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Abundant Print & Digital Portfolio

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Page 1: Abundant Print & Digital Portfolio
Page 2: Abundant Print & Digital Portfolio
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Print & Digital

JUNE 2014

abundant.co.uk @abundantUK

Page 4: Abundant Print & Digital Portfolio

Abundant is an integrated creative communications agency with designers, developers and project managers. We design for print and build apps, websites, online ads and other digital asset solutions.

We also manage print campaign procurement. We work with most of the UK’s blue chip entertainment companies in some capacity.

We offer:

PRINT & OUTDOOR AD CAMPAIGNS DIGITAL ADVERTISING ASSETS WEBSITE DESIGN & BUILD APPSARTWORK GENERATION

Design Services

PRINT & DIGITAL

FINALISTCREATIVE AGENCY

OF THE YEARSCREEN AWARDS

2013

FINALISTLOW BUDGET CAMPAIGN

OF THE YEARSOCIAL BUZZ AWARDS

2013

FINALISTAGENCY OFTHE YEARSOCIAL BUZZAWARDS 2012

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Some of our Clients

PRINT & DIGITAL

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Projects we’ve worked on

PRINT & DIGITAL

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Projects we’ve worked on

PRINT & DIGITAL

N Y M P H()M A N I A CZENTROPA ENTERTAINMENTS PRESENTS “NYMPHOMANIAC” LARS VON TRIER STARRING CHARLOTTE GAINSBOURG STELLAN SKARSGÅRD STACY MARTIN SHIA LABEOUF CHRISTIAN SLATER JAMIE BELL UMA THURMAN WILLEM DAFOE MIA GOTH SOPHIE KENNEDY CLARK CONNIE NIELSEN MICHAËL PAS JEAN-MARC BARR UDO KIER LOUISE VESTH PETER AALBÆK JENSEN MARIE GADE DENESSEN PETER GARDE BETTINA BROKEMPER MARIANNE SLOT BERT HAMELINCK MADELEINE EKMAN MANUEL ALBERTO CLARO, DFF PETER HJORTH MOLLY MALENE STENSGAARD KRISTIAN SELIN EIDNES ANDERSEN JENLE HALLUND VINCA WIEDEMANN ANDERS REFN SIMONE GRAU RONEY ALEXANDER SCHERER MANON RASMUSSEN DENNIS KNUDSEN CHARLOTTE BUCH MARIANNE JUL HANSEN SASCHA VERHEY

ZENTROPA ENTERTAINMENTS31 APS ZENTROPA INTERNATIONAL KÖLN SLOT MACHINE ZENTROPA INTERNATIONAL FRANCE CAVIAR ZENBELGIE ZENTROPA INTERNATIONAL SWEDEN ARTE FRANCE CINÉMA FILM I VÄST GROUPE GRAND ACCORD: ARTE G.E.I.E. DANISH FILM INSTITUTE FILM- UND MEDIENSTIFTUNG NRW EURIMAGES DEUTSCHER FILMFÖRDERFONDS CENTRE NATIONAL DU CINÉMA ET DE L’IMAGE ANIMÉE THE BELGIAN TAX SHELTER SWEDISH FILM INSTITUTE THE FLANDERS AUDIOVISUAL FUND (VAF) THE MEDIA PROGRAMME OF THE EUROPEAN UNION DR NORDISK FILM & TV FOND CANAL+ ARTE FRANCE NORDISK FILM CINEMA DISTRIBUTION DEN VESTDANSKE FILMPULJE CINE+ TRUSTNORDISK

AN OFFICIAL DANISH GERMAN FRENCH BELGIAN CO-PRODUCTION IN ACCORDANCE WITH THE 1992 EUROPEAN CONVENTION ON CINEMATOGRAPHIC CO-PRODUCTION © 2013 ZENTROPA ENTERTAINMENTS31 APS · ZENTROPA INTERNATIONAL KÖLN · SLOT MACHINE · ZENTROPA INTERNATIONAL FRANCE · CAVIAR · ZENBELGIE · ARTE FRANCE CINÉMA

