UNRIVALLED SOLUTIONS FROM THE NATION’S FAVOURITE TEA BRAND

ACCOMMODATION TEA GUIDE

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From a quintessentially British Afternoon Tea, to a steaming brew served with a full English breakfast, the hotel sector presents the largest channel growth from a paid-for tea perspective, up 10.6% YOY*. To tap into this profitable revenue stream, it’s vital that operators continue to refine their hot beverage menus to meet consumer trends.

With this in mind, Tetley has created its Accommodation Tea Guide, showcasing range, display, and marketing solutions for accommodation providers from the nation's most loved tea brand. From an explosion in demand for fruit and herbal blends, to the latest innovations in serve, this go-to resource aims to grow tea sales within the accommodation sector.

THE OPPORTUNITY

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RELAXATIONIS THE PRIMARY REASON FOR DRINKING TEA IN A HOTEL*

OF HOTEL GUESTS STATE QUALITY OF SERVE AS “EXTREMELY IMPORTANT” WHEN IT COMES TO TEA*

52%

IS THE AVERAGE SPEND PER CUP IN HOTELS – HIGHER THAN ANY OTHER FOODSERVICE CHANNEL*

£2.33

FRUIT & HERBAL TEASARE CONSUMED MORE IN HOTELS THAN IN ANY OTHER CHANNEL*

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QUALI-TEA

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IN ROOM SERVICE

Creating the right range

3GOOD TO GO

Hoteliers understand the value of delivering exceptional in-room experiences. One of the most requested improvements in a hotel room is the facility to make fresh tea and coffee.

Quality of serve is cited as one of the most important factors when it comes to tea purchase decisions in hotels. With consumer perception often that tea served out of home is poorer than they create in-home, operators that successfully leverage theatre of serve and deliver more memorable tea experiences will delight guests at tea time!

Business travellers make up a huge proportion of UK hotel stays. Often out of the door at the first sign of dawn, offering a tea solution that can be consumed on the go is a great way to demonstrate that you understand the nuanced needs of your guests.

Green teas and fruit & herbal infusions are driving the move away from traditional black tea, changing the face of the traditional tea menu. We suggest including the following blends; English Breakfast, Earl Grey, Green, Fruit & Herbal and Decaf.

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5

Ditch the tea pot

Master the art of t

ea

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StYlish serve wear

8SHOWCASE YOUR SOLUT

ION

100% of recently surveyed business leaders stated engaged and motivated staff are ‘very important’ to the success of their business*. Rival your local high-street barista by offering staff engaging tea training; allowing them to pass on their knowledge and expertise to your guests.

Don’t restrict your tea to the pot! Experiment with different tea blends in everything from your cocktail, a la carte and beauty treatment menus.

With the emergence of boutique B&B’s, quirky country house estates and contemporary conference hotels, from mix and match crockery to earthenware, Choosing the right serve wear and serve style for your business will help bring your tea offering to life.

Brand awareness is higher in hotels for tea than in any other category…ensure that your guests are aware of the tea brand you stock and display your range in front of house locations such as meeting rooms and lobby areas. Work with your tea supplier to develop display solutions that work for your business and its guests.

BREAK-FASTRISE AND SHINE

Breakfast is often the last meal that your guests are likely to experience in your establishment, and is one day part that shouldn’t be ignored when it comes to tea. Done right breakfast can be a key revenue driver.

“It’s really important to consider the different needs of your guests. Some

might be staying on business, needing nourishment in a hurry, some might be from other countries or cultures.

Introduce little twists that bring your self-service offering to life"

Chris Roberts, Rowhill Grange Hotel & Spa

BREAK-FAST

THE BIG BREAKFAST OPPORTUNITY

Over 69% of hotel guests choose tea as their drink of choice at breakfast time, making it an integral

part of your early morning offering. Classic blends like English Breakfast will always be popular during this day-part, along with invigorating fruity blends

that deliver a flavour explosion to kick-start the day. Presenting guests with options outside of standard

black tea will set your proposition apart from the rest.

