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Make sure your message reaches everyone!
AccessibleContent
Weeducateandconnectpeoplewithdisabilitiestoresourceswhileadvocatingsocialchange.
DisabilityNetworkSouthwestMichigan
WhatisAccessibleContent?
Current and potential board members, funders, volunteers, donors, clients, community members & job applicants
Accessible content benefits everyone
The ADA ensures equal access to all areas of community life –
including equal access to information
Americans with Disabilities Act
• It’s good communication – you want everyone to get your message.
• Your message will reach more people.• It demonstrates that you are being inclusive of people with various needs.
• Avoid having to scramble to put together a solution for a last‐minute request.
• Eliminates an awkward situation for you and for the person needing the accommodation and respects their privacy.
• Lead by example – it’s the right thing to do!• It’s the law
Whyit’simportanttoofferaccessiblecontent?
OnPrint(ordownload)document:
“This document is available in alternative format upon request.”
PresentationMaterials,askontheinvitationorregistration:
“To request an accommodation, contact Dale Abbott at [email protected]
MakingtheShiftHowandWhentoAsk
Somerulesforaccessiblecontentapplytoallformatsandarebasicgooddesignandgoodcommunication!
• Font selection• High contrast• Appropriate use of color• Avoid busy backgrounds
AccessibleContent:TheBasics
• San Serif fonts are easier to read in general. • Serif Fonts have extra lines “handles” on the ends of the lines for added style which can make them more difficult to read.
• Sans Serif fonts are more “clean” and easier to read/recognize particularly as body text.
• Fancy (display) fonts should be limited to large print such as headlines
• Consider your audience when selecting font size.
BasicGuidelinesFontConsideration
Your end goal is to communicate. Don’t compromise readability for “fun” or “fancy” fonts just because you like them.
BasicGuidelinesFontExamples
• High contrast between text and background is best for readability.
• The highest contrast you can achieve is black on white or white on black.
• When using color, contrast can be deceiving• Quick test – print in black & white• Don’t trust your screen view!
BasicGuidelinesColor/ContrastConsideration
BasicGuidelinesColor/ContrastExamples
Don’tusecolorONLY todifferentiateinformation.Consider these two examples – which one fully communicates the information to people of all abilities?
BasicGuidelinesColor‐CodingConsideration
Avoidbusyorimagebackgroundsbehindtext.
BasicGuidelinesBackgroundConsideration
Varyingreasonswhyalternativeformatisneededandtheyaren’tallobvious• Blind or low‐vision disability• Print disability
Somealternativeformatoptions• Electronic (pdf, Word Doc, etc.)• Large print (18pt font)• Braille• Text‐to‐Audio
PrintMaterials:AlternativeFormats
UseStyleswhenavailable• Screen readers tag the styles which makes the document more intuitive.
Formatlayoutratherthanusingspaces&returns
• Screen readers “read” all those blank spaces
Alttagorcaptionallimages
• Screen readers can’t “see” photos, but will read alt tags and captions
Avoid“WordArt”
• It confuses screen readers – use text graphic image with an alt tag
PrintMaterials:Guidelines
MicrosoftOfficePrograms‐ AccessibilityCheck
File Info Check for Issues Check Accessibility
PrintMaterials:Testit!
Alttagallimages• Provide description of image (not just file name) for screen readers
Makesureallnavigationisaccessible
• Use reputable brands of software and templates/themes• Use landing pages for dropdown navigation
Download‐ableDocuments
• Offer alternative format for documents that are downloaded from your site.
Don’tforgettheBasics– theyallapply!
• Font size, color coding, color contrast, backgrounds
Websites:Guidelines
Whenpostingaphotoincludeadescriptioninthetext.
A brief description of the photo lets everyone fully enjoy your post.
SocialMedia:Guidelines
Avoidtextimages– orincludeimagetextinposttext.A screen reader reads the text of your post, but not text within an image. Which one is more accessible?
More SocialMedia:Guidelines
UseTemplateFormats• Use styles (headings, body, etc)• Avoid added spaces and returns
Useuniquetitleforeachslide
• Can number the slides• Can include “invisible text” to differentiate
UseAlttagsforphotos
• So that screen readers will “see” them.
Don’tforgettheBasics– theyallapply!
• Font size, color coding, color contrast, backgrounds
Presentations:Guidelines
MicrosoftPowerPoint‐ Slideorder
Home Arrange Selection Pane
Presentations:Testit!
Captioning• Always caption your videos for people who can’t access audio• Beware: Don’t use auto‐captioning – it’s bad!• When captioning, add tags to identify who’s speaking
AudioDescriptions
• Audio descriptions can be added to (or over) audio track to describe what’s happening
Videos:Guidelines
Surely, the BBC, did not announce the Chinese New Year as “The Year of the Whores” but that’s how the auto‐captioning interpreted it.
Videos:Auto‐CaptioningGoneBad!
Bealeaderininclusiveness• Lead by example• Raise the bar
Youwon’tgetitrighteverytime– it’sokay
• Do your best• Learn from your mistakes
AccessibleContentTryit...Everyonewilllikeit!
Resources&ReferencesHandout
DisabilityNetworkSouthwestMichiganDale Abbott Michele McGowenDonor Relations & Program Manager, Advocacy & Communications Specialist Community Education [email protected] [email protected]‐345‐1516 x123 269‐345‐1516 x116
www.dnswm.org
Resources
