood signalling the end of your career, when the time is right, it could very well be the beginning.

@steph_dontbuyherfl owers dontbuyherfl owers.com

growing a business, so it’s really hard to

Being in a familiar location

comforting while everyone

you’ve done it before and

your brain hasn’t melted since having kids. Every woman I’ve spoken to after returning to work has agreed, it’s the logistics

IT ISN’T A CASE OF CHOOSING

BETWEEN WORKING FULL-TIME OR BEING A STAY-AT-HOME

MUM ANYMORE

Steph with her husband Doug and kids Buster and Mabel

FEBRUARY/MARCH 201635

MAMA AGENDA

MAMA FEB16_MUM DIARY.indd 35 25/01/2016 17:53

absolutely-mama.co.uk 30

Prejudice in 2005, Atonement in 2007 and The Duchess in 2008. Her most recent release is biographical disaster drama Everest, in which she plays a small but key role as the pregnant wife of one of the guides who died on the tragic expedition. A

way from the spotlight, last year was a very big one for Teddington-born actress Keira Knightley. She recently became a mother to daughter Edie, an experience she has since described as being “f***ing extraordinary”, her film career has

gone from strength to strength, and off the back of her Oscar-nominated performance in The Imitation Game, she is set to make her Broadway debut in a revival of Thérèse Raquin. She is understandably delighted with recent events, but humbly so, in that coy manner for which she is known. The girl who once played Sabé, the decoy queen to Natalie Portman’s Padmé Almidala in Star Wars Episode I: The Phantom Menace, has grown up.

It is over a decade since Bend it like Beckham was released, and Knightley is finally being recognised for her excellent acting ability. From her role as Elizabeth Swann in The Pirates of the Caribbean series, which made her name global, to other flicks such as Love Actually in 2003, Pride and

She's one of the most significant actresses of her generation, but motherhood might be

Keira Knightley’s biggest challenge yet

W o r d s K a r e n A n n e O v e r t o n

Motherwife of Rob Hall, a dedicated mountaineer who lost his life when he refused to abandon a fellow climber on the descent. Having met eachother on an Everest climb in 1990, Jan Hall was an equally experienced climber to her husband. Tragically, two months prior to losing Rob, Jan gave birth to their daughter Sarah. One particularly poignant scene shows a distressed Knightley talking over satellite phone to her onscreen husband as he struggles to battle the mountain’s blizzard.

“I read several books about the climb and its impact on the survivors and it’s one of those terribly tragic stories which also says a great deal about the human spirit,” explains Knightley, while we discussed how she prepared for the role. She also spent time with the real Jan Hall to ensure she told their story as acurately as possible: “Jan has climbed Everest seven times since and she’s such a wonderfully open and strong woman.”

Though most of the action in Everest takes place during the climb, the contrast between the men on the mountain and

w h e r e a r t t h o u ?

O h

BECOMING A MOTHER TO

EDIE WAS F***ING EXTRAORDINARY

Based on the true story of the 1996 Mount Everest disaster – in which eight people lost their lives after the mountain was engulfed by an unremitting blizzard – the film makes for a nail-biting drama and a heart-breaking finale. In the film, Knightley is Jan Hall, the

MAMA JAN16_KEIRA KNIGHTLEY.indd 30 25/01/2016 17:50

FEBRUARY/MARCH 201631

MAMA AGENDA

MAMA JAN16_KEIRA KNIGHTLEY.indd 31 25/01/2016 17:50

O F F L I N EMaking FacesJacky Bahbout & Momoko Kudo

Imagination gets immersive in Making Faces, where kids complete a series of fun

illustrations before tearing out each page and planting their own mush in the picture. Little ones can play at being pirates, monsters and other weird and wonderful characters. Better fetch the camera.

