Abstract

This study is entitled as “comparative study of consumer perception of scoobeday bags in kochi

and dubai”with reference to kitex ltd. this study is undertaken to know the perception of

consumer towards scoobee day bag and comparing the consumer perception between two

places. This survey was conducted from collecting information from different consumers .Many

people are not buying the scoobee day bag because of high price and unawareness .This study

also to know the awareness of scoobee day bags .This study gives light that whether the

consumers are satisfied with the scoobee day bag or not.

The main objectives of this study to analyze the position of scoobee day bag in consumers mind

and to measure the perception level with regarding price ,quality,

advertisement ,appearance ,design etc,to know the reason for preferring particular brand over

other brands and to receive suggestions for future improvement

The type of research used in this is descriptive research and the sampling design used is

convenient sampling only

Both primary data and secondary data collected for this project through questionnaire and by

referring in the company website and company mannuels too.

The limitation of the study is the areas of study confirmed in kochi and dubai and may the

information collected will be wrong because people provide false information too..

The statistical tools I used for this project is percentage and chi squre test and wilcoxin