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Accelerating Job Growth in Lexington and the Bluegrass Region FULL STRIDE

Accelerating Job Growth - ACCE | ACCE€¦ · Devise media purchase strategy to consistently position the region as a top choice for expansion/relocation. Generate positive non-paid

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Page 1: Accelerating Job Growth - ACCE | ACCE€¦ · Devise media purchase strategy to consistently position the region as a top choice for expansion/relocation. Generate positive non-paid

Accelerating Job Growthin Lexington and the Bluegrass Region

Full Stride

Page 2: Accelerating Job Growth - ACCE | ACCE€¦ · Devise media purchase strategy to consistently position the region as a top choice for expansion/relocation. Generate positive non-paid

LEXINGTON RANKINGS #1 Mid-Size Community—Fourth Economy, 2011 #4 Best City In Terms of Business Costs—

KPMG Competitive Analysis, 2012 #4 Best Place for Business and Careers—Forbes, 2011 #2 Best Cities for Education—

Parenting Magazine, 2010 #7 Quality of Life Metro—Business Facilities, 2010 Top ten City of the Future—

FDI Intelligence, 2011 #6 Percent of Population with and Advanced Degree—US Census Bureau, 2011

#12 Percent of Population with a Bachelor’s Degree—US Census Bureau, 2011 #6 Best Value City—Kiplinger, 2011

#7 Best Places to Retire—Forbes, 2013 #7 Top Metros for Economic Development Activity—Site Selection Magazine, 2012

#1 Mid-Size Community—Fourth Economy, 2011 #4 Best City In Terms of Business Costs—KPMG Competitive Analysis,

2012 #4 Best Place for Business and Careers—Forbes, 2011 #2 Best Cities for Education—Parenting Magazine, 2010

#7 Quality of Life Metro—Business Facilities, 2010 Top ten City of the Future—FDI Intelligence, 2011 #6 Percent

of Population with and Advanced Degree—US Census Bureau, 2011 #12 Percent of Population with a Bachelor’s

Degree—US Census Bureau, 2011 #6 Best Value City—Kiplinger, 2011 #7 Best Places to Retire—Forbes, 2013

#7 Top Metros for Economic Development Activity—Site Selection Magazine, 2012 #1 Mid-Size Community—Fourth

Economy, 2011 #4 Best City In Terms of Business Costs—KPMG Competitive Analysis, 2012 #4 Best Place for Business

and Careers—Forbes, 2011 #2 Best Cities for Education—Parenting Magazine, 2010 #7 Quality of Life Metro—Business

Facilities, 2010 Top ten City of the Future—FDI Intelligence, 2011 #6 Percent of Population with and Advanced

Degree—US Census Bureau, 2011 #12 Percent of Population with a Bachelor’s Degree—US Census Bureau, 2011

#6 Best Value City—Kiplinger, 2011 #7 Best Places to Retire—Forbes, 2013 #7 Top Metros for Economic Development

Activity—Site Selection Magazine, 2012 #1 Mid-Size Community—Fourth Economy, 2011 #4 Best City In Terms

of Business Costs—KPMG Competitive Analysis, 2012 #4 Best Place for Business and Careers—Forbes, 2011

#2 Best Cities for Education—Parenting Magazine, 2010 #7 Quality of Life Metro—Business Facilities, 2010 Top ten

City of the Future—FDI Intelligence, 2011 #6 Percent of Population with and Advanced Degree—US Census Bureau, 2011

#12 Percent of Population with a Bachelor’s Degree—US Census Bureau, 2011 #6 Best Value City—Kiplinger, 2011

#7 Best Places to Retire—Forbes, 2013 #7 Top Metros for Economic Development Activity—Site Selection Magazine,

2012 #1 Mid-Size Community—Fourth Economy, 2011 #4 Best City In Terms of Business Costs—KPMG Competitive

Analysis, 2012 #4 Best Place for Business and Careers—Forbes, 2011 #2 Best Cities for Education—Parenting

Magazine, 2010 #7 Quality of Life Metro—Business Facilities, 2010 Top ten City of the Future—FDI Intelligence,

2011 #6 Percent of Population with and Advanced Degree—US Census Bureau, 2011 #12 Percent of Population

with a Bachelor’s Degree—US Census Bureau, 2011 #6 Best Value City—Kiplinger, 2011 #7 Best Places to Retire—

Forbes, 2013 #7 Top Metros for Economic Development Activity—Site Selection Magazine, 2012 #1 Mid-Size

Community—Fourth Economy, 2011 #4 Best City In Terms of Business Costs—KPMG Competitive Analysis, 2012