Thames & Hudson, £8.95; thamesandhudson.com

Our roundup of the best new books, apps and websites for mamas and little ones

That’s My HatAnouck Boisrobert & Louis Rigaud

Shapes are at the centre of this interactive 3D story, in which a little boy chases his

lost hat through a pop-up city colourfully constructed from circles, triangles, rectangles and squares. A great introduction to the geometric building blocks of art and design, and a fun tale to boot. Thames & Hudson, £14.95;

thamesandhudson.com

Offline/Online

absolutely-mama.co.uk 18

MAMA FEB16_BOOKS_AND_APPS_v2.indd 18 25/01/2016 16:31

Paper ZooOscar Sabini

Acraft-based game in book form, Paper Zoo shows children how to create a

series of colourful animal collages – including a hippo, crocodile and roaring lion – from patterned and printed paper. At the end of the book, your animal gang poses for a group photo. Beastly good fun. Thames & Hudson, £14.95;

thamesandhudson.com

DOCTIFY

WANNA

LAUNDRAPP

PAPER ZOO

O N L I N ELaundrapp

Veteran mums know that those fi rst few weeks with a newborn don’t leave much

time for chores – so thank goodness for Laundrapp, the app-cum-laundry service that collects and delivers, 24/7. Just ship a load o� for cleaning and get back to gazing at your new addition. Laundrapp Ltd, Free to download;

available for iOS and Android devices.

Nighty Night HD

An interactive bedtime story featuring spoken narration and soothing ‘sleepytime’

music, Nighty Night sees little ones turning o� the lights in the barn and putting the farmyard animals to bed. A lovely way to foster a bedtime ritual that encourages kids to embrace sleep. Fox and Sheep GmbH, £2.49;

available for iPad.

Wanna

eBay for parents: an app that lets you buy and sell all that barely used (and premium

quality) kid-related stu� you bought and loved only to see quickly outgrown. Less waste, more bargains and destined to be big. Wanna mobile Ltd, Free; available for

Android devices.

Doctify

Another one for the mamas: Doctify is an inspired new website that aims to connect

you with relevant, respected healthcare professionals. Described as ‘Uber for healthcare’, the site allows you to book appointments, write reviews and even speak with an online GP to get a referral. Doctify Limited, doctify.co.uk

AlphabeticsPatrick & Traci Concepción with Dawid Ryski

Forget traditional ‘A is for Apple’ alphabet books – Alphabetics is an

exquisitely illustrated smorgasbord of alphabetical entertainment that uses outrageous alliterative sentences to teach kids their A to Z. Sample entry? ‘Daisy the diver dares a death-defying dip with dinosaurs.’ Gestalten, €14.90;

shop.gestalten.com

PAPER ZOO

O N L I N ELaundrapp Nighty Night HD

FEBRUARY/MARCH 201619

MAMA AGENDA

MAMA FEB16_BOOKS_AND_APPS_v2.indd 19 25/01/2016 16:31

10T h i n g s w e

UP & AWAY

B o n B o n B a l l o n sAll balloons are not made

equal, as these sparkle-fi lled stunners show. Set up by mum

(to baby Sam) Rebecca Moyster, Bon Bon Balloons specialises in bespoke party pieces with

beautiful handmade streamers. Prices for a decorative string

balloon start from £35; bonbonballons.com

BRITISH BIRCHER

C u c k o oWant a superfood-packed breakfast to-go? Look no further. Cuckoo’s muesli creations are all natural, low GI and only 280 per pot. Made with real fruit

pieces, our favourite fl avour-way is the apricot and madagascan vanilla.

cuckoofoods.co.uk

HIGH LIFE

N o a a n d N a n iMake bedtimes an exciting

adventure for wayward sleepers with the new Christopher

treehouse cabin bed from online children’s bed boutique Noa & Nani. A great space-saving

solution and heaps of fun.£399; noaandnani.co.uk

SOCKS UP

K a - B o o m s h o pKeep chubby legs warm in these cute-as-a-button knee socks from Mini Dressing. Boasting a handy non-slip

grip, choose from the brown or grey racoon variations, grey snakes or blue bears.

