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ACCOUNT MANAGEMENT COURSE
GENERAL INTRODUCTION
MODULE 1: HARD MODULE 2: SOFT
HARD
Integration, Human resources, Scope, Communication, Quality, Time, Risk, Cost,
Procurement, Stakeholders - PM works with all project сomponents.
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PROJECT MANAGEMENT
General Introduction to Project management
what is Project who is PM project management methodologies project management process: • initiating • planning • executing • monitoring&controlling • closing project management tools project finance management
INNA MAKOTERSKA Aimbulance, Operations Director
Consumers are moving outside the marketing funnel by changing the way they
research and buy products. Here's how marketers should respond to the new
customer journey.
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STRATEGY
General introduction to Marketing Strategy
three revolutions that changed marketing google consumer barometer performance vs image technometria vs sociology why we need to digitize POS consumer journey case study
ROMAN HAVRYSH Aimbulance, Chief Strategic Officer
To measure and control the process of goals achievement you should have relevant
instruments - KPI's.
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MEDIA
General Introduction to Media
understanding goals and KPIs • business goals and KPIs • marketing goals and KPIs • communication goals and KPIs • media goals and KPIs types of media: paid, owned, earned how to measure each type of media media formats types of media campaign: • image campaign, it’s KPIs • action oriented campaign, it’s KPIs case study
DIMA KUDINOV Aimbulance, Media Planning Director
The main task for Creator is to generate an idea how to deliver Brand message to the
consumer.
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CREATIVE
General Introduction to Creative
understanding creative process advertising formats and channels: • slogan and naming • key visual • activities&main mechanics • smm • phygital&games • viral videos
ALEXEY MAKSIMENKO Aimbulance, Creative Director
UX architecture it's an influence on users perception and behaviour.
You can achieve this by creating consistent elements that build users experience on
contacting specific product or campaign.
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USER EXPERIENCE
General Introduction to User Experience
evolution of media design thinking ux approach to designing how to understand your user: personas types of sites: • promo sites • corporate sites • product sites • media sites • e-shops • services web-design trends working with texts ‘inforstyle’
VOVA SMIRNOV Art Director
There exists two programming approaches: multi page application and single page
application.
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WEB PRODUCTION
General Introduction to Web production
web development stages: • frontend • backend • QA web development specialists, their skills and responsibilities
IGOR GALETA FODOJO, Founder, Programmer
Video production line includes following stages: creative concept, preproduction,
shooting, postproduction.
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CREATIVE PRODUCTION
General Introduction to Creative production
types of creative production: video, photo, animation types of video: • TVC • intro video • viral video • video reports • live stream types of photo: • commercial photo • photo reports types of animation: • 2D • 3D production line
SIMA KUTSENKO Aimbulance, Chief Creative Officer
The best way to see the ‘project picture’ is to build WBS (Work Breakdown Structure). Its non-formal name is ‘We Build Strength’ .
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PRODUCT MANAGEMENT
General Introduction to Adv products management
strategic projects management media projects management creative projects management web production projects management video/proto/animation projects management
JULIA ZAKHARCHENKO VGNC, Client Service Director
SOFT
At the very beginning of the project you should identify Stakeholders. Analyse their
needs, pain points and build your Communication strategy.
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CLIENT SERVICE
General Introduction to Hight level communication
client communication ecosystem main touchpoints get to know your clients: • needs • pain points • how can we serve power and influence grid
JULIA ZAKHARCHENKO VGNC, Client Service Director
Every person includes three ‘alter ego states’ (Adult, Parent, Child), this defines the way we behave, percept and build our communication. Knowing ‘who is who’ will help us to build successful communication
and professional relationships.
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TEAM MANAGEMENT
General Introduction to Inner level communication
project team communication ecosystem main touchpoints get to know your team: transactional analysis by Eric Berne power and interest grid engagement classifications: • unaware • resistant • neutral • supportive • leading
INNA MAKOTERSKA Aimbulance, Operations Director
THE PROJECT
COURSE PROJECT
Realising Course final project
two real case projects two teams working project: • initiating • planning • executing risks management • monitoring&controlling • closing presentation to the team
