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Accelerate information on demand with Dynamic WarehousingDynamic WarehousingDynamic WarehousingDynamic Warehousing
TAN Ser YeanRegional Technical Manager
Information ManagementIBM Software ASEAN
1
What Is Business Intelligence?
BI is the process of gathering, consolidating, and analyzing data from multiple sources for strategic decision making
• BI derives new value from your transactional data
• BI supports strategic planning, monitoring, and efficiency
• BI delivers knowledge of the customer, suppliers, and sales channels
• BI unifies the enterprise with a single version of the truth
2
Business Intelligence Architecture
Operational Databases
Extract, transform,
merge, load
Line of Business
Data Marts
Enterprise
Data Warehouse
End User
Analytic ToolsQuery & ReportingData Mining
metadataETL
A single version of the truth
Slices of data for departments
End userDelivery & analysis
Information Integration
Operational Systems
Reporting&
Analysis
Score Carding,Dashboarding
& Event Management
Financial & OpsPlanning,
Budgeting &Forecasting
3
IBM’s Holistic approach to building a Warehouse
Server
cpu n
cpu n-1
cpu 2
cpu 1
I/O Channels
BCU
memory
Server
cpu n
cpu n-1
cpu 2
cpu 1
I/O Channels
BCU
memory
Server
cpu n
cpu n-1
cpu 2
cpu 1
I/O Channels
BCU
memory
Server
cpu n
cpu n-1
cpu 2
cpu 1
I/O Channels
BCU
memory
Data Assets Layer
Data Acceleration Layer
Business Access Layer
Application Neutral Model, near 3rd NF,
EII and EAI
Business Solution Templates (BSTs)
Data Warehouse Edition (DWE) Enabled Analytics
Provide neutral Provide neutral layer as the layer as the foundationfoundation
Enable Enable performance performance
analytics analytics Mining, OLAPMining, OLAP
Business views, Business views, questions or questions or
business business processprocess
Create Create standard standard building building blocks to blocks to simplify simplify grown grown
and and capacitycapacity
4
Dynamic warehousingExtending beyond the warehouse to enable information on demand
Process management
Enterprisedata modeling
Informationintegration
Search and text analytics
Master data management
Industryperspective
Traditional warehouse
5
SOA Infrastructure
Process management
Enterprisedata modeling
How IBM Enables Dynamic WarehousingIntegrated offerings to enable information on demand
Informationintegration
Search and text analytics
Master data management
IBM FileNet BPMWebSphere BPM
IBM Rational®
Data Architect
IBM InformationServer
IBM WebSphereCustomer CenterProduct Center
IndustryperspectiveIBM industrydata models
IBMDB2 Warehouse
Traditional warehouse
IBM OmniFind™
Analytics Edition
6
Business Intelligence Architecture
Operational Databases
Extract, transform,
merge, load
Line of Business
Data Marts
Enterprise
Data Warehouse
End User
Analytic ToolsQuery & ReportingData Mining
metadataETL
A single version of the truth
Slices of data for departments
End userDelivery & analysis
Information Integration
Operational Systems
7
The IBM Solution: IBM Information ServerDelivering information you can trust
IBM Information Server
Understand Cleanse Transform Deliver
Discover, model, and govern information
structure and content
Standardize, merge,and correct information
Combine and restructure information
for new uses
Synchronize, virtualizeand move information
for in-line delivery
Platform Services
ParallelProcessing
Services
ConnectivityServices
MetadataServices
DeploymentServices
AdministrationServices
Parallel Processing
Rich Connectivity to Applications, Data, and Content
Understand Cleanse Transform Deliver
Discover, model, and govern information
structure and content
Standardize, merge,and correct information
Combine and restructure information
for new uses
Synchronize, virtualizeand move information
for in-line delivery
Unified Deployment
Unified Metadata Management
8
Extract, Transform and Load (ETL) – IBM Datastage
� Codeless visual design of data flows with hundreds of built-in transformation functions
� Reuse of data integration objects
� Ability to track changes
� Impact analysis of changes
Transform
Transform and aggregate any volume of information in batch or real time
through visually designed logic
Hundreds of Built-inTransformation Functions
ArchitectsDevelopers
IBM DataStage®
9
Business Intelligence Architecture
Operational Databases
Extract, transform,
merge, load
Line of Business
Data Marts
Enterprise
Data Warehouse
End User
Analytic ToolsQuery & ReportingData Mining
metadataETL
A single version of the truth
Slices of data for departments
End userDelivery & analysis
Information Integration
Operational Systems
10
IBM DB2 Warehouse 9.5 Complete and integrated services
Database management
Performance optimization
Embedded analytics
Data mining & visualization
IBM DB2 Warehouse
In-line analytics
Cubing Services
Unstructured Analytics
Mo
deli
ng
an
d d
esig
n
Ad
min
istr
ati
on
an
d c
on
tro
l
Data movement and transformation
Workload
management
Database
partitioning
Deep
compression
11
Row CompressionReduces the cost of data storage
Dictionary contains repeated information from the rows.