£9; ka-boomshop.co.uk

LITTLE BOOTS

A m y a n d I v o rFrom Amy & Ivor come this

season’s soft-soled wonders in a cool selection of colourways and new shapes. The two-tone

urban moccasins are our pick of the month. Prices start at £38;

amyandivor.com

BRITISH BIRCHERC u c k o o

Want a superfood-packed breakfast to-go? Look no further. Cuckoo’s muesli creations are all natural, low GI and only 280 per pot. Made with real fruit

pieces, our favourite fl avour-way is the apricot and madagascan vanilla.

cuckoofoods.co.uk AbsolutelyLove

e d i t o r ’s

PICK

absolutely-mama.co.uk 10

MAMA JAN16_ABS_LOVES.indd 10 25/01/2016 16:15

BUNNY LOVE

M a m a s a n d P a p a sFifi Lapin is back with a new collection for Mamas and Papas. The

range for baby girls features geometric shapes contemporary designs and blush pinks feature but our favourite piece has to be the quilted jacket in blue. We love it’s cute ‘paisan’ style and chic bunny motifs.

£29; mamasandpapas.co.uk

EGG-CELLENTE n s m a l l a b l e

Oeuf NYC continue the playful element in their SS16 collection,

made by a cooperative of Bolivian women. Who doesn’t want to dress their baby as a

cute animal or faun?cissywears.com

HOT FOOT ITL i b e r t y

To mark the 60th birthday of Miffy,

Etiquette Clothiers have collaborated with Dick

Bruna’s iconic rabbit on these limited edition

socks including a baby bundle gift-set, kids crew

socks and knee high-socks and adult cashmere mid-calves too. That’s happy

feet all round.£18; liberty.co.uk

FRESH PRINTSB o b o C h o s e s

Bobo Choses manage to surprise each season with their consistently

fresh and inspiring collections. After a rather more demure AW15, SS16 sees the return of bright bold

colour evocative of an intuitive, spontaneous approach to painting. You’ll fi nd still-life prints, Fauvist

pears and painterly stripes. cissywears.com

Etiquette Clothiers have collaborated with Dick

Bruna’s iconic rabbit on these limited edition

socks including a baby bundle gift-set, kids crew

socks and knee high-socks and adult cashmere mid-calves too. That’s happy

feet all round.£18; liberty.co.uk

BONNIE BABY

B r i a r H a n d m a d eIntroducing our new favourite online shop.

Briar Handmade is dedicated to making the most charming heirloom bonnets we’ve ever seen – colourways include rustic charcoal, ivory linen and a

gallic navy.briarhandmade.com

TOP COLLARM a g n e t M o u s e

The genius thing about these beautiful rompers from purveyors of beautiful baby

clothing Magnet Mouse, is not just the whimsical poppy frill

collar but the signature magnetic fasteners – forget fi ddly poppers,

you'll be able to close the nappy fl ap during a sideways

somersault!£17.95; magnetmouse.co.uk

FEBRUARY/MARCH 201611

MAMA MAGAZINE

MAMA JAN16_ABS_LOVES.indd 11 25/01/2016 16:16

absolutely-mama.co.uk 88

SafetyKevin Clinton, head of road safety at the Royal Society for the Prevention of Accidents (RoSPA), offers tips and advice to parents buying their first car seat

Buying a car seat for your little one is one of the most important purchases you will make as a parent. A properly fitted car seat is designed to secure your baby and absorb impact force.

A seat belt on its own will not properly fit your child until they are at least 135cm (4’6”) tall, although it’s best to wait until they are 150cm (5’) or taller. It's illegal to carry your baby on your lap while in the car.

Don’t worry if you've found the process head-achingly confusing; choosing one isn’t straightforward, particularly after the introduction of regulation 'i-size' child seats last spring.

• If the seat carries an “E” mark label (an E followed by a number) then you know it has been passed for use in Europe. Seats that meet the current regulations will also have an “R44” or “R129” label. All new seats from reputable retailers will carry these – if you see anything other than these markings then beware!

• There are many different types of child seat available, but the important thing to

remember is that the seat must be suitable for your child’s weight and size, and be correctly fitted in your car according to the manufacturer’s instructions.

• Babies must be carried rearward-facing in a “Group 0” seat – for babies weighing 0-10kg (up to 22lbs); a “Group 0+” (more common) is for babies weighing up to 13kg (29lbs), or an i-size seat. The latter is based on the child’s height rather than weight, and is designed to keep children rearward-facing until they are at least 15-months-old, and to provide better protection from side impacts.

