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Ryan Hogg Account Executive Affinio.com [email protected] @ryanjhogg

Account Executive Ryan Hogg - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2016/07/PDF/hogg.pdf · Microsoft Azure 'Markl-ogic memsql ntJODB mongoDB MariaD8 VOLTDB cockroach

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Page 1: Account Executive Ryan Hogg - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2016/07/PDF/hogg.pdf · Microsoft Azure 'Markl-ogic memsql ntJODB mongoDB MariaD8 VOLTDB cockroach

Ryan Hogg Account Executive

Affinio.com [email protected]@ryanjhogg

Page 2: Account Executive Ryan Hogg - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2016/07/PDF/hogg.pdf · Microsoft Azure 'Markl-ogic memsql ntJODB mongoDB MariaD8 VOLTDB cockroach

”PEOPLE WHO IGNORE RESEARCH

ARE AS DANGEROUS AS GENERALS

WHO IGNORE DECODES OF ENEMY SIGNALS

Page 3: Account Executive Ryan Hogg - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2016/07/PDF/hogg.pdf · Microsoft Azure 'Markl-ogic memsql ntJODB mongoDB MariaD8 VOLTDB cockroach

Image Credit: Matt Turck, Jim Hao, FirstMark Capital | © 2016

Page 4: Account Executive Ryan Hogg - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2016/07/PDF/hogg.pdf · Microsoft Azure 'Markl-ogic memsql ntJODB mongoDB MariaD8 VOLTDB cockroach
Page 5: Account Executive Ryan Hogg - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2016/07/PDF/hogg.pdf · Microsoft Azure 'Markl-ogic memsql ntJODB mongoDB MariaD8 VOLTDB cockroach

when using social listening tools

we don’t actually see most of the audience

Page 6: Account Executive Ryan Hogg - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2016/07/PDF/hogg.pdf · Microsoft Azure 'Markl-ogic memsql ntJODB mongoDB MariaD8 VOLTDB cockroach
Page 7: Account Executive Ryan Hogg - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2016/07/PDF/hogg.pdf · Microsoft Azure 'Markl-ogic memsql ntJODB mongoDB MariaD8 VOLTDB cockroach

thisis your

audience

Page 8: Account Executive Ryan Hogg - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2016/07/PDF/hogg.pdf · Microsoft Azure 'Markl-ogic memsql ntJODB mongoDB MariaD8 VOLTDB cockroach

only 10-20%communicate

on a regular basis

Page 9: Account Executive Ryan Hogg - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2016/07/PDF/hogg.pdf · Microsoft Azure 'Markl-ogic memsql ntJODB mongoDB MariaD8 VOLTDB cockroach

100% understoodwith Social Graph(interests and affinities)

Page 10: Account Executive Ryan Hogg - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2016/07/PDF/hogg.pdf · Microsoft Azure 'Markl-ogic memsql ntJODB mongoDB MariaD8 VOLTDB cockroach

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Page 11: Account Executive Ryan Hogg - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2016/07/PDF/hogg.pdf · Microsoft Azure 'Markl-ogic memsql ntJODB mongoDB MariaD8 VOLTDB cockroach

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Interest Graph allows you to understand 100% of an audience through interests and affinities.

Identify and understand communities that share the same interests.

Page 12: Account Executive Ryan Hogg - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2016/07/PDF/hogg.pdf · Microsoft Azure 'Markl-ogic memsql ntJODB mongoDB MariaD8 VOLTDB cockroach

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who’s talking about #adulting

Page 13: Account Executive Ryan Hogg - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2016/07/PDF/hogg.pdf · Microsoft Azure 'Markl-ogic memsql ntJODB mongoDB MariaD8 VOLTDB cockroach

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Page 14: Account Executive Ryan Hogg - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2016/07/PDF/hogg.pdf · Microsoft Azure 'Markl-ogic memsql ntJODB mongoDB MariaD8 VOLTDB cockroach

similar members ’sci-fi/nerdy’ fangirls

’mainstream’ girls

Page 15: Account Executive Ryan Hogg - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2016/07/PDF/hogg.pdf · Microsoft Azure 'Markl-ogic memsql ntJODB mongoDB MariaD8 VOLTDB cockroach

completely different influencers ’sci-fi/nerdy’ fangirls

’mainstream’ girls

Page 16: Account Executive Ryan Hogg - INSIGHT INNOVATIONinsightinnovation.org/wp-content/uploads/2016/07/PDF/hogg.pdf · Microsoft Azure 'Markl-ogic memsql ntJODB mongoDB MariaD8 VOLTDB cockroach