PRODUCER

PRODUCEDBY

WRITTEN ANDDIRECTED BY

EXECUTIVECO-PRODUCER

STORYDEVELOPER

STORYSUPERVISOR

POST PRODUCTIONSUPERVISOR

ADDITIONALDIRECTING

CO-PRODUCERS

WITH SUPPORTFROM

DIRECTOR OF PHOTOGRAPHY

VISUAL EFFECTS SUPERVISOR EDITOR

EXECUTIVEPRODUCERS

SOUNDDESIGNER

COSTUMEDESIGNER

IN CO-PRODUCTION WITH

IN COOPERATIONWITH

INTERNATIONALSALES BY

PRODUCTIONDESIGNER

ARTDIRECTOR

LINEPRODUCERS

KEY MAKEUP & HAIR DESIGNER

CONTAINS 18CONTAINS 18nymphomaniac-film.comAn Artificial Eye Release

An Artifi cial Eye Release Nymphomaniac-Film.com #NymphomaniacNymphomaniacUK NymphomaniacUK

LARS VON TRIER

F O R G E T A B O U T L O V E

“NYMPHOMANIAC ANNOYS ME, REPELS ME, AND I THINK I MIGHT LOVE IT”★★★★

XAN BROOKS, THE GUARDIAN

“BOUNTEOUSLY CLEVER, AND TEEMING WITH LAUGHS”TIM ROBEY, THE TELEGRAPH

“THOUGHT-PROVOKING”ANNA SMITH, ELLE

“ESSENTIAL VIEWING”LITTLE WHITE LIES

★★★★TIME OUT

★★★★THE TIMES

★★★★LITTLE WHITE LIES

★★★★THE INDEPENDENT

STELLAN SKARSGÅRD CONNIE NIELSEN SHIA LABEOUF SOPHIE KENNEDY CLARKCHARLOT TE GAINSB OURG

JAMIE BELL WILLEM DAFOE UMA THURMAN STACY MARTIN CHRISTIAN SLATER

STUDIOCANAL BFI AND FILM4 preSeNT IN ASSOCIATION wITh ANTON CApITAL eNTerTAINMeNT S.C.A. A BIG TALK pICTUreS prODUCTION NICK FrOST “CUBAN FUrY” rAShIDA JONeS ChrIS O’DOwD OLIVIA COLMAN KAYVAN NOVAK rOrY KINNeAr ALeXANDrA rOACh AND IAN MCShANe

CASTING DIreCTOrS NINA GOLD TheO pArK MUSIC

SUperVISOr NICK ANGeL MUSIC BY DANIeL peMBerTON MAKe Up AND hAIr DeSIGNer JANe wALKer COSTUMe

DeSIGNer rOSA DIAS prODUCTION DeSIGNer DICK LUNN DIreCTOr OF phOTOGrAphY DICK pOpe BSC eDITOrS JONAThAN AMOS, ACe ChrIS DICKeNS, ACe LINe

prODUCer NICKY eArNShAw ASSOCIATe

prODUCerS CeLIA rIChArDS DANIeL CheeSBrOUGh eXeCUTIVe prODUCerS MATThew JUSTICe NICK FrOST rAChAeL prIOr OLIVIer COUrSON JeNNY BOrGArS DANNY perKINS TeSSA rOSS BASeD ON AN OrIGINAL IDeA BY NICK FrOST

wrITTeN BY JON BrOwN prODUCeD

BY NIrA pArK JAMeS BIDDLe DIreCTeD BY JAMeS GrIFFIThS

COPYRIGHT © STUDIOCANAL LIMITED / THE BRITISH FILM INSTITUTE / CHANNEL FOUR TELEVISION CORPORATION 2013. All Rights Reserved.

NICKFROST

RASHIDAJONES

CHRISO’DOWD

IANMcSHANE

AND

REAL MEN DANCE

FEEL THE FuRy IN CINEMAS THISvALENTINE’S DAy

“FuNNy AND INFECTIOuSLy FEEL-gOOD... A WINNER”

HHHHHEAT

CubanFury #realMenDanCe

15 CONTAINS STRONG LANGUAGE AND SEx REFERENCES

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The Raid 2eOne Entertainment

PRINT & DIGITAL

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8-Bit Arcade Game

PRINT & DIGITAL THE RAID 2

For the theatrical release of The Raid 2, we drew on the huge cult appeal and following of the first film, creating a fully playable8-bit game featuring allthe characters fromthe film.