• Once your baby exceeds the maximum weight for the seat, or they are at least 15 months old if they are in an i-size seat, you can either move them into a forward-facing seat or use a combination seat that starts rearward-facing and becomes forward-facing.

NEVER BUY A SECOND-HAND SEAT.

YOU CANNOT BE CERTAIN OF ITS

HISTORY

First

Joie

MAMA CAR SEATS.indd 88 26/01/2016 09:54

FEBRUARY/MARCH 201689

MAMA ESSENTIALS

• As well as making sure the seat is suitable for your car, it is equally important to make sure it can be fi tted securely. Child seats are either fi tted using the car’s seat belts or, if it’s an ISOFIX or i-Size seat, by being slotted into the ISOFIX points built into the car. Not all child seats fi t into all cars, so check before you buy.

• Do your research – take time to look through manufacturers’ catalogues and websites, and assess seats in shops. Magazines such as Which? and What Car? conduct tests, and you can also check the European New Car Assessment Programme website (euroncap.com) to see if your car model has been tested. If possible, choose a seat that scores highly in these tests.

• Think about how you will use the seat. For example, if you are likely to be constantly taking it in and out of the car, a lighter seat, or one with a base that remains in the car, might be preferable.

• Ask the retailer if you can try your chosen car seat out before you buy. Only buy from a retailer with sta� trained in fi tting.

• Avoid buying online or by mail order unless you are 100 per cent sure that the seat is suitable for your child and will fi t your car.

• Never buy a second-hand seat. You cannot be certain of its history – it may have been involved in a crash even if it looks fi ne, or it may have internal damage that is not visible to the naked eye. Quite often instructions will be missing, and second-hand seats are likely to be older and not designed to current standards.

• Finally, when securing your baby, remember to remove coats or pramsuits fi rst – the harness needs to be close enough to baby's body that you can only fi t two fi ngers underneath the straps. Any more than this will a� ect the seat's ability to restrain baby e� ectively in the case of a collision.

For more information see our website, www.childcarseats.org.uk, which has all the information on types of seat, choosing and using seats, fi tting, the law, and related issues such as carrying other people’s children.

Cybex Cloud Q

Think about how you will use the seat. For example, if you are likely to be constantly taking it in and out of the car, a lighter seat, or one with a base that remains in the car,

Ask the retailer if you can try your chosen car seat out before you buy. Only buy from

Avoid buying online or by mail order unless

suitable for your child and will fi t your car.

TOP 3 CAR SEATS

JOIEIntroducing Joie Every Stage™, the ultimate transporter designed and engineered to make growing up easy from birth to 12 years. Four seats in one, Every Stage™ adjusts, adapts and protects through groups 0+, 1, 2 and 3. Thanks to its AutoAdjust™ technology, the head rest and side wings grow up and out simultaneously, ensuring maximum comfort for growing riders all the way up. RRP £200joiebaby.com

CYBEXThe Cybex Cloud Q Plus, Autumn Gold infant car seat sets itself apart as a perfect symbiosis of phenomenal protection and a new kind of travel system for outstanding safety. Thanks to a lie-fl at position the infant car seat turns

into a carry cot outside of the car. This innovative

travel system is complemented by a telescopic linear

side-impact protection, a near-fl at lying

angle also inside the car and an XXL

sun protection with UVP50+. The 11-position

height-adjustable headrest simultaneously changes the

harness length and sitting angle and the infant car seat grows with the child.RRP £240cybex-online.com or mamasandpapas.com

DIONORadian 5 Group 0-2 car seat from multi-award winning brand, Diono. The Radian 5 is set to revolutionise the car seat market, allowing parents to make sure their precious cargo is as safe and comfortable as possible when they’re on the move. Age: newborn – 7 years. RRP: £295. Retailers include: Precious Little One, Baby Security, Direct To Mum & Hello Babyuk.diono.com

through groups 0+, 1, 2 and 3. Thanks to its AutoAdjust™

and side wings grow up and out simultaneously,

maximum comfort for growing riders

MAMA CAR SEATS.indd 89 26/01/2016 09:54

Absolutely Mama is the luxury parenting magazine for the UK. Targeting modern stylish mums in affluent urban

areas nationwide, but with a strong London focus.

