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Six Key Objectives--#1 Critically assess primary deliverables of the Academic Division Extensive research conducted by Academic Council task force Report and recommendations presented to AC in August 2005 “Academics’ Perceptions of AMA Deliverables: Making Sense of It All” Ruth Bolton, Doug Grisaffe, Steve Grove
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Academic Division 2004-05 Board Report
Denise T. Smart, PresidentKen R. Evans, President-Elect
Strategic Priorities for 2005
Focus on continuing to refine and complete actionable items from three years of strategic planning
Establish Executive Committee with Past President, President, President-Elect and President-Elect-Designate
Six Key Objectives--#1Critically assess primary deliverables of the
Academic Division
Extensive research conducted by Academic Council task force
Report and recommendations presented to AC in August 2005
“Academics’ Perceptions of AMA Deliverables: Making Sense of It All” Ruth Bolton, Doug Grisaffe, Steve Grove
Findings Need for on-line resources Better recognize, define and
communicate with SIGs Opportunities for practitioners and
academics to interact Better positioning and value delivery
of conferences Better communication with academics Attention to AMA Value proposition
Six Key Objectives--#2Support a Position of Knowledge Leadership Sponsor small, high quality/high profile events
Ethics conference Clear differentiation between Winter and Summer Educators’
conferences Reposition Winter Educators’ back to thought leadership focus
Move major journal awards to winter/Irwin Award High quality, leading marketing research Panels/special sessions by leading academics
Summer focus on professional academic careers New Assistant Professor Workshop
Partnership with McGraw-Hill/Irwin Appoint knowledge leadership coordinators
Bart Weitz and Greg Marshall
Six Key Objectives--#3
Cultivate interface between AMA Practitioner & Academic Members
Joint research with the Marketing Research Division
Invitation to Marketing Research Division Meeting
Support for Local Chapters database
Six Key Objectives--#4Increase commitment to doctoral
education in marketing and marketing academic careers
Joint session with KPMG’s PHD Project and DOC SIG members at summer
Develop and disseminate information aboutPh.D. career paths Collegiate Chapters Conference Information on web site
Six Key Objectives--#5Increase support of academic SIGS by
Academic Council
Annual plan process Best practices workshop Budget template
Six Key Objectives--#6Build academic channel – Academic
Resources Channel (ARC)
Active involvement to shape direction of channel
Addition of Charlie Hofacker as editor
Upcoming 2005 Events Ethics Conference
AMA/University of Notre Dame/Marketing & Society SIG
May 23-25 Chair: Pat Murphy
AMA Sheth Foundation Doctoral Consortium – University of Connecticut Co-Chairs: V. Kumar & Rajkumar Venkatesan July 6-10
Summer Educators’ Conference – San Francisco Co-Chairs: Mark Houston and Beth Walker July 29-August 1
2006 Events Managing Customers for Profits (AMA, MSI, U Conn. and BC co-sponsored
Co-chairs: VK Kumar and Kay Lemon September 15-17 at the University of Connecticut
Winter Educators’ Conference – St. Pete Beach, FL Co-Chairs: Jean Johnson & John Hulland February 17-20, 2006
Public Policy Conference – Long Beach, CA Co-Chairs: David Stewart, Ingrid Martin & Michael Kamins June 8-10, 2006
Frontiers in Service Conference – location TBD Chair: Roland T. Rust June 29-July 2, 2006 (Tentative)
AMA Sheth Foundation Doctoral Consortium – College Park, MD Co-Chairs: Gabriel Beihal, Brian Rachford and Roland Rust July 12-16, 2006
Summer Educators’ Conference – Chicago, IL Co-Chairs: Dhruv Grewal, Michael Levy & R. Krishnan August 4-7, 2006
2006 John A. Howard Doctoral Dissertation Award: Chair - Stephen P. Brown
AMA Academic Division Continuing Areas of Focus for
2005/2006 Special interest groups (SIGS) Thought leadership Ph.D. recruiting and nurturing New faculty workshop Academic resource channel Academic-practitioner interface
AMA Academic Division Continuing Area of Focus for 2005/2006
Special Interest Groups Identify appropriate roles for SIGs on AC Offer a vehicle for SIG conference special
sessions to access conference proceedings in designated section
How do we (AC) better connect with the SIGs?