PLAY THE GAME

GAMEPLAY VIDEO

BEHANCE CASESTUDY

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The Phrase Guide Digital & Physical

PRINT & DIGITAL THE RAID 2

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Fruit Ninja

PRINT & DIGITAL THE RAID 2

Riding on the popularity of fruit ninja games. We created a tongue in cheek original piece of video content of a martial arts expert taking on fruit.

PLAY VIDEO

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PRINT & DIGITAL

World War ZParamount

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Propaganda Posters

Taking inspiration from propaganda posters from WW1 and WW2, we created a series of posters to mark the Home Entertainment release of WWZ. The locations from the film inspired the creative direction of the posters, with each one having a distinct style.

PRINT & DIGITAL WORLD WAR Z

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Propaganda Posters (continued)

PRINT & DIGITAL WORLD WAR Z

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Star Trek: Into DarknessParamount

PRINT & DIGITAL

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Meteor Edition Special Edition Blu-ray packaging

PRINT & DIGITAL STAR TREK: INTO DARKNESS

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Infographic about all things Benedict Cumberbatch

PRINT & DIGITAL STAR TREK: INTO DARKNESS

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about all things Benedict Cumberbatch

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Universe of EntertainmentUniversal

A socially-integrated microsite around a retail promotion.Customers collected codes when they bought DVDs. Users then

entered their code in microsite in exchange for points. The highestpoint scorers were able to win prizes.

PRINT & DIGITAL

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Socially-integrated Microsite

PRINT & DIGITAL UNIVERSE OF ENTERTAINMENT

VISIT SITE

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PRINT & DIGITAL

NymphomaniacArtificial Eye

We created a sense of event at the special UK screenings with a socialmedia-driven microsite. The site aggregated user generated content

from around the country, some of which we curated and edited on thenight to resemble the notorious ‘character posters’. This was projectedonto the big screen and streamed into all participating Curzon cinemas.

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Premiere Event Microsite & Content Creation

PRINT & DIGITAL NYMPHOMANIAC

VISIT SITE

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PRINT & DIGITAL

FrankArtificial Eye

Website design and build for Artificial Eye’s release Frank.A full standard theatrical release site with a Frank Yourself app

allowing fans to recreate themselves using in the same style as theFrank head from the teaser artwork.

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Official Website

PRINT & DIGITAL FRANK

VISIT SITE

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Frank Yourself Avatar Generator

PRINT & DIGITAL FRANK

VISIT SITE

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PRINT & DIGITAL

In FearStudio Canal

To bring the horror film to life, we created a fake hotel website for thefictional hotel from the film. The site resembled a real hotel website

complete with virtual tour, booking forms and even user reviews. So thatusers still understood that this site was for a theatrical release, the site

would sporadically look like it was malfunctioning and the trailerwould appear as a pop-up.

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Official Fake Website

PRINT & DIGITAL IN FEAR

VISIT SITE

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HTML Booking Form Screening Invite

PRINT & DIGITAL IN FEAR

VIEW EMAILER

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BAFTA FILM & TV AWARDSBAFTA

PRINT & DIGITAL

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#BAFTA Infographics

PRINT & DIGITAL BAFTA

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Tumblr & Content Creation

PRINT & DIGITAL BAFTA

VIEW TUMBLR VIEW GRAPHIC

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PRINT & DIGITAL

I’m So ExcitedPathe

We created an In-Flight Excitement Guide for use with online pressas well as on social media. This shareable graphic was also printedand distributed to those attending screenings in the run up to the

film’s nationwide release.