The magazine inspires aspirational parents through engaging, informative content, sophisticated fashion and lifestyle trends for both adults and little ones. Absolutely

Mama is for modern women, who don’t just define themselves as mothers. Combining a mixture of fashion,

beauty, products and practical advice, Absolutely Mama is the complete lifestyle guide for UK mums.

Frequency: Bi-monthlyCover Price: £3.99

Readership: 20,000Editorial ratio: 60% +

KNIGHTLEY

MamaISSUE ONE | £3.95

Keira

TINY TRAVELLER

Hip hideaways from i-escape

FOR STYLISH LONDON MUMS

Interior tips with Ashlyn Gibson

WONDER WALLS

Sophie Ellis-Bextor

The face of baby charity Tommy's

MODERN MUM FASHIONwith Eimear Varian Barry

Actress turned mum

THE STYLE ISSUE

FEBRUARY/MARCH 2016

ABS MAMA_COVER.indd 1 25/01/2016 15:43

ABSOLUTELY MAMA

z e s t . l o n d o n

READERSHIP AND DISTRIBUTION

ABSOLUTELY MAMAWe are experts in ensuring our magazines go out to the most relevant readership and, therefore, your customers.

Using a unique combination of industry events, residential distribution, paid for editions and gifted copies we ensure that our audience is targeted and

interested in parenting and child content.

NATIONWIDEAbsolutely Mama is sold in WH Smith Travel

branches Nationwide. We also distribute copies with online orders through selected retailers including

Prince Lionheart, Project B, British Baby Box, Lorna Drew and Clair De Lune.

LONDONWe distribute copies to the ‘family focused’ London

villages such as Chiswick, Fulham, Battersea, Clapham, Kensal Rise and Crouch End

through a highly targeted door-to-door distribution. Copies available to pick

up in store through Mamas and Papas, GLTC, Hatley, Just William Toys,

Fara Charity Shops, iLoveGorgeous, Natural Baby Shower and many more!

Our ‘direct to parents’ distribution policy ensures that your message

will be placed securely into the hands of parents and parents-to-be through

private maternity hospitals, midwifes, doctors, dentists, nurseries, schools,

boutiques, play centres, cafes, gyms, spas, antenatal classes and NCT groups.

 

z e s t . l o n d o n

ADVERTISING

ABSOLUTELY MAMA

POSITION PRICEOUTSIDE BACK COVER £3700 INSIDE FRONT COVER DPS £6200 DOUBLE PAGE SPREAD £5700PREMIUM POSITION FULL PAGE £3200ROP FULL PAGE £2900 HALF PAGE £1400QUARTER PAGE £500

SCHEDULEIssue SEPT/OCT 2016

EDUCATION/BACK TO SCHOOL On Sale 22ND AUGUST 2016

Issue NOV/DEC 2016 CHRISTMAS GIFT GUIDE

On Sale 21ST OCTOBER 2016

Issue JAN/FEB 2017 TRAVEL GUIDE

On Sale 21ST DECEMBER 2016

Issue MAR/APRIL 2017 EDUCATION GUIDE

On Sale 21ST FEBRUARY 2017

Issue MAY/JUNE 2017 FASHION GUIDE

On Sale 21ST APRIL 2017

Issue JULY/AUG 2017 SUMMERTIME GUIDE

On Sale 21ST JUNE 2017

Issue SEPT/OCT 2017EDUCATION/BACK TO SCHOOL On Sale 21ST AUGUST 2017

Issue NOV/DEC 2017 CHRISTMAS GIFT GUIDE

On Sale 20TH OCTOBER 2017

z e s t . l o n d o n

ADVERTISERS

NEW LOGOS TO COME

z e s t . l o n d o n

10T h i n g s W e

SHOE PEOPLE

W o l f i e & W i l l o wWe love these luxury leather moccasins from Wolfie and Willow. Made ‘for little eco

warriors’ and available as lace-ups or slip-ons, they’re super soft for

babies’ delicate feet.From £38; wolfi eandwillow.com

TOTS AMAZING

B o n T o tWe can’t get enough of Bon

Tot’s own-brand hand-knitted jumpers, and the shop also

carries brilliant Liberty print bloomers by US label Billie

Blooms. The only problem is getting your order in before your favourite bits sell out!