#4 Best Place for Business and Careers—Forbes, 2011 #2 Best Cities for Education—Parenting Magazine, 2010

#7 Quality of Life Metro—Business Facilities, 2010 Top ten City of the Future—FDI Intelligence, 2011 #6 Percent of

THE RESULTS: 2007 - 2012

14,477 Total Jobs (6,473 Direct, 3,427 Indirect & 4,577 Induced)

$1,071,913,106 Capital Investment

42 New Businesses

125 Business Expansions

$918,513,822 Increased Earnings

$2,648,887,429 Increased Total Output

M a v e r ic k s , D r e a m e r s & Vis io n a r i e s We l c o m e ! [ 3 ]

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MESSAGE FROM THE CO-CHAIRS

It’s been 23 years since the business community embarked on a multi-year economic development strategic initiative designed to attract new business, retain existing business and to champion diverse entrepreneurial development in the region. The merger of the Greater Lexington Chamber of Commerce, Lexington United, and the Partnership for Workforce Development to create Commerce Lexington Inc. in 2004, as well as the subsequent financial commitment from the city of Lexington for economic development, not only helped streamline services for clients, but also allowed us to leverage the expertise of a variety of professionals at the University of Kentucky to further enhance the process.

This year marks the beginning of a five-year economic development initiative. FULL STRIDE (2013-2017) is being launched at a time when the national economy is slowly recovering from a major recession, while Lexington and the Bluegrass Region continue to build on six strong years of successful business attraction and job creation. Commerce Lexington Inc. has continually delivered strong returns on investments made by the city of Lexington and the approximately 100 private sector investors that fund our economic development mission.

We are proud to co-chair the FULL STRIDE capital campaign because we have seen firsthand what Commerce Lexington Inc.’s economic development team can accomplish through collaboration and a client-focused approach. Competition for new business and industry is fierce, and Commerce Lexington Inc. continues to maximize its resources, promote the region’s attributes and exceptional quality of life, and build on our strong relationships with consultants and clients.

We invite you to become part of the economic development team by investing in Commerce Lexington Inc.’s marketing, business attraction and job creation programs and taking an active part in the process of building a better Bluegrass.

Ann B. McBrayerPresident

Kentucky Eagle, Inc.

Luther Deaton, Jr.Chairman, President & CEO

Central Bank & Trust Co.

William M. Lear, Jr.Managing Director

Stoll Keenon Ogden PLLC

Job D. Turner, IIIAttorney at Law

Bingham Greenbaum Doll LLP

M a v e r ic k s , D r e a m e r s & Vis io n a r i e s We l c o m e ! [ 3 ]

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M a v e r ic k s , D r e a m e r s & Vis io n a r i e s We l c o m e ! [ 5 ]

CAMpAIGn CAbInET CO-CHAIRS

Campaign Cabinet Co-Chairs are regional business and community leaders who support Commerce Lexington Inc.’s business attraction and strategic job growth mission. These men and women are committed to further the interests of Lexington and the Bluegrass Region by assisting the general campaign co-chairs and campaign division chairs in highlighting the FULL STRIDE story to potential investors and the general public.

Mira BallCFO

Ball Homes, LLC

Al BlevinsPresident

Lexington-Bluegrass Association of Realtors

Ruth W. BrinkleyFACHE

President & CEOKentuckyOne Health

Dr. Eli CapiloutoPresident

University of Kentucky

David J. FreibertDirector of External Affairs

LGE-KU Energy LLC

Rufus M. Friday President & Publisher

Lexington Herald Leader& Kentucky.com

Honorable Jim GrayMayor

City of Lexington

Wil James President

Toyota Motor Manufacturing, Kentucky, Inc.

Michael Kane Vice President Manufacturing

Tiffany & Co.

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M a v e r ic k s , D r e a m e r s & Vis io n a r i e s We l c o m e ! [ 5 ]

Michael Karpf, MD. Executive Vice President

of Health Affairs University of Kentucky

Nelson M. MaynardPresident

Lexington Industrial Foundation

Herb Miller President

Columbia Gas of Kentucky

Cheryl D. NortonPresident

Kentucky American Water

P.G. Peeples, Sr.President & CEO

Urban League of Lexington

William G. Sisson President & CEO

Baptist Health Lexington

William W. Thomason Jr. President & CEO

Keeneland Association, Inc.

L. Tracee WhitleyChief Operating Officer Bingham McCutchen LLP

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Ying Juan RogersPresident

Birtley Industrial Equipment Corp.

Commerce Lexington’s Economic Development team played an instrumental role in bringing Birtley to Lexington. They assisted Birtley in finding the best possible space for its factory, arranged numerous meetings with local service providers and also provided cost effectiveness information. Gina Greathouse and Kimberly Rossetti showed great professionalism and patience in working with people from a different culture.