Promote integrated events (multiple SIGs) wherein common themes are encouraged?
AMA Academic Division Continuing Area of Focus for 2005/2006
Thought Leadership Continue to work on positioning of Winter
Educators’ Conference Continue to work on programming
initiatives that advance leading edge scholarship/thought leadership
Ethics focus Repurpose academic output for
practitioner consumption
AMA Academic Division Continuing Area of Focus for 2005/2006
Ph.D. Recruiting and Nurturing Develop and disseminate information
about Ph.D. career paths Partnership with other interested
organizations (e.g., Ph.D. Project, AACSB) Tools event Pre-conference dissertation event
AMA Academic Division Continuing Area of Focus for 2005/2006
New Faculty Workshop Useful early career AMA retention tool When is it best to hold these events? How does the AC want to handle formal
oversight of this initiative? Do we want a portfolio of products (e.g.,
instruction, professional sociology, research program management) or should we go with one size fits all?
AMA Academic Division Continuing Area of Focus for 2005/2006
Academic Resource Channel Provision for SIGs to create web sites and other
mechanisms to promote their activities Ph.D. educational tool (leading scholar video and
other types of lecture material) Streaming video options – instruction, web seminars,
leading scholar/practitioner panels Teaching tools (e.g., syllabi, classroom exercises) How to promote and increase the use of ARC and to
communicate the added value of ARC to the academic community?
Establishment of reasonable gate keeping protocols
AMA Academic Division Continuing Area of Focus for 2005/2006
Academic Practitioner Interface This issue has been a source of constant challenge
for the AMA – Does it warrant setting up a dedicated task force?
We might seek to determine if we can create mailing lists/sub lists where primary data collection could take place (particularly survey data)
ID opportunities for instructional interface and put in place a formal program in instructional support capabilities
Seek opportunities for archival data bases Put in place a formal architecture with the AC for
practitioner-academic interface initiatives
AMA Academic Division New or Renewed Areas of Focus for 2005/2006
Publications AMA Educator value proposition Summer conference
coordination/positioning Special event management
AMA Academic Division New or Renewed Area of Focus for 2005/2006
Publications Assess the extent to which the leading
AMA journals are providing suitable access to top-tier multi-method research
Opportunities for advancing an additional leading AMA journal
What can or should be done on-line either via ARC or other vehicles to advance the publication dissemination needs of the AMA?
AMA Academic Division New or Renewed Area of Focus for 2005/2006
AMA Educator Value Proposition What can/should be done to provide
added value to AMA academic members? Should we be looking at partitioning
membership? Should we revisit the recent research to
assess value issues/opportunities? What more can we be doing in
communicating value to the AMA membership?
AMA Academic Division New or Renewed Area of Focus for 2005/2006
Summer Conference Coordination and Positioning With the successful repositioning of the Winter
Conference, there is a need to name the positioning of the Summer Conference
Need to be cautious about the SC positioning to assure maintenance of a scholarly profile
How do we successfully integrate professional development of the SC without diluting the scholarship?
Does the AC want a formal structure for management oversight of the Summer Conference?
AMA Academic Division New or Renewed Area of Focus for 2005/2006
Special Event Management Should the AMA seek ownership of the Services
Conference? How does the AC want to manage special
events? The AC presently has pre-conference event
guidelines – Does it want to revisit these guidelines in light of some type of overarching plan?
Are there specific events we would like to see the AMA promote and when during the year would we like to see these offered (e.g., ethics)?
Next Year’s Academic Council Leadership Group
Ken Evans – President Bill Cron – President-Elect Pam Ellen – President-Elect
Designate Denise Smart – Immediate Past
President
The Academic Division looks forward to a great year with
AMA!!