bon-tot.com

QUIET STORM

B a c a b u c h eThis US brand offers an

understated, contemporary take on babywear, with versatile

pieces in demure, practical shades of charcoal, navy

and pink. Cuts are desirably minimalist and fabrics as soft

as can be. We sense a new obsession in the offing...

Available at cissywears.com

AbsolutelyLove

SWEET CAROLINEC a r o l i n e B o s m a n s

The new collection by Belgian designer (and, um, psychiatric therapist) Caroline Bosmans shows her fantastically offbeat imagination in full effect. Fruity colour

washes and edgy, oddball prints abound.abacus-kids.co.uk

Absolutely

The new collection by Belgian designer (and, um, psychiatric therapist) Caroline Bosmans shows her fantastically offbeat imagination in full effect. Fruity colour

washes and edgy, oddball prints abound.

10absolutely-mama.co.uk

MAMA JAN16_ABS_LOVES_HB_0.1.indd 10 08/04/2016 10:28

MAMA’S THE WORD

T h e G r a y S t o r eThe simplest things are often the best – like this canvas washbag-cum-clutch. Perfect for storing toiletries or credit cards (and phone), and the embroidored ‘Mama’ makes a nice statement.

£20; thegraystore.com

IN PRINTB e a u L o v e s

Beau Loves continues to blaze a trail into SS16 with an

upbeat, graphic collection that mixes soft organic cottons

and light summer weaves with monochrome tones and subtle

hints of colour. And don’t forget the brand’s trademark punchy

prints… Streetwear for little ones never looked so good.

beauloves.co.uk

MODERN LOVEB a i n e s & F r i c k e r

Lovingly crafted from pale birch ply, this modernist doll’s house is a minimalist mama’s dream

come true: just the right size for dolls from Sylvanian families to Playmobil, and with scope

for personalisation in the form of painting, decorating and

furnishing.£300; store.motherland.net

SITTING PRETTYM u m a n d D a d F a c t o r y

French design studio Mum and Dad Factory creates stunning furniture – for mini-mes. From streamlined beds, desks and

shelves to our favourite chair, now available in black rattan as well as

natural plywood.€92; mumanddadfactory.com

DANCING QUEEN

B a n g B a n g C o p e n h a g e nRuffles? Check. Arty blocks of colour? Check. Minimalist,

monochrome polka dot print? Check. Looks like Bang Bang Copenhagen has covered every angle a girl could ask for with their Dancing Dora Leotard. Great for dancing; even

better for striking a starry pose. Lights, camera...£34; lunaandcurious.com£34; lunaandcurious.com

blaze a trail into SS16 with an upbeat, graphic collection that

and light summer weaves with monochrome tones and subtle

hints of colour. And don’t forget the brand’s trademark punchy

available in black rattan as well as natural plywood.

€92; mumanddadfactory.com

EYE CANDY

A k i dThis might just be the world’s hippest kids shoe label, founded by a husband-and-wife

duo who count Kanye West among their creative collaborators. The brand focuses on footwear, and we’re after these Evil Eye hi-tops for the summer season. If only they made them in adult sizes… Baby wins again.

Akid Cream Eye Canvas Trainers, £58; alexandalexa.com

editor’s

PICK

11 April / May 2016

{ MAMA LOV E S }

MAMA JAN16_ABS_LOVES_HB_0.1.indd 11 08/04/2016 10:28

Baby swimming is a rewarding and fun activity that enables child/parent bonding and has a number of physical and cognitive benefits. Physically, it’s the only form of

exercise baby can do from birth and NHS guidelines say babies don’t need to have had their vaccinations before they can swim. In the first year, baby’s brain grows more rapidly than at any other time, so it makes sense to start early and maximise exposure to learning experiences in a variety of environments.