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In-Flight Excitement Guide Online & Screening Companion

PRINT & DIGITAL I’M SO EXCITED

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PRINT & DIGITAL

Design ServicingCNBC

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Design Servicing Campaign adaption

PRINT & DIGITAL CNBC

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PRINT & DIGITAL

Home Ents Packaging & Press*VARIOUS

*Work completed by our designer Colin at previous employer

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Home Ents Packaging

PRINT & DIGITAL VARIOUS

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PRINT & DIGITAL

Home Ents Press

Make The Holidays Magical

Yours to own on DVD and BLU-RAYTM

www.gruffalo.com

“Enchanting”� e Times - Mike Mulvihill

“Visually stunning...animated classic”

Sunday Mirror - Kevin O’Sullivan

© Orange Eyes Limited 2011. Licensed by Magic Light Pictures Limited. Based on the book The Gruffalo’s Child, written by Julia Donaldson and illustrated by Axel Scheffl er.

GC_6Sheet_AW@50%.indd 1 08/02/2012 13:07

V E R T I G O F I L M S P R E S E N T S

TOP CAT and all related characters and elements are trademarks of and © Hanna-Barbera Production, Inc.All Rights Reserved. Packaging © Entertainment One UK Limited 2012. All Rights Reserved.

DVD£10

Blu-ray£12Titles and prices subject to availability while stocks last.

Prices may vary online.

available at

eOneHomeEntUK /TopCatMovieTopCatTheMovie

PURR-FECT FOR ALLTHE FAMILY

OWN IT ON

DVD &BLU-RAY

15TH

OCTOBER

TC IS STILLTHE TIP-TOPTOP CAT

”SUNDAY MIRROR

TC_Citybox_v4.indd 1 28/09/2012 10:58

AngelsShare_4SHEET_SCOT_outlined.indd 1 06/09/2012 13:25

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Killing BonoParamount

PRINT & DIGITAL

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UK Advertising Origination & Press Campaign

PRINT & DIGITAL FLIGHT

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FlightParamount

PRINT & DIGITAL

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UK Advertising Adaption & Press Campaign

PRINT & DIGITAL FLIGHT

UK QUAD BOARDB: 40.25” X 30.25”T: 40” X 30”L: 37” X 27”

10/31/12DENZEL NAME IS N/L/T 35% TO TITLEBILLING IS N/L/T 30% TO TITLE

HHHHEMPIRE

LITTLE WHITE LIES

Page 50: Abundant Print & Digital Portfolio

Katy Perry: Part of MeParamount

PRINT & DIGITAL

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UK Advertising Adaption & Digital campaign

PRINT & DIGITAL KATY PERRY: PART OF ME

VIEW ADS

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Like CrazyParamount

PRINT & DIGITAL

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UK Advertising Adaption & Press Campaign

PRINT & DIGITAL LIKE CRAZY

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Morning GloryParamount

PRINT & DIGITAL

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UK Advertising Adaption & Press Campaign

PRINT & DIGITAL MORNING GLORY

MG_IrishTimesMag_15-01-11_Layout 1 06/01/2011 09:43 Page 1

12A

WAKE UP.GET JOB. FIND LOVE. BUSY MORNING.

www.MorningGloryMovie.co.uk

MG_A6_PREMIERE_TICKET_STALLS:Layout 1 22/12/10 12:15 Page 1

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Paranormal Activity 2Paramount

PRINT & DIGITAL

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UK Advertising Adaption & Press Campaign

PRINT & DIGITAL PARANORMAL ACTIVITY 2

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Paranormal Activity 3Paramount

PRINT & DIGITAL

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UK Advertising Adaption & Press Campaign

PRINT & DIGITAL PARANORMAL ACTIVITY 3

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The Devil InsideParamount

PRINT & DIGITAL

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UK Advertising Adaption & Press Campaign

PRINT & DIGITAL THE DEVIL INSIDE

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Tomorrow When The War BeganParamount

PRINT & DIGITAL

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UK Advertising Adaption & Press Campaign

PRINT & DIGITAL TOMORROW WHEN THE WAR BEGAN

WHERE WERE YOU WHEN EVERYTHING CHANGED...

AT CINEMAS NATIONWIDE APRIL 8

12a

TO SEE THE TRAILER AND WIN A NINTENDO 3DS

WHERE WERE YOU WHEN EVERYTHING CHANGED...