Eye catching display solutions are a great way to attract guests to your breakfast offering. Much like a shop window, if your food and drink looks appetising and easy to self-serve, they’ll keep coming back for more.

Make sure your breakfast offering delivers a smooth customer journey, offer both hot and cold options, a range of cereals and baked goods. As well as fruit juices, offer coffee and range of tea blends.

There’s nothing like service with a smile to start the day right. Ensure that your staff are knowledgeable about your menu offering, and are able to answer any questions your guests might have.

1. Display 2. NAVIGATION 3. Service

From a freshly made bed, sparkling bathroom and easy to use amenities, hotel rooms are often where your guests spend the majority of their time. A room of their own in which they relax and unwind, in-room experiences can make or break a stay. It’s vital you don’t disturb your guests with a lacklustre hot beverage offering.

IN ROOM EXPERIENCE

THE TEA TRAY

Crockery

Hot Chocolate & Coffee

Milk

Fruit & Herbal Tea Black Tea

Sugar Sticks

Biscuit

Kettle

IN-ROOMSOLUTION

“When it comes to self-catering or bed & breakfast accommodation, it tends to

be the small touches that really enhance overall guest experiences. We’d recommend

a well-stocked tea tray, with enveloped teas for guaranteed freshness, in a range

of flavours to suit individual needs.”

Stephen Harris, Farm Stay UK

TETLEY IN-ROOM SOLUTIONS

Tetley have simple to navigate in-room solutions to add theatre to the customer experience.

OUR RANGE

BETTER TEA, BETTER ME

Consumer demand for foods and drinks

that support their overall well-being is

at an all-time high. From championing

the hydrating properties of tea or

adding vitamin infused blends to your

range, tea can play an essential role

in maintaining a healthy lifestyle.

TWISTS ON THE TRADITIONAL

Innovation and differentiation are vital

to attracting younger customers to

the tea category. From cold infusions

to bubble teas, new products and

formats are key to category growth.

SENSORY EXPERIENCES

Tea time offers a little ‘me time’.

Indulgent and sensory tea drinking

experiences support in premiumising

the tea proposition and customers

are often willing to pay a little

more for an indulgent treat.

TRENDING IN TEA

SALES OF FRUIT, HERBAL AND GREEN INFUSIONS HAVERISEN YEAR ON YEAR AS CONSUMERS BECOME MORE

ADVENTUROUS AND INCREASINGLY EDUCATEDON THE BENEFITS OF DIFFERENT BLENDS.

OUR RANGE

TETLEY HOTEL SOLUTIONS

DISCOVER THE RANGE

At Tetley, we appreciate that as individuals, we all take our tea differently, and we apply that same principle to our foodservice customers. With this in mind we’ve developed a range of tea solutions ideally suited to the varied needs of accommodation providers.

From in-room display and dispense equipment, to point of sale and marketing materials that showcase your tea offering, our team of tea specialists are on hand to discuss your requirements and develop a bespoke solution for your business.

SALES OF FRUIT, HERBAL AND GREEN INFUSIONS HAVERISEN YEAR ON YEAR AS CONSUMERS BECOME MORE

ADVENTUROUS AND INCREASINGLY EDUCATEDON THE BENEFITS OF DIFFERENT BLENDS.

Love tea as much as we do at Tetley? Get in touch.

We’ve been serving up quality cuppas to the

nation since 1837. Operating across the world, we

source, buy and blend the finest tea leaves, and

promise our customers perfection with every sip.

There is nothing but joy at the bottom of

our teacup - for you, our farmers and the

environment. As one of the founding members

of the Ethical Tea Partnership, Tetley also works

closely with other organisations including the

Rainforest Alliance, UNICEF, Farmers First Hand,

and ‘Tea 2030’ - a coalition of some of the largest

tea companies, sustainability organisations, and

academics, working together to develop solutions

and ensure a sustainable global tea industry.

For more information visit www.tetleyfoodservice.co.uk

Join the conversation @TetleyTeaOOH

Follow us on LinkedIn @Tetley-Foodservice* Tetley Tea Report 2018