Babies can exercise many more muscles in the water than they can on land. Sessions in the pool are great for strengthening arm, leg and neck muscles and superb for tiny lungs. Swimming will not only make your baby fitter and stronger, you will also notice the difference in their physical ability on land – where regular swimmers have often been shown to crawl and walk earlier than their peers.

TOP TIPS:• Use bathtime to prepare - encourage splashing, smiling and singing with reassuring eye contact. Wrap baby in a lovely warm towel once bathtime is over to keep them warm.

• Create a swimming checklist – you’ll need swim nappies, a changing mat and towels and you may choose to use a wetsuit for extra warmth (pool temperature should be at least 32 degrees if your little one is under three months old or less than 12lbs in weight, 30 degrees if they’re older or heavier).

• Have a pre-lesson visit – take your baby to the pool before the first lesson. Spend time on the side getting them used to the noises, colours, splashing and general hubbub of the pool environment – these will all be much louder than at home!

• Bond in the water – try alternating between holding baby very close, with lots of reassuring skin-to-skin contact, and at arm’s length, so they can move freely and feel a bit more independent.

❖ For more information visit waterbabies.co.uk

GET NIMBLE~ N I M B L E ~

Proving the fact that Auzzies do activewear well, Bondi-based

brand Nimble designs and makes long-lasting, fashionable, sports

gear that you’ll love. nimbleactivewear.com

CLASS GUIDE FITNESS

NOTES

Mama’s

Fitness fashion, smart supplements and the benefits of baby swimming

BABY SWIMMING; WHY DO IT?

66absolutely-mama.co.uk

Mama_April16_FITNESS NOTES_HB_0.1.indd 66 08/04/2016 11:26

REPLENISHP l e n i s h

This brand of cold-pressed juices has been around since the start of the juicing craze.

Staying ahead of the game, their two new raw juices Fuel and Calm are designed to invigorate,

power and energise the body while also protecting the immune system.

plenishcleanse.com

BUMPS AND TUMSC a r i f i t

This is the fi rst exercise class of its kind – a 30-minute resistance-interval workout with baby strapped to mum,

devised by personal trainer Vern Hill. For babies up to six months old.

carifi t.co.uk

Breathe and RelaxS c e n t e r e d

Aromatherapy can keep you balanced and sane but forget the leaking bottles and greasy therapy oils; this neat little stick is multi-tasking and portable so super easy to use. Our

favourite for new mamas? The Love therapy balm, made from rose, patchouli and cedarwood. Guaranteed to restore your inner peace.❖ scentered.me

editor’s

PICK

VIT IT UP~ V I T L ~

It’s important to take a number of nutrients post-pregnancy. These

supplements are designed to provide complete coverage with 15

superfoods, 24 vitamins and minerals, Omega-3 and krill oil all in nifty little

pill packs labelled Monday-Friday. Quick and easy.

vitl.com

8 of the best

SPORTS GEAR

01. DEAR KATE ORCHID VERA HIPSTER, £30; fashercise.com 02. STELLA MCCARTNEY RUNNING BELT, £43; farfetch.com

03. BEEN BY D’HEYGERE MUSSELS FROM BRUSSELS, £105; fashercise.com04. MONREAL LONDON RACER-BACK PERFORMANCE SPORTS BRA, £130; matchesfashion.com

05. ADIDAS STELLA MCCARTNEY CROPPED SWEATSHIRT, £65; netaporter.com06. BEEN BY D’HEYGERE MUSSELS FROM BRUSSELS LEGGINGS, £85; fashercise.com

07. POINTE STUDIO DONNA GRIP SOCKS, £10; fashercise.com08. NIKE AIR MAX THEA MESH SNEAKERS, £90; netaporter.com

bestbuy

67 April / May 2016

{ MAMA H E A LT H & B E AU T Y }

01

02

03

04

05

06

07

08

Mama_April16_FITNESS NOTES_HB_0.1.indd 67 08/04/2016 11:26

Beauty &the BumpContributing Editor Apphia Michael’s style picks for a sleek, chic third trimester