AT CINEMAS NATIONWIDE APRIL 812a

TO SEE THE TRAILER AND WIN A NINTENDO 3DS

© 2010 Paramount Pictures. all rights reserved.

Where Were You When everYthing changed...

at cinemas nationWide aPril 8

12a

to see the trailer and Win a nintendo 3ds

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Up In The AirParamount

PRINT & DIGITAL

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UK Advertising Adaption & Press Campaign

PRINT & DIGITAL UP IN THE AIR

AT CINEMAS EVERYWHERE FRIDAYCHECK LISTINGS FOR DETAILS

www.UpInTheAirMovie.co.ukCopyright © 2009 DW STUDIOS L.L.C. and COLD SPRING PICTURES. All Rights Reserved.

The story of a man ready to make a connection.

����� “A FIRST CLASS, EXPERTLY CRAFTED COMEDY.”Chris Prince - Sky Movies.com

����� “Smart, silky, sensitive, and very funny old-school movie magic.”Ian Nathan - Empire

����“Unmissable.”Tim Robey - Daily Telegraph

����“Clooney hasrarely been

better ...a witty,thoughtful

satire.”Tom Huddleston - Time Out Online

����“A sophisticated

treat ...witty,pertinent and

moving.”Neil Smith - Total Film

����“First class

comedy...razor-sharp.”David Edwards - Daily Mirror

����“Clooney excelsin darkly funny

romcom.”Michael Bonner - Uncut

“A truly original, exceptional romanticcomedy ...Clooney at the very top

of his game.”Boyd Hilton - Heat

www.UpInTheAirMovie.co.ukCopyright © 2009 DW STUDIOS L.L.C. and COLD SPRING PICTURES. All Rights Reserved.

The story of a man ready to make a connection.

AT CINEMAS NATIONWIDE JANUARY 15

����“FIRST CLASS COMEDY ...RAZOR-SHARP.”

David Edwards - Daily Mirror

“A truly original, exceptional romantic comedy...Clooney at the very top of his game.”

Boyd Hilton - Heat

�����“Smart, silky, sensitive,and very funny

old-school movie magic.”Ian Nathan - Empire

����“A sophisticated tre at ...witty,

pertinent and mo ving.”Neil Smith - Total Film

UITA_GuardianWE_DPS_292x492:Layout 1 18/12/09 14:47 Page 1

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DIGITAL AD CAMPAIGNSVARIOUS

PRINT & DIGITAL

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Rise of the Guardians Paramount

PRINT & DIGITAL DIGITAL AD CAMPAIGNS

As part of the Rise of the Guardians digital campaign we developed an app using Google maps geo targeting functionality. Parents andkids were encouraged toenter their postcards tosee the The Guardians guarding your own house.

PLAY VIDEO

Page 69: Abundant Print & Digital Portfolio

Kung Fu Panda Paramount

PRINT & DIGITAL DIGITAL AD CAMPAIGNS

PLAY VIDEO

This animated facebook takeover was built in Flash and allowed Po and Shifu to smash up a user’s facebook profile page.

The app was played over 15,000 times across the film’s opening weekend in the UK, with a share rate of circa 80%.

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Client Testimonials

I have been very impressed with theabundant team on their work for The Raid 2 campaign. The enthusiasm they’ve shownhas been great, but so have the executionand their willingness to go the extra milefor us, to coin an oft-used phrase!Faith Taylor, eOne Entertainment, The Raid 2

PRINT & DIGITAL

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Client Testimonials

We have a great working relationshipwith abundant as they are fast, friendlyand reliable. Their quick turn-aroundtimes and outside-the-box thinkingmakes working with them a pleasure.Jonathan Carter, CNBC

PRINT & DIGITAL

Page 72: Abundant Print & Digital Portfolio

Contact us

PRINT & DIGITAL

Steve Hunt Managing Partner

[email protected]

Shane Wall Managing Director

[email protected]

Danielle Almond Campaign Manager

[email protected]

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THANK YOU

PRINT & DIGITAL