Access® & WALS – Building Customer Loyalty

Clean facilities Turn out clean cars Good equipment Friendly staff Easy access Simple to use Good value

Needed services Well lit Convenient hours No surprises Short lines Safe and secure Treated well

Good Operators are Good atGood Operators are Good atCustomer SatisfactionCustomer Satisfaction

Common View of Customer LoyaltyCommon View of Customer Loyalty

SatisfiedCustomer

LoyalBehavior

Benefit of Loyalty ProgramsBenefit of Loyalty Programs

Loyalty members average2.6 washes per month

versus0.5 washes per monthfor average customer

Based on WashAccess loyalty member data

Benefit of Loyalty ProgramsBenefit of Loyalty Programs

Over 64% of U.S. households said that loyalty programs were important in the shopping

decisions

Based on AC Nielson Survey

Keeping CustomersKeeping Customers

Merchants can increase revenue by nearly 50% from retaining only 5% more of their customers

Based on Fredrick Retchheld, the Author of “The Loyalty Effect”

How do we build loyalty?How do we build loyalty?

WALSWALSWash Access Loyalty SystemWash Access Loyalty System

WALS… What is it?WALS… What is it?

Web-based, Secure Loyalty System – located at www.WashAccess.com

Exclusively designed and developed for PDQ ACCESS™ Units

WALS allows carwash operators to maintain their loyalty and gift accounts.

Each carwash operator is provided a loyalty club under WALS

Loyalty car wash transactions are sent by PDQ’s ACCESS™ Units to WALS for processing

WALS is like a credit card processing center for loyalty car wash transactions

WALS… What is it? WALS… What is it? (Cont.)(Cont.)

WALS is an ideal loyalty club management system for both single-location operators and multiple-location operators

WALS has a centralized database – one account can be used at multiple locations

Car wash transactions are processed in real-time by WALS

WALS… What can it do?WALS… What can it do?Key features in WALS: Unlimited number of accounts Unlimited number of locations/ACCESS units Supports both debit (prepaid) and credit (post-pay)

accounts Supports both package-based and funds-based accounts Supports loyalty cards (cards with a magnetic strip) Supports card-less accounts (6-digit member numbers) Automatically sends customized “thank you” email to

a member after each carwash

WALS… What can it do?WALS… What can it do?Key features in WALS (continued): Carwash owner can schedule emails to all members – to

announce promotions and as reminders of the carwash owner’s gifting program. For example – car wash packages are a great gift idea for Father’s Day – call 920-555-1212 to order gifts or refer them to a the carwash owner’s Web Site

Carwash owner can schedule emails to members that have not used their membership in a certain number of weeks – reminding them that they have a balance of $xx.00

After adding a new account, the carwash owner can email a Wallet Card to the new member instead of mailing a loyalty card

WWW- The Internet

Carwash - Site 1

Carwash - Site 3

Carwash - Site 2

Carwash- Site 4 Carwash - Site 5

WALS

The Club Administrator maintains theirloyalty accounts over the Internet

using WALS

Club Administrators can view and printall transactions processed for their

members and ACCESS units.

When a customeruses their loyalty

card or loyaltynumber, the

inquiry and thetransaction aresent to WALS -for authorizationand processing

WALS will process all inquires andtransactions for ALL ACCESS Units.

WALS has a centralized database to trackevery processed transaction

WALS will update its database inreal-time - as soon as the transaction isprocessed, WALS will update member

balances

Loyalty Club Administrator

Wash Access Loyalty System (WALS)Wash Access Loyalty System (WALS)

WALSWALSwww.WashAccess.comwww.WashAccess.com

WALSWALSSales Tools Sales Tools

WALS – “Thank you” emailWALS – “Thank you” email

Provide a wallet card instead of

providing a loyalty card

Wallet cards can be printed

and/or emailed to the

member

WALS – Wallet CardWALS – Wallet Card

Mail merge a list of wash

codes with a label template

in Microsoft WORD

WALS – WALS – Wash Codes - Mail MergeWash Codes - Mail Merge

Mail merge a list of wash

codes with a promotional

letter created in Microsoft

WORD

WALS – WALS – Wash Codes - PromotionsWash Codes - Promotions

What… a Sales Rep workingWhat… a Sales Rep working

24 hours a day24 hours a day

7 days a week7 days a week

365 days a year?365 days a year?

Going Beyond WALS Going Beyond WALS with a Club Interfacewith a Club Interface

WALS allows the carwash owner to maintain the accounts under their loyalty club

A Club Interface allows loyalty members to maintain their own accounts online over the Internet

Club InterfaceClub InterfaceWith a club interface : Loyalty club members can maintain their own accounts Internet users can join the loyalty club using their

credit cards

Internet users and members can purchase gifts for friends and family using a credit card

Loyalty club members can replenish their accounts using their credit card

The club interface provides a 6-digit wash code number (member number) which will allow the member to use their membership immediately

Club Interface (cont.)Club Interface (cont.)

Custom Web Site with a Club Interface back to WALS

On-Line DemonstrationOn-Line Demonstration

WashClub PurchaseStep 1

Customer can select a number of

packages

Customer can select a prepaid

account

On-Line DemonstrationOn-Line Demonstration

WashClub PurchaseStep 2

Customer chooses own user name and

password

Customer info for future

communication

Email for easy correspondence

On-Line DemonstrationOn-Line Demonstration

WashClub PurchaseStep 3

Show instructions on how to use

Identifies multiple locations

Provides customer with an immediate

wallet card that they can use

Printed receipt paper with web site name

Cross-advertising with similar businesses- gas station, oil change, etc.

Direct advertising Radio

Billboards

Mailers

Getting Customers to the Web SiteGetting Customers to the Web Site

WALS and a Club Interface are the WALS and a Club Interface are the perfect combination for the owner perfect combination for the owner

that wants to build strong customer that wants to build strong customer loyalty!loyalty!