MAMA MARCH16_STYLETHEBUMP_HB_0.1.indd 46 08/04/2016 11:00

Hat and Trousers: COS; cosstores.comWrap and Black Tunic Top: Ingrid & Isabel; ingridandisabel.com

White T-shirt: Boob Design; boobdesign.com

MAMA MARCH16_STYLETHEBUMP_HB_0.1.indd 47 08/04/2016 11:00

Frequency: Bi-monthlyCover Price: DHS 30Circulation: 20,000

Editorial ratio: 60% +

EMIRATES MAMAEmirates Mama is a multi-faceted parenting magazine catering to the full spectrum of well-informed Emirati,

foreign nationals and British ex-pats. The magazine offers inspiration on everything from the latest trends and styles to current beauty news and buys, alongside our pick of the

best products and practical, expert advice.

Emirates Mama is the complete lifestyle guide for UAE mums, starting from pregnancy and continuing well into

childhood. With plenty of friendly, helpful tips and info on every page, there’s something relevant to every parent.

It is also the only title that focuses not just on children but on mothers, providing them with information, insights and

appealing, elegant content.

THE JOURNEY

z e s t . l o n d o n

DISTRIBUTION

EMIRATES MAMAWe are experts in ensuring our magazines go out to the most relevant readership and, therefore, your customers.

Using a unique combination of industry events, residential distribution, paid for editions and gifted copies we ensure that our audience is targeted and

interested in parenting and child content.

Emirates Mama will be sold on the shelves of Waitrose and Spinneys in Dubai and Abu Dhabi. It will also

be gifted to all guests attending The British boarding School Show, Anderson Education show and many more

parenting events across the Emirates.

Parents will also be able to pick up free copies from UAE Private Hospitals and clinics, Private Beach Clubs, Hotels, Coffee Shops, Yoga and Pilates Studios, Retail

outlets such as Babyshop & Just Kidding.

z e s t . l o n d o n

ADVERTISING

EMIRATES MAMA

POSITION PRICEOUTSIDE BACK COVER £5200 ($7633.86)INSIDE FRONT COVER DPS £8900 ($13065.64)DOUBLE PAGE SPREAD £8200 ($12038.01)PREMIUM POSITION FULL PAGE £4600 ($6753.03)ROP FULL PAGE £4200 ($6165.81)HALF PAGE £2000 ($2936.10)QUARTER PAGE £1100 ($1614.85)

SCHEDULE

ISSUE ON SALEDECEMBER/JANUARY 21ST NOVEMBER 2016 FEBRUARY/MARCH 20TH JANUARY 2017 APRIL/MAY 20TH MARCH 2017 JUNE/JULY 22ND MAY 2017 AUGUST/SEPTEMBER 21ST JULY 2017OCTOBER/NOVEMBER 22ND SEPTEMBER 2017 DECEMBER/JANUARY 20TH NOVEMBER 2017

z e s t . l o n d o n

At Absolutely Mama we understand how crucial our digital offering is for our readership. We use our online platforms to engage our readers with relevant and inspiring content

which is instant and ever changing.

Readers can visit absolutely-mama.co.uk or follow us on Instagram, Facebook and Twitter. Absolutely Mama can

also be accessed on our smartphone app.

Bespoke digital campaigns are quoted on request to our database of over 8000 subscribers.

SOCIAL MEDIA STATS

FACEBOOK: Week on week increase in followers by 14%

TWITTER: Followers have grown by 60% in June 2016

INSTAGRAM: 4095 followers

www.absolutely-mama.co.ukWe receive an average of 1,361 hits per month

and 1.55 mins per visit.

DIGITAL

z e s t . l o n d o n

ADVERTISINGCOMMERCIAL MANAGER

KATIE AMPSkatie.amps@zest-media.com

SALES MANAGERMICHELLE REDDYHOFF

michelle.reddyhoff@zest-media.com

EVENTS AND PARTNERSHIPSTHIAGO ALVES 

thiago@zest-media.com

First Floor, 197 City Road, London, EC1V 1JN

T: +44 (0)20 7704 0588 F: +44 (0)20 7900 3020 E: info@zest-media.com

www.zest-media.com

CONTACT