Abul Khair Group is a One of the Bangladeshi Industrial Conglomerates

8/10/2019 Abul Khair Group is a One of the Bangladeshi Industrial Conglomerates

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Abul Khair Group is a one of the Bangladeshi industrial conglomerates.

Abul Khair Group was established in 1953 by Abul Khair. Industries

under this conglomerate include cement, steel, consumer goods, tobacco,

edible oil etc. Their first business was in the tobacco sector when theyproduced and marketed Abul Biri. After a few years, they started

expanding their business range to other business sectors. The most

important company of Abul Khair Group is Abul Khair Condensed Milk

and Beverage Industries Limited. They manufacture, pack and sell

powder milk, condensed milk, juice, flavoured milk, tea, snacks and

drinks.[3]

List of companies[edit]

Abul Khair Steel Limited:

The company started servicing the market, supplying import product

from the year 1972 and became the largest player in supply of

plain/corrugated galvanized steel sheets in Bangladesh by 1993. During

this time, the company set up four sheets to sheet galvanizing linesimported from Japan. CR steel coils were imported to produce

galvanized sheets.

In view of growing domestic demand and to make product of

International quality standard, the company became a pioneer in setting

up manufacturing facilities for cold rolled steel sheet coils and continuescoil galvanizing in Chittagong, Bangladesh. Today the CR Coils &

Galvanized Steel Coils / Sheets are exported to 19 countries.


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Shah Cement Industries Ltd:

Itis a diversified business unit of Abul Khair Group and is the largest

cement producing plant in the country, with a capacity of 2 million

tonnes per annum. The factory is located in West Mukterpur,Munshigonj.

Abul Khair Condensed Milk Industries Ltd

Abul Khair Tea Limited

Shah Dairy Products Ltd

A.K Properties Limited

A.K Corporation Ltd

Abul Khair Tobacco Company Ltd

Abul Khair Steel Limited (Re-Rolling)

Abul Khair Melting Limited

Abul Khair Match Factory Limited

Abul Khair Shipping Limited

Abul Khair Ceramic Limited

Mother's Smile (Baby Food)


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Corporate marketing is the means by which a corporation or

organization attracts potential customers. A corporate marketing

team is responsible for determining how to reach the companys

desired customers, and determining what kinds of advertisingand messaging tactics will appeal to them.

Corporate sale is a term defined for the sale of a product or

service to the corporate sector. It is unlike door to door selling to

the individuals.

Marketing

Sales

Approach Broader range of activities to sell product/service,

client relationship etc.; determine future needs and has a strategy

in place to meet those needs for the long term relationship.

.makes customer demand match the products the companycurrently offers

Focus Overall picture to promote, distribute, price

products/services; fulfill customer's wants and needs through

products and/or services the company can offer. fulfill sales

volume objectives

Process Analysis of market, distribution channels, competitive

products and services; Pricing strategies; Sales tracking and

market share analysis; Budget Usually one to one


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Scope Market research; Advertising; Sales; Public relations;

Customer service and satisfaction. Once a product has been

created for a customer need, persuade the customer to purchase

the product to fulfill her needs

Horizon Longer term Short term

Strategy pull push

Priority Marketing shows how to reach to the Customers and

build long lasting relationship Selling is the ultimate result of

marketing.

Identity Marketing targets the construction of a brand identity

so that it becomes easily associated with need fulfillment.

Sales is the strategy of meeting needs in an opportunistic,

individual method, driven by human interaction. There's no

premise of brand identity, longevity or continuity. It's simply the

ability to meet a need at the right time.

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Abul Khair Group is a One of the Bangladeshi Industrial Conglomerates