Fred, Dept 500, 10000, Plano, TX, 24355…Fred, Dept 500, 10000, Plano, TX, 24355…
Fred, (01), 10000, (02), John, (01), 20000, (02)
……
Plano, TX, 2435502
Dept 50001
John, Dept 500, 20000, Plano, TX, 24355, Site 3John, Dept 500, 20000, Plano, TX, 24355, Site 3
179.9 GB179.9 GB
42.5 GB42.5 GB
76% 76%
Smaller!Smaller!
12
MOLAP in the database
Cubing Services
SQL
MDX
MDX
MDX
DB2 Warehouse
ExcelAlphabloxReporting Tool
13
Min
ing
engin
e
Category Item
[Call Taker] James
[Date] 2002/08/30
[CustomerID] ADC00123
[type] Claim
[Involved Parties]
John Jones
Jack Smith
[Vehicle type] Truck
[Incident Type] Parking
Extractedmetadata
Query & visualization through standard tooling
Call Taker: James
Date: Aug. 30, 2002
Duration: 10 min.
CustomerID: ADC00123
D: Details of incident in
motor vehicle claim
including involved
parties
Unstructured data
Structured Data
Original Data
� Rich analysis framework for extracting knowledge from unstructured data
� Enables native processing in the warehouse and includes two annotators
(dictionary and pattern based extractors)
Unstructured analytics framework Standard analysis tools
Integrated Unstructured AnalyticsReach farther
Basiclinguisticanalysis
Introducing IBM Balanced WarehouseTM
A fast track to warehousing
Simplicity� Predefined configurations for reduced
complexity� One number to contact for complete
solution support
Flexibility for growth
� Add BCUs to address increasing demands
� Multiple on-ramps for different needs
� Reliable, nonproprietary hardware for reusability
Optimized performance
� Preconfigured and certified for guaranteedperformance
� Based on best practices for reduced risk
Balanced Configuration Unit (BCU)
Preconfigured, pretested allocation of software, storage and hardware to support a specified combination of function and scale
Better than an appliance
Balanced WarehouseSIMPLEFLEXIBLE
OPTIMIZED
15
IBM Balanced Warehouse™
The IBM Balanced Warehouse™ can be broken down into 3 different solution
classes that each target and serve a distinct warehousing market segment.
