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4/1/2013
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Resume and Writing Workshop
Accelerated Career Training Program
www.psgcnj.org 726 Route 202 South, Suite 320-129, Bridgewater, NJ 08807
PSGCNJ © 2012-2013 1
Module 4
Training Committee Mission & Theme
We are all volunteering professionals in career transition and our
aim is to better prepare fellow job seekers by providing tools and
information to help focus and accelerate the search.
What we are giving you are suggestions and tips on perhaps the
best way to do things, but they are not always the best way for all
people.
Through active class participation, we can all learn from each other
and your feedback helps improve the content.
The recommendations/suggestions we make are based upon
research and experience, and you should consider the perspectives
and information offered, take what you like, and apply what suits
you in your current job search.
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Agenda
1. Transferable Skills
2. Resumes
3. Letters
4. Evaluation
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What Are Transferable Skills?
Things you know how to do from you experience
work life
In a job search, these skills must be of
interest to an employer
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Why Are Transferable Skills Important?
Along with CAR stories…building blocks for
– Elevator Pitch
– Resume
– Cover Letters
– Interview Prep
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Identifying Your Transferable Skills
Different from traits – Traits are part of your personality
– Indicate how you do things…
not what you can do
Think of accomplishments where your action made a difference,
and/or your work was recognized by others
Rank your transferable skills by identifying those you
really like to do, and those that will help you achieve your
long-term goals
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Transferable Skills Across Industries / Functions
You have transferable skills across industries or
job roles / functional areas within industries
R & D
HR
Marketing Sales
Media/Events
Operations
Support Services
Customer Service
IT
Senior Exec Education & Training
Finance
PSGCNJ (c) 2012-2013 Resume & Letter Workshop 3/30/13
Transferable Skills - Examples
Communication skills
Problem solving skills
Teamworking skills
Leadership skills
Innovation & creativity
Interpersonal skills
Ability to work independently
Organizational & planning
skills
Time management skills
Attention to detail
Flexibility
Self-motivation
Commitment
Reliability/dependability.
Willingness to learn
Inspiring others
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Resources for Transferable Skills
What Color Is Your Parachute
– Bolles, 2012 edition, chapter 13
The OWL at Purdue University — Job Skills Checklist
– http://owl.english.purdue.edu/owl/resource/626/01/
Transferable Job Skills Sets for Job-Seekers
– http://www.quintcareers.com/transferable_skills_set.html
Examples of Transferable Skills - Short List
– http://careerplanning.about.com/od/careerchoicechan/a/trans_skills_
ex.htm
PSGCNJ (c) 2012-2013 Resume & Letter Workshop 3/30/13
Resumes
Resume overview challenge
Paper version of you
Purpose of resume
General rules & tips for resume preparation
CAR stories for your resume
Types of resumes & formats
Electronic resumes
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Resume Overview Challenge
Unique and individual – No standard template and few strict rules
– Industries may have different tolerances for what is and not acceptable
Bottom Line – Since there are no set standard, most resume
reviews are subjective and should be taken as such
– Put yourself in hiring manager’s shoes and • Decide what’s best for you
• Determine what you’re comfortable presenting
You have 30 seconds or less!!
PSGCNJ (c) 2012-2013 Resume & Letter Workshop 3/30/13
Paper Version of You
Part of your 30 second elevator pitch
Marketing, promotional & sales opportunity
Summary of your CAR stories plus
– Successful accomplishments, results and value
– Transferable skills
– Communication and organizational skills
– Promote the real you and personality traits
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Your opportunity to make your self
unique & distinct PSGCNJ (c) 2012-2013 Resume & Letter Workshop 3/30/13
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1. Professionalism ………. 86%
2. High-Energy……………. 78%
3. Confidence …………….. 61%
4. Self-Monitoring…………. 58%
5. Intellectual Curiosity…… 57%
Source: http://finance.yahoo.com/news/top-five-personality-traits-employers-120509955.html
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Considerations
Top 5 Personality Traits Employers Want
Paper Version of You
PSGCNJ (c) 2012-2013 Resume & Letter Workshop 3/30/13
General Rules & Tips
First, create a Master Resume
Opening paragraph of resume
– Variation of your 30 second elevator pitch
– Foundation of answer to " tell me about yourself "
Key words should be included
No pronouns…start with ACTION verbs
Watch out for verb agreement
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General Rules & Tips
Visually appealing – Fear of white space
– Consistent fonts / tone as cover letter
Correct spelling & grammar Concise, not chatty or too technical
Eliminate filler words
– a…an…of…the
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General Rules & Tips
Generally covers most recent 10 - 15 years
Emphasize most important point(s) at beginning
Learn how to address & overcome barriers such
as education, over-qualified, age, race or gender
Do not make resume generic, limit personal info
Get different people to critique your resume…YOU
decide what is best - it’s your resume
Number of pages???