Full Stride InItIatIve - DIVISION CHAIRS

Kenneth R. SaganChairman

Stites & Harbison, PLLC

David C. Bundy, CPAPresident & CEO

Dean Dorton Allen Ford PLLC

Larry W. JonesCentral Region President

Community Trust Bank

ADVAnCE DIVISIOn CHAIR LEADERSHIp DIVISIOn CO-CHAIRS

Al IsaacPresident

NAI Isaac Commercial Properties

pACESETTER DIVISIOn

Bill EricksonDirector of Operations

Lexington Jif Plant, J.M. Smucker, Inc.

We greatly appreciate our partnership with Commerce Lexington’s economic development team as we look for opportunities to continue to grow our business. Commerce Lexington has provided valuable assistance with property searches and in fostering collaboration with other local resources.

“M a v e r ic k s , D r e a m e r s & Vis io n a r i e s We l c o m e ! [ 7 ]

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MAVERICK

When Kentucky Eagle Inc. faced the possibility of having to leave Lexington unless a suitable ten acre site could be located; my first call was to Gina Greathouse. Gina and her staff not only found the perfect site but assisted us in securing needed infrastructure improvements and state incentives that made our expansion in Lexington possible.

Ann B. McBrayerPresident, Kentucky Eagle, Inc.

“M a v e r ic k s , D r e a m e r s & Vis io n a r i e s We l c o m e ! [ 7 ]

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M a v e r ic k s , D r e a m e r s & Vis io n a r i e s We l c o m e ! [ 9 ]

Full Stride InItIatIve 2013 - 2017Full Stride TACTICS ANNuAL FIvE-YEAR

Strategy IMaintain Current Impact

Recruit new companies to the area in order to increase employment opportunities and capital investment.

Assist existing businesses in increasing employment opportunities and capital investment.

Help connect the overall community workforce/education resources and businesses to capitalize assets to improve the talent pool in the workforce.

Strive to promote and sustain the economic growth, development and self-sufficiency of minority business owners and entrepreneurs.

Private Funding $610,000 $3,050,000Public Funding $455,000 $2,275,000Total budget for new initiatives in Full Stride Strategy I: $1,065,000 $5,325,000

ExPAND OuR IMPACT

Strategy IIPenetrate fresh, high potential target sectors that create higher wages and a more diverse regional economy

Host a regular schedule of site consultant visits and create events showcasingthe Bluegrass Region 3 consultant fees annually, plus travel/lodging $15,000 $75,000 Hospitality events, local transportation $1,500 $7,500 $16,500 $82,500

Increase prospecting, corporate contact travel and trade show attendance in target markets

2 additional trips annually at average cost of $4,000 per trip $8,000 $40,000 Attend a target market trade event an average cost of $10,000 for research, $10,000 $50,000 exhibit space, registration, travel and entertainment $18,000 $90,000

Engage advertising agency to identify optimal media, develop creative platform and compelling design. Devise media purchase strategy to consistently position the region as a top choice for expansion/relocation.

Generate positive non-paid media/editorial exposure (national and international) to raise awareness of the Bluegrass Region $25,000 $125,000

Update/enhance economic development web presence and initiate social media contact program $10,000 $50,00Total budget for new initiatives in Full Stride Strategy II: $69,500 $347,500

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M a v e r ic k s , D r e a m e r s & Vis io n a r i e s We l c o m e ! [ 9 ]

Full Stride InItIatIve 2013 - 2017Full Stride TACTICS ( c o n t i n u e d )

ANNuAL FIvE-YEAR

Strategy IIIGo global in competing for in-bound capital investment and jobs

Make calls on companies in Europe, Asia and other emerging international markets

Identify and research 5 or more high potential international companies in each targeted region for contact and relationship building

$20,000 $100,000

Create and leverage a “Bluegrass Ambassadors Team” of executives experienced in international business development

Funding would support staffing and events, along with limited travel stipends to augment Ambassadors’ corporate travel outlays

$20,000 $100,000Total budget for new initiatives in Full Stride Strategy III: $40,000 $200,000

Strategy Ivaccelerate creation of more minority owned businesses

Allocate one new staff professional to implement the regional “Accelerator” plan.

Advance the Access Loan Program to enable more regional applicants.

Stimulate additional minority purchasing opportunities with area manufacturers.

