Embed Size (px)
Citation preview
”PEOPLE WHO IGNORE RESEARCH
ARE AS DANGEROUS AS GENERALS
WHO IGNORE DECODES OF ENEMY SIGNALS
Image Credit: Matt Turck, Jim Hao, FirstMark Capital | © 2016
when using social listening tools
we don’t actually see most of the audience
thisis your
audience
only 10-20%communicate
on a regular basis
100% understoodwith Social Graph(interests and affinities)
10
11
Interest Graph allows you to understand 100% of an audience through interests and affinities.
Identify and understand communities that share the same interests.
12
who’s talking about #adulting
13
similar members ’sci-fi/nerdy’ fangirls
’mainstream’ girls
completely different influencers ’sci-fi/nerdy’ fangirls
’mainstream’ girls