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General Rules & Tips
Biggest Lost Opportunity….
Resume becomes job description of what you were assigned to do and does not emphasize accomplishments
Only lists your duties and day-to-day responsibilities
Stress achievements NOT responsibilities
Quantify achievements when possible
Focus on your CAR stories & RESULTS
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CAR Stories
Challenge Action Result (aka…PAR / STAR / SOAR)
Key input into
– elevator pitches
– resumes,
– cover letters
– interview preparation
Stories from your work or life experience that
communicate your distinction & value
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Examples Of CAR Stories
I streamlined branch operations across all aspects from recruitment to organizing and redefining office functions
which achieved substantial cost reductions, greater efficiency, and increased market share
Improved cash flow and released enough working capital to enable organization to expand to new markets by
reducing receivables from 115 days to 33 days. This helped company increase market share 8.7% over a 12 month period.
Drove through snowstorm to open regional Women’s
Shelter facility, enabling it to be available for emergency crisis intervention. If I had not done this the facility would not have been open.
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CAR Stories – Think About This
Someone with 20 years
of work experience
should have at least 20
CAR stories
Annual performance
reviews are good source
of potential CAR stories
CAR Stories are backbone of your resume
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CAR Stories For Your Resume
Developing clear concise stories
Focused on quantifiable Results + Actions you took
– Improvements
– Positive actions
– Something you initiated
– Increasing business
– Decreasing costs
– Measuring & delivering VALUE
Tell specific stories… in 1-2 sentences
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CAR Stories – Yes or No?
Increased ROI by 65% through elimination of low priority projects
Saved $27K in out-of-pocket media costs by facilitating barter
agreement with third party vendor
Reviewed over 300 lines of company budget to make sure there were
no errors
Ensured rapid, appropriate issue escalation / resolution through implementation of multi-level backend support system
Exceeded yearly goals for 3 straight years and earned individual bonus.
Led training program for staff of 500 employees to improve productivity
Increased brand value by designing, developing and promoting education outreach programs
Planned meetings and business events for company CEO so he could
be more organized
Grew website revenues by 11% by analyzing customer usage to guide functionality improvements
Quantifiable Results + Actions = Value
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Types of Resume & Formats
Functional
Chronological
Hybrid
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Fear of
White Space Page 1 of 1
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Functional Page 1 of 2
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Functional Page 2 of 2
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Chronological Page 1
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Chronological Page 2
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Hybrid Page 1
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Hybrid Page 2
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Hybrid Page 3
Electronic Resumes
Plain Text, ASC II text file…can
also be word doc
Very critical for scanning
purposes
No hyperlinks!
Eliminate lines, rules and
excessive punctuation
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If company encounters problems scanning your
resume, it might be excluded from interview
consideration!! PSGCNJ (c) 2012-2013 Resume & Letter Workshop 3/30/13
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Resume Summary
Use general guidelines and tips when writing or reviewing your resume. Google sample resumes on internet.
Get different opinions - You decide
Become PSGCNJ member and have your resume reviewed and critiqued - It’s free!
– Attention: Advanced Resume Review Registrar
Refer to resume writing books + visit internet sites
– The Directory of Executive Recruiters ( Kennedy Red Book ) www.kennedyinfo.com
– www.quintcareers.com/printable/action_skills.html
– http://www.resumeprime.com/resume-samples.php
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Letters
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Types of Letters
1. Cover Letters
2. T Letter
3. Thank You
4. Follow Up
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Make An Impression
How long does it take?
Face-to-Face Interview – maybe 3 minutes
Phone Call – 1 minute
Cover letter – less than 30 seconds!
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Cover Letter
Why Write Cover Letter?
Create interest and move hiring manager to read your resume.
Address “WIIFM” (what’s in it for me?) from perspective of hiring manager or potential employer
Demonstrates your written communication skills
Show your style of communication and personality
– More personal than resume
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Your Goal in Cover Letter
Indicate you have reasonably good shot at
being viable candidate for job
Clearly indicate that you have some knowledge
of company
Show you are not just blasting your resume
everywhere
Get reviewer to actually read your resume
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Well Written Cover Letters
Length: 2 or 3 paragraphs – no more than 1 page
Demonstrate your attention to detail and understanding of company’s needs
This may seem like small stuff – BUT could make
difference between making cut or missing your chance
Well written cover letter can set you apart
from rest of applicants
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Salutation Try to get name, if none use “Dear Hiring Manager”
or “Director of Human Resources.” Avoid “Dear
Sir or Madam” or “To Whom It May Concern.”
Paragraph 1 Introduction - Why you are writing letter.