One new staff executive salary, office/overhead and benefits

Total budget for new initiatives in Full Stride Strategy IV: $50,000 $250,000

Strategy vClose the gap in regional employer workforce needs

Implement Work Ethic Seal initiative to help prepare high school students for college and career readiness.Identify accurate percentage of non-degree workers and launch programs to increase degree attainment in community colleges and technical programs.Strengthen connectivity between area college students and regional employers with needs.

Total budget for new initiatives in Full Stride Strategy V: $25,000 $125,000

TOTAL NEW INITIATIVE FIVE-YEAR BUDGET $1,249,500 $6,247,500

Includes anticipated public funding of $2,275,000Anticipated private sector funding of $4,000,000

Private Funding (current) $610,000 $3,050,000Public Funding $455,000 $2,275,000new Funding $200,000 $1,000,00

totals $1,265,000 $6,325,000

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VISIONARY

The amount of time, energy and enthusiasm invested by Bob Quick, Gina Greathouse, Kimberly Rossetti and everyone at Commerce Lexington made choosing Lexington one of the easiest business decisions we’ve ever made. They and other business, political and academic leaders committed to seeing us through our transition to Lexington and our establishment of operations here — and they all kept their promises. That is what we will remember most about the experience of establishing our Global Services Center in Lexington: the teamwork and collaboration with so many gifted and dedicated professionals in this community.

L. Tracee WhitleyChief Operating Officer, Bingham McCutchen LLP

“M a v e r ic k s , D r e a m e r s & Vis io n a r i e s We l c o m e ! [ 1 1 ]

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VISIONARY

M a v e r ic k s , D r e a m e r s & Vis io n a r i e s We l c o m e ! [ 1 1 ]

A bOLDER STRATEGy + HIGHER GOALS

Economic development is about sustainability and return on investment. Commerce Lexington Inc.’s strategic targets are guiding marketing and overall economic development efforts. Based on our region’s strengths, weaknesses, opportunities and threats, Commerce Lexington Inc.’s strategic planning assessment process clearly elucidated Central Kentucky’s position as an economic center. Also, we are thoroughly connected to the region through ongoing collaborative efforts for economic development. While these collaborative efforts are strong, we must continue to strengthen those ties. Most significantly, the strategic planning report identified new economic opportunities that can lead to enhanced success for Central Kentucky. Here are targeted sectors that complement existing regional assets that will lead to more high-quality jobs, a diversified economy, sustainability and bigger ROI.

bACKGROUnD

Community commitment toward multi-year economic development strategic initiatives began in 1990 with the support of private sector investors and the city of Lexington, bolstering business recruitment and expansion in Lexington and the Central Kentucky Region. The creation of Commerce Lexington Inc. in 2004 through the merger of the Greater Lexington Chamber of Commerce, Lexington United and the Partnership for Workforce Development provides a more efficient economic development process for clients looking to relocate or expand in the area. Today, the Bluegrass Business Development Partnership (BBDP), which includes Commerce Lexington Inc., the city of Lexington, and the University of Kentucky, enables these partners to work toward effective business recruitment, quality job creation, support for existing and minority business growth, retention and expansion, entrepreneurial and startup focus, and programs aimed at meeting the workforce needs of the region’s employers.

LIFE & BIO SCIENCES

LIFE & BIO SCIENCES

CLEAN TECH & RENEWABLE

ENERGY

CLEAN TECH & RENEWABLE

ENERGY

software & IT

software & IT

equine sciencesequine

sciencesBEAMBEAM

business & professional

services

business & professional

services

*The Bluegrass Economic Advancement Movement (BEAM) is an innovative economic development partnership initiated by the Mayors of Lexington and Louisville to develop a regional business plan focused on advanced manufacturing.

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M a v e r ic k s , D r e a m e r s & Vis io n a r i e s We l c o m e ! [ 1 3 ]

DREAMER

The Commerce Lexington economic development team was instrumental in helping us bring our dream headquarters to a reality. Lexington is the perfect location for Tempur Sealy.

Mark A. SarvaryPresident and Chief Executive OfficerTempur Sealy International, Inc.

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M a v e r ic k s , D r e a m e r s & Vis io n a r i e s We l c o m e ! [ 1 3 ]

DREAMER

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M a v e r ic k s , D r e a m e r s & Vis io n a r i e s We l c o m e ! [ 1 5 ]

STRIDES AHEAD FOUnDATIOn, InC.

Bob HewettChairman

Bob Quick, CCEPresident & CEO

Gina GreathouseSenior Vice President,

Economic Development

bOARD OF DIRECTORS David Freibert

LG&E and KU Energy LLC

Kim MenkeToyota Motor Manufacturing,

Kentucky, Inc.