C-Class D-Class E-Class
Enterprise SolutionsGrowth SolutionsApplication Solutions
Class Name
Performance
Highly Scalable Enterprise Data
Warehouses
Advanced Departmental Data Marts
and Smaller Data Warehouses
Entry-point for Smaller Warehousing
Applications and Reporting Tools
Price Range $15 to $160K $890K to over $1.8M (With 1 BCU)
Scalability High - BCU Very High - BCULimited
Size 1TB to 5TB* 1TB and Up50GB to 1TB
NOTE: * Can scale higher if needed
Users No Hard LimitsUp to 200 Users
Segment
$220K to $280K (With 1 BCU)
16
Banking(Banking Data Warehouse)
Financial Markets(Financial Markets Data Warehouse)
� Claims
� Medical management
� Provider and network
� Sales, marketing and membership
� Financials
� Profitability
� Relationship marketing
� Risk management
� Asset and liability management
� Compliance
� Risk management
� Asset and liability management
� Compliance
Health Plan(Health Plan Data Warehouse)
� Customer centricity
� Claims
� Intermediary performance
� Compliance
� Risk management
Retail (Retail Data Warehouse)
� Customer centricity
� Merchandising management
� Store operations and product management
� Supply chain management
� Compliance
Telco(Telecommunications Data Warehouse)
� Churn management
� Relationship management and segmentation
� Sales and marketing
� Service quality and product lifecycle
� Usage profile
Insurance(Insurance Information Warehouse)
Industry data modelsLeverage industry best practices for faster time to market
Over 400 Customers!
17
Business Solution TemplatesKick start your data warehouse
•Customer Interaction Analysis
•Customer Investment Profile•Individual Customer Profile
•Wallet Share Analysis
Relationship Relationship
MarketingMarketing
•Outstandings Analysis
•Portfolio Credit Exposure•Security Analysis
•Liquidity Risk•Collections Analysis
•Insurance Risk Profile
RiskRisk
•Transaction Analysis
•Activity Based Costing Analysis•Insurance Product Analysis
•Investment Arrangement AnalysisProfitabilityProfitability
•Capital Allocation Analysis•Capital Procurement
•Credit Loss Provision
•Funds Maturity Analysis•Income Analysis
Asset & Liability Asset & Liability
Management Management
•Interest Rate Risk Analysis
•Credit Risk Profile
•Credit Risk Assessment•Credit Risk Mitigation Assessment
•Asset Securitization Analysis •Operational Risk Assessment
•European Central Bank Reporting•Financial Capital Adequacy Analysis
•Structure Of Regulatory Capital
•Foreign Financial Account Analysis•Suspicious Activity Analysis
•Transaction Activity Analysis•SOA Balance Sheet Analysis
•SOA Cash Flow Analysis
•SOA Statement Of Change In Shareholders' Equity Analysis
•SOA Statement Of Income Analysis
ComplianceCompliance
�Balance Sheet Portfolio Basis Approach Analysis�Balance Sheet Classified Approach Analysis�Balance Sheet Order Of Liquidity Approach Analysis�Balance Sheet Net Assets Approach Analysis�Cash Flow Direct Analysis�Cash Flow Indirect Analysis
•Customer Complaints
•Delinquency Analysis
•Customer Loyalty•Market Analysis
•Campaign Analysis
•Cross Sell Analysis
•Customer Attrition •Customer Behavior
•Lead Analysis
•Product Profitability
•Product Analysis•Organization Unit Profitability
•Performance Measurement•Business Procedure Performance
•Profitability Analysis
•Channel Profitability•Customer Lifetime Value
•Customer Profitability•Location Profitability
•Authority Profiling
•Credit Risk Analysis
•Debt Restructuring •Involved Party Exposure
•Location Exposure•Non Performing Loan
•Operational Risk Loss Analysis
•Interest Rate Sensitivity
•Liquidity Analysis
•Short Term Funding Management•Financial Management Accounting
•Net Interest Margin Variance•Structured Finance Analysis
•Equity Position Exposure
•Position Valuation Analysis
�Cash Flow Direct Financial Institution Analysis�Cash Flow Indirect Financial Institution Analysis�Income Statement By Function Analysis�Income Statement By Nature Analysis�Income Statement Financial Institution Approach Analysis�Statement Of Changes In Equity Analysis
18
Business Intelligence Architecture
Operational Databases
Information Integration
Line of Business
Data Marts
Enterprise
Data Warehouse
End User
Analytic ToolsQuery & ReportingData Mining
metadataETL
DB2 WarehouseIBM Servers & Storage
DB2 WarehouseIBM Data Models
InformationServer
Operational Systems