Refer to where you found the job listing, include
title and job ID (if given)
Paragraph 2 Sell yourself - Use accomplishments & CARs
to address requirements of position
Paragraph 3 Close – Request a meeting for an initial phone
screening or meeting. This shows interest.
Propose specific time and date.
Cover Letter Format
PSGCNJ (c) 2012-2013 Resume & Letter Workshop 3/30/13
Email Principles
Subject Line of Email Message: Job Position - Your Name
Email Signature
– First Name Last Name
• Email Address use professional name…not“[email protected]”
• Phone
• LinkedIn Profile (Optional)
Reverse usual order to prevent mistakes or sending too soon
1. Attachment
2. Message text
• Use spell & grammar check
• Proof read right to left
3. Subject
4. To
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NO CAPS
Keep it professional
– Email address
– Tone
– Look & feel…font and color
It’s NOT private
Send to specific individuals
‘Reply’ rather than ‘Reply all’
No broadcast messages: I NEED A JOB…….
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Email Cover Letter - Etiquette
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Cover Letter - Example
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Another type of cover letter
After introductory paragraph goes to 2 columns
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T Letter
List perspective employer’s
requirements
Requirement #1
Requirement #2
Requirement #3
List your qualifications as
they match requirements
Qualification #1
Qualification #2
Qualification #3
Focuses on initial screening person & what they
need to know to get you to next step PSGCNJ (c) 2012-2013 Resume & Letter Workshop 3/30/13
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T Letter - Example
BA/BS degree 10 years, including at least 5–7 years of direct project management experience Strong background in implementing large complex projects in a fluid environment Excellent communication and motivation skills, and ability to interact appropriately with senior level colleagues, vendors and partners Experience delivering enterprise-wide solutions Experience working with a variety of staff, delivery organizations & partners Excellent understanding & experience with implementation of software applications, including familiarity with data integration issues & ongoing operational considerations Be decisive and assertive and show initiative in problem-solving, while at the same time skilled at team-building
Ken College of NJ Over 20 years in industry and over 15 years in PM; AT&T, Sanofi-aventis, CBS Led deployment of $15 million IT infrastructure across U.S. data centers. Peers and managers agree - I'm an excellent communicator, facilitator, and presenter to all levels of a project team, up to and including stakeholders and upper management. My work at AT&T, JPMorgan, Sanofi-aventis, and CBS were all within enterprise level infrastructure organizations. All levels of project team are engaged as required to complete a project. I understand and implemented project using the SDLC methodology with enterprise level operations organizations at AT&T Several of my key attributes include team building, problem-solving, and assertive/persistent. In addition, I am detailed-oriented and considered the "go-to-guy"
Requirements Qualifications
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Thank You Letter
Send immediately after interview to everyone who you
interviewed with AND anyone who helped you in any way (i.e., receptionist or administrative assistant)
Send e-mail…can be followed by hard copy via snail mail
Send to anyone who has helped you by providing information or reviewing your resume
Send DIFFERENT thank you letter to each person whom you met or who interviewed you
Thank you letter is another type of follow up
letter if used effectively PSGCNJ (c) 2012-2013 Resume & Letter Workshop 3/30/13
Thank You Email / Letter
Subject Line of Email Message: “Thank You”
– Salutation: Dear Mr./Ms. Last Name or Dear Hiring Manager
– First Paragraph: Recap meeting. Refresh memory of person you
are writing to
– Middle Paragraph: Add CAR story. Add additional information /
CAR that you think was either left out or not emphasized enough
during interview
– Final Paragraph: Close. Ask for another meeting (if addressed to
an interviewer), for example, a phone call to find out status of position
– Email Signature
– First Name Last Name
• Email Address use professional name
• Phone
• LinkedIn Profile (Optional)
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If you are interested in position – always follow up!
Gives you chance to add more CAR stories (sell yourself
Opportunity to address anything you forgot to mention
during interview that may strengthen your candidacy
When do you send Follow-Up Letter?
– Depends on timing of decision-making process
– Ask hiring manager when decision will be made
– Send Follow-Up Letter a few days before that date to refresh their
memory of you and your skills
Follow Up Letter
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Writing Tips: Common Mistakes
Cramming to get everything to fit on one page
Not using CAR stories
Sending same type of letter to every company
Repeating contents of your resume in your cover letter
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Use of personal pronoun “I” is okay for cover
letter…but not for resume
Use word “you”…Mr. Employer, this is what I can
do for you.
If sending with resume, use same style header,
font, size, color and paper type
– It should look like it all belongs together
Writing Tips: Additional
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ACT Evaluation Form
Please complete your ACT Evaluation Form. Thank you!
Module 4: Resume & Writing Topics
1. Transferable Skills
2. CAR Stories
3. Resumes
4. Letters
PSGCNJ (c) 2012-2013 Resume & Letter Workshop 3/30/13