Martha JonesDean Dorton Allen Ford PLLC

Ken SaganStites & Harbison, PLLC

William M. Lear, Jr.Stoll Keenon Ogden PLLC

Mike ScanlonThomas & King, Inc.

Kevin M BaznerPresident, CEO

A&W Restaurants, Inc.

The team at Commerce Lexington made it very easy for us to work our way through all of the questions and issues that needed to be dealt with at both the city and state level. They made sure we were aware of all the benefits available to us and assisted us in meeting with the appropriate decision makers. We recently celebrated the completion of our first year in Lexington and couldn’t be happier with the decision we made to locate our corporate headquarters here and the wonderful human talent we have been able to attract to our organization.

In Lexington, we hit the Trifecta, we found a vibrant start-up community with effective funding and investment opportunities, great people who know how to connect us with the right resources to help us grow and thrive, and great contract-for-hire companies like Coldstream Labs, which enabled Equinext to maximize what we do best without having to raise significant funds just to develop our product.

“Eric Hauck

President / CEOEquinext

Steve SiggCEO

SIS Holding Company, Inc.

Building or expanding a business in today’s market is never an easy task. It is a very comforting feeling when the people that you are dealing with are extremely knowledgeable, responsive and professional. That is exactly what I experiencedin working with Gina Greathouse and her staff when we decided to expand our presence in Lexington and relocate downtown. What a wonderful experience it has been to make that happen and be part of a very thriving Downtown Lexington.

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M a v e r ic k s , D r e a m e r s & Vis io n a r i e s We l c o m e ! [ 1 5 ]

On E TE A M On E VIS I On 2

InveStorS

Adecco

Amazon.com

American Founders Bank

Apex Realty

Ashland Inc.

Atchison-Heller Construction Co.

Audio Authority

Ball Homes

Bank of the Bluegrass

Baptist Health Lexington

BB&T

Belcan Corporation

Bingham Greenebaum Doll LLP

Blue & Co.

Blue Grass Community Foundation

Bluegrass Family Health

Brett Construction Co.

Caller Properties, LLC

Central Bank & Trust Co.

Ceradyne, Inc.

Clay Ingels Company

Coleman Group

Columbia Gas

Community Trust Bank

Congleton Hacker

Crowe Horwath LLP

Davis and Plomin Mechanical

Dean Dorton Allen Ford PLLC

Denham-Blythe Co.,Inc.

Dinsmore

Dulworth Breeding & Karns LLP

East Kentucky Power Cooperative

EA Partners

EHI Consultants

Employment Solutions

Fifth Third Bank

Forcht Group of Kentucky

Frost Brown Todd LLC

The Gibson Company

Gray Construction

Harman Property Mgmt. Services, Inc.

Hayden Company

Haymaker/Bean Commercial Real Estate

Hewlett Packard

Hilliard Lyons

Hisle & Company

Humana—Kentucky

Isaac Commercial Properties, Inc.

J.M. Smucker, Inc.

JP Morgan/Chase

J.R. Miller and Associates

KABA MAS

Kaufmann Properties

Keeneland Association, Inc.

Kentucky Blood Center

Kentucky Eagle Inc.

Kentucky River Properties

Kentucky Thoroughbred Association

Kentucky-American Water

KITO USA

Lane Consultants, Inc.

Langley Properties Co.

LBX Company LLC

Lexington Center Corporation

Lexington Clinic

Lexington Herald-Leader

Lexington Industrial Foundation

Lexington Real Estate Co.

Lexington-Bluegrass Association of Realtors

Lexmark International, Inc.

LGE-KU Energy LLC

Link-Belt Construction Co.

McBrayer, McGinnis, Leslie & Kirkland PLLC

Meridian Chiles

Messer Construction

Mid-American Chemical Supply Co.

Mill Ridge Farm, LTD

Mountjoy Chilton Medley, LLP

PNC

Powell Walton Milward

Price, Waterhouse, Coopers, LLP

Ray, Foley, Hensley & Company, PLLC

Republic Bank

Rising Star, Inc. (DBA McDonald’s)

RJ Corman Railroad Group, LLC

Saint Joseph Health Care a part of KentuckyOne Health

Sherman Carter Barnhart Architects

Software Information Systems

Stites & Harbison, PLLC

Stoll Keenon Ogden PLLC

Thomas and King, Inc.

Toyota Motor Manufacturing, Kentucky, Inc.

Traditional Bank

UK HealthCare

University of Kentucky

Webasto Roof Systems, Inc.

The Webb Companies

Whitaker Bank

Windstream Communications

WLEX Communications, LLC

WKYT-TV

Woodall Construction Co. Inc.

WT Young, LLC

Xerox

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design compliments of this publication was